partnerships
SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado
![](https://gamingamericas.com/wp-content/uploads/2024/02/12-0i9j9HHH_HGJH0.jpg)
Launch provides sports bettors with exciting new content and raises horse racing awareness
SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.
The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemenâs Association as a portion of turnover is directed to Colorado horse racing.
Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the worldâs richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.
SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.
âThe launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,â the Vice-President for SIS Content Services, Michele Fischer, said. âThis is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.â
âWe are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,â the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. âWorking with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Ballyâs Arapahoe Park but also for the racing ecosystem as a whole in Colorado.â
âWe are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,â the President of the Colorado Horsemenâs Association, Kim Oliver, said. âFixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.â
âThe introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,â read a statement from Bet365. âWe have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.â
Compliance Updates
IGSA Welcomes Sharp Vision as Silver Member
![](https://gamingamericas.com/wp-content/uploads/2024/07/7-6.jpg)
The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.
âWe are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,â Damien Raymond, COO of Sharp Vision, said.
âIGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Visionâs products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,â Mark Pace, President of IGSA, said.
Latest News
BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP
![BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP](https://gamingamericas.com/wp-content/uploads/2024/07/PIXBET@publisher.jpg)
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betbyâs award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: âIt is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
âThis agreement further bolsters Betbyâs impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.â
Ernildo Junior, owner of Pixbet, said: âWe are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
âBetby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.â
Canada
Aristocrat Interactive Expands to Play Alberta with New Games
![](https://gamingamericas.com/wp-content/uploads/2024/07/3-6.jpg)
iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Albertaâs only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limitedâs regulated online Real Money Gaming (RMG) and Gaming Systems division.
The integration of Aristocrat Interactiveâs games will provide a familiarity for players, as Aristocrat Leisure Limitedâs land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.
âAdding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the provinceâs only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination â Steve Lautischer, Executive Vice President, Business Development.
âExpanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,â Shivan Patel, VP of North America at Aristocrat Interactive.
Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.
Being Albertaâs only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLCâs GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.
-
Latest News3 days ago
Fast Track Secures Landmark Deal with Suprema Group – Setting a New Standard in the Brazilian iGaming Market
-
Gambling in the USA5 days ago
BetBlocker Recognised for Outstanding Contribution to the Prevention of Gambling Harm at NCPG Awards 2024
-
Latest News3 days ago
Light & Wonder Expands Presence in Oregon with Additional Placements of KASCADA Dual Screen Multi-Games
-
Industry News4 days ago
Penn Entertainment to Lay Off About 100 Employees
-
Latest News3 days ago
Rakinâ Bacon SaharaÂŽ Launches Exclusively in New Jersey at Hard Rock Hotel & Casino Atlantic City and online at Hard Rock Bet
-
partnerships3 days ago
GGPoker & Triton Poker Offer High-Roller And Super-High-Roller Events At 2024 WSOP Paradise
-
Latest News3 days ago
bet365 Announces Official Launch in Pennsylvania
-
Daily Fantasy Sports5 days ago
DraftKings Becomes Official Partner of the WNBA