Canada
Twain Sport from inception to launch: what it’s delivering to the Canadian market
Truly unique products are thin on the ground these days but BetGames’ CEO Andreas Koeberl is confident he has a winner on his hands ahead of its launch not the Canadian market. Here, he explains more about the trailblazing product and how it aims to bring the worlds of sports betting and casino closer together.
Twain Sport has caught the attention of many in the industry having gone live with leading brands globally – tell us more about its universal appeal.
It’s a product like no other, essentially. There’s always talk of ‘innovation’ in the industry but I’m not sure the description is always warranted with a lot of similar products. Twain Sport bucks that trend and delivers a brand-new concept that might create its own vertical.
We’ve been able to offer a simple yet engaging proposition globally since evolving Twain Sport to a 24/7 offering, we’re thrilled at how it has performed since launch. But it isn’t the same product we saw on day one either. Beyond the round-the-clock scheduling we now have, we’ve engaged with operators and bettors to build their feedback into subtle tweaks to gameplay and presentation that have given us the more intuitive, mobile-first optimised product we see today.
We haven’t finished with the evolution either. Such an approach proves valuable in consistently strengthening and improving Twain Sport. Coming soon we’re looking at introducing AI-generated commentary in localised languages, allowing us to cater to audiences wherever we operate and scale more effectively. It’s a delight to see it gradually grow and refine.
What was the inspiration behind its development? Did you identify a gap in the market that led to Twain Sport’s creation?
Standard sports betting is so well-established and popular that trying to compete with it wouldn’t have worked. We looked at what was currently popular in the world of social media, gaming and general entertainment, and the trend is toward fast-paced and on-demand.
We wanted to create a product that complimented live sports betting and was easily accessible, presenting the opportunity to enjoy it whenever the mood takes a bettor. Twain Sport’s action-packed nature with immediate rewards and a fantastically high production quality allows us to deliver on that initial goal.
Now we have a fast, fun betting experience that replicates much of what live sport betting offers but is more accessible so that if bettors have 15 minutes to spare between the second and third quarter of a basketball game or can’t wait for the kick-off on the next big soccer match.
So, naturally, they can play a couple of rounds of T-Kick or T-Basket with us. Sixty-second matches every two minutes, 24 hours a day every day allows us to fulfil that promise, keeping bettors engaged, before and after big events – Twain Sport fills the gap and then some.
Speaking of gaps – can Twain Sport achieve the holy grail of cross-selling between major sports and casino-style betting?
Undoubtedly. It offers everything that most casino games do – instant thrills and payouts. BetGames’ roots are in converting sports bettors into casino players. The advantage we have is that Twain Sport bridges that divide without any of the barriers to entry you’ll see with most casino games.
We did our due diligence during early development, looking at the target demographics we’d be putting Twain Sport in front of in each region. The key, is to keep bettors engaged, promoting a reason to cross-sell, and with our stream of on-demand basketball and soccer, we have a unique product that definitely fits the bill. We got it right, and to see that groundwork come to fruition is hugely satisfying.
One of the many reasons that Twain Sport ticks the number of boxes that it does is that it’s a versatile product – bringing sports into the casino world, and attracting sports fans too, moving them away from the lower margins associated with sports betting. It offers operators a lifetime value on par with casino margins, while greatly boosting their customer base.
When will Canadian players see the launch of Twain Sport and how will the market there react?
Now that T-Basket is available 24/7, we’ll be launching very soon indeed and with several operators.
What we’ll be launching with is unlike anything else on the market – Twain Sport offers up 60 seconds of action-packed basketball and football games played by real athletes competing in bespoke one-on-one challenges, every two minutes, throughout the day – so we’re confident it is going to receive the same overwhelmingly positive response it has enjoyed in other regions.
We’re launching into a unique market too – one with incredible potential. We’ve researched our audience and designed Twain Sport to specifically target that 25 – 35-year-old bracket that the average Canadian bettor falls into.
By delivering that demographic the fast-action entertainment it demands, along with our branding options, we can ensure we’re supplying a fantastic tool which helps promote trust and showcases the value and integrity of our brand and product.
SBC’s Canadian Gaming Summit is going to provide the perfect launchpad and the timing couldn’t be better – what do you expect to gain from the event?
Putting Twain Sport and T-Basket in particular front and centre to the very people we need to show it off to is ideal just before we launch in Canada. The market there is buoyant and growing rapidly and with its love of sports and fast-paced entertainment, we couldn’t hope to have an offering more attuned to hit the ground running.
We see Twain Sport as the future, catering to the new generation of players that are looking for instant thrills and payouts. We’re very excited by the prospect of introducing it to another new audience and I’m sure it will be a great show.
Fennica Gaming has announced that it has been granted a gaming supplier license in Ontario, Canada. This milestone marks a significant step in the company’s expansion strategy, allowing it to offer its cutting-edge gaming experiences to gaming operators in one of North America’s most dynamic regulated markets.
The supplier license, granted by the Alcohol and Gaming Commission of Ontario (AGCO), enables Fennica Gaming to introduce its portfolio of entertaining and high-quality games to gaming operators across the province. This registration empowers Ontarian operators, whether online or land-based, to access the omnichannel offerings developed in the Nordics.
