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XB Net partners with Magic City Jai Alai to launch new Jai Alai service

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MST extends XB Net deal to power engagement on premium North American racing ahead of the Pegasus World Cup

 

Breakthrough streaming and data harnesses low-latency pictures and in-play pricing for the resurgent sport of Jai Alai

New sports rights deal for leading U.S. streaming, data and betting services provider and popular Florida casino venue

XB Net has partnered with Magic City Jai Alai in Miami, Florida, to broaden its burgeoning live-broadcast, data-feed and betting services, thanks to a breakthrough deal with the World Jai Alai League.

This comprehensive agreement sees Magic City Jai Alai partner with XB Net to offer live streaming, alongside precise pricing and data, for pari-mutuel Jai Alai games worldwide and H2H matches outside North America across its competitive 2022/23 calendar. This product has accordingly been licensed by Miami’s local gaming authority, the Florida Division of Parimutuel Wagering, around video signal and data for the purposes of fixed-odds and commingled betting.

The World Jai Alai League is a governing body for professionals and amateurs, working with XB Net and Magic City Jai Alai to drive deeper fan-engagement around the sport, developing its international influence and scope in lockstep with commercializing its live pictures, commentary, odds and data.

Like horse racing, Jai Alai is a sport made for betting and fits in organically with XB Net’s existing stable of racing products, powered by its pre-eminent fixed-odds and pari-mutuel pools platform. Players can now pre-play and in-play on traditional fixed-odds winner, under-over total points, point-by-point, win place or show (based on team player numbers jai alai), or even try an exacta, trifecta, and quinella.

An engaging Jai Alai schedule is played on a weekly basis, and maintains a robust timetable and steady stream of live performances with regular Monday, Tuesday, Wednesday and Friday slates of games. Matches and their derivative markets settle quickly and optimize the player betting cycle for international operators.

These competitive games are staged and broadcast live from the Magic City Fronton, whose state-of-the-art make-up is a boon for viewing, thanks to its customized court-size, glass walls, and well-positioned cameras seamlessly tracking every aspect of the high-octane action. This tailored arena measures 37m in length by 12m in width, slightly smaller than other such facilities, increasing the speed of the ball and quickening the pace of play for this spectacular sport.

The innovative offering also combines the latest trading algorithms with low-latency pictures and deep data (head-to-head records, player profiles etc) to promote and educate around a dynamic, adrenaline-pumping sport that offers a myriad of betting opportunities for improved customer engagement.

Scott Savin, Chief Operating Officer at Magic City, said: “We’re thrilled to sign this breakthrough deal with XB Net on a sport that has been largely overlooked for its international appeal and flexible benefits for retention. Magic City unveiled its innovative take on the sport of Jai-Alai by taking the best features of the “World’s Fastest Game”, combining them with a state-of-the-art Jai-Alai court, and marrying these aspects to the skill-sets of University of Miami athletes. This key collaboration means fans old and new need not miss a minute of the action!”

Simon Fraser, Senior Vice President of International at XB Net, added: “Considering the relatable and transferable success of tennis as a betting product, and the breakthrough appeal of table-tennis during the pandemic, it was high time that Jai Alia was as well-served by recent gains in live data and automation. Magic City Jai Alai and XB Net have now achieved a step-change for fans of this sport, effortlessly blending live pictures with the live point-by-point tracking to create a seamless viewing and betting experience with far fewer market suspensions around the critical moments of any match.

“The aim is always to deliver a best-in-breed journey for operators and their players. Our feed harnesses bespoke pricing and data-feeds to provide the fastest feeds and lowest-latency data on the market, helping our operator partners to stay ahead of the game.

“Data and streaming are the spine of sportsbooks. Data is used to drive markets and add narrative to an event, while streaming remains crucial for customer engagement and retention.”

Unpacking Jai Alai

Jai alai is recognized as the fastest ball sport in the world, with ball-speed often reaching up to 170mph. Players compete against each other in both singles and doubles. Magic City Jai Alai offers two distinct formats of play. The traditional 8 player post round-robin format branded as Magic City Pelota, and their groundbreaking Head-to-head (H2H) format which features H2H Championships and Battlecourt squads competing in an intuitive format and scoring system not dissimilar to those of tennis and table tennis. The aim is to outwit your opponent by making balls difficult to catch or throw back cleanly or placing a ball where the player cannot reach.

From the opening credits and narratives of iconic Eighties TV series Miami Vice, to the marketing materials of the Basque government in Spain, and even an enduring appeal across the Philippines, Jai Alai has remained a popular sport among those international communities with a Hispanic influence. This breakthrough partnership with XB Net, Magic City Jai Alai and the World Jai Alai League now bids to bolster that audience with new fan-engagement opportunities and grow the sport’s appeal throughout LatAm, Europe and APAC, not to mention the hugely underserved Hispanic market in North America.

