Latest News
Tally Technology joins forces with Brazilian investment bank powerhouse BTG / Win the Game to expand operations in Brazil

Tally Technology, the premier global fan engagement platform, has announced a new long-term partnership with Win the Game (WTG), a sports and entertainment company in Brazil that has BTG Pactual Holding as a partner. BTG Pactual is the biggest investment bank in Latin America.
The new relationship allows WTG to exclusively represent the Tally gamification platform for the sports and entertainment segment in Brazil. Tally and WTG will present innovative solutions for global brands, clubs, leagues and federations, in addition to providing support to customers in the preparation and structuring phase for their gamification projects. A key focus of the new partnership will be the evolving online sports betting market.
Founded in 2018, Tally has powered gamification programs for some of the biggest names in sports in North and South America. These include the NBA (Lakers, Grizzlies, Hawks); NFL (Rams, Bills, Seahawks); NHL (Blues, Kings, Oilers, Panthers, Wild, Sabres); and MLB (Twins). Its solutions have also featured in Super Bowl LVI as well as within CONCACAF, for the Womenâs Championship and 2023 Gold Cup.
This new relationship will help Tally expand its current business in Brazil with AB InBevâs Brahma beer and its Brazilian Series A teams, along with Stock Car Brazil, amongst others.
Rafael Damasio, Tally’s SVP Global Operations, said: “Tally knows the passion Brazilians have for sports. We are very happy to close a partnership with a company that shares our values and that is looking to contribute to the development of sports in Brazil, with innovative solutions that bring brands, sports entities and fans together.
âWe are sure that our solution can contribute not only to increased engagement with those passionate supporters, but also for all brands and clubs involved to get to know more about their fans, providing better experiences and more attractive products for their customers.â
The product is a solution for global brands that offers a high value digital destination that creates a unique relationship with fans through gamification. In addition to engagement, it provides brand offers and couponing specifically created to provide a return on sponsorship investment.
Marcus Duarte, Head of Marketing at Win the Game, said: âWe have been watching Tallyâs growth in Brazil for the past two years. Our partnership with Tally brings to the Brazilian market a new, more powerful team that can offer excellent options for engaging fans and customers around sports in general.
âIt can transform live broadcasts with real-time engagement. The second screen becomes valuable to sponsors, putting them in direct contact with participants, allowing them to offer innovative products, services, prizes and rewards. This is already a successful partnership.â
Latest News
Plaza Hotel & Casino launches Stay for a Cause to benefit St. Judeâs Ranch for Children

Located in the heart of downtown Las Vegas, the Plaza Hotel & Casino has partnered with the Southern Nevada charity, St. Judeâs Ranch for Children, to launch Stay for a Cause.
Any guest who books a room at the Plaza Hotel & Casino for check-in prior to Dec. 31, 2025, via the Stay for a Cause hotel package will have 20 percent of the room rate automatically donated to St. Judeâs Ranch for Children. Established in 1966, the nonprofit organization helps provide healing and hope to abused and at-risk children in Southern Nevada.
âThe Plaza has previously held toy drives to benefit St. Judeâs Ranch for Children, and we wanted to expand our partnership this year,â said Gary Vickery, vice president of operations at the Plaza Hotel & Casino. âWith Stay for a Cause, guests can enjoy a great vacation at the Plaza and make a difference in our community at the same time.â
“We are grateful to the Plaza for their generous support through this innovative program,â said St. Judeâs Ranch for Children CEO Dr. Christina Vela. âBy choosing to stay at the Plaza, guests are not just enjoying the wonderful accommodations, but also contributing to providing healing and hope to abused, neglected, exploited, and/or homeless children. We extend our heartfelt thanks to the Plaza and all the guests who choose to make their stay count for a greater cause.”
Latest News
New Study Reveals Economic and Social Risks of iGaming

