partnerships
MST extends XB Net deal to power engagement on premium North American racing ahead of the Pegasus World Cup
Leading Italian horse racing provider rolls out U.S. horse racing to its extensive network in enlarged agreement with leading Stateside supplier
XB Net, the leading provider of premium content for North American racing, has extended its new distribution deal to deliver its comprehensive horse racing portfolio across the Americas to powerhouse platform provider, MST (Media System Technologies).
The agreement sees MST harness most of the premier stateside races to Italy, including the Breeders’ Cup World Championships and January’s upcoming highlight of the Pegasus World Cup on 28th January at Gulfstream Park.
More broadly, it offers a wide range of XB Net’s live pictures, data and betting services from an unrivalled network of over 60 North American tracks (over 75% of U.S. horse racing) allowing MST’s partners (retail and online) to flexibly fill their programming timetable. As a result, MST’s own burgeoning suite of products now covers over 500 racecourses on four different continents.
Accordingly, MST’s proprietary platform can support its clients (such as Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing turn-key service which neatly plugs any gap on the daily betting calendar with engaging, easy-access content. MST’s platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.
This daily schedule of immersive content, which complements Italy’s domestic sporting action, provides MST with a reliable source of fast-settling betting content between 18:00 and 05:00 CET. This engaging action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, two legs of the revered Triple Crown, featuring the Preakness and Belmont Stakes, alongside the aforementioned Breeders’ Cup.
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.
Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia. XB Net is now a key product of 1/ST Content, the innovative operating group for 1/ST’s media and content companies. 1/ST is the biggest racing company in North America, with a mission statement dedicated to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it.
Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, North American racing represents a great opportunity to expand their offering beyond traditional fixtures and has proved a boon for acquisition and retention with those clients who’ve prioritised it on their integration road maps. Their players have already seen the added fun and value that U.S. racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycling opportunities. It’s an honour to be bringing events like the Breeders’ Cup World Championships and the Pegasus World Cup to Italy.
“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased a couple of years ago, international content is growing in its appeal and assimilation. Indeed, XB Net now represents a significant part of our total turnover, including Italian races.
“XB Net is helping MST meet the demands of all kinds of player, allowing our clients and their customers to enjoy the best live racing from around the world 24/7. It’s a real boost for both increased betting activity and engagement.”
Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene on the map, delivering the right content at peak leisure-times remains of paramount importance. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.
“While it’s always fine to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world. However, if that sport’s betting markets are consistent and the framework familiar to customers, not to mention the timing matches up well with local leisure periods, then we’ve found that engagement takes hold more quickly and proves enduring.
“Italy’s CET time zone is perfectly-placed to transition from its domestic racing scene into top-class ‘evening’ meetings stateside, so high-quality 24/7 programming is now an attainable reality for our customers, thanks to this evolving collaboration. We can’t wait to see how these innovative products continue to perform over upcoming highlights, with the upcoming Pegasus World Cup an obvious highlight.”
Bragg Gaming Group, a global B2B iGaming content and technology solutions provider, announced it has signed an agreement with Hard Rock Digital to develop a series of exclusive online casino games titles for its top-rated Hard Rock Bet Casino.
This deal further deepens Bragg’s existing partnership with the leading operator, which currently offers Bragg’s proprietary content from Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, alongside titles from a diverse selection of Bragg’s partner studios on Hard Rock Bet.
The partnership is set to drive the Company’s expansion in the key market, accelerate growth and position the US as Bragg’s fastest-growing market this year. The exclusive titles will first launch in New Jersey, with potential to offer the games on Hard Rock Bet in any future market expansion.
Garrick Morris, Bragg’s SVP of Commercial in US and Canada, said: “We are delighted to announce this new content development agreement with Hard Rock Digital, which reinforces our commitment to this partnership and offers us a new opportunity to showcase our game development expertise while bringing new, game changing, exclusive experiences to Hard Rock Bet Casino’s customers. This enhanced partnership highlights our focus on growing our footprint as a key online casino supplier in the US.”
Rich Criado, VP of Casino at Hard Rock Digital, said: “We’re excited to strengthen our partnership with Bragg and collaborate with their talented team to create exclusive new experiences for our players. These upcoming games are designed to stand out among the over 2900 titles already available on Hard Rock Bet Casino, and we can’t wait to bring them to our players.”
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official Daily Fantasy Sports Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
“Partnering with the Dodgers is an incredible opportunity to align with one of the most respected organizations in sports. As the Dodgers chase another championship title, we’re looking forward to delivering unique moments that bring fans even closer to the action,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the multi-year partnership, PrizePicks will receive prominent in-venue branding at Dodger Stadium, including banner displays throughout the stadium’s concourses and LED signage in the outfield pavilion. The partnership will also include promotion across Dodgers social media, digital platforms, and radio.
“We are pleased to welcome PrizePicks to our family of partners. Their innovative approach to fan engagement aligns well with our commitment to delivering world-class experiences, and we look forward to a winning collaboration,” said Lon Rosen, Executive Vice President & Chief Marketing Officer at Los Angeles Dodgers.
Throughout the 2025 season, PrizePicks will also introduce an exclusive in-game promotion for Dodgers fans. Anytime the team scores 10 or more runs at home, the Dodgers will launch a PrizePicks branded social media contest for a chance to score a free PrizePicks lineup and tickets to a future game at Dodger Stadium to watch their picks play out live.
Latest News
Almost Friday Media and Fanatics Sportsbook Partner To Launch Season Two of Glory Daze with Johnny Manziel
Almost Friday Media and Fanatics Sportsbook announced the launch of season two of “Glory Daze,” a weekly podcast hosted by Heisman Trophy Winner Johnny Manziel.
“Glory Daze” with Johnny Manziel is an interview series from Almost Friday Media that celebrates and explores the most nostalgic eras in sports. On “Glory Daze,” Manziel, a former first round pick, sits down to have authentic conversations with some of the most iconic and legendary names in sports as they share never-before-heard stories, discuss their career-defining moments, and much more.
The first episode of the new season of “Glory Daze” will feature Las Vegas Raiders Defensive End Maxx Crosby and will be available on June 12th via all podcast platforms. The first season of “Glory Daze” was a huge success and featured conversations with sports icons like Matt Leinart, LeSean McCoy, Greg Oden, Patrick Peterson, Michael Vick and Vince Young.
As part of the partnership with Fanatics Sportsbook, Johnny Football will transform into “Johnny FanCash” during live Fanatics Sportsbook ad reads and one-of-a-kind giveaways. Each week, “Johnny FanCash” will collaborate with Fanatics Sportsbook on content and Manziel will make picks each week on the Fanatics Sportsbook, available on iOS and Android. In addition, Manziel will record an episode of Glory Daze in front of a live audience at Fanatics Fest NYC, an immersive sports festival where sports, culture, and collecting collide. Fanatics Fest NYC will take place at the Javits Center in New York City from June 20-22 and tickets are on sale at www.fanaticsfest.com starting at $20 for kids and $60 for adults.
“This season we talk to athletes still in the glory daze, former athletes, and even notable fans,” said Manziel. “Having been through some unforgettable moments myself, I know how important it is to share the real stories behind what fans saw on the field. We’ve lined up some amazing guests who have those same experiences – career-defining moments that fans still talk about today. This season is all about going deeper into those stories and connecting with the fans who remember these glory days just as vividly as we do. It’s about celebrating the moments that shaped the sports we love.”
New Episodes of Glory Daze will drop every Thursday at 12 PM ET across all podcast platforms and Johnny Manziel’s Youtube Channel.
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