Latest News
Record 68 Million Americans to Wager $23.1B on Super Bowl LVIII

A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35 percent increase from 2023, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $23.1 billion on this year’s Big Game, up from $16 billion last year.
With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for a second consecutive year:
42.7 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 41 percent from 2023.
36.5 million plan to bet casually with friends or as part of a pool or squares contest, up 32 percent from 2023.
Importantly, Americans continue to migrate to the legal market: 28.7 million adults, or 11 percent, intend to place online wagers using a legal U.S. sportsbook.
“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.”
Industry investments in responsible gambling continue to resonate. The majority of traditional Super Bowl bettors (75%) report seeing a responsible gambling message in the last year, up from 71 percent in 2023. Meanwhile, 47 percent of all American adults recall hearing or seeing a responsible gambling message in the past year, up from 40 percent last year.
During Super Bowl week, Miller will be joined on radio row in Las Vegas by Heisman Trophy winner, former NFL running back, and current Fox Sports Big Noon Kickoff host Mark Ingram II to speak with media about the expansion of legal sports betting and the importance of responsible play.
“The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement. That’s why I’m thrilled to partner with the American Gaming Association to encourage fans, whether it’s during the Big Game or throughout the year, to keep it social and wager responsibly,” said Ingram.
Bettors are nearly split on the outcome of the game with 47 percent planning to bet on the Kansas City Chiefs and 44 percent planning to bet on the San Francisco 49ers.
Background
38 states and Washington, D.C currently feature live, legal sports betting markets.
More than two-thirds of American adults (67%, 164M) live in a live, legal sports betting market.
AGA’s Have A Game Plan.® Bet Responsibly.™ campaign is bringing sports betting stakeholders together to promote responsible gaming. NFL team partners include the Washington Commanders and New York Jets.
Methodology
Morning Consult conducted the online survey on behalf of the AGA between January 30 – February 1, among a national sample of 2,204 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
Daily Fantasy Sports
PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leader’s growing presence around Major League Baseball.
As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored “More or Less” segments prior to each game.
“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans — both at the ballpark and at home.”
PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the team’s Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.
“We are thrilled to add PrizePicks as an official Astros partner,” says Matt Richardson, Vice President Corporate Partnerships. “PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.
Latest News
BMM INNOVATION GROUP NAMES JOHN HELDERMAN AS CHIEF FINANCIAL & ADMINISTRATIVE OFFICER

BMM Innovation Group, a technology conglomerate focused on product compliance testing, training, and cybersecurity solutions for the global gaming industry, today announced the appointment of John Helderman as Chief Financial & Administrative Officer.
With more than two decades of executive leadership in the gaming, finance, hospitality, and nonprofit sectors, Helderman brings extensive experience in financial strategy, operational oversight, and enterprise transformation. In his role, Helderman will help drive continued growth and strategic execution for the BIG Group.
BIG Chief Executive Officer Martin Storm said, “John’s deep financial expertise and operational leadership make him an outstanding addition to the BIG executive team. He has a strong track record of aligning financial strategy with organizational growth and creating value across complex, multi-entity businesses. His leadership will be important as we continue to expand our services and technology footprint.”
Before joining BIG, Helderman served as Chief Financial Officer of Fontainebleau Las Vegas, a $1 billion luxury resort, where he led accounting, IT, and procurement and was licensed as a Key Executive by the Nevada Gaming Commission. He also held CFO roles at Bluberi Gaming and The Brennan Entities, modernizing financial systems, enhancing operational efficiency, and supporting liquidity management during critical growth periods.
Earlier in his career, Helderman served as President & Chief Executive Officer of Goodwill Industries of Southern Nevada, where he led a financial turnaround that improved operating income tenfold. He also held senior finance roles at Caesars Entertainment, including Vice President of Finance and Capital Planning, managing large-scale budgeting and investment strategies across multiple Las Vegas Strip properties.
Helderman earned a Juris Doctor from the University of North Carolina School of Law and bachelor’s degrees in business management and economics from North Carolina State University. He is a licensed attorney in both Georgia and North Carolina and serves on the board of Goodwill Industries of Southern Nevada.
Helderman said, “Joining BMM Innovation Group is an incredible opportunity. BIG is a powerhouse in gaming and technology, and I’m thrilled to be part of a team that’s transforming gambling industry performance. I’m excited to help refine BIG’s strategies, systems, and processes and build on the momentum that’s already driving BIG’s growth worldwide.”
Compliance Updates
PGCB to Hold Public Hearing on License Renewal of Live! Casino Pittsburgh

The Pennsylvania Gaming Control Board (Board) will hold a hearing on Wednesday, June 11, 2025 to receive public comment on the renewal of the Category 4 Slot Machine Operator License for Stadium Casino Westmoreland RE LLC, operator of Live! Casino Pittsburgh in Westmoreland County.
The hearing will begin at 10:30 am and be held at the Township of Hempfield Municipal Building, 1132 Woodward Drive, Greensburg, PA 15601.
Citizens, public officials, and community groups can choose to speak or submit written testimony. The hearing is open to the public.
Individuals who wish to provide in-person or written testimony should visit the Board’s website, gamingcontrolboard.pa.gov, and choose the special link in the Regular Board Meetings and Special Meetings section on the homepage for more information and registration. Persons wishing to provide comment will need to register ahead of time. The deadline for registration to speak or submit written testimony is noon on Monday, June 9.
A listing of all government officials, community groups, and individuals who have registered to speak at this hearing will be posted on the Board’s website beginning the week prior to the hearing and updated daily.
-
Canada7 days ago
Surrey Resident Wins Record-Breaking $80-Million Lotto Max Jackpot
-
eSports7 days ago
LEON Esports announces partnership with Portuguese CS2 Team SAW
-
Latest News7 days ago
ZITRO’S PERFECT GAME COMBO NOW AT WINPOT BOCA DEL RÍO
-
Canada4 days ago
Random State obtains Ontario iGaming licence
-
Compliance Updates4 days ago
Missouri Officially Begins Accepting Applications for Sports Betting Licenses
-
Latest News4 days ago
Red Rake Gaming expands its presence in New Jersey with Hard Rock Bet
-
Gambling in the USA4 days ago
Seminole Hard Rock Hotel & Casino Tampa Named Luckiest Casino in US by Casinos.com
-
Latest News4 days ago
NOVOMATIC Launches GLOBE LINK Xtension Volume 2