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BetGames & Twain Sport: Setting the standard for the next-gen Canadian demand

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BetGames & Twain Sport: Setting the standard for the next-gen Canadian demand

 

 

With modern technology constantly developing and the Canadian market at the forefront of an ever-evolving landscape, BetGames Chief Product Officer, Ian Catchick, is sure its groundbreaking latest launch earlier this year, Twain Sport, is set to spearhead the next generation of sports betting. Here, he details just how the trailblazing product works and how it aims to combine the worlds of sports betting and casino in a new era for bettors.

 

BetGames is really making waves globally in the iGaming sphere – could you tell us more about your universal appeal for those Canadian readers who might be unfamiliar?  

BetGames has been established for some time, with over a decade of experience to be proud of. Now in its 11th year in the industry, we’ve made a name for ourselves by creating live casino entertainment and live dealer content that makes sports fans feel right at home.

Our latest product to go live in Ontario is Twain Sport – already live with 40+ global operators. The aim is to deliver non-stop, fixed-odds sports betting in a casino format for the new generation of bettors.

Our goal is to deliver content for operators centred around sports betting, while providing the same margins that come with iGaming and casino.

To do this, we’ve created our own proprietary set of sports products that deliver high-octane tournaments of basketball and football, every 60 seconds, in the short-form betting format we know the new generation is looking for.

The numbers on offer are fantastic – with over 1400 matches each day, broadcasted 24/7, our fast-paced, action-packed events are the perfect proposition for operators looking to boost revenue.

 

What sets Twain Sport apart from other offerings in the market? What gives it that universal appeal at a time when truly unique products are thin on the ground?

It all started with a basic idea to introduce high-quality, unique and competitive live sports content – aimed towards customers who wanted short, fast action. We addressed that with a product that delivered intensive short-form, pre-recorded live rounds of both sports.

Ensuring high turnover and low stakes for extended sessions of engagement, Twain Sport offers something that few, if any, product vertical can – one that appeals to sports and casino fans alike, as well as being designed to truly appeal to a next-gen audience better than any other studio. We have high expectations for Twain Sport in Ontario and expect it to perform incredibly well throughout the upcoming winter months.

 

Did you have a target audience in mind when envisioning Twain Sport’s success? What’s the thought process behind launching in Canada?

It was certainly a strategic move. For a start, the average Canadian bettor is between 25 and 35 years old, the exact demographic we’re aiming to entertain.

We all know next-gen players are looking for instant thrills and excitement, just like you have with casino games. This is particularly the case if sports matches are playing out on television and players are looking for additional entertainment via mobile.

We take that passion for sport and bring that format into play, bridging both 24/7 sport and high-frequency betting, without any of the barriers to entry you’ll see with many casino games.

We see this as the future of entertainment. Bringing sports into the casino world means attracting sports fans and moving them away from the lower margins associated with in-play sports betting.

By doing that, we’re able to offer a customer lifetime value on a par with casino margins – while greatly boosting your customer base.

 

How does Twain Sport blend different elements like slots and live casino into its fixed-odds format, making it appealing to the modern sports fan?

There’s no other betting product that comes close to what Twain Sport offers – in many ways, we’ve created an entirely new vertical for bettors to enjoy.

In short, we repackage the basic USPs of slots, virtuals and live casino into one and deliver it in a fixed-odds format where sports fans can feel right at home.

To bring sports punters closer to the casino world, our approach revolves around a few key principles. Our mission is to provide rich, familiar and unique content that delivers high-quality live entertainment experiences.This draws on our core competencies of broadcast, game design and our skills in intuitively knowing and understanding how to create content that our players enjoy.

 

Speaking of player enjoyment, what makes Twain Sport stand out in comparison to other betting products, particularly in terms of combining slots and live casino elements?

For next-gen players, it’s all about providing an experience that is as simple and accessible as possible.

They’re telling us quite clearly that what they really want is high-quality, engaging, rapid-play, simple-to-understand content.

We know that Twain Sport provides that and more – in launching our game-changing vertical, we’ve done it exactly in a way that deals with the time pressure that the next-gen players have on their demand for entertainment.

We know that they’re very keen to enjoy a combination of what they know right now – in our case – easily understandable sports formats – and newer concepts that enhance their playing experience.

 

How is Twain Sport’s launch in Canada positioned to meet the current market demand for top-quality betting experiences?

I have no doubt that our launch in Canada with multiple tier-one operators will be a fantastic chance to showcase why this new, shorter-form style of betting content is exactly what the market is demanding right now.

The crucial thing to remember is that our players’ time is very precious, and they want to ensure that the action on offer is high-quality, rapid and revolves around the rest of the entertainment mix.

Twain Sport’s action-packed nature with immediate rewards and a fantastically high production quality allows us to deliver on that goal.

We see Twain Sport as the future, catering to the new generation of players who are looking for instant thrills and payouts. We’re very excited by the prospect of introducing it to another new audience and I’m sure it will be a great show.

Canada

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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Canada

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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Canada

GiG increases Ontario market presence, powering the launch of Casino Time

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GiG increases Ontario market presence, powering the launch of Casino Time

 

Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: “GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.”

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

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