“We are thrilled to receive our B2B supplier license in Ontario and to offer our advanced gaming solutions to operators in the region. After a thorough application process, we can now proudly and prominently display our registration and achievement. We have followed the market in North America for a long time and Ontario is an excellent example of market that is well organized. It represents an exciting market with immense potential, and we are committed to delivering secure, entertaining, and trustworthy gaming experiences tailored to local preferences,” Timo Kiiskinen, Managing Director of Fennica Gaming, said.
Fennica Gaming’s Nordic gaming experience and heritage as an omni-channel gaming operator through its parent company Veikkaus offers a broad range of entertainment for Ontarian operators with a player-first attitude. This registration supports Fennica Gaming’s commitment to a sustainable industry, enabling operation in compliance with Ontario’s local regulatory framework.
GeoComply, the global leader in geolocation security and fraud prevention, today announced the appointment of Kip Levin as its new Chief Executive Officer, effective Tuesday, March 4th. This strategic move reinforces GeoComply’s commitment to delivering cutting-edge solutions and driving success for its customers.
Kip Levin brings a wealth of experience to GeoComply, having served in various senior leadership roles at Flutter Entertainment over the past decade including CEO of the US business and President of FanDuel. Prior to that he spent 12 years at Ticketmaster where he led the product and ecommerce teams and oversaw the company’s expansion into mobile and resale. His proven track record in driving growth and innovation within dynamic, technology-driven markets positions him to enhance GeoComply’s ability to serve its customers.
This transition allows co-founder Anna Sainsbury to step into the role of Executive Chairman, where she will focus on strategic vision and governance, ensuring GeoComply continues to anticipate and meet the evolving needs of its customers. Co-founder David Briggs will shift his focus to Product and Innovation, leveraging his expertise to drive cutting-edge solutions as he moves from his previous role as CPTO.
“We are thrilled to welcome Kip Levin to GeoComply,” said Anna Sainsbury, Executive Chairman. “His extensive experience and strategic vision are perfectly aligned with our commitment to delivering exceptional value to our customers. I am confident that under his leadership, GeoComply will continue to innovate and expand its global footprint, ensuring we remain at the forefront of geolocation security and fraud prevention. This transition enables me to dedicate more time to our long-term strategic direction, focusing on how we can better serve our partners.”
Kip Levin expressed his enthusiasm for joining GeoComply, stating, “I am incredibly excited to join GeoComply, a company with a strong reputation for innovation and a commitment to customer success. The opportunities in this space are immense, and I look forward to working with Anna, David, and the entire GeoComply team to build on the company’s success and drive further growth for our clients. My experience in scaling businesses and driving product innovation will be instrumental as we navigate the evolving landscape of geolocation technology, ensuring we provide our customers with the most reliable and effective solutions.”
David Briggs, focusing on Product and Innovation, added, “With Kip joining us, I am eager to dedicate my full attention to driving innovation and developing groundbreaking solutions that directly address our customers’ challenges. This is an exciting time for GeoComply, and I am confident that our combined expertise will enable us to deliver even greater value to our clients, strengthening our partnerships.”
GeoComply is poised for continued success as it leverages Kip Levin’s leadership and the founders’ renewed focus on strategic vision and innovation. The company remains committed to providing its clients with the most reliable and advanced geolocation security and fraud prevention solutions, acting as a trusted partner in their success.
BCLC has reminded the public to be cautious of a series of social media scams that imitate B.C. casinos and trick individuals into providing their financial details on illegitimate websites.
Highly deceptive, these scams share fraudulent posts and advertisements exploiting the logos, names, and exterior images of local B.C. casinos, and may claim to offer players exclusive bonuses and promotions if they register with their website or mobile application. BCLC warns that none of these sites are associated with casinos in B.C. or BCLC.
PlayNow.com is the only online gambling website permitted to operate in B.C. BCLC’s official apps are BCLC Lotto!, PlayNow Poker BC, and PlayNow BC Sportsbook. All BCLC-operated social media accounts, such as BCLC, PlayNow BC, PlayNow Sports, Lotto BC and Casinos BC, are verified with a checkmark.
While BCLC and its casino partners continue to work on having the posts removed, British Columbians should stay vigilant when it comes to these predatory and sophisticated scams.
To protect themselves, individuals are encouraged to:
• Be on alert when a website or app asks for personal or financial information. BCLC’s verified websites and apps will never ask for your social insurance number (SIN), banking information or credit card details online to claim a prize from a B.C. casino.
• Carefully check the URL and domain of the website to verify its legitimacy. Often, scammers will use a similar URL and domain to legitimate websites with a minor spelling difference.
• Always verify the company and its services are real before providing any personal information.
• Look out for other red flags, such as the suggestion of fees or taxes to be paid on a prize. There are no fees or taxes on prizes won in Canada.
If individuals feel unsure about an account, post or advertisement claiming to represent a B.C. casino, they can contact BCLC directly by calling the Customer Support Centre at 1-866-815-0222, or using the live chat resource on corporate.bclc.com or PlayNow.com.
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