partnerships
Elys Game Technology Partners with Bookmakers LLC
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Elys Game Technology, an interactive gaming and sports betting technology company, has announced a partnership with Bookmakers LLC to provide land-based sportsbook services within the Top Hat Sports Bar & Grill, located in Parkville, Maryland.
Under the agreement, Elys will receive a percentage of all sports betting revenue generated pending final regulatory approval of the Maryland Lottery and Gaming Control Commission.
âWe are delighted to partner with Elys to provide sportsbook services within the Top Hat Sports Bar & Grill located in Parkville, Maryland. Elysâ experience in the market, ease of use for players and reporting for regulatory compliance is what drove Bookmakers to select and sign with Elys. We expect that their âBuild-A-Betâ feature will be especially attractive to our customers. We are excited about the prospect of offering yet another layer of entertainment to the customers of this already busy establishment. I am truly excited at the prospect of being part of this progressive program in the state of Maryland and appreciate the support of the Maryland Lottery and Gaming Control Commission in driving new revenue streams to support locally owned businesses,â Karen Senac, Owner of Bookmakers LLC, said.
âWe are pleased to enter this partnership with Bookmakers, LLC to provide them with an end-to-end, best-in-class sportsbook solution for their customers. Top Hat Sports Bar & Grill, Parkvilleâs premier pool hall for over three decades, includes a sports bar and lounge area with multiple flat screen TVs for viewing your favorite sports, making it an ideal location to include our sportsbook solution for their customers. We look forward to working with Karen Senac and the Bookmakers team to fulfil their inaugural sportsbook goals,â Michele Ciavarella, Executive Chairman of Elys Game Technology, said.
âThis partnership is a further example of both our growing traction within the state of Maryland, as well as the eagerness of local business operators to provide their customers with sports betting as an ancillary product in their establishments. The Maryland Lottery and Gaming Control Agency recently approved new rules for Maryland sports betting. This agreement follows a similar agreement in the state of Maryland with the Rod âNâ Reel Resort, which is one of just seven named âclass Bâ entities in the state of Maryland guaranteed a sportsbook license. Adding a sportsbook to a local business operator, such as the Top Hat Sports Bar & Grill, is expected to be a win-win for the establishment, as it could generate a new stream of revenue and provide an engaging product and service for their current guests, as well as potentially allowing establishments to build their businesses by drawing new customers interested in the sportsbook solution to their venues. We plan to continue to aggressively develop our sales pipeline with additional bars, restaurants and other retail establishments to implement our sportsbook solution throughout the nation,â Michele Ciavarella added.
Compliance Updates
IGSA Welcomes Sharp Vision as Silver Member
![](https://gamingamericas.com/wp-content/uploads/2024/07/7-6.jpg)
The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.
âWe are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,â Damien Raymond, COO of Sharp Vision, said.
âIGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Visionâs products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,â Mark Pace, President of IGSA, said.
Latest News
BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP
![BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP](https://gamingamericas.com/wp-content/uploads/2024/07/PIXBET@publisher.jpg)
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betbyâs award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: âIt is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
âThis agreement further bolsters Betbyâs impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.â
Ernildo Junior, owner of Pixbet, said: âWe are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
âBetby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.â
Canada
Aristocrat Interactive Expands to Play Alberta with New Games
![](https://gamingamericas.com/wp-content/uploads/2024/07/3-6.jpg)
iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Albertaâs only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limitedâs regulated online Real Money Gaming (RMG) and Gaming Systems division.
The integration of Aristocrat Interactiveâs games will provide a familiarity for players, as Aristocrat Leisure Limitedâs land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.
âAdding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the provinceâs only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination â Steve Lautischer, Executive Vice President, Business Development.
âExpanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,â Shivan Patel, VP of North America at Aristocrat Interactive.
Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.
Being Albertaâs only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLCâs GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.
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