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TAPPP Announces Agreement with Vrio Corp. and DIRECTV Latin America to bring Contextual Betting and Interactivity to the Region

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Plan will deliver interactive television to 40 million viewers across 11 countries for the first time

Today, TAPPP and Vrio Corp./DIRECTV announced an agreement to bring interactive television to Latin America for the first time.

DIRECTV Latin America and Sky Brazil will deploy TAPPP’s patented MicroApp PlatformTM to all its customers enabling real-time interactive services, including betting and contextual commerce, across both its linear TV services and its DGO streaming platform. At launch, the MicroApp Platform will be featured alongside live-sports telecasts with plans to roll it out across all types of programming in the future.

The TAPPP MicroApp Platform, under U.S. Patent 11,804,101, leverages a first-of-its-kind content management and transaction platform to offer a suite of viewing-enhancement apps such as shopping, betting, contests, stats, interactive polling and advertising. Each app is “contextually aware” offering up content, betting odds, and promotions that can be tailored to the viewer’s unique preferences, the programming being watched and the specific events occurring at that particular moment.

The launch, expected to go live in the second quarter will deliver interactive products and services to more than 10 million Latin American households, across 11 countries, with a potential audience of roughly 40 million people.

“For our subscribers, this expands and completely redefines what the TV experience can be, personalized and customized to every individual viewer”, said Mariana Lischner Goldvarg, CEO of DIRECTV Latin America. “It is a revolution in the way we consume content. Plus, it closes the gap between brand awareness and purchase. With contextual commerce, a viewer can take advantage of personalized offers instantly and get exactly what they want, fast.”

For advertisers who are part of the industry-wide push for stronger attention metrics, DIRECTV Latin American and Sky Brazil will have powerful TAPPP data that proves audiences are not only watching, but are also engaged with content.

“We are thrilled to be bringing our MicroApp Platform to viewers beyond the United States with powerful brands like DIRECTV in Latin America and Sky in Brazil”, said Sandy Agarwal, CEO and Founder, TAPPP. “We believe in-game, real-time interactivity, including in-game betting, will be eagerly embraced by TV viewers across the region, especially Millennials and GenZers, who are demanding ever-greater levels of interactivity as part of their entertainment choices.”

Latin America

WA.Technology Sets Sights on SBC Summit Rio 2024

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WA.Technology is excited to confirm its attendance at the upcoming SBC Summit Rio, from March 5-7, at the distinguished Windsor Convention & Expo Center, Rio de Janeiro, Brazil.

WA.Technology will be at stand A320 on the lower floor to present its full spectrum of iGaming solutions, products, and services. Building on the momentum of success at ICE London 2024, where WA.Technology captivated attendees with upgraded and feature-rich solutions, ethical local farming collaboration with Brazilian superfood company Authentic Fruits, and exciting free prize giveaways WA.Technology is poised to continue its Latam growth and impact in the global iGaming industry.

The WA.Technology team is keen to engage with the vibrant Brazilian and broader Latam market at one of the region’s most anticipated events. SBC Summit Rio will draw industry leaders from across the globe, and visitors will enjoy insights into Latam’s growing iGaming market, spotlighting the continent’s potential and importance in the sector.

In the spirit of friendship, so integral to SBC Summit Rio, WA.Technology will host an exclusive, free-to-enter poker tournament offering a welcoming atmosphere for 60 invited players to compete in a friendly yet competitive setting. The event is scheduled for Tuesday, March 5, at the Windsor Barra Hotel and promises to be a summit highlight with the chance to take home a great prize. Professionals, clients, friends, and enthusiasts can take advantage of the relaxed atmosphere and get to know one another in a fun and friendly way before the main event kicks off. The tournament is also part of WA.Technology’s commitment to promoting responsible gaming and adhering to the highest industry compliance standards.

The tournament will also be an opportunity for WA.Technology to let friends discover more about its forthcoming online poker platform, WA.Poker, that is soon to be fully upgraded and reimagined. The new and improved WA.Poker is

designed to enhance the poker experience, offering simple integration, exceptional user engagement, and an exemplary suite of features tailored to operators and players alike. The re envisioned WA.Poker will be fully optimised to increase players’ acquisition, engagement and retention for increased client satisfaction.

Through strategic collaborations and key appointments, WA.Technology continues to solidify its presence in Latin America. The recent partnership with Latam Entertainment further enhances WA.Technology’s prominence, especially its entry into Mexico. The alliance not only broadens WA.Technology’s influence in Latam but also facilitates significant projects and showcases its commitment to pursuing a legitimate and authentic presence in its biggest market to date.

Additionally, the appointment of Waldir Marques as Director of Regulatory Affairs strengthens the WA.Technology’s regulatory compliance positioning, particularly in Brazil. Marques brings a wealth of experience and insight into iGaming regulation, further enabling WA.Technology to expand its operations in a legally compliant manner. These developments highlight WA.Technology’s dedication to providing market-driven, localised solutions that enhance revenue for operators and improve player engagement and experience across Latin America.

