Latin America
BETCRIS AND MLB COLLABORATE ON NEW EXPERIENCES AND BENEFITS FOR THE 2023 SEASON
Betcris, the first and only sponsor of Major League Baseball (MLB) in the game category for Latin America, is proud to announce its collaboration for the 2023 season. The alliance between Betcris and MLB has been successful in recent years, and this year they aim to continue improving the Betcris customer experience.
Randall Aguilar, sponsorship director at Betcris, stated that âfor the 2023 season, MLB and Betcris are excited to try new experiences and benefits for Betcris customers. The league is working on opening issues that will allow Betcris a greater brand presence and better digital integration.â Furthermore, Aguilar clarified that surprises are being prepared that could further benefit the customer experience throughout the season. The exact details of these new experiences and benefits will be confirmed later.
During the 2023 World Baseball Classic in Miami, both parties reaffirmed their interest in continuing to work together to shape this sponsorship into something that truly makes a difference for Betcris customers. In recent years, Betcris has worked closely with MLB to offer unique experiences to its customers and partners. For the 2023 season, a series of experiences have been projected, such as the Mexico Series, London Series, All-Star Week 2023 in Seattle, some featured regular-season series, the 2023 Playoffs, and the 2023 World Series.
Betcris won the 2022 Sponsorship of the Year award at the SBC Latin America Awards in Miami, thanks to its partnership with MLB. It has demonstrated steady growth and successful positioning of Betcris and MLB in the markets where the sponsorship applies.
Betcris customers and partners have enjoyed exciting events such as the 2021 All-Star Week in Colorado, the 2021 Playoffs, the 2021 World Series, and some regular-season series in 2021 and 2022, according to the customerâs preferences. Additionally, events include the 2022 All-Star Week in Los Angeles, the 2022 Playoffs, the 2022 World Series, the 2022 Home Run Derby X in Mexico, and the semifinals and final of the 2023 World Baseball Classic have been enthusiastically experienced by Betcris customers.
Latest News
SPORTRADAR STRENGTHENS COMMITMENT TO BRAZIL WITH OPENING OF SAO PAULO OFFICE
Sportradar (NASDAQ: SRAD) today announced the opening of an office in SĂŁo Paulo, Brazil, marking a major milestone in its strategic expansion into the country and across Latin America. This move reinforces Sportradarâs continued commitment to Brazil and reflects the dynamic growth potential of the countryâs soon-to-be regulated sports betting market.
Brazil has the potential to become one of the largest regulated sports betting markets in the world, with online gross gaming revenue (GGR) projected to more than double over the next five years, from R$18.4 billion (USD3.18 billion) in 2023 to R$50.5 billion (USD8.75 billion) in 2029. The opening of the Sao Paulo office enables Sportradar to strengthen its local presence, foster deeper relationships with clients and better support the development of the regulated Brazilian sports betting market.
Sportradar has been active in Brazil for nearly a decade, providing sports betting operators with innovative, AI-driven fan engagement solutions to establish market share and drive growth. The company has also partnered with leading regional and local sports federations across soccer, volleyball and basketball, helping them monetize their data and protect the integrity of their competitions, as well as forged formal working agreements with the Brazilian Federal Police and Ministry of Finance, which oversees the regulation of sports betting.
Eduard Blonk, Chief Commercial Officer, Sportradar, said: âWe have already established a strong business foundation in Brazil and see immense growth opportunity, driven by its large population and widespread popularity of sports, in particular football, an area in which we excel globally. Furthermore, our commitment to preserving the integrity of Brazilian sports underscores Sportradarâs broader mission to foster a responsible and sustainable industry operating within a regulated environment.â
Including SĂŁo Paulo, Sportradar has 28 offices in 22 countries across five continents, serving more than 800 operators, 400 sports leagues, and 900 media companies with a diverse portfolio of industry-leading products and services.
Latin America
Global platform provider TG Lab acquires Brazilâs SysGaming
Strategic acquisition sees TG Lab expand LatAm delivery for Stake.com and other major operators
Global omni-channel platform provider TG Lab has today announced its strategic acquisition of Brazil-based gambling software provider, SysGaming.
The decision aligns with TG Labâs strategic ambition to strengthen its foothold across Latin America, with the provider already live in Argentina, Brazil, Colombia, Paraguay and Peru.
