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NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”

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NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”

 

The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL)  announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports.  The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit.  “Never Know What’s Next” premieres on linear on Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms.  You can watch “Never Know What’s Next” here.

At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly.  This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting.  The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports.  Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable.  The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming.  The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.

“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,” said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures.  “Ensuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA’s approach to legal sports betting.”

“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB Senior Vice President, Business Development.  “It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”

“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting,” said Keith Wachtel, NHL Chief Business Officer.  “With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”

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SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

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SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

 

SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry. 

This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.

Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”

Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”

Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.

The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.

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Golden Whale to broaden horizons with Logrand partnership

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Golden Whale to broaden horizons with Logrand partnership

 

Pioneering data-driven service provider teams up with fast-growing Mexico-focused online casino group to extend its operations into Latin America for the first time

With Golden Whale’s mission to extend its innovative data-driven services to every corner of the globe continuing to pick up pace, the company has announced it has formed a new partnership with Logrand Entertainment Group that will see it enter Mexico in 2025.

Rightfully recognised as one of the fastest growing markets in the Latin American region, over the coming months Golden Whale will work with Logrand’s Strendus.mx online casino brand to implement a number of AI and ML-backed solutions that will enhance the platform’s operations.

Already one of the country’s best-loved online gambling destinations, Strendus.mx was the first Mexican site launched by Logrand and currently offers customers a market-leading selection of over 4,000 slots, table games and live casino options as well as a dedicated sports betting hub.

Active since 2017, Strendus.mx has steadily built up a loyal following among Mexican players thanks to its generous promotions, popular loyalty scheme and engaging gamification mechanics – all of which are major areas where Golden Whale’s solutions can add further value.

In addition to its commitment to innovation and customer engagement, Strendus.mx also maintains a strong focus on corporate social responsibility. This year, the brand has further strengthened its efforts by supporting a variety of charitable initiatives, including programs that promote donations to institutions dedicated to helping children affected by catastrophic illnesses. These activities reflect Strendus’ broader vision of not only delivering top-tier entertainment but also contributing positively to the communities in which it operates.

Given the wealth of player data the site has accumulated since its launch, there will be plenty of information that can be run through Golden Whale’s advanced AI and ML modules to optimise Strendus.mx’s operations, and both companies are excited about the opportunities ahead.

Eberhard Dürrschmid, CEO at Golden Whale, said: “Many iGaming companies have already woken up to the benefits that Golden Whale’s powerful AI and ML-backed technology can bring, so the next step for us is making sure our solutions are available in as many markets as possible. This new partnership with Logrand will enable us to breach new frontiers in Latin America via the Strendus.mx casino brand and I’m looking forward to seeing the impact we can make there.”

Eduardo Pelaez, COO Online at Logrand Entertainment Group, said: “Launched in 2017, Strendus.mx is already one of Mexico’s flagship online casino brands – but we want to push this legacy further. By partnering with Golden Whale, we’ll be able to harness the power of AI and ML to deliver an even more personalised experience to Strendus.mx’s customers, helping us cement our position as both a genuine innovator and a true market leader in the LatAm region.”

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SkillOnNet Unleashes Thunderkick Games with New Operators in Ontario Market

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Thunderkick’s portfolio launches with leading SkillOnNet brands

Global entertainment brand SkillOnNet is deepening its existing partnership with Stokholm-based game studio Thunderkick to deliver the developer’s unique, engaging slot titles to a broader player base in Ontario.

The Canadian province is one of the most exciting regulated markets in North America, and the agreement will see more Ontarian players gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.

Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving more Ontarian players the chance to enjoy a fresh wave of premium content.

Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.

Jani Kontturi at SkillOnNet at SkillOnNet said: Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to a deeper pool of players in Ontario. This region is fast becoming a vital part of our operations, and we’re confident the studio’s games will continue to resonate in the jurisdiction.”

Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and launch our games with several high-profile brands in Ontario. Our games have a track record of strong performance, and we’re excited to see them go live with new operators as we extend our reach in one of the most dynamic new regions in iGaming.”

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