Press Releases
Sisal extends its horse betting portfolio with XB Net’s premium North American racing content
Italian giant supplements its U.S. horse racing data package by the leading Stateside supplier
XB Net, the leading provider of premium content for North American horse racing, has finalized a new agreement to provide its US racing content to the powerhouse Italian operator, Sisal.
The deal deploys an extended range of XB Net’s live pictures, data and betting services from a peerless network of over 60 North American tracks (over 75% of U.S. horse racing) allowing Sisal to flexibly fill its programming timetable with a prolific pipeline of rapid-cycling betting opportunities which are proven to enhance engagement for new and existing fans of the sport.
Sisal is constantly updating its sports-betting services by optimising its user interface across the brand’s web and mobile platforms to elevate the customer experience. Its sportsbook is operated in partnership with MST, whose proprietary platform offers clients everything necessary with which to run a responsible betting business across online, mobile and retail.
The daily schedule of engaging content, which neatly complements Italy’s domestic racing action, provides Sisal with a reliable source of fast-settling betting content between 18:00 and 05:00 CET. This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, and two legs of this summer’s recent Triple Crown, featuring the Preakness and Belmont Stakes, alongside the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar (5-6 November).
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.
Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.
Massimo Temperelli, Managing Director of Betting at Sisal, said: “During recent lockdowns, our customers soon came to appreciate the fresh excitement and value that US racing brings to their betting experience, providing a trustworthy and regular flow of quick-fire betting opportunities which hit the mark, whether they’re interested in watching one race or the entire card.
“Since Italy’s daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming is now the new normal for our players, thanks to this developing collaboration with XB Net and their expertise in wagering solutions. We can’t wait to see how these progressive products continue to perform over the forthcoming highlights, like the Breeders’ Cup World Championships.”
Simon Fraser, Senior Vice President of International at XB Net, added: “Sisal is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing. While domestic racing is back in full swing in Italy, those players who were drawn to North American racing during the pandemic have mostly been retained which represents another key validation of our product.
“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for Sisal.”
Latest News
RG24seven Virtual Training to host two webinars highlighting Free Responsible Gaming Training in support of Responsible Gaming Education Month
RG24seven Virtual Training, the responsible, effective, and free video-based virtual training system for gaming employees, and a BMM Innovation Group company, today announced two educational webinars to highlight Responsible Gaming training and other services in support of Responsible Gaming Education Month (RGEM).
Wendy Anderson, Chief Executive Officer of RG24seven, said, “We are proud to support Responsible Gaming Education Month because education and employee training are the cornerstone of any responsible gaming initiative. Our Responsible Gaming Training is compliance-grade, presented by the top experts in the industry, and available to gaming companies year-round.”
Anderson added, “The goal of these free webinars is to demonstrate the RG24seven Virtual Training system and all the free tools and features available to gaming operators and regulators. We want to highlight comprehensive, up-to-date education addressing emerging issues that align with evolving policies.”
The RG24seven Team will host the complimentary webinars on September 10 and 25 at 11 a.m. Pacific Time.
- The sessions will be held in a live webinar format and designed to be both engaging and interactive.
- The team will provide a live demonstration of the virtual training system, reporting capabilities, and a host of courses, from Responsible Gaming to Human Trafficking Awareness.
- Attendees will learn about complimentary and customization options best suited for their training needs and have the opportunity to ask the team any questions.
- By the end of the 40-minute webinar, attendees will better understand RG24seven’s free Responsible Gaming training and how to sign up.
- Registration for both free webinars is now open.
GAMOMAT, one of the leading independent software developers for online slot games, is proud to announce its debut move into the U.S. market through a strategic partnership with Bragg Gaming Group.
This is a major milestone in GAMOMAT’s global expansion strategy, as it brings its popular gaming knowledge to players across four initial states: Michigan, New Jersey, Connecticut, and Pennsylvania. Feng’s Fortune Flaming Link, Great Grizzly and Lava Lions will be included in the first tranche of games going live. Games have been specially developed for the U.S. market following extensive research and analysis of U.S. player tastes, with all titles aligned to these preferences.
In 2022, GAMOMAT and Bragg successfully entered the province of Ontario in Canada where momentum has been building since launch.
Founder and Managing Director Dietmar Hermjohannes of GAMOMAT Development GmbH, commented: “The regulated U.S. online market offers significant potential, and we are excited to bring our games to these vibrant jurisdictions. Our team’s commitment to analysing the diverse preferences of U.S. players has been pivotal in preparing a suite of games tailored to meet their demands.”
Matevž Mazij, Chief Executive Officer and Chair of the Board at Bragg Gaming Group, added: “Our partnership with GAMOMAT continues to thrive and we’re thrilled to now be working together in the U.S. GAMOMAT excels at balancing innovation with proven success and we expect great results.”
SportsGrid Network is excited to announce a multi-media content partnership with Brian Christopher, the world’s foremost casino gaming influencer. The content relationship with BC Ventures marks a significant expansion of SportsGrid’s original programming, introducing high-quality casino content that will enhance and complement its market-leading sports betting schedule.
The cornerstone of the content partnership will be an exclusive Brian Christopher Show, which will have its own dedicated segment on SportsGrid’s new Casino & Gambling Network, set to launch next year. As part of the agreement, Brian Christopher will lead unique and engaging on-camera and audio programs, including off-site projects and promotional content.
SportsGrid will leverage its extensive production and multi-media distribution capabilities to ensure the highest-quality programming, complete with branded graphics and packages.
The collaboration will include editorial and video content syndicated across both SportsGrid.com and Brian Christopher’s FlipTheSwitch.com.
“This partnership marks a new era for SportsGrid’s programming, delivering engaging and high-quality content to our audiences as we pivot towards becoming the ‘Gambling Channel.’ Brian is the leading personality within casino slots content and has a legion of followers. Welcoming him onto the SportsGrid talent roster will significantly heighten viewing experiences, while strengthening our position as a premier destination for casino gaming media,” commented Jeremy Stein, CEO, SportsGrid, Inc.
“SportsGrid’s unrivaled reach and production expertise mean we’re in a fantastic position to create original and entertaining content, made for television. The BC Show expands on what our audience wants. It will be a go-to place for casino lovers of all kinds, featuring big bets, travels, and behind-the-scenes fun like never seen before. I cannot wait to bring my creativity to millions of screens, and continue to lead as the first-ever gaming influencer to make the leap outside social media platforms,” said Brian Christopher, Founder of BC Ventures.
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