partnerships
MST extends XB Net deal to power engagement on premium North American racing ahead of the Pegasus World Cup
Leading Italian horse racing provider rolls out U.S. horse racing to its extensive network in enlarged agreement with leading Stateside supplier
XB Net, the leading provider of premium content for North American racing, has extended its new distribution deal to deliver its comprehensive horse racing portfolio across the Americas to powerhouse platform provider, MST (Media System Technologies).
The agreement sees MST harness most of the premier stateside races to Italy, including the Breeders’ Cup World Championships and January’s upcoming highlight of the Pegasus World Cup on 28th January at Gulfstream Park.
More broadly, it offers a wide range of XB Net’s live pictures, data and betting services from an unrivalled network of over 60 North American tracks (over 75% of U.S. horse racing) allowing MST’s partners (retail and online) to flexibly fill their programming timetable. As a result, MST’s own burgeoning suite of products now covers over 500 racecourses on four different continents.
Accordingly, MST’s proprietary platform can support its clients (such as Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing turn-key service which neatly plugs any gap on the daily betting calendar with engaging, easy-access content. MST’s platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.
This daily schedule of immersive content, which complements Italy’s domestic sporting action, provides MST with a reliable source of fast-settling betting content between 18:00 and 05:00 CET. This engaging action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, two legs of the revered Triple Crown, featuring the Preakness and Belmont Stakes, alongside the aforementioned Breeders’ Cup.
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.
Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia. XB Net is now a key product of 1/ST Content, the innovative operating group for 1/ST’s media and content companies. 1/ST is the biggest racing company in North America, with a mission statement dedicated to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it.
Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, North American racing represents a great opportunity to expand their offering beyond traditional fixtures and has proved a boon for acquisition and retention with those clients who’ve prioritised it on their integration road maps. Their players have already seen the added fun and value that U.S. racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycling opportunities. It’s an honour to be bringing events like the Breeders’ Cup World Championships and the Pegasus World Cup to Italy.
“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased a couple of years ago, international content is growing in its appeal and assimilation. Indeed, XB Net now represents a significant part of our total turnover, including Italian races.
“XB Net is helping MST meet the demands of all kinds of player, allowing our clients and their customers to enjoy the best live racing from around the world 24/7. It’s a real boost for both increased betting activity and engagement.”
Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene on the map, delivering the right content at peak leisure-times remains of paramount importance. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.
“While it’s always fine to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world. However, if that sport’s betting markets are consistent and the framework familiar to customers, not to mention the timing matches up well with local leisure periods, then we’ve found that engagement takes hold more quickly and proves enduring.
“Italy’s CET time zone is perfectly-placed to transition from its domestic racing scene into top-class ‘evening’ meetings stateside, so high-quality 24/7 programming is now an attainable reality for our customers, thanks to this evolving collaboration. We can’t wait to see how these innovative products continue to perform over upcoming highlights, with the upcoming Pegasus World Cup an obvious highlight.”
Caesars Entertainment Inc. and the Detroit Lions announced a new partnership, making Caesars Sportsbook an Official Sports Betting Partner and Caesars Entertainment the Official iGaming Partner of the Detroit Lions. The collaboration with the defending NFC North Champions combines custom fan experiences for Caesars Rewards members with dynamic sponsorship assets and the use of official Detroit Lions logos and marks in multiple online casino games coming to Caesars’ digital platforms.
The first online casino game launch on behalf of this partnership will be a Live Dealer blackjack game featuring a custom-made Detroit Lions felt. The game is set to go live exclusively in Michigan at the start of the 2024-25 NFL season on Caesars Palace Online Casino and Caesars Sportsbook & Casino for online casino players 21 and older.
“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver. We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year,” said Eric Hession, President of Caesars Digital.
“As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment. This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan,” said Detroit Lions Vice President of Corporate Partnership Mace Aluia.
Caesars brands, including Caesars Sportsbook, Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino, will be featured throughout Ford Field during Lions games. Additionally, Caesars brands will also be featured in radio spots on the Detroit Lions Radio Network and in team digital and social media.
