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Canadian Gaming Summit: Providing the Framework for Sports Betting Success

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As sports betting professionals seek to strengthen their connection with Canadian bettors, the Canadian Gaming Summit will provide the optimal framework for stakeholders to harness brand loyalty, innovate their offerings and strike lucrative partnerships, all aimed at solidifying their presence in the region.

The Sports Betting track is scheduled to take place on the first core day of the summit, Wednesday, June 19, at the Metro Toronto Convention Center. Catering to 3,000 industry stakeholders, discussions will encompass fostering mutually beneficial relationships with sports leagues, strategies to emulate the success of Canadian lotteries, analyzing the profiles of Canadian sports viewers and exploring the future of eSports and daily fantasy sports (DFS).

Opening the track is the panel entitled The Winning Ticket: How Sports Betting Can Emulate Lottery’s Appeal. It will explore the strategies sports betting operators can adopt to rival the popularity of traditional Canadian lotteries. Industry experts will examine whether sports betting operators are taking the right approach to emulate the success, brand loyalty and integrity of lotteries and whether a rise in the popularity of sports betting will affect provincial lottery models.

The session entitled It’s All In The Game: Innovations In Live Betting will shed light on how live, in-gaming betting is leading the way for innovation within sports betting. Industry luminaries will discuss the importance of crafting real experiences for bettors, analyze the profiles of potential bettors and explore strategies to fully integrate sports streaming content with sportsbooks.

The Game Changers: Collaborative Synergy With Sports Leagues panel will explore the power of sports league partnerships and how they are redefining the Canadian sports betting landscape. Expert panelists will delve into the intricacies of such partnerships and discuss how successful partnerships can be leveraged to enhance brand visibility, fan engagement and market presence. The panel will also examine successful case studies, partnership models and ideal strategies for achieving mutually beneficial partnerships.

Expert speakers set to appear across the track will include Conor Murray (VP Marketing, FanDuel), Nic Sulsky (CCO, Pointsbet), Owen Welsh (VP Gaming, Sports Betting and Innovation, CFL), Martin Lycka (SVP American Regulatory Affairs and Responsible Gambling, Entain), Britt Doll (Global Marketing Director, Rivalry), Tomer Imber (Senior Director of Sales, Optimove), Iain Montgomery (founder, Now or Never Ventures), Michael Sandalis (founder, Wait What), Peter Czegledy (Partner, Aird & Bellis), Anthony Gaud (founder, Gaud Hammer Gaming Group), Sean Simpson (Senior VP, IPSOS), Paul Burns (President, CGA), Scott Morasch (Senior VP, IPSOS), Sebastian Jedrzejewski (Director Regulatory Affairs, US Integrity), Greg Bloom (CEO, BYB Extreme), Steve McAllister (VP, Parleh Media), Troy Ross (President, TPM Public Affairs), Witek Wachinski (VP Strategy and Development, BetMGM), Patrick Harris (Managing Partner, Rubicon Strategy) with more to be announced.

Attendees will have the opportunity to strengthen their knowledge of the Canadian market through dedicated conference tracks on affiliation, advertising, leadership, land-based operations, payments and compliance. Additionally, attendees will have the opportunity to attend a pre-day player protection symposium.

Canada

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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Canada

GiG increases Ontario market presence, powering the launch of Casino Time

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GiG increases Ontario market presence, powering the launch of Casino Time

 

Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

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