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Former Omnicom executive Dan Belmont joins forces with Tally Technology to drive brand strategy and global brand partnerships

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Tally Technology, the premier fan engagement platform, has joined forces with leading marketing and business development strategist Dan Belmont to help connect large brands and rights holders with passionate sports fans via the company’s unique technology platform.

Belmont, who has decades of experience developing brand strategy and partnerships, was most recently Chief Integration Officer for Omnicom Commerce Group, where he helped grow the bottom line of Omnicom’s commerce agencies and set the company’s agenda in the commerce space. Previously, he spent 11 years as the CEO of The Marketing Arm, an Omnicom agency that won several awards under his guidance, including Sports Business Journal’s “Best in Corporate Consulting, Marketing and Client Services.” Prior to his 15-year stint at Omnicom, Belmont founded Carat’s event and sports arm, Carat Face-to-Face, where his role expanded to include CEO as Carat’s B2B and technology media operations.

Tally Technology, originally founded as a free-to-play prediction game for brands, sports teams, leagues and media companies, has evolved into a deep-rooted fan activation platform that enables major brands and sports rights holders to make meaningful connections with fans globally.

Utilized by brands, broadcasters, leagues and teams worldwide to drive fan engagement and retention, Tally’s platform is designed to create new revenue streams through sponsorship activations, player conversion and data creation.

“We’re hugely excited that Dan is joining our team. Having worked with him for a number of years at Omnicom, I know firsthand what value his deep experience in working with leading brands connected to sports will bring to Tally,” said Brad Vettese, CEO of Tally. “Dan is well respected in the sports and event world, and with his help, I am sure we can bring our fan engagement platform to many more major brands that are looking to drive a deeper connection with sports fans.”

“The brands that will be most successful within sports are those that can navigate an incredibly cluttered landscape, reaching, engaging and deepening relationships with their fans,” said Dan Belmont. “Brands that get the best results from their sports spend are those that enhance the experience of the game. We have all seen that fans are willing to enter into brand relationships that add value and benefits. Tally is distinctively positioned, with a platform that can create unique fan engagement, to transfer affinity from the field, theater, pitch or track to the relationship between fan and brand. I’m looking forward to building upon Tally’s momentum and creating opportunities for brands to get more measurable return on their sponsorship and sports campaigns.”

Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.

Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.

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United States Debut for Evolution’s Crazy Coin Flip and Super Sic Bo

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United States debut for Evolution’s Crazy Coin Flip, a unique slot game with live bonus round, and Super Sic Bo, a super-engaging live version of the ancient dice game

Evolution AB (Evolution) today announced the launch of its highly anticipated Crazy Coin Flip live slot and the coming soon launch of Super Sic Bo in the United States. Crazy Coin Flip is now streaming live to players in New Jersey from the company’s live casino studio in Atlantic City and Super Sic Bo will go live on December 7, streaming live to players in Pennsylvania and West Virginia.

Crazy Coin Flip combines the best of RNG slots and live casino into an exciting and memorable experience for the player. The game features three engaging and entertaining phases; a qualifying slot, an against-the-clock top-up slot and, finally, the live Coin Flip bonus round. This final live round offers all the excitement and suspense of a classic game show as multipliers are accumulated and the coin is flipped to determine whether the winning side is red or blue.

The Crazy Coin Flip launch marks the United States debut of this one-of-a-kind live slot, which has proven to be popular with online players from around the world.

In the hugely popular Super Sic Bo, just as in the original dice game, players bet on the outcome of a three standard-dice shake. To add an exciting twist, random multipliers of up to 1,000x are applied to a number of bet spots, giving the potential for large multiplied payouts.

“Evolution revolutionized the live casino market worldwide by creating the live game shows category with Dream Catcher in 2017 and following it up with many more innovative and entertaining game show titles over the years,” the North America Chief Executive Officer for Evolution, Jacob Claesson, said. “Crazy Coin Flip is a unique first; an innovative live slot game that builds in the live game show experience and we are so excited to bring it to our United States audience for the first time.

“What’s more, the addition of Super Sic Bo greatly enhances the diversity of our unrivalled product portfolio in the United States. The simplicity of the gameplay combined with the engaging use of multipliers creates an authentic game, appealing to a wide range of players.”

