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Tally Technology joins forces with Brazilian investment bank powerhouse BTG / Win the Game to expand operations in Brazil

Tally Technology, the premier global fan engagement platform, has announced a new long-term partnership with Win the Game (WTG), a sports and entertainment company in Brazil that has BTG Pactual Holding as a partner. BTG Pactual is the biggest investment bank in Latin America.
The new relationship allows WTG to exclusively represent the Tally gamification platform for the sports and entertainment segment in Brazil. Tally and WTG will present innovative solutions for global brands, clubs, leagues and federations, in addition to providing support to customers in the preparation and structuring phase for their gamification projects. A key focus of the new partnership will be the evolving online sports betting market.
Founded in 2018, Tally has powered gamification programs for some of the biggest names in sports in North and South America. These include the NBA (Lakers, Grizzlies, Hawks); NFL (Rams, Bills, Seahawks); NHL (Blues, Kings, Oilers, Panthers, Wild, Sabres); and MLB (Twins). Its solutions have also featured in Super Bowl LVI as well as within CONCACAF, for the Womenâs Championship and 2023 Gold Cup.
This new relationship will help Tally expand its current business in Brazil with AB InBevâs Brahma beer and its Brazilian Series A teams, along with Stock Car Brazil, amongst others.
Rafael Damasio, Tally’s SVP Global Operations, said: “Tally knows the passion Brazilians have for sports. We are very happy to close a partnership with a company that shares our values and that is looking to contribute to the development of sports in Brazil, with innovative solutions that bring brands, sports entities and fans together.
âWe are sure that our solution can contribute not only to increased engagement with those passionate supporters, but also for all brands and clubs involved to get to know more about their fans, providing better experiences and more attractive products for their customers.â
The product is a solution for global brands that offers a high value digital destination that creates a unique relationship with fans through gamification. In addition to engagement, it provides brand offers and couponing specifically created to provide a return on sponsorship investment.
Marcus Duarte, Head of Marketing at Win the Game, said: âWe have been watching Tallyâs growth in Brazil for the past two years. Our partnership with Tally brings to the Brazilian market a new, more powerful team that can offer excellent options for engaging fans and customers around sports in general.
âIt can transform live broadcasts with real-time engagement. The second screen becomes valuable to sponsors, putting them in direct contact with participants, allowing them to offer innovative products, services, prizes and rewards. This is already a successful partnership.â
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Plaza Hotel & Casino to host Las Vegasâ inaugural âWing BowlÂŽâ with first qualifying âWing Offâ event on July 4 at 6 p.m. at Carousel Bar

The Plaza Hotel & Casino is bringing to Las Vegas the iconic âWing Bowl,â the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026ÂŽ, will take place on Feb. 7, 2026, and the first qualifying âWing Offâ event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.
The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4. The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.
The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.
The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.
William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting
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From Start to Top-3: Media Buying Agency Gipsyâs Journey in the N1 Puzzle Promo

N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan â âWhy drive when you can fly?â, points to the grand prize. What exactly can you win? Keep reading to find out.
N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic â PPC and ASO, SEO traffic, Facebook, and other channels â and earn puzzle pieces. The more pieces you collect â the better chance to win the main prize⌠a HELICOPTER!
Everyone has a shot at victory. Letâs meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.
Partnership Background
Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.
Ariadna, CBDO of Gipsy MBA, says: âIt feels like weâve worked together forever, but we started handling large volumes only last year.â
Formula for Growth
Traffic from Gipsy to N1 Partnersâ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.
Ariadna, CBDO Gipsy MBA: âWe use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.â
N1 Puzzle Promo: Experience and Top Products to Scale
Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:
- PPC & ASO â 1 puzzle piece for every 40 FTD
- FB & other* â 1 puzzle piece for every 100 FTD
*Social media, SMS, Email, UAC, In-app
Ariadna, CBDO Gipsy MBA: âWe joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didnât change our traffic sourcesâwe just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.â
Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: âSeeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,â â commented Ariadna, CBDO Gipsy MBA.Â
If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?
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FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Industry leaders agree new extension to data and streaming partnership that will see FIRST â Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
 FIRST â Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST â Best in Sports.
As part of the new agreement, FIRST â Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data companyâs volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRSTâs growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Geniusâs focus in South America.
- This includes coverage of Brazilâs Serie A, Serie B, Campeonato Paulista, Mexicoâs Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST â Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST â Best in Sports, commented: âWe have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST â Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the worldâs fastest-growing markets.â
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