Connect with us
Midnight Princess - Power of Love slot game by Play'n GO
Midnight Princess - Power of Love - Slots game by Play'n GO

partnerships

Sky Bet, TPD and 1/ST Content Officially Launch In-Running Betting on North American Racing at the Belmont Stakes

Published

on

 

Leading operator teams up with premier stateside suppliers for ground-breaking in-running product on a weekend of Belmont firsts

1/ST Content, the leading provider of premium content for North American racing, has launched a United States racing-first, in-running betting product in partnership with Total Performance Data (TPD), the definitive source of live data for horse racing. This rollout has already seen the partnership successfully deliver a new in-play service for Tier-1 operator Sky Bet, part of Flutter Entertainment.

The United Kingdom-based operator initially soft-launched this standout innovation across a range of races last autumn. That trial run produced immediate spikes in player engagement and turnover for Sky Bet, who has now released In-running racing across an array of 1/ST Content and TPD-participating racecourses stateside.

Last weekend’s Belmont Stakes in New York, the final jewel in this year’s ‘Triple Crown’ for champion three-year-old thoroughbreds, provided a marquee venue at which to officially showcase the boosts in new revenue from this watershed innovation. And the feature race did not disappoint with markedly improved turnover for Sky Bet, defined by a daring in-running move up the inside on the home-turn from Arcangelo, whose trainer Jena Antonucci became the first woman to train a United States ‘Triple Crown’ winner.

Advertisement
Stake.com

This revolutionary feed couples 1/ST Content’s starting price with the best of automated trading via TPD’s astonishing array of consequential in-running analytics including stride length, stride frequency, overall race-pace and sectional timings enabled by saddle-cloth GPS tracking. These variables are accordingly harvested in-play by TPD’s machine-learning trading tools whose algorithms train themselves on race pace for precise pricing that delivers a distinct step-change in live fixed-odds wagering.

The complex variables of horse racing have meant this sport, for so long the retention backbone of many operators, hadn’t previously been able to seize the opportunities that other sports have secured through in-play. After all, nowadays, betting products must smoothly transition from pre-play to in-play, which is why operators must employ the latest trading tools and reactive in-play odds to attract modern-day audiences.

To this end, 1/ST Content’s operator partners can now benefit from the following advantages to put North American racing’s rapid-cycling, quick-fire betting opportunities back near the top of the totem pole for improved commercial turnover and engagement:

* In-running prices available
* Win-only in-play betting from 1/ST Content racecourses
* Over 1,500 race days per year and rising
* Improved in-running engagement, featuring:
o Extended betting windows
o Cash-out functionality in-play (fair-margin, lowest latency)
o Visual-tracking animations to enhance the user experience
o Live tradeable prices up until the final furlong, even the wire
o Fail-safes: manual trader correction (trader wrap) plus in-play oversight of every race

It’s just the latest innovation from 1/ST Content whose wider modus operandi is to ensure the most comprehensive and responsive pricing service for North American horse racing, featuring odds that track every stage of the betting life-cycle – from early quotes to starting prices and now, of course, the most sophisticated in-running pricing feed. These fully-automated pricing solutions offer true differentiation to drive betting revenues and help attract new audiences.

Advertisement
Stake.com

The announcement adds yet more muscle to 1/ST Content’s leading end-to-end solution, which grants its clients access to many of the planet’s most prestigious races including highlights from January’s Pegasus World Cup through every race of the storied ‘Triple Crown’ and on to the season finale at the Breeders’ Cup World Championships in Santa Anita (November 3 to 4).

“The jury has long been in, when it comes to the significance of in-play turnover for sports betting,” the International Senior Vice-President for 1/ST Content, Simon Fraser, said. “So, it was high time racing narrowed the gap with a legitimate and robust product of its own. Working with a respected brand of Sky Bet’s scale alongside TPD’s team of analytical experts have allowed top-notch traders from our respective teams to finally position the missing piece in a new product for North American racing.

