Swedish gaming giant’s Chief Commercial Officer shared how AI-led innovation is reshaping game development and helping operators deliver stronger performance.

XB Net

MST extends XB Net deal to power engagement on premium North American racing ahead of the Pegasus World Cup

XB Net adds Harness Racing at Yonkers Raceway to its premium portfolio of North American racing content

XB Net pens multi-year global distribution deal with Hawthorne Race Course in Chicago

Sisal extends its horse betting portfolio with XB Net’s premium North American racing content

XB Net signs long-term global distribution deal with Breeders’ Cup, securing status as North American racing leader