Latin America
TAPPP Announces Agreement with Vrio Corp. and DIRECTV Latin America to bring Contextual Betting and Interactivity to the Region
Plan will deliver interactive television to 40 million viewers across 11 countries for the first time
Today, TAPPP and Vrio Corp./DIRECTV announced an agreement to bring interactive television to Latin America for the first time.
DIRECTV Latin America and Sky Brazil will deploy TAPPP’s patented MicroApp PlatformTM to all its customers enabling real-time interactive services, including betting and contextual commerce, across both its linear TV services and its DGO streaming platform. At launch, the MicroApp Platform will be featured alongside live-sports telecasts with plans to roll it out across all types of programming in the future.
The TAPPP MicroApp Platform, under U.S. Patent 11,804,101, leverages a first-of-its-kind content management and transaction platform to offer a suite of viewing-enhancement apps such as shopping, betting, contests, stats, interactive polling and advertising. Each app is “contextually aware” offering up content, betting odds, and promotions that can be tailored to the viewer’s unique preferences, the programming being watched and the specific events occurring at that particular moment.
The launch, expected to go live in the second quarter will deliver interactive products and services to more than 10 million Latin American households, across 11 countries, with a potential audience of roughly 40 million people.
“For our subscribers, this expands and completely redefines what the TV experience can be, personalized and customized to every individual viewer”, said Mariana Lischner Goldvarg, CEO of DIRECTV Latin America. “It is a revolution in the way we consume content. Plus, it closes the gap between brand awareness and purchase. With contextual commerce, a viewer can take advantage of personalized offers instantly and get exactly what they want, fast.”
For advertisers who are part of the industry-wide push for stronger attention metrics, DIRECTV Latin American and Sky Brazil will have powerful TAPPP data that proves audiences are not only watching, but are also engaged with content.
“We are thrilled to be bringing our MicroApp Platform to viewers beyond the United States with powerful brands like DIRECTV in Latin America and Sky in Brazil”, said Sandy Agarwal, CEO and Founder, TAPPP. “We believe in-game, real-time interactivity, including in-game betting, will be eagerly embraced by TV viewers across the region, especially Millennials and GenZers, who are demanding ever-greater levels of interactivity as part of their entertainment choices.”
NOVOMATIC Colombia participated at GAT Expo Bogotá, a prestigious networking event that was hosted at the Hotel Sheraton Bogotá on September 6, 2024. NOVOMATIC Colombia was poised to unveil its latest Linked Progressive Jackpots and multi-game libraries, specifically designed for the LATAM market. Visitors to the NOVOMATIC Lounge enjoyed an exclusive space that offers a unique entertainment experience. Guests also had the chance to interact with NOVOMATIC experts, explore new product offerings and see the most recent releases up close. NOVOMATIC presented an exciting range of special promotions, making their booth a must-visit destination for anyone interested in the latest advancements in gaming technology.
Launch of the GOLDEN LINK saga
The event marked the highly anticipated launch of the GOLDEN LINK saga, which includes a thrilling array of games and the chance to win big. This line of Linked Progressive Jackpot solutions features the new Superia CASH CONNECTION Volume 2 with the BLACK EDITION II 3.27 cabinet, and the NOVO LINE GOLDEN LINK Edition 1 with the MASTER SL 3.32 cabinet, offering a highly engaging visual experience for gaming venues.
New jackpot and multi-game solutions
Attendees also had the opportunity to explore the latest addition to the CASH CONNECTION series lineup: the NOVO LINE CASH CONNECTION Edition 4 with the PANTHERA 2.27 cabinet, a combination that promises to captivate audiences in the region with advanced graphics and proven gameplay mechanics. The IMPERA LINK Series 2 with the BLACK EDITION II 3.27 cabinet was also on display, combining cutting-edge technology with a sleek, premium design.
For fans of multi-game libraries, NOVOMATIC exhibited the NOVO LINE in the classic FUNMASTER 2.27 cabinet, catering to a wide range of player preferences.
“NOVOMATIC’s Linked Progressive Jackpots have shown exceptional performance in gaming venues across Colombia and Central America, surpassing the average performance by 30% in all cases. Over the past year, NOVOMATIC has installed more than 100 jackpots across the region, highlighting the popularity and success of our solutions,” said Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia.
Closer to the customer
“We are excited that we showcased our outstanding line of Linked Progressive Jackpots at GAT Expo Bogotá, which have been met with great enthusiasm throughout the region. The NOVOMATIC Lounge offered a fantastic opportunity to strengthen relationships with our customers in a more personal and dynamic setting, and our special promotions ensured that all attendees experienced the very best that NOVOMATIC has to offer,” said Mónica Serrato, Commercial Coordinator at NOVOMATIC Gaming Colombia.
Studio’s renowned content boosts aggregator’s vast offering
Infingame, a fast-growing iGaming aggregator, has secured a content aggregation partnership with prominent online casino games provider Fazi.
Following a successful integration, Infingame will help to expand the global reach of Fazi’s content, including across LatAm where the aggregator continues to cement its market presence with new operator launches. The studio’s array of titles will also benefit from Infingame’s complete suite of engagement and support tools to further enhance the user experience.
Boasting a portfolio of over 160 games live across 50 countries, Fazi has been providing premium iGaming software solutions for the past 30 years, with Infingame the latest to benefit from the studio’s immersive titles including Wild Hot 40, Golden Crown and Wild Lucky Clover.
Infingame’s platform currently boats more than 15,000 games from over 200 established providers which are designed to improve player acquisition and retention and generate profitable growth for partners.
The aggregator’s latest collaboration underlines its mission to continually develop its games offering and deliver a range of experiences which align with global player preferences.
Ernest Lewicki, Head of Sales at Infingame, said: “We’re delighted to reveal our partnership with Fazi and host the supplier’s innovative, fresh and engaging content on our aggregation platform. As we work towards strengthening our market presence across the LatAm region, delivering Fazi’s portfolio to our pool of operator partners puts us in great stead and we look forward to watching this collaboration flourish.”
Srdjan Stanojevic, Director of Commercial iGaming Division at Fazi, said: “Launching our content with Infingame shows our dedication to ensure we are constantly evolving and looking for exciting opportunities to further strengthen our reach. Infingame has achieved remarkable success in recent times, and we are confident through this partnership we will be able to further tap into the rapidly growing LatAm market.”
On September 11th, Zitro gathered the Mexican gaming industry in Mexico City for its Zitro Experience event. This annual gathering, which has already become a benchmark for the sector in Mexico, exceeded all expectations with a product presentation that marked a before and after. The company introduced a new gaming concept, demonstrating once again its commitment to innovation, in a lively and networking atmosphere, ending in a fantastic party.
Johnny Ortiz Viveiros, Founder of Zitro, added: “Mexico has been instrumental to Zitro’s growth, and our ongoing success reflects our team’s dedication and the trust that operators place in our products. We are proud to have presented a new innovative gaming concept and reaffirmed our commitment to the gaming industry in Mexico. We extend our heartfelt appreciation to all our clients for their presence and support at this event.
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