Crazy Coin Flip launched with multiple operators in New Jersey on December 4 and Super Sic Bo is due to launch in Pennsylvania and West Virginia on December 7. Both games are due to go live in additional states during 2024.

For trade press and media enquiries, please contact: Daniel Tweedie, Head of Marketing, at Press@ Evolution .com.

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Compliance Updates

GLI Named Approved Data Standards Auditing Body by IBIA

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Gaming Laboratories International (GLI) has been named an approved auditing body for International Betting Integrity Association’s (IBIA) Data Standards. Sports data providers wishing to be audited for the IBIA Data Standards and its kitemark will now be able to utilize GLI’s unparalleled expertise and global network of testing locations, streamlining the product auditing process and ensuring seamless compliance with IBIA standards.

This milestone underscores GLI’s commitment to excellence in gaming compliance and further solidifies its position as a trusted industry leader.

IBIA’s Data Standards process was launched in 2020. The association, which represents many of the leading regulated sports betting operators in the world, established the Standards in response to concerns about the adverse impact of the manipulation of data and the related corruption of betting markets. IBIA believes that the Data Standards are an effective means of protecting the integrity of sport, its data, betting markets generated by that data and consumers enjoying those products. Leading global data providers Stats Perform, Sportradar and GRID are all currently accredited.

IBIA CEO Khalid Ali said: “GLI is a globally recognized leader in its field, and IBIA welcomes the company’s desire to gain accreditation as an auditing body for the Data Standards. It recognizes the importance of the Data Standards and to maintaining the integrity of the processes underpinning the creation of the sports betting market. We look forward to working with GLI, which becomes one of only two companies that are accredited to provide auditing services for the IBIA Data Standards.”

Joseph Bunevith, VP of Government and Regulatory Affairs at GLI, said: “We are grateful for the opportunity to embark on this promising partnership, and we are thankful to IBIA for placing their trust and confidence in GLI. GLI’s testing, auditing, and depth of knowledge in sports betting is second to none, and we expect this relationship to foster great outcomes for the global sports betting industry.”

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Gambling in the USA

Playtech Opens the Eagerly Awaited Third State-of-the-Art Live Casino Facility in Pennsylvania

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Playtech has opened its third and latest state-of-the-art Live Studio in the US. The highly anticipated studio, which officially soft launched on November 28, will soon continue to run operations 24/7, marking a significant milestone for Playtech Live as it conquers its third US state, completing the tri-state iGaming project.

Located in Pennsylvania, the new Live Studio offers an exceptional Live Casino experience, allowing players to indulge in the thrill and excitement of VIP Blackjack and Roulette games. With an unwavering commitment to delivering unmatched gambling opportunities, Playtech Live has exciting plans to expand its game offerings to further cater to the diverse preferences and interests of esteemed players in the near future.

The launch of the long-awaited Pennsylvania Live Studio continues to showcase the Playtech Live team’s dedication to innovation and its belief in creating dynamic, immersive, and state-of-the-art online casino experiences. This studio is a testament to Playtech’s commitment to driving the evolution of the iGaming industry by bringing cutting-edge technology and highly engaging content to players worldwide.

As a leader in the Live Casino market, the Playtech Live team has taken great pride in expanding its footprint within the US, solidifying its presence in three key states for iGaming. The continuously growing team in the US is consistently delivering these key milestones and the newly opened Pennsylvania Live Studio is a testament to Playtech’s position as the go-to provider for Live Casino solutions further strengthening its partnerships with leading online operators across the US.

Edo Haitin, CEO of Playtech Live, said: “I am very proud of this significant achievement for Playtech Live as we open our Pennsylvania Live Studio. This achievement is a testament to the outstanding dedication and expertise of our team, as well as our commitment to delivering exceptional Live Casino experiences to players worldwide. We are thrilled to complete the tri-state iGaming expansion and conquer yet another key territory. The launch of our state-of-the-art studio represents an exciting new chapter in our growth, showcasing our commitment to driving innovation within the industry with our dedicated focus on crafting customised gameplay experiences for the American market. We remain committed to delivering players of Pennsylvania an extraordinary online gaming experience.”

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