Latin America
TAPPP Announces Agreement with Vrio Corp. and DIRECTV Latin America to bring Contextual Betting and Interactivity to the Region

Plan will deliver interactive television to 40 million viewers across 11 countries for the first time
Today, TAPPP and Vrio Corp./DIRECTV announced an agreement to bring interactive television to Latin America for the first time.
DIRECTV Latin America and Sky Brazil will deploy TAPPP’s patented MicroApp PlatformTM to all its customers enabling real-time interactive services, including betting and contextual commerce, across both its linear TV services and its DGO streaming platform. At launch, the MicroApp Platform will be featured alongside live-sports telecasts with plans to roll it out across all types of programming in the future.
The TAPPP MicroApp Platform, under U.S. Patent 11,804,101, leverages a first-of-its-kind content management and transaction platform to offer a suite of viewing-enhancement apps such as shopping, betting, contests, stats, interactive polling and advertising. Each app is “contextually aware” offering up content, betting odds, and promotions that can be tailored to the viewer’s unique preferences, the programming being watched and the specific events occurring at that particular moment.
The launch, expected to go live in the second quarter will deliver interactive products and services to more than 10 million Latin American households, across 11 countries, with a potential audience of roughly 40 million people.
“For our subscribers, this expands and completely redefines what the TV experience can be, personalized and customized to every individual viewer”, said Mariana Lischner Goldvarg, CEO of DIRECTV Latin America. “It is a revolution in the way we consume content. Plus, it closes the gap between brand awareness and purchase. With contextual commerce, a viewer can take advantage of personalized offers instantly and get exactly what they want, fast.”
For advertisers who are part of the industry-wide push for stronger attention metrics, DIRECTV Latin American and Sky Brazil will have powerful TAPPP data that proves audiences are not only watching, but are also engaged with content.
“We are thrilled to be bringing our MicroApp Platform to viewers beyond the United States with powerful brands like DIRECTV in Latin America and Sky in Brazil”, said Sandy Agarwal, CEO and Founder, TAPPP. “We believe in-game, real-time interactivity, including in-game betting, will be eagerly embraced by TV viewers across the region, especially Millennials and GenZers, who are demanding ever-greater levels of interactivity as part of their entertainment choices.”
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
Latest News
Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
Latest News
Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm

New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico
Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.
Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.
Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.
This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.
Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.
Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.
This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.
Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.
“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b
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