partnerships
NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”
The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports. The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit. “Never Know What’s Next” premieres on linear on Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms. You can watch “Never Know What’s Next” here.
At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly. This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting. The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports. Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable. The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming. The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.
“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,” said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures. “Ensuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA’s approach to legal sports betting.”
“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB Senior Vice President, Business Development. “It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”
“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting,” said Keith Wachtel, NHL Chief Business Officer. “With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”
partnerships
NetGaming Signs iGaming Partnership with Caesars Entertainment
NetGaming, a rapidly growing online casino content provider, today announced an iGaming partnership with Caesars Entertainment that will bring NetGaming’s portfolio of unique game content to Caesars’ online casino platforms, enhancing the entertainment experience for its players. Through this partnership, Caesars will integrate a wide range of NetGaming’s high-performing titles onto its iGaming platforms, including popular games such as Wicked Wins – Fortune Pick, Zeus’s Thunderbolt 5000, and American Wonder Reels.
The partnership underscores both companies’ commitment to delivering premium, engaging content to players in North America.
“We are thrilled to partner with Caesars, one of the most respected and prestigious brands in the gaming industry,” said Pallavi Deshmukh, CEO of NetGaming. “This agreement represents a significant milestone for NetGaming, as it allows us to reach a broader audience and showcase our great games that stand out for their innovation, quality, and player engagement.”
“NetGaming offers an impressive variety of titles that we believe will resonate well with our players,” said Matt Sunderland, Senior Vice President, and Chief iGaming Officer at Caesars Digital. “We’re committed to putting our players first and integrations like these add to our ambitions of offering them an elevated online casino experience they can’t find anywhere else.”
Caesars’ integration of NetGaming’s distinctive gaming titles, will provide its players with an even more diverse and immersive gaming experience across its iGaming platforms. The collaboration between NetGaming and Caesars is expected to go live in H2 2025, with additional game releases planned for the future.
Latest News
ODDSworks and RAW iGaming Sign North American Distribution Deal
ODDSworks has announced that an agreement has been finalized to bring RAW iGaming’s most popular casino-proven games to ODDSworks’ customers via the BETguard Remote Game Server in North America.
With four other games from RAW iGaming, ODDSworks will showcase Joker & The Thief, the North American debut of RAW’s patent-pending “SuperSlice” technology. RAW is building a library around this exciting game mechanic along with other high-performing patent-pending mechanics such as SuperSymbols and SuperTracks.
Tom Wood, CEO of RAW iGaming, said: “Our collaboration with ODDSworks is an important milestone for RAW iGaming, as it creates a gateway to the North American market for our unique, innovative games. We are very excited to deliver our games to ODDSworks’ customers and their players.”
RAW develops innovative, easy-to-understand and boundary-pushing games. RAW’s games will soon be launched in New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Mexico.
ODDSworks CEO Shridar Joshi said: “There is a tremendous amount of potential in the market waiting to be capitalized on, and we expect to partner with other amazing companies like RAW iGaming moving into the future. ODDSworks is well-positioned to be the go-to place for special, unique online games.”
The ODDSworks game library consists of a versatile range of proprietary and third-party titles, each featuring a unique and engaging theme enhanced with stellar graphics, sounds, and features.
Many of these games have already had successful runs in US land-based and European online markets.
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Fanatics Announces Multi-year Partnership with Chicago Blackhawks Star Connor Bedard
Fanatics announced an exclusive, multi-year partnership with Chicago Blackhawks star Connor Bedard, who becomes the newest addition to Fanatics’ roster of athletes housed under the organization’s memorabilia and collectibles division, Fanatics Authentic.
Under the new deal, Fanatics is now the sole distributor of Bedard’s highly sought-after officially licensed memorabilia and collectibles including authentic jerseys, pucks, sticks, helmets, gloves and photos, as well as a unique assortment of game-used equipment from games with the Blackhawks, All-Star Games and other competitions.
“I’m very excited to be working with Fanatics and join their amazing team of athletes across all sports. Getting to know their group and learn about all the work they put into creating really special memorabilia for fans has been awesome. As the season gets underway, I’m looking forward to sharing what we are releasing together,” said Bedard.
Widely regarded as hockey’s next can’t-miss prospect, Bedard was selected first overall in the 2023 NHL Draft following an illustrious career in the Western Hockey League in which he recorded 143 points in just 57 games during his final season with the Regina Pats. During the 2023-24 NHL season, his first professionally with the Blackhawks, Bedard led all first-year players in goals (22) and points (61) on his way to winning the Calder Memorial Trophy awarded to the league’s top rookie.
“Connor Bedard is one of the NHL’s emerging superstars and Fanatics is thrilled to welcome him to our team. After a stellar rookie season, he has quickly become a fan favorite, and we look forward to providing hockey fans everywhere with unprecedented access to a premier assortment of his autographs, collectibles and game-worn products,” said Fanatics executive vice president Victor Shaffer.
Bedard joins a star-studded roster of athletes across all sports to have exclusive memorabilia partnerships with Fanatics Authentic including Tom Brady, Auston Matthews, Alex Ovechkin, Aaron Judge, Bryce Harper, Sabrina Ionescu, Harry Kane and Victor Wembanyama.
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