Pollard Banknote Limited has announced a two-year extension of its Scratch Ticket Printing contract with the Idaho Lottery. This renewal, effective until March 2027, ensures that Pollard Banknote remains the Lottery’s primary partner, supplying at least 71% of its Scratch tickets annually. Additionally, Pollard Banknote will continue to provide related services, including game design, marketing, and strategic planning.

Pollard Banknote first partnered with the Idaho Lottery in 2013, offering innovative products and strategic recommendations to enhance its Scratch ticket product category. This successful collaboration culminated in a new primary partnership that came into effect in 2021. Since then, the Idaho Lottery’s Scratch ticket sales have soared by 33.1%—the second highest growth among all U.S. lotteries. This growth led to the Lottery delivering record-breaking dividends to the people of Idaho, benefiting public schools and state facilities.

“We are excited to extend our partnership with the Idaho Lottery, which is built on our shared vision of innovation and player engagement. Together, we will continue to develop exciting games and marketing strategies that resonate with Idahoans, ultimately supporting the valuable initiatives funded by lottery proceeds throughout the state,” said Byron Peterson, Senior Director of Sales & Marketing at Pollard Banknote.

“The Idaho Lottery has seen significant success through its collaboration with Pollard Banknote. Extending our contract with Pollard Banknote means we will remain ahead of market trends and continue to deliver exciting products to our players. We look forward to continuing to work together to create memorable lottery experiences that also benefit the Idaho community,” said Andrew Arulanandam, Director of Idaho Lottery.

Confut USA and BetExpo join forces to provide a unique experience, bringing together speakers and professionals from the global football and iGaming industries in a single event, which will take place on June 11th and 12th, at the Hilton Miami Downtown.

Over the course of two days, participants will have the opportunity to explore topics such as sports betting, market trends, technological innovations and business opportunities.

Arthur Lobo, CEO of Confut, commented on the partnership: “The partnership with BetExpo represents a strategic merger of two industries that go hand in hand: football and iGaming. This move not only expands the diversity of content at the event, but also creates an ecosystem that is conducive to generating business between companies in the betting sector, clubs, leagues and other stakeholders. In addition, it promotes fundamental discussions on regulation, technology integration and best practices in the market.”

In addition, Pedrão Bet, CEO of BetExpo, also stated how positive the union of the two events will be:

“The partnership between BetExpo and Confut represents a strategic union of great impact, combining expertise, innovation and joining two sectors that are rapidly expanding in the global market.”

For brands looking to activate their business in these two markets, Confut USA and BetExpo offer exclusive business opportunities and experiences.

UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.

Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.

“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.

“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.

This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.