Central to WA.Technology’s showcase at SBC Summit Rio is the upgraded WA.Platform. The company’s new and improved flagship product introduces several advancements designed to elevate user engagement and streamline operator service. Key features include sophisticated AI-driven casino adaptations and personalisation, a localised content management system, enhanced security protocols, and a suite of tools designed for comprehensive customisation and management to create smooth client experiences and unique and satisfying player journeys with increased acquisition, engagement, and retention.

WA.Technology will also spotlight its latest game offerings from various verticals, including WA.Sports, WA.Casino, WA.Lottery, and WA.Fantasy. Visitors can discover the new and exciting games and services unveiled for WA.Lottery and WA.Fantasy, demonstrating the company’s dedication to enriching content and emphasising its integration capabilities, innovative features, and the value they add.

Visitors to stand A320 can also learn about WA.Technology’s venture into Africa with the WA.Africa platform, a localised omnichannel platform that integrates mobile, retail, and online provision that offers unique Afrocentric solutions, user experiences, and tailored services.

WA.Technology’s involvement in the summit highlights its role as a key player in Latam, committed to delivering solutions that meet the specific needs of markets such as Brazil. Tim Scoffham, CEO of WA.Technology spoke about the event: “SBC Summit Rio provides an excellent venue for us to demonstrate our commitment to the Latin American market and our ability to offer tailored, cutting-edge solutions designed to support our clients’ success.”

WA.Technology’s attendance at SBC Summit Rio marks an essential step in the company’s strategy to deepen its engagement with the Latin American market. Meet the team and explore the future of iGaming with WA.Technology at SBC Summit Rio, stand A320 on the lower floor, to discover how your iGaming vision can become a reality. Contact the team to book a meeting.

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Latin America

PRAGMATIC PLAY SET FOR SBC RIO APPEARANCE TO KICKSTART 2024 LATAM EXHIBITIONS

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The provider will participate to the first Latin American show in 2024, SBC Summit Rio

Pragmatic Play, a leading content supplier to the iGaming industry, is set to make its first appearance at a Latin American show in 2024 at the inaugural SBC Summit Rio.

The provider will be a platinum headline sponsor of the event, taking place at the Windsor Convention & Expo Center between the 5th and 7th of March.

In addition, Pragmatic Play will have the stand A190 to showcase its full multi-product offering, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand new Sportsbook solution.

SBC Summit Rio marks the first exhibition attended by Pragmatic Play in Latin America since its incredibly successful ‘Mission Itinerary’ of 2023, which saw it attend shows across the continent and make notable impressions on all delegates.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Last year Pragmatic Play’s team enjoy a fantastic time attending events across Latin America, and I’m delighted the brand is following up its presence at ICE London with a platinum sponsorship of SBC’s new Latin American event, SBC Summit Rio.

With an impressive stand at the show, as well as a host of interesting panel discussions focused on the potential of not just Brazil, but the entire continent, I’m confident that it will be another must-attend date in the iGaming calendar.”

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Latin America

SoftGamings Heads to SBC Summit

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SoftGamings Heads to SBC Summit

 

Following Brazil’s major regulatory overhaul, SoftGamings is poised to lead the charge at the groundbreaking SBC Summit Rio, the country’s leading iGaming conference.

SBC Summit Rio, which will be held at the Windsor Convention & Expo Center from March 5-7, 2024, is another event at which SoftGamings will make its presence felt on the exhibition floor.

This premier event is going to draw over 3,000 delegates, out of which 43% are C-level executives, company founders, and directors, to discuss the cornerstones of regulated iGaming, including compliance and integrity.

In between exciting panels and discussions, visitors to SoftGamings’ stand A140 will get a taste of the company’s state-of-the-art platforms and services, which include cutting-edge White Label, Bitcoin, and Turnkey solutions.

The company will also highlight its vast game aggregation platform, featuring over 10,000 titles from over 250 premium providers and multiple sportsbook solutions with in-game gamification tools, video streams, live events betting, and much more. This diverse portfolio is tailored to meet the burgeoning demands of the Brazilian and international markets, ensuring operators can deliver top-tier gaming experiences.

Anna Kiselova, head of partnerships at SoftGamings, expressed enthusiasm about the company’s participation, stating, “SBC Summit Rio offers an unrivalled opportunity for the iGaming industry. Our comprehensive suite of solutions is designed to help operators confidently navigate Brazil’s new regulatory environment. Our Betradar-powered sportsbook solution perfectly matches such an endeavour since it brings over 500,000 pre-match events across 60+ sports. We are eager to demonstrate how our technology and expertise can drive success for operators in Brazil and across the globe.”

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