partnerships
CAMPEONATO BETSSON: ANFP ANNOUNCES NEW SPONSOR FOR THE CHILEAN FIRST DIVISION

The international online gaming operator, Betsson, has announced a strategic alliance with the National Association of Professional Football (ANFP) to be the official naming sponsor of the Chilean First Division football league. This partnership confirms Betsson’s commitment to supporting the development of sports at a local level together with the ANFP.
The National Association of Professional Football (ANFP) and Betsson, a global leader in sports betting and online casino with a rich history spanning over 60 years, have entered into a sponsorship agreement for the Chilean First Division football league. As a result, the tournament will be officially known as the Campeonato Betsson. This agreement was signed on the eve of the upcoming edition of the Campeonato Nacional, signaling the beginning of a new chapter for the competition.
This alliance serves as a reaffirmation of Betsson’s commitment to the Chilean market and its support to the development of soccer in the region. This new sponsorship builds on the success of Betsson’s previous alliance with the ANFP, which includes the sponsorship of the Ascenso Betsson tournament during the 2022 season, as well as the support for other tournaments on the continent such as the men’s Copa America in 2021 and the women’s in 2022.
“We are pleased to sign this alliance with Betsson and are confident that the agreement will serve to enhance the promotion and development of Chilean football and of our tournament. We look forward to the 2023 competition, set to commence this Friday, which we are sure will be a highly engaging and captivating experience for the fans, as a result of the high stakes and the clubs’ efforts to be the leading contenders,“ stated ANFP President, Pablo Milad.
“Through this latest collaboration, we are steadfastly reinforcing our commitment to support the development of football in Chile. It is evident that the advantages of this partnership are mutual, as these alliances allow the tournament to advance and flourish, while also enabling our brand to strengthen its preeminent position within the region” said Ronni Hartvig, Chief Commercial Officer of the Betsson Group.
The executive also stated that Betsson, in collaboration with the ANFP, will implement various actions to promote responsible gaming and to uphold fair competition. The objective of these efforts is to further raise awareness among the public that online sports betting is a form of entertainment that should be enjoyed responsibly and safely by all those involved in the industry and football.
The Campeonato Betsson sponsorship marks a significant milestone in Betsson’s trajectory in Chile. The online operator was previously the official sponsor of Colo-Colo during the entire 2022 season and the official betting partner of the Chilean National Team during the World Cup qualifying process, becoming the first sponsor of its kind for La Roja. Additionally, Betsson also sponsored the Campeonato Ascenso, known as Ascenso Betsson, for two years until 2022.
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CT Interactive Officially Enters the Brazilian Market

CT Interactive has officially entered the Brazilian market, with their premium gaming content now live at Meridianbet Brazil. This milestone marks a significant achievement in the company’s global growth strategy and further solidifies its presence in Latin America.
Following the successful certification of the portfolio for the Brazilian market, players can now access a selection of the top-performing slot games, recognized for their engaging gameplay, innovative mechanics, and high-quality design. The collaboration with Meridianbet Brazil ensures local players enjoy a seamless, immersive gaming experience tailored to their preferences.
Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive, said: “We are thrilled to officially enter the dynamic and fast-growing Brazilian market, which is a great validation of our company’s adaptability and continuous expansion. This launch reflects our dedication to providing top-tier entertainment while meeting the highest industry and regulatory standards. We look forward to growing our footprint and delivering outstanding gaming experiences to Brazilian players.”
“We are thrilled to further expand our strong partnership with CT Interactive by entering the dynamic Brazilian market. Having already achieved great success together across multiple territories, we are excited for this new chapter and confident that our collaboration will bring even more value and entertainment to our players,” said Kristina Dimoski, Global Account Manager.
Latin America
Salsa Gator expands its portfolio with Fazi content

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Brazilian Volleyball Confederation Partners with Sportradar

The Brazilian Volleyball Confederation (CBV) has announced a comprehensive, multi-year partnership with Sportradar Group, a leading global sports technology company, to strengthen the performance of its athletes, from grassroots to professional levels of the sport.
Starting this season, Sportradar will leverage computer vision to capture deep data from CBV matches and training sessions, on the beach and the court, to create detailed metrics and dynamic visualizations from every rally, point and match, providing teams and coaches with valuable insights that will contribute to the growth and success of Brazilian volleyball.
In collaboration with fellow CBV partner VolleyStation, Sportradar will implement several additional technology upgrades for the federation. These include a new Video Checking System at 22 training venues to improve officiating; a Brazilian Player Data Hub to track athlete development; and automated data collection and video production capabilities at the national team training center in Saquarema.
In addition, CBV will partner with Sportradar to safeguard more than 7400 annual CBV competitions from corruption and match-fixing through Sportradar’s industry-leading Universal Fraud Detection System (UFDS) and educational workshops for athletes, administrators, and referees.
“We are delighted CBV has selected Sportradar to transform sports performance for Brazilian volleyball. Through this partnership, we are equipping CBV with the deep data and insights to identify the next generation of champions, as well as ensuring the integrity of their competitions,” said Sergio Floris, Managing Director Brazil, Sportradar.
“The partnership with Sportradar yields important results, such as the implementation of the challenge system in all Superliga matches, bringing even more security and fairness to the games. In addition, the specific data of each athlete is a fundamental tool for the development of national volleyball,” said Jorge Bichara, Technical Director of CBV.
“We are pleased with our partnership with Sportradar through its portfolio of products and services to enhance CBV’s technical, operational, and commercial efficiency. This is another important step in our ongoing efforts to improve the relationship between fans and the sport. The data provided by Sportradar will enable the development of new experiences for fans and new revenue opportunities for CBV,” said Henrique Netto, CBV’s Director of Marketing and New Business.
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