The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

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NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”

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NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”

 

The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL)  announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports.  The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit.  “Never Know What’s Next” premieres on linear on Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms.  You can watch “Never Know What’s Next” here.

At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly.  This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting.  The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports.  Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable.  The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming.  The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.

“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,” said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures.  “Ensuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA’s approach to legal sports betting.”

“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB Senior Vice President, Business Development.  “It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”

“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting,” said Keith Wachtel, NHL Chief Business Officer.  “With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”

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Woodbine partners with 1/ST for Pegasus World Cup Filly & Mare Turf Qualifier

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Woodbine Entertainment has announced a partnership with 1/ST that will see the bet365 Dance Smartly Stakes (G2) become a qualifying race for the Pegasus World Cup Filly & Mare Turf Invitational Stakes (G2).

The winner of this year’s $200,000 bet365 Dance Smartly Stakes at Woodbine Racetrack will receive an automatic invitation to the 2026 $500,000 Pegasus World Cup Filly & Mare Turf at Gulfstream Park in Hallandale Beach, Florida.

The Dance Smartly, to be held on Saturday, October 4 at Woodbine, will be contested at 1 1/16 miles on the bet365 Inner Turf Course and is part of a stacked card headlined by the returning $750,000 Canadian International (G1).

“We’re pleased to partner with the team at 1/ST Racing to add this unique bonus to the Dance Smartly,” said Tim Lawson, Vice-President of Thoroughbred Racing for Woodbine. “Pegasus World Cup Day has become an outstanding showcase of our sport and it’s exciting that the opportunity to be part of it will be connected to a prominent race on one of our biggest days of the season.”

The 2026 Pegasus World Cup will celebrate the 10-year anniversary of racing’s leading luxury, lifestyle and sporting event. The Pegasus World Cup debuted in 2017 as part of 1/ST’s mission to excite, energize and modernize the sport of racing for a new generation of fans and to provide lucrative opportunities for Thoroughbred owners and trainers. The event annually attracts the sport’s biggest names and is viewed globally.

“We’re thrilled to partner with Woodbine in linking the Dance Smartly to Pegasus World Cup Day,” said Aidan Butler, President of 1/ST. “This collaboration strengthens the global profile of both events, while providing horsemen and fans with a world-class pathway from Toronto to South Florida.”

The 2026 Pegasus World Cup will be held in January.

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Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing

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Monster Energy is teaming up once again with Call of Duty to deliver bonus in-game rewards, bonus 2XP and an expanded promotional window that gives fans even more opportunities to fuel up and power their gameplay.

Gamers and Monster fans can start collecting codes to stockpile rewards ahead of the highly anticipated release of Call of Duty: Black Ops 7 on November 14. Following the record-breaking success of the last year’s program – the 2025 campaign has been extended and will run through March 31, 2026, with code redemption available until April 30, 2026.

Players who purchase specially marked Call of Duty cans of Monster Energy, Monster Zero Sugar, or Monster Zero Ultra can find a unique code under the tab and redeem it online at callofduty.monsterenergy.com. Every can unlocks bonus in-game items and double experience points.

2025 in-game rewards include:

• 1 Can = “Energy Flash” Large Decal + 15 min 2XP

• 2 Cans = “Peacekeeper MK1 – Hyper Green” Weapon Blueprint + 15 min 2XP

• 3 Cans = “Green Fury” Operator Skin + 15 min 2XP

• 4 Cans = “VS Recon – Green Thunder” Weapon Blueprint + 15 min 2XP

• 5 Cans = “Daylight Ripper” Operator Skin Recolor + 15 min 2XP

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In addition, select retailers will feature specialty bonus in-game content such as Emblems, Charms, Weapon Stickers, and Dual 2XP.

And as an added bonus, fans who create an account on callofduty.monsterenergy.com before October 31 will score a Black Ops 6 in-game skin – no purchase required.

“Monster Energy is built on fueling competitive spirit and our collaboration with Call of Duty continues to push that to new levels. With expanded timing, bonus rewards and the unmatched value of Double XP in every can, this year’s program is our biggest and most exciting yet,” said Dan McHugh, Global Chief Marketing Officer at Monster Energy.

“We’re proud to continue building on the success of our partnership with Monster Energy. Monster is the go-to fuel of gamers and they are going to drink up these exciting in-game rewards,” added Cody Neal, Associate Director of Global Partnerships, Call of Duty.

The limited-edition Monster Energy Call of Duty cans are available in 16oz in Original Monster Energy, Monster Zero Sugar and Monster Zero Ultra. Special 4, 12, and 15 can Monster Energy Call of Duty multipacks are on shelves now.

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Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform

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In a landmark announcement set to reshape the future of entertainment, content, and technology, Proper Loud – the powerhouse team that has carved the path to success and helped bring to life ventures including Prime (Hydration & Energy), Misfits Boxing, The Baller League, and Lunchly – has entered into a global partnership with innovative prediction market platform Galactic.
Predictor.io marks the pioneering socially-driven prediction market platform, fusing real-time audience engagement with gamified, predictive experiences – powered by some of the world’s biggest digital creators and content brands.
Galactic, already well-established through key partnerships with media giants such as Sports Illustrated, has further bolstered its U.S. presence by advancing partnerships and discussions with both a Futures Commission Merchant (FCM) and a Designated Contract Market (DCM). These alliances are intended to strengthen Galactic’s regulatory and compliance path across North America, reinforcing its commitment to operating within the highest industry standards pending formal registration and approvals.
This bold new platform will allow fans to engage with creator-driven content like never before – predicting outcomes, competing in live challenges, and becoming active participants in sports, entertainment, and trending culture. Backed by cutting-edge tech, ongoing regulatory preparations, and unmatched creator influence, the venture is poised to redefine how the next generation interacts with content.
Mams Taylor, Founder of Proper Loud, shared: “This is a truly unique partnership bringing together the biggest content creators on the planet and world-class prediction market technology. We’re building something completely new – a platform where fans aren’t just watching, they’re participating in the outcome.”
Stuart Stott, CEO of Galactic, added: “This marks an industry first of its kind – bringing socially-driven content and the world’s biggest creators into one of the fastest-growing markets on Earth. The prediction market and creator economy are experiencing significant growth and, by combining these two forces, we can transform how audiences interact and engage with content. By empowering creators with new monetisation opportunities and providing fans with real-time, interactive experiences, we’re not just predicting the future – we’re helping shape it, making the future of content more engaging, inclusive and rewarding for everyone.”
By blending entertainment, prediction, and social influence, this joint platform is set to be a game-changer across sports, music, lifestyle and creator economies. The launch is expected to roll out in phases starting later this year, subject to regulatory clearances, with exclusive creator-led campaigns and real-time fan activations.
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