Press Releases
SBC reveals huge expansion plans for SBC Summit Rio 2025

SBC has revealed plans to transform its SBC Summit Rio for 2025, with a larger venue, a new date and a far bigger audience.
Building on this week’s sold-out event in Brazil, SBC Summit Rio will transfer to Riocentro – the city’s foremost event space – to increase the capacity to 10,000 sports and iGaming professionals and no less than 400 exhibitors and sponsors on February 25-27, 2025.
In order to accommodate the growing number of exhibitors, SBC will organize the show floor into dedicated areas for the Casino, iGaming & Sports Betting and Payments & Fintech professionals, and will introduce the Affiliate Leaders Summit to cater to the thousands of affiliates and marketing delegates expected to attend next year.
After sharing the plans with Rio de Janeiro Governor Cláudio Castro, who attended this year’s event on Wednesday evening, SBC Founder and CEO Rasmus Sojmark revealed that the plan to triple the size of the event will solidify SBC Summit Rio 2025 as the biggest industry event in Brazil and the wider Latin American region.
He commented: “Even during the planning stage of the 2024 edition, we knew that this event held promise for further expansion. The rapid sell-out of our first event had made it clear that we needed to accommodate this increased demand.
“In 2025, with plans for over 10,000 attendees and 400 exhibitors and sponsors, we want to provide the ultimate platform for all things iGaming and sports betting in Brazil. This development is incredibly exciting for both SBC and the industry, which has supported us in this decision in more ways than we could hope for.”
Set to host the event for at least four years, the new venue provides ample space spanning over 40,000 sqm. From Pavilion 4 to the Arts Pavilion, the amphitheatre, and outdoor food courts and networking spaces, Riocentro enables SBC to host the largest sports betting and iGaming event not just in Brazil, but throughout Latin America.
Additionally, the Riocentro offers the 4-star Lagune Barra Hotel onsite and is conveniently located near several hotels within a 4km radius, all offering complimentary shuttle services to the venue, ensuring a frictionless experience for the attendees.
For its conference segment, SBC Summit Rio 2025 will bring together 250 leading industry experts from Brazil and across the globe to share their knowledge, analyze trends, and discuss proactive initiatives to further advance the industry and shape the trajectory of Brazil’s gambling landscape.
This will include discussions on regulatory frameworks, localization intricacies, sports integrity, emerging sponsorship prospects, and the evolving dynamics among operators, affiliates, regulators, media, service providers, and other stakeholders.
The timing of the show was strategically selected for two primary reasons. Firstly, to establish a dedicated event for Brazil early in the year, enabling attendees to gather valuable market insights to shape their annual activities. Secondly, the show concludes just as the Brazilian Carnival begins in February 2025, offering attendees the opportunity to extend their stay in Rio and partake in this incredible cultural experience after attending SBC Summit Rio.
Latest News
Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar

The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.
The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4. The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.
The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.
The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.
William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting
Latest News
FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.
As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
- This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”
Compliance Updates
Esportes da Sorte holds forum on “Integrity in Sports” with Ceará and Náutico

Esportes da Sorte hosted its Match-Fixing Prevention Forum last week at Ceará and Náutico as main sponsor of both clubs. Held in partnership with Sportradar, the initiative is part of a series of in-person workshops, with upcoming sessions planned for Corinthians and Ferroviária.
The project aims to combat illegal practices and reinforce a strong commitment to integrity in sport. Activities were tailored for athletes and members of the technical staff from the men’s and women’s professional teams, as well as the under-20 squads. During the sessions, topics such as the definition of match-fixing, types of fraud, fraudsters’ modus operandi, legal risks, and reputational impacts were covered. Participants were offered practical guidance on how to respond to suspicious approaches.
“This training programme reinforces our commitment to sports integrity and responsible gaming, pillars that guide our actions. We believe education is the best form of prevention, and we want to stand alongside clubs in this joint effort for transparency and the protection of sport,” said Ana Carolina Luna Maçães, Compliance Manager at Esportes Gaming Brasil, the group behind the Esportes da Sorte brand.
“Ceará takes this topic very seriously. The club is an important player in the fight against match-fixing. We act preventively with regular meetings and have a handbook that addresses the topic with our squad. It is our duty to provide these moments of learning for athletes and technical staff. We live in a time when the integrity of sport is being questioned. In this scenario, actions like this are extremely important,” commented Lucas Drubscky, Football Executive at Ceará.
The sessions were led by Felippe Marchetti, Integrity Partnerships Manager at Sportradar, a global sports technology company and recognized authority in sports integrity. In Brazil, Sportradar partners with the Brazilian Football Confederation (CBF) and 17 state federations, monitoring more than 10,000 matches per season. The company recently signed a Technical Cooperation Agreement (TCA) with the Ministry of Finance and the Ministry of Sports.
“Raising awareness among athletes and teams is one of the most effective ways to protect competitions from manipulation. These workshops are designed to equip participants with the knowledge and tools to recognize threats and act responsibly. We are proud to support initiatives like this that strengthen the integrity of Brazilian sports,” said Felippe Marchetti.
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