partnerships
Tally Technology signs deal to deliver soccer predictions game for Ambev in Brazil
Tally Technology, the premier global fan engagement platform, has announced a new long-term partnership with AB InBev subsidiary Ambev to provide immersive prediction games for leading Brazilian soccer clubs Atlético Mineiro and Cruzeiro.
The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s predictions game to engage with fans during the Minas Gerais state championship final between reigning Campeonato Brasileiro Série A champions Atlético and Cruzeiro.
Having gained 4,000 registered players immediately after the game going live, Tally followed up with a product covering each of the two clubs’ matches played in June 2022. Ambev created a bespoke brand and developed a landing page where players could select games to predict, with the data collected from fans during each contest providing valuable insights for the brand. The program included an offer for 30% off the first beer home delivery order.
Tally’s relationship with Ambev began when it was chosen as a winner of the Golaço Challenge for start-ups in November 2021, after impressing the judges with its continuous fan engagement platform.
Having now signed a deal with Ambev to continue providing prediction games for Atlético Mineiro and Cruzeiro, across both the Campeonato Brasileiro and the Minas Gerais state championship, Tally is aiming to add more clubs and championships in future years.
Utilized by sportsbooks, broadcasters, leagues and teams to drive fan engagement and retention, Tally’s platform is designed to create new revenues streams through sponsorship activations, player conversion and data creation.
Barbara Mundin at Ambev, said: “As sponsors of Brazil’s premier sporting events, we are always looking for new ways to build relationships with the country’s hugely engaged, passionate fan communities. Ever since winning the Golaço Challenge, Tally Technology has impressed with its continuous fan engagement platform which has delivered both a fun, easy to play predictions game for supporters and highly valuable data-led insights for our brand.
Brad Vettese, CEO of Tally, said: “Brazilian fans are well-known for their devotion to sports and in signing this deal with a brand on the scale of Ambev, it allows us to serve a large, highly committed, and energetic community. Ambev has shown great faith in us since we started working with them and it’s gratifying to serve them with a unique fan engagement environment and a powerful data tool over the coming years. It’s a partnership that we see as going from strength to strength.”
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.
Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceara and Atlético MG.
Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
awards
Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission
Casino Direct Marketing Association (Casino DMA), a 501(c)(3) nonprofit organization dedicated to advancing casino marketing through education and connection, is proud to announce that Quick Custom Intelligence (QCI) has signed on as a Silver Sponsor of the upcoming Theo Awards. This new sponsorship marks an exciting expansion of QCI’s support for Casino DMA’s mission and programs.
“Marketing for casinos is a unique challenge, blending creative artistry with data science,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “We’re grateful to Casino DMA for the opportunity to sponsor this event and eager to hear the stories that emerge. It’s this kind of sharing that makes our industry stronger.”
“We’re thrilled to welcome QCI as a sponsor,” said Steven Paci, president of Casino DMA. “Their commitment to innovation and excellence in casino marketing perfectly aligns with our goal of elevating and celebrating the work of our industry’s brightest minds.”
PrizePicks, the largest daily fantasy sports operator in North America, has announced that it has partnered with the San Diego Padres as the team’s Official Daily Fantasy Sports Partner. The deal marks PrizePicks’ first team partnership in the state of California, uniting two organizations committed to delivering innovative gameday experiences for baseball fans nationwide.
“The Padres are one of the most dynamic franchises in Major League Baseball, and we’re proud to be part of their journey. PrizePicks players and Padres fans share a deep passion for the game, and we look forward to creating new ways to engage and connect with fans both in San Diego and across the country,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the agreement, PrizePicks will receive prominent in-venue branding at Petco Park, including LED signage in the outfield and banner displays throughout the ballpark’s concourses. The partnership also extends to the Padres’ digital platforms, with PrizePicks featured through banner advertising on Padres.com and pregame commercial reads on Padres.TV during the regular season.
“We are excited to partner with PrizePicks to bring Padres fans even closer to the game of baseball. Together, we are creating unique opportunities for fans to follow and connect with the team and are giving them even more reason to celebrate when the Padres score,” said Sergio del Prado, Padres Executive Vice President of Business Affairs.
To further engage fans, PrizePicks will launch a unique in-game promotion throughout the 2025 season. Whenever the Padres score 10 or more runs in a home game, fans will be invited to participate in a text-to-enter contest for a chance to win a $10,000 free PrizePicks lineup and tickets to a future Padres game to watch their picks live at Petco Park.
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
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