“Thanks to Sky Bet’s responsive flexibility and determination to get this innovation over the line, we’ve now delivered an ‘in-running’ industry-first for North American horse racing across the ‘Triple Crown’. This product solves for the riddles of live betting on racing by supplying reliable pricing on a popular sport, which has traditionally struggled to maintain pace with a broader sportsbook marketplace where over 70% of turnover is generated in-play. Now, however, Sky Bet, TPD and 1/ST Content have combined to produce a dependable in-play offering that crystalizes accurate odds for the most solid in-play, fixed-odds pricing available.

“This isn’t about incremental gains. It’s an automated product revolution that gives the operators and customers the live service that they’ve been demanding. TPD has seamlessly incorporated its API with our own, ensuring total peace of mind and speed of integration for any operator looking to add this breakthrough feed.”

“This is our first North American in-play racing deal with an operator,” the Chief Executive Officer for TPD, Will Duff Gordon, said. “We are thrilled to partner with 1/ST Content to bring this innovative product to market and excited about the prospect of teaming up with Sky Bet.

Advertisement
Stake.com

“At TPD, we have always been committed to pushing the boundaries of horse racing data. Our live-odds model revolutionizes the industry by leveraging GPS-tracking devices integrated into the horses’ saddle cloths. In a matter of milliseconds, we can generate real-time in-play odds. Additionally, our tracking data enables captivating live-race visualizations and comprehensive statistics, thereby enhancing the overall live content experience for racing, allowing it to compete on equal footing with other sports.

“With TPD’s tracking system now installed at top racecourses in the United Kingdom, United States, Canada, Chile, Saudi Arabia and India, we’re confident that the racing’s data revolution is only just getting started.”

“We’re thrilled to partner with 1/ST Content and TPD in the United States to provide the only fully automated in-play solution on the market,” a Sky Bet spokesperson added. “As with any live sport, you must have a service that keeps up in-play, harnessing the most accurate and lowest-latency data feeds to secure genuine market innovation. Our prices process the key variables in real-time and leverage neural networks to create the best possible in-play price.

“1/ST Content’s unparalleled racetrack coverage in North America coupled with its strong heritage in managing content rights, data and odds meant that it was the logical partners in a shared vision that challenges an outmoded mindset around horse racing trading. Deeper audience engagement is our collective goal.

“We’re confident this in-play solution will bring a welcome new dimension to any of our growing cohort of customers following the top-class racing stateside. As we’ve seen with the dazzling displays from the likes of Flightline and a host of European talent at the Breeders’ Cup, North American racing is returning to its zenith in terms of record turnover and setting the tone for global horse racing.”

Advertisement
Stake.com

Latest News

CT Interactive Launches its Games on Juegalo.com

Published

on

 

CT Interactive has launched its games on Juegalo.com, a prominent Chilean online casino brand. This partnership marks a significant step in CT Interactive’s strategic expansion within the Latin American market, extending the company’s footprint in Chile.

The integration of CT Interactive’s diverse game portfolio on Juegalo.com offers players in Chile access to a wide range of high-quality, engaging, and regulation-compliant gaming content. This collaboration is a testament to CT Interactive’s commitment to delivering exceptional gaming experiences and strengthening its position in the burgeoning Latin American market.

Maximiliano Hoyl, head of BD and Providers at Juegalo.com, said: “We are thrilled to welcome CT Interactive’s games to Juegalo.com. Their reputation for delivering excellent gaming content aligns perfectly with our commitment to providing our players with the best gaming experience. This collaboration underscores our dedication to offering diverse and high-quality entertainment options.”

This latest venture follows CT Interactive’s successful partnerships in Argentina, where their games have already gone live in multiple provinces with Jugadon.

Advertisement
Stake.com

Diego Verano, head of BD LatAm at CT Interactive, said: “The move into the Chilean market with Juegalo.com reinforces CT Interactive’s strategic focus on expanding its presence and influence across Latin America”. He continued by saying that Juegalo.com is a renowned online casino brand in Chile and a key player in the Chilean online gaming market.

Continue Reading

Latest News

Quick Custom Intelligence (QCI) Enhances Partnership with Delaware North with Exciting New QCI Host Agreement

Published

on

Quick Custom Intelligence (QCI) Enhances Partnership with Delaware North with Exciting New QCI Host Agreement

 

Quick Custom Intelligence (QCI), a pioneer in innovative data solutions, is thrilled to announce a strategic agreement that deepens our partnership with global hospitality and entertainment company Delaware North.

