The Professional Fighters League (PFL), the fastest growing and most innovative sports league, announced a multi-year partnership naming Cloudbet the official and exclusive Sports Betting and Online Casino Partner of the PFL. This new collaboration will bring crypto-powered betting to PFL events, starting with the highly anticipated Road to Dubai Champions Series on January 25.

Cloudbet, a leading crypto casino with a global reputation, has been a trusted name in the cryptocurrency world for over a decade. With this partnership, they’ll bring a whole new way to engage with MMA fans by combining their expertise in crypto sports betting with PFL’s innovative approach to fighting.

Starting with the Road to Dubai Champions Series event, Cloudbet’s partnership will include prominent branding across PFL broadcasts and events.

“We are excited to announce our new long term partnership with Cloudbet. Cloudbet are forging a reputation as a trailblazer in the industry through their innovative approach and world class suite of products. We believe this is synonymous with the PFL and are elated to collaborate with Cloudbet to bring a fresh and premium experience for our fight fans around the world,” said Damian Willoughby, EVP Global Partnerships at PFL.

“One thing that really attracted us to this partnership was the chance to innovate alongside the PFL and bring truly new ideas to the sport. We plan to take this opportunity to push the boundaries of the fan experience together. More on that over the next few weeks and months,” said Cloudbet.

“The PFL has changed how people think about MMA, and that aligns perfectly with what we do at Cloudbet. We’re always looking for new ways to improve the experience for fans like us, and this partnership will let us create something really engaging. It’s all about making betting part of the action in a way that brings everyone watching much closer to the tension on screen,” Cloudbet added.

The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.

In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.

“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.

“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.

ESPN and PENN Entertainment announced that 10 additional retail sportsbooks at key PENN properties will be rebranded to “ESPN BET Sportsbook” in early 2025 (subject to all regulatory approvals), increasing the total number of ESPN BET branded sportsbooks at PENN properties to 19.

The new ESPN BET locations will serve customers across Pennsylvania, Colorado, Ohio, Iowa, Indiana, and West Virginia under PENN’s popular Hollywood and Ameristar Casino brands.

The list of properties that will be rebranded as “ESPN BET Sportsbook” includes:

Ameristar Casino Hotel Council Bluffs – Iowa

Hollywood Casino at Penn National Race Course – Pennsylvania

Hollywood Gaming at Dayton Raceway – Ohio

Hollywood Gaming at Mahoning Valley Race Course – Ohio

Hollywood Casino at The Meadows – Pennsylvania

Hollywood Casino York – Pennsylvania

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Ameristar Casino Resort Spa Black Hawk – Colorado

Hollywood Casino and Hotel Lawrenceburg – Indiana

Ameristar Casino East Chicago – Indiana

Hollywood Casino at Charles Town Races – West Virginia

PENN’s existing ESPN BET retail locations span properties in Kansas, Louisiana, Maryland, Michigan, and Ohio.

ESPN BET, the official sportsbook of ESPN, combines ESPN’s industry-leading brand and multiplatform reach with PENN’s deep sportsbook operational expertise. ESPN BET is currently available for online sports betting in 19 states.