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Where to Drive Tier-1 Sport Traffic in July FIFA World Cup Final & More

Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026




Where to Drive Tier-1 Sport Traffic in July FIFA World Cup Final & More

July is one of the strongest months for sports traffic, with the FIFA World Cup knockout stage, Wimbledon finals, Formula 1, UFC, esports, cricket, and rugby driving high-value Tier-1 audiences. Moreover, with N1 Sport Promo by N1 Partners…

Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026

From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on stand F50. One of the world’s largest iGaming events was held on a grand scale at ExCeL London. It proved…

Automation, Data, and Common Sense: How We Make Decisions at BETON

It is difficult to imagine a modern tech business today operating without automation, advanced analytics, and artificial intelligence. This reality is especially pronounced in the fast-paced iGaming industry, where the speed of…

Betr Elevates Key Leadership with Promotion of Alex Ursa to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer, and Mike Denevi to Chief Content Officer

Betr, the company behind the world’s first real money gaming super app, announced the promotions of Alex Ursa to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer, and Mike Denevi to Chief Content Officer. Alex Ursa, the first…

U.S. Gambling Industry Spent 8.7x More on Celebrity Endorsements Than on Responsible Gambling Communications in 2025, 5W Research Division Finds

  The 5W Research Division has released the 5W Responsible Gambling Communications Audit 2026 — a 24-month industry analysis examining how the U.S. gambling industry communicates about responsible gambling and what that communications…

Play’n GO strengthens Latin American presence with Betano Colombia launch

The Swedish gaming giant confirms its industry leading portfolio of games now available in Colombia with Betano for the first time Play’n GO, the world’s leading casino entertainment provider, has further expanded its presence in Latin…

Vegangster Partners with Citron to Power Crypto Payments and Analytics

Vegangster and Citron have partnered to power the crypto payments and analytics layer of Vegangster’s crypto casino solution. Citron brings deep credibility to the partnership, having processed billions in crypto transactions for 100+…

SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates

  In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada. She discussed how Alberta’s upcoming market…

Jackpocket Founder Peter Sullivan Steps Back After DraftKings integration

  Jackpocket founder Peter Sullivan is stepping back from his day-to-day role as senior vice president of lottery at DraftKings following the company’s acquisition by the operator. Sullivan, the co-founder of the lottery game and ticket…

Coljuegos Issues More Than 46,000 Requests to Block Illegal Websites

Coljuegos, the regulatory authority overseeing gambling sites in Colombia, continues its efforts to block illegal gambling websites. Since the beginning of the Government of Change in 2022, Coljuegos has issued a total of 46,228 blocking…