Tally Technology, the premier global fan engagement platform, has announced a new long-term partnership with AB InBev subsidiary Ambev to provide immersive prediction games for leading Brazilian soccer clubs Atlético Mineiro and Cruzeiro.
The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s predictions game to engage with fans during the Minas Gerais state championship final between reigning Campeonato Brasileiro Série A champions Atlético and Cruzeiro.
Having gained 4,000 registered players immediately after the game going live, Tally followed up with a product covering each of the two clubs’ matches played in June 2022. Ambev created a bespoke brand and developed a landing page where players could select games to predict, with the data collected from fans during each contest providing valuable insights for the brand. The program included an offer for 30% off the first beer home delivery order.
Tally’s relationship with Ambev began when it was chosen as a winner of the Golaço Challenge for start-ups in November 2021, after impressing the judges with its continuous fan engagement platform.
Having now signed a deal with Ambev to continue providing prediction games for Atlético Mineiro and Cruzeiro, across both the Campeonato Brasileiro and the Minas Gerais state championship, Tally is aiming to add more clubs and championships in future years.
Utilized by sportsbooks, broadcasters, leagues and teams to drive fan engagement and retention, Tally’s platform is designed to create new revenues streams through sponsorship activations, player conversion and data creation.
Barbara Mundin at Ambev, said: “As sponsors of Brazil’s premier sporting events, we are always looking for new ways to build relationships with the country’s hugely engaged, passionate fan communities. Ever since winning the Golaço Challenge, Tally Technology has impressed with its continuous fan engagement platform which has delivered both a fun, easy to play predictions game for supporters and highly valuable data-led insights for our brand.
Brad Vettese, CEO of Tally, said: “Brazilian fans are well-known for their devotion to sports and in signing this deal with a brand on the scale of Ambev, it allows us to serve a large, highly committed, and energetic community. Ambev has shown great faith in us since we started working with them and it’s gratifying to serve them with a unique fan engagement environment and a powerful data tool over the coming years. It’s a partnership that we see as going from strength to strength.”
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.
Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceara and Atlético MG.
Internet Sports International Partners with Royal Beach Casino at St. Kitts Marriott Resort to Power Sportsbook
Internet Sports International (ISI), a global provider of turnkey race and sportsbook software solutions, announced its partnership with The Royal Beach Casino at St. Kitts Marriott Resort, located in the West Indies Frigate Bay nestled between the Caribbean Sea and the Atlantic Ocean. Through their partnership, ISI powers The Royal Beach Casino’s recently relaunched sportsbook and retail sports wagering options located at their sports bar.
Retail sports betting is now available via live tellers and kiosks in the newly renovated casino and Royal Beach’s popular sports bar, all powered by ISI.
“ISI has been a terrific partner to The Royal Beach Casino team, allowing us to seamlessly transition sportsbooks without disruption. ISI’s customer service, retail sports wagering expertise, commitment to user experience, and ability to easily adjust solutions to our needs have contributed to our casino goals,” Losana Laws, VP Of Operations for The Royal Beach Casino, said.
St. Kitts Marriott Resort & The Royal Beach Casino offers guests an unparalleled island vacation comfort, with seven extraordinary restaurants, three pools, and for entertainment and relaxation, a 35,000 square foot Royal Beach Casino and a championship golf course at the Royal St. Kitts Golf Club. The property continues to raise the bar by completely transforming its Emerald Mist Spa and recently revamped sports wagering options.
“ISI prides itself on being a turnkey provider and a fully invested partner that powers sportsbooks and retail sports wagering options to set casinos and teams up for success. We are thrilled to work alongside St. Kitts Marriott Resort & The Royal Beach Casino team to bring what we believe is the perfect solution for relaunching sports wagering in the wake of this NFL season,” Bill Stearns, CEO of ISI, said.
Gambling.com Group Ready for Launch of Online Sports Betting in Kentucky with BetKentucky.com
Gambling.com Group Limited (Nasdaq: GAMB), a leading provider of player acquisition services for the regulated global online gambling industry, today announced that it is ready to provide marketing services to licensed online sports betting operators in the state of Kentucky as legal online sports betting goes live on Thursday, September 28, 2023.