This partnership builds on Caesars Entertainment’s presence in the region complementing its operation of the world-class destination, Caesars Windsor, located just across the Detroit River in Windsor, Ontario. The destination celebrated the grand opening of Ontario’s first full-service sportsbook, Caesars Sportsbook at Caesars Windsor, in January 2023, providing an elevated environment for sports fans and fans of the Detroit Lions to enjoy and wager on marque sporting events.
Bally’s Corporation and Palms Casino Resort in Las Vegas announced a strategic partnership offering Bally Rewards members the ability to earn travel rewards at Palms in Las Vegas.
This collaboration aims to enhance the gaming experience for qualified Bally Rewards members to cash in on trips to Palms in Las Vegas. By leveraging their combined expertise and resources, Bally’s Corporation and Palms are committed to delivering an incredible new way to gain rewards and offer unforgettable experiences for Bally Rewards members.
“We are thrilled to join forces with Palms in Las Vegas for this exciting venture. Our goal is to provide our Bally Rewards members with unparalleled rewards and experiences, and this partnership is a significant step towards achieving that,” said Mike Donovan, Chief Marketing Officer and SVP of Gaming.
Bally’s Corporation and Palms Casino Resort in Las Vegas are initially focusing on travel getaways for Bally Rewards members, but they plan to potentially broaden their partnership in the future. By combining the strengths of these two leading companies, they aim to eventually enhance the gaming experience for their guests through tier matching, tournament invitations, and annual trips.
“We’re pleased to welcome Bally Rewards members to Palms Casino Resort and provide an exciting Las Vegas experience. Partnering with Bally’s Corporation allows us to explore new opportunities and introduce Palms hospitality to Bally’s members,” said Greg Shulman, VP of Casino Marketing at Palms Casino Resort.
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Fanatics Sportsbook Partners with Ocean Casino Resort for New Retail Sportsbook Location
Fanatics Sportsbook announced the opening of a retail sportsbook location in partnership with Ocean Casino Resort in Atlantic City.
“It’s an exciting day in our company’s continuous evolution as we announce the opening of Fanatics Sportsbook at Ocean Casino Resort. As Fanatics grows its gaming presence in New Jersey, Ocean represents the perfect partner to deliver an elevated retail sports betting experience at the premier hotel in Atlantic City,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming.
The Fanatics Sportsbook at Ocean Casino Resort is located inside The Gallery – a dynamic 12,000 sq. ft. gaming and bar experience that serves as the centerpiece of the casino. The venue officially opened to the public on Thursday, September 5; just in time for the opening of the football season.
“Fanatics boasts an unmatched roster of the world’s most renown sports leagues, teams, and global brands and we are excited to present these to our guests here at Ocean,” said Bill Callahan, General Manager for Ocean Casino Resort.
The Fanatics Sportsbook is a featured attraction in The Gallery, a 100-foot elevated bar and lounge area with seating for sixty surrounded by slot machines, tables and 140 feet of LED walls for the ultimate sports viewing experience. Sports fans can place wagers at betting windows or self-service betting terminals throughout the venue and traverse a 17-foot open-air staircase that leads to Balcony Bar, a mezzanine bar and lounge. The new Fanatics Sportsbook will cater to guests looking to enjoy the ultimate VIP sportsbook experience, offering legal betting markets for all major sports including professional and college football, basketball, hockey, baseball, tennis, soccer, golf, MMA, boxing, and more. All development and trading of sports betting markets will be done in-house.
The Fanatics Sportsbook is the latest addition to Ocean Casino Resort’s lineup of entertainment offerings at the 20-acre resort that has become the center of Atlantic City nightlife. HQ2 Nightclub provides guests with a diverse nightlife experience filled with world-renowned musical talent. Regarded as the premier nightlife destination in Atlantic City, HQ2 is open Thursday through Sunday, offering multiple dance floors, private table seating, and three bars. Ocean Casino Resort also has a 4500-seat concert venue, Ovation Hall, that plays host to some of the hottest acts on tour.
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