In response to the increasing concerns over the social and economic risks of iGaming, the gaming and entertainment business leaders have joined forces to launch the National Association Against iGaming (NAAiG).
The organization is formed in opposition to the expansion of iGaming and its well-reported economic and social dangers and urges other local businesses, employee unions, and community groups to mobilize in their effort to protect local communities.
A new study for NAAiG by The Innovation Group, a research and advisory firm specializing in gaming, hospitality, and tourism that has previously conducted multiple studies of online gambling for state governments and industry stakeholders, debunks the myth that iGaming offers easy revenue for states. Instead, the study uncovers the damaging effects of iGaming expansion, exposing widespread job losses and significant declines in economic output across multiple states.
Main findings of the report:
Land-based casino revenue drops by 16% on average after iGaming is introduced, leading to substantial job losses, hundreds of millions of dollars in lost economic output and reduced tax contributions that fund public services.
States introducing iGaming face significant economic losses, with projected job cuts reaching 4921 in New York and 4733 in Illinois by 2029.
iGaming results in significant losses for states in economic output. All states analyzed would see massive GDP reductions, including Ohio ($602 million), Indiana ($428 million), Maryland ($372 million), and Colorado ($313 million).
Statesâ net tax gains from iGaming are limited, even before accounting for the increased social costs associated with its high rates of problem gambling and related social ills. For instance, Louisiana, Maryland, and Mississippi could all see negative net tax revenue due to displaced in-person gaming dollars and related impacts on state and local economies.
Brick-and-mortar casinos in every state would face significant revenue losses due to iGaming cannibalization. Projections reach up to $983.7 million in New York, $545.3 million in Illinois, $522.6 million in Ohio, and $342.6 million in Maryland by 2029.
The introduction of iGaming reduces in-person casino employment, with an estimated 2818 jobs lost in Ohio, 2642 in Louisiana and 1906 in Mississippi.
The job losses caused by iGaming will result in massive reductions each year in employee wages and related taxes for states. Annual labor income losses would reach nearly $110 million in Colorado and Maryland, $204 million in Ohio, nearly $300 million in Illinois, and nearly $450 million in New York.
States with iGaming experience an 8.3% decline in distributed gaming revenue, impacting taverns and small gaming establishments.
Projected U.S. gambling losses from iGaming are expected to surpass $1 trillion by 2028, straining local economies and public health resources.
âThese statistics underscore the urgent need for action. iGamingâs unchecked access to gambling on cell phones is bad public policy that threatens local jobs and businesses and will cost states. When increased social costs caused by iGaming higher rates of underage and problem gambling are considered, the net tax revenue results are uniformly negative for every state,â said Mark Stewart, EVP & General Counsel of The Cordish Companies and NAAiG board member. â
âBeyond the lack of any real upside for states, iGaming puts vulnerable individuals at greater risk of problem gambling and financial instability. NAAiG is uniting stakeholders to push back and stop the spread of these harmful trends and advocate for responsible gaming policies,â said NAAiG board member Jason Gumer, Executive Vice President and General Counsel at Monarch Casino & Resort Inc.
âiGaming is eroding our communities. This isnât just about responsible gamingâitâs about protecting local family-sustaining jobs and preventing financial harm. In Maryland alone, iGaming could cost $372 million in economic output, $342.6 million in lost casino revenue and nearly $110 million in annual wages. We must act now to protect our state and local economies nationwide,â said Shannon McCracken, Senior Director of Government Relations at Churchill Downs Incorporated and NAAIG board member.
Latest News
SCCG Partners with SFT Combat

SCCG Management has announced a strategic partnership with SFT Combat, Brazilâs premier mixed martial arts (MMA) organization, to facilitate betting sponsorship opportunities within Brazilâs rapidly growing sports betting market.
Through this partnership, SCCG Management will leverage its expertise in the Brazilian gaming market to connect SFT Combat with leading sports betting operators and brands. SCCG has a proven track record of securing high-impact sponsorship deals across sports, with partnerships that include the Cincinnati Bengals, Colorado Rockies, Hendrick Motorsports, and Pillow Fight Championship. By tapping into SCCGâs global network and industry expertise, this collaboration will drive new revenue opportunities and enhance the commercial appeal of combat sports in Brazil.
Stephen Crystal, Founder & CEO of SCCG Management, said: âBrazil is one of the most exciting and rapidly evolving sports betting markets in the world, and combat sports hold a special place in its culture. Our partnership with SFT Combat allows us to bring top-tier betting brands into this thriving ecosystem while ensuring sponsorships are strategically aligned with the promotionâs elite-level competition and massive television audience. SCCG specializes in securing the right partners for the right opportunities, and weâre thrilled to help drive SFT Combatâs sponsorship growth in the gaming sector.â
David Hudson, President of SFT Combat, said: âI am absolutely thrilled about this groundbreaking partnership! Brazil isnât just a countryâitâs the powerhouse exporting the finest MMA talent outside the US. With a roster of world-class fighters, our nation is uniquely positioned to host events that captivate the global stage. This alliance is a pivotal step, one that will not only showcase our unmatched talent but also propel us towards creating truly world-class events. Together, weâre redefining the future of combat sports.â
-
International News3 days ago
Quick Custom Intelligence (QCI) Expands Global Footprint to 17 Countries, pursues Business Development in 10 More
-
Latest News2 days ago
XSOLLA PARTNERS WITH DAY OF THE DEVS FOR 2025 TO SUPPORT NEW GAME DEVELOPMENT AND LAUNCHES AT KEY EVENTS
-
Latest News4 days ago
SCCG Extends and Strengthens Strategic Sponsorship with Thunder Fight to Elevate Brazilian MMA and Combat Sports
-
Latest News5 days ago
Betano Renews Sponsorship with Formula One Legend Felipe Massa
-
Latest News4 days ago
First EveryMatrix US content aggregation deal live with betPARX
-
Latest News5 days ago
Salsa Gator strengthens its portfolio with Platipus content
-
Latest News4 days ago
SYNOT Games Enters into Partnership with Novibet
-
Latest News4 days ago
Peter & Sons to Enter Brazilian Market