The group launched BetKentucky .com in April of 2022 ahead of the legal online sports betting market in Kentucky going live to help sports bettors find trusted, comprehensive and up-to-date information on sports betting and legislative updates in ‘The Bluegrass State’. With seven approved online sportsbook operators available on day one and one more expected at a later date, access to comparison websites like BetKentucky .com enables consumers to read expert reviews of all legal sportsbooks in the state to help them choose their best option.
Through its portfolio of informational websites, Gambling.com Group helps operators acquire players, reducing their reliance on more intrusive forms of advertising. In addition to BetKentucky .com, the group is ready to help licensed online gambling operators in Kentucky with its national and international websites including Gambling .com, Bookies .com, RotoWire .com and USAToday .com through its media partnership with Gannett Co. Inc as well as with the Lexington Herald-Leader (at Kentucky .com) via its media partnership with The McClatchy Company and the Louisville Courier Journal (at Courier-Journal .com) via its media partnership with Gannett.
Kentucky with a population of over three million adults, launched retail sports betting in the state on September 7 with Governor Andy Beshear announcing bricks-and-mortar sportsbooks posted a handle of over $4.5 million after the first two weekends. BetKentucky .com in late-July commissioned a survey reporting that 42% of Kentucky adults say they are ‘very likely’ or ‘likely’ to bet on sports once it is legalized. Kentucky has a strong college sporting history with college teams at the University of Kentucky, University of Louisville and others receiving undivided attention from fans across the state.
“Kentucky has been one of the quickest states to launch sports betting after legislative approval and ‘The Bluegrass State’ is taking the right approach by keeping the barriers to entry low and allowing a variety of operators to enter the market,” the Chief Executive Officer for Gambling.com Group Limited, Charles Gillespie, said. “We believe that this will foster competition and ultimately benefit consumers as the operators with the best products rise to the top. Kentucky has a rich sporting tradition and Gambling.com Group Limited is excited to help guide and educate sports bettors in the state to get the most out of their online sports betting experience.”
“Kentucky allowing sportsbooks to take legal sports bets just as the NFL season is kicking off and with the MLB post-season on the horizon is a huge win for sports bettors in the state,” the Vice-President for Gambling.com Group Limited, Caroline Smart, said. “The competitive marketplace in Kentucky will guarantee plenty of choices and opportunities for customers, who can count on our dedicated websites that feature trusted, comprehensive and up-to-date information on sports betting as well as reviews of the legal sportsbooks to provide them all of the resources needed to navigate these exciting times.”
EveryMatrix partners with U.S. Integrity
B2B iGaming technology provider EveryMatrix has joined forces with U.S. Integrity (USI), a leading sports wagering monitoring company, to assist in odds and market aggregation delivery as USI continues to innovate solutions designed to safeguard North American sports betting stakeholders from betting-related fraud and corruption.
EveryMatrix will provide USI with its OddsMatrix real-time data feeds and sports data API solutions. USI will leverage this information, alongside other data sources, to provide sportsbook operators, professional and collegiate sports properties and state regulators with timely and relevant alerts into suspicious betting activity.
This data, in part, will be used to identify any irregularities across the regulated sports wagering ecosystem.
With extensive global sports and esports coverage, OddsMatrix has grown into one of the most comprehensive data solutions in the industry, designed to help bookmakers and platform providers diversify their betting offering delivering real-time betting odds, scores, and settlements.
EveryMatrix has secured relationships with several leading U.S operators for in-house games content through its proprietary iGaming Integration Platform, CasinoEngine.
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
Erik Nyman, President EveryMatrix Americas, said: “We are thrilled to partner with U.S. Integrity and provide our world-class data feed product to the integrity monitoring leader in the U.S market. Since our inception, EveryMatrix has focused on product excellence and modularity to fit customers’ specific needs. Our data feeds are used by operators globally, most commonly as an add on to successful sportsbooks.
“We are very proud to continue to innovate and deploy our data feeds for monitoring purposes as it further demonstrates EveryMatrix’s vast capabilities and desire to build a safer iGaming and sports betting community.”
Matthew Holt, U.S. Integrity, CEO and co-founder, said: “The OddsMatrix data feed product will help assist our monitoring efforts across regulated sports wagering markets. We’re pleased to collaborate with another data supplier that is committed to combatting betting-related fraud and corruption.”
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