QCI Host – Elevating Data Intelligence for Delaware North and Beyond

The latest addition to the QCI platform, QCI Host, promises to usher in a new era of data-driven excellence for Delaware North’s gaming division. This state-of-the-art module will empower us to harness the full potential of Delaware North’s data, facilitating smarter decision-making, optimizing customer experiences, and driving innovation across their operations.

Tarese Brown, Vice President of Player Development for Delaware North’s gaming division, expressed her enthusiasm for this partnership:

Advertisement
Stake.com

“We are truly excited about the expanded capabilities that QCI Host brings to our operations. QCI has been an invaluable partner in helping us unlock the power of data, and this latest addition takes our data intelligence to a whole new level. With QCI Host, we are better equipped to enhance the guest experience and drive strategic decisions that will shape the future of Delaware North’s gaming division.”

QCI Data Lake and Data Warehouse – The Foundation of Success

Central to QCI’s unparalleled offerings is our robust data lake and data warehouse, which provide the secure and data-curated environment on which the QCI platform is built. This solid foundation ensures the reliability, scalability, and security of the data-driven solutions we provide. Delaware North can confidently build upon this foundation for years to come.

Dr. Ralph Thomas, Chief Executive Officer of QCI, commented on the significance of this foundation: “At QCI, we believe that the strength of our solutions lies in the strength of our foundation. Our data lake and data warehouse are the bedrock upon which we create data-driven excellence. We’re thrilled to see Delaware North leverage this foundation to drive innovation and success in their gaming operations. This partnership exemplifies our commitment to delivering cutting-edge technology that empowers our clients. QCI remains dedicated to our mission of transforming data into actionable intelligence. We look forward to the continued success of our partnership with Delaware North and the limitless possibilities that lie ahead.”

Advertisement
Stake.com
Continue Reading

Latest News

Bally’s Twin River Casino Announces Strategic Poker Room Partnership

Published

on

 

Bally’s Twin River announced that it has partnered with nationally recognized Maverick Gaming to elevate the poker room experience and rebrand the poker area to the Bally’s Maverick Poker Room. The collaboration aims to create the ultimate poker experience for players of all levels, increase revenue generated by the Bally’s poker offering, and create new jobs.

Bally’s will continue to operate and manage the poker room which consists of approximately 23 tables, all located on the smoke-free second floor of the casino.

According to Tony Rohrer, Regional Vice President and General Manager of Bally’s Twin River, The Bally’s Maverick Room is expected to host daily tournaments with buy-ins ranging from $50 to $450, offering a diverse range of games, including No Limit Hold’Em, to cater to recreational and professional poker enthusiasts alike.

“Our goal is to elevate the gaming experience of our poker room by tapping into the knowledge and experience of Maverick Gaming to attract world-renowned poker players and position the Bally’s Maverick Poker Room as the premier poker destination in the region. We intend to increase revenue to the state from our enhanced offering and create new employment opportunities as we build a more robust poker product.”

Advertisement
Stake.com

He continued: “Building on our legacy of excellence, we are continually investing in every aspect of the Bally’s experience. In 2023, we embarked on a transformative journey with the renovations at Bally’s Twin River, redefining luxury and enhancing our spaces. We recently introduced an Asian Food Hall, Korean-style spa, a gaming addition, and new no-smoking areas. These enhancements underscore our ongoing efforts to innovate and exceed expectations, providing guests with unparalleled comfort and enjoyment.”

Eric Persson, CEO of Maverick Gaming, said: “Our long-term plan is to eventually, with proper regulatory approval, hold tournaments seven days a week, with varying buy-ins to accommodate all types of recreational and professional players. Additionally, we are excited to bring our poker experience to a major brand casino such as Bally’s Twin River which is an ideal setting for our twice annual circuit event which likely will attract more than 3000 players.”

Rohrer concluded: “With its exceptional offerings, Bally’s Twin River and Maverick Gaming are confident that Bally’s Maverick Room will become the premier poker destination in the region.”

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2024, HIPTHER. All Rights Reserved.