Underserved market for a comeback sport

As an instructive case in point, according to the 2020 U.S. Census Bureau Report, 62 million people living in the U.S. identify as Hispanic or Latino. That community, 18.7% of the total U.S. population in 2021/22, is nearly equivalent to the entire population of the United Kingdom. The U.S. Hispanic demographic is already the second-largest ethnic group in America, and a superpower in economic terms, the seventh largest GDP in the world (tied with France) estimated at $2.7 trillion in 2019 per the 2021 LDC U.S. Latino GDP Report. This influential population is predicted to grow to account for over 30% of the total U.S. population, 132.8 million people, by 2050. This is a population that is fiercely loyal to their roots, their culture, their heritage, and their chosen sports, from football to Jai Alai, and it is an audience that is also currently being underserved by the international sports betting industry.

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Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

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Hacksaw Gaming Scores Again in New Market - Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

 

Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.

Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.

Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.

Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”

Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”

Looking forward we can only imagine the possibilities ahead with Betsson.

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Texas Lottery and Texas Motor Speedway Team Up to Fuel Luck

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The Texas Lottery and Texas Motor Speedway have joined together again to rev up luck for lottery players and racing fans through the new LUCKY 7s scratch ticket game. The new $5 game features chances to win a $100,000 top prize and integrates a series of promotional second-chance drawings. The drawings give players with non-winning tickets a chance to win exclusive Texas Motor Speedway prizes, including an Ultimate Driving Experience. Representatives from both organizations introduced the new game and discussed the prizes during a press conference on Sunday, March 24 in advance of the EchoPark Automotive Grand Prix at the Circuit of the Americas in Austin, Texas.

“Texas Motor Speedway has been a valuable partner of the Texas Lottery since 2015 and we’re excited to collaborate with them on the new LUCKY 7s scratch ticket game and promotional second-chance drawings. In addition to the great cash prizes available in the game, LUCKY 7s offers opportunities to win unique Texas Motor Speedway merchandise prize packs and experiential prizes that cannot be obtained in any other way. We think Texas Lottery players and racing fans will love the excitement of our continued partnership and these exclusive prizes,” said Ryan Mindell, deputy executive director of the Texas Lottery.

The LUCKY 7s scratch ticket game launched on Monday, March 18 and is available at Texas Lottery retailers where scratch ticket games are sold. The game offers more than $23 million in total cash prizes, including six top prizes of $100,000. Overall odds of winning an instant-win cash prize are one in 4.11, including break-even prizes. Players may enter non-winning scratch tickets from the game into any of the four promotional second-chance drawings to be held throughout the run of the game for chances to win one-of-a-kind Texas Motor Speedway merchandise prize packs and experiential prizes.

“The nine-year collaboration between Texas Motor Speedway and the Texas Lottery is a testament to the power of partnership making a positive impact on the community while providing great entertainment to fans. The new Lucky 7 scratch ticket game is a fun and thrilling way to promote our decade of partnership to both Texas Motor Speedway race fans and Texas Lottery players,” said Texas Motor Speedway Executive Vice President & General Manager Mark Faber.

Each promotional second-chance drawing will award 250 Texas Motor Speedway Merchandise Prize Packs and one VIP Suite Experience package. In a final, Special Drawing, one player will be selected from all entries received from the first four drawings – including those already selected to win Merchandise Prize Packs and VIP Suite Experiences – to win an Ultimate Driving Experience, which is a private day at the track for the winner and their 15 guests. These lucky winners will attend a world-class driving experience taught by professional drivers and have the opportunity to drive luxury, exotic cars of their choice on the Texas Motor Speedway track. The package includes a visit and meet and greet with a professional driver, a private lunch on site, a video keepsake of the experience, and four hotel rooms for one night.

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Elevating Colombia’s iGaming: Amusnet Partnership with WPlay

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Amusnet Partnership with WPlay

 

Amusnet, is enhancing its presence in Colombia through a strategic partnership with WPlay – the country’s highly recognized online casino and sports betting website. The collaboration represents a synergy of expertise and resources, combining innovative gaming solutions with established presence and market knowledge.

“We are thrilled to collaborate with one of the leading operators in Colombia. Together, we aim to deliver unparalleled gaming experiences to players in Colombia and beyond, setting new standards of excellence in the industry. This new partnership signifies a mutually beneficial agreement to all stakeholders, particularly our valued players,” Daniel de los Ríos, Commercial Manager Latam of Amusnet.”

The CEO of WPlay, Julio Cesar Tamayo, comments: “We are pleased to have Amusnet’s games on WPlay. We understand the importance of this provider on an international level and the interest it generates among Colombian players. Looking forward to achieving great results together!”

Currently, Amusnet has over 40 live games available at wplay.co. The company anticipates expanding this number to 70 by next month to reach 100 live games by the end of the year. Players can enjoy some of our most popular and well-performing online casino slots. 40 Super Hot, Burning Hot and Shining Crown are only a few examples of the continuously growing portfolio of Amusnet games offered on the WPlay website.

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