The acquisition of SysGaming will allow TG Lab to continue delivering bespoke, localised experiences in real-time to LatAm partners in both Spanish and Portuguese.
Catering to leading operators worldwide – which also includes major brands such as Stake, Betsson and Belgium’s Loterie Nationale â TG Labâs omnichannel platform offers full-stack solution with a flexible set of modules for sportsbooks and casinos to boost their gaming operations across multiple markets.
By strengthening its localised game development and platform expertise for LatAm, TG Labâs partners will gain access to an abundance of native content spanning the sports betting and iGaming verticals, specialised for the region.
With a team and office located in Foz do Iguacu in Brazilâs southern-most state, Parana, SysGaming already has a presence in Brazil, Paraguay and Argentina, with the provider powering major local operators including Paraguayâs state monopoly Aposta.la and Argentinaâs Playcet. Both brands are expected to migrate onto TG Labâs platform in due course.
SysGamingâs team of almost 30 development experts will also join TG Lab, bringing with them their extensive experience in quality platform development.
The integration of SysGamingâs range of games and platform development capabilities into TG Labâs proprietary platform will begin immediately, making SysGamingâs full roster of innovative content available to TG Labâs partners.
This will include SysGamingâs slots and crash games studio, giving TG LAB the opportunity to bring game design capabilities in-house and develop personalised, localised games for partners.
Commenting on the acquisition, TG Lab Chief Executive Officer Ugnius Simelionis said: âWe see this move as the start of establishing our LatAm leadership credentials. Weâre already partnered with some of the marketâs biggest brands, and weâre delighted to welcome SysGaming team into the TG Lab group.
âSysGaming had established a strong reputation in Latin America for exceptional quality development, its localised games and impressive aggregator â all factors which made them a âperfect fitâ for the TG Lab ecosystem. Their innovative approach to game design and platform development is one to be admired and has undoubtedly allowed them to build a solid presence in the region.
âWe are very much looking forward to leveraging each otherâs strengths. With their knowledge and expertise, we can now offer LatAm operators the best localised service on the market. As we continue to grow together over the next 12 months, we have big plans to grow our team in LatAm and solidify our position as an industry leader.â
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NGX Announces Expansion into Latin America with StarSpot
NGX, a leading provider of iGaming and sports betting solutions, has announced its strategic partnership with StarSport , one of the largest legal operators in the Dominican Republic. This collaboration marks a significant milestone for NGX in its expansion into Latin America and the Caribbean.
With over 200 physical points of sale in the Dominican Republic, StarSport is recognized for its robust operations and strict compliance with local regulations. StarSportâs selection of NGX as its platform provider highlights the companyâs ability to offer certified and flexible technology tailored precisely to the dynamic needs of the Dominican market.
Alexandre, Chief Commercial Officer at NGX: âWe are excited to expand our presence in Latin America, starting with the vibrant Dominican Republic, a country with a promising market for sports betting and iGaming. The partnership with StarSport is a testament to NGXâs commitment to offering innovative and secure solutions to betting operators around the world.â
NicolĂĄs Bahamon, Online Project Director at StarSport: âStarSport is delighted to have NGX as a partner, an internationally recognized company in the iGaming and sports betting sector. We look forward to sharing experiences to become the number one sports betting platform in the Dominican Republic.â
Always looking to create innovative new features and functionality, NGX maintains a strong focus on staying ahead of the major trends and needs of the betting market. The company consistently invests in research and development, as well as maintaining a proactive approach to understanding the evolving regulatory and technical demands across different jurisdictions, ensuring that its solutions are always compliant with the highest security and regulatory standards.
The Dominican Republic, as the largest country in the Caribbean by GDP, represents not only a strategic opportunity for NGX, but also an ideal setting to demonstrate the platformâs ability to meet demanding regulatory and technical requirements. NGX already holds certifications that enable it to operate in the country, ensuring that its services meet the highest standards of quality and safety.
With production set to begin this month, NGX and StarSport are set to collaborate on the launch of an innovative platform that promises to revolutionize the betting market in the Dominican Republic and beyond. This partnership not only solidifies NGXâs presence in the region, but also marks the first step in its ambitious expansion project in Latin America.
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