Press Releases
YouGov unveils US bettor research report, which highlights that 43% of sports bettors use three or more sportsbook apps
YouGov has released its US bettor research report, which provides detailed insights into the preferences of US sports bettors.
Utilizing YouGov Custom Research, the report uncovers the impact that ESPN BET has had on the market, which in-app sportsbook features drive bettor engagement, and much more.
The report finds that:
- 71% of 25-44 year-old bettors find the ability to live stream sporting events that they bet on in their sportsbook app important (vs 65% all ages)
- bet365 is the most used sportsbook by 21-34 year-olds and DraftKings is used most by all other ages
- 67% of 21-24 year-old current and prospective bettors are likely to create a sportsbook account with a sportsbook that is associated with a streaming service (vs 57% of all ages)
- 51% of sports bettors are using ESPN BET more than they used to (vs 15% using it less)
“The US sports betting industry is a very competitive marketplace and maintaining loyalty from customers has proven to be difficult for sportsbooks, especially when new sportsbooks enter the market,” said Jeff Morris, VP at YouGov.
“Our research shows that the sportsbooks that incorporate key in-app features like live streaming sporting events can provide an advantage for driving interaction from current sports bettors and attracting prospective sports bettors.”
The report highlights key factors that would influence prospective sports bettors to create their first sportsbook account and provides an in-depth look at how sports bettor preferences vary across age groups.
Africa
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Latest News
DiffusionData Releases Diffusion 6.11
Community feedback has major impact on new enhancements in latest version of Diffusion
DiffusionData, the pioneer and leader in real-time data streaming and messaging solutions, today announced the release of Diffusion 6.11. The latest developer-centric enhancements to the framework aim to speed and simplify development, reduce operational costs, and ensure reliable and efficient delivery of real-time data.
Grethe Brown, CEO of DiffusionData, said: “Many of the enhancements we’ve introduced in 6.11 have been driven by an ongoing dialogue with our Diffusion community. It’s important for us to understand the evolving requirements of our clients and address those when introducing improvements to our framework. The enhancements reflect some of the daily challenges faced by developers and are intended to improve operational productivity. The feedback from our amazing customers continues to fuel our innovations in real-time data.”
Enhancements in Diffusion 6.11 include:
Major Improvement in Distributed Update Performance
In previous releases the performance of updates in a clustered environment was significantly slower than that of a single server. With this release, asynchronous operations are applied to bring cluster performance comparable to a single server.
Usage Monitor
In 6.11, a new usage monitoring feature has been introduced. This provides customers with the ability to collect certain usage statistics in files that can then be sent to DiffusionData periodically so that their usage of the framework can be assessed. This allows DiffusionData to have a far better view on how Diffusion is being used and provide customers with feedback on their usage to improve the overall technology experience.
Other enhancements in 6.11 include:
- Cluster-aware Session Event Listener: a new API has been added to replace the previous session properties listener. This brings the ability to listen for events related to sessions across a cluster of servers, as well as new filtering capabilities.
- Topic View Scalar Path Mapping Extension: an enhancement to allow topic views to include parent paths when creating views of the topic tree.
- New ‘Environment’ Session Property: a new fixed session property has been added to provide additional information about connecting clients, and enable more powerful filtering of sessions.
- New ‘Matches’ Comparison for Session Filtering: session filters can now make use of regular expressions for matching sessions.
- Ability to Turn Delta Compression Off for Update Streams: users can now suppress delta generation in update streams. Disabling delta compression can reduce the CPU workload at the client at the cost of increased bandwidth.
- Fetching Topic Sizes: it is now possible to fetch the sizes of topics without transferring the topic payload. Sizes are also displayed in the Diffusion Management Console.
- Diffusion Management Console Improvements: the Diffusion Management Console has had several improvements. These include a new intuitive way to define and manage topic views, and a new structural browser for JSON values.
Latest News
Altenar releases new Ganagol tool as key differentiator for LatAm markets
Altenar, the leading sportsbook and iGaming software supplier, has upgraded its compelling betting tools offering with the introduction of a new Ganagol game.
The latest addition to Altenar’s software is an alternative form of sports betting which boosts engagement and brand loyalty for operators. Rather than betting on individual events, Ganagol allows players to pay an entry fee for the chance to predict the outcome of a series of events for prizes.
By using the new tool, which is also known as Toto in some parts of the world, players can predict the result of a series of football fixtures, with a clean sweep of correct outcomes winning a large prize, while a specific number of results lands them smaller rewards.
Altenar’s operator partners will also be able to choose the format of the game, including match results or correct scores, to meet their needs, as well as customising the payout structure to allow for weekly prizes or rollover jackpots.
A percentage of the entry fee can be added to the category payments, meaning the prize pot increases in line with the number of participants, adding a sense of anticipation as the potential winnings rise. To add further interest, players can also predict the range of goals scored in the same set of fixtures.
This new release serves as a significant differentiator for operators with an eye on global expansion, with the product particularly popular in LatAm.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “This is an uplift of a product that has had great adoption in LatAm.
“The new functionalities give our operators more options to increase user engagement, retention and acquisition. We believe that it is by far the most sophisticated tool of its kind across the industry.”
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