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partnerships

Symphony Solutions Expands Partnership with Optimove: Redefining iGaming Personalization with Artificial Intelligence

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Symphony Solutions, a leading software development company, announced it has expanded its partnership with Optimove. Optimove is the leading CRM marketing solution for the iGaming industry. Symphony Solutions brings to the table its unparalleled expertise in online gambling software development. This collaboration marks a significant development in iGaming, advancing personalized user experiences driven by artificial intelligence (AI).

The Optimove/Symphony Solutions partnership began with Graphyte in 2018, a company acquired by Optimove in 2022. Graphyte is now Opti-X.

The expanded partnership includes Optimove’s advanced CRM marketing capabilities. Symphony Solutions is poised to deliver an even richer and more personalized gaming journey with the combination of Optimove with Opti-X’s AI-driven personalization. The Optimove/Symphony Solutions collaboration empowers online gambling operators with the tools they need to excel in customer loyalty and retention.

Optimove is renowned for its data-driven multi-channel marketing approach, focusing on starting all marketing with the customer. By leveraging customer data to orchestrate emotionally intelligent communications, Optimove has excelled in creating meaningful online interactions. The synergy between Optimove’s CRM marketing prowess, Opti-X’s AI capabilities and Symphony Solutions’ online gambling development proficiency promises to redefine how online gambling operators engage with their players. This partnership is expected to drive growth and ensure a roster of satisfied customers.

“With Optimove, Symphony Solutions elevates online gambling experiences to new heights, ensuring that players keep coming back for more,” Valentina Synenka, VP Chief Marketing Officer for Symphony Solutions, said. “With Optimove, we can ensure that operators deliver impeccable personalized experiences to their players.”

“Symphony Solutions has an incredible track record in delivering unmatched player satisfaction, building unwavering loyalty and achieving remarkable business growth in the online gambling sector,” the Vice-President of Channels for Optimove, Erk Holt, said. “We believe this expanded partnership will be a boon to gaming operators.”

partnerships

BetMGM becomes AP’s provider of sports-betting odds and lines

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BetMGM becomes AP’s provider of sports-betting odds and lines

 

Odds and insights from sports betting leader to be featured exclusively in stories for the global news organization

BetMGM, a leading sports betting and iGaming operator, and The Associated Press announced an agreement that makes BetMGM the official sports odds provider across the AP global sports report.

Through the agreement, BetMGM’s odds will appear in AP’s daily sports odds fixtures, game previews and other sports stories where odds are mentioned. AP will retain editorial control of all content.

“It is a special opportunity for BetMGM to align with The Associated Press, a leading global news source that billions around the world rely on for the most up-to-date coverage. Being a trusted resource within that forum is an important connection to expand our reach, and we look forward to providing content that enhances the organization’s coverage.” MATT PREVOST – BETMGM, CHIEF REVENUE OFFICER
“People want trustworthy sports betting information, and we are pleased to work with BetMGM to provide a dependable and credible reference point for our customers and audiences.” BARRY BEDLAN – AP, DIRECTOR OF GLOBAL TEXT AND COMMERCIAL PRODUCTS
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Viejas Casino & Resort Partners with ComOps

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Viejas Casino and Resort has entered into a new partnership with ComOps, which will see the property transition from its current customer experience solutions provider, Qualtrics, to the Medallia Experience Cloud. Viejas Casino and Resort will attempt to use the collaboration to gain insight on team member sentiment as well as guest sentiment in hopes of improving the impact of its customer service.

The partnership will emphasize ComOps assuming oversight for the Medallia Experience Cloud and assisting Viejas Casino and Resort with the implementation of the experience management system.

“Working with ComOps is going to be transformational. We are thrilled to be transitioning to the cutting-edge Medallia Experience Cloud. Being able to find the relationship between team member engagement and customer experience in one platform is what Viejas needed to get to the next level,” Anthony G. San Pietro, Senior Vice President of Marketing, Entertainment & Advertising at Viejas Casino & Resort, said.

By harnessing the power of the Medallia Experience Cloud, Viejas Casino & Resort aims to revolutionize its customer experience journey. The Medallia Experience Cloud is a cutting-edge platform designed to collect, analyze, and act upon customer feedback, allowing businesses to make data-driven decisions that enhance customer satisfaction and drive growth.

George Polyard, Vice President of CX at ComOps, said: “The team at Viejas Casino & Resort are some of the best operators in the business and their focus and enthusiasm for this project is sure to help them rapidly find ROI.”

ComOps has a proven track record of delivering innovative solutions that drive customer satisfaction and business success in the casino and hospitality sectors. By collaborating with Viejas Casino & Resort, they leverage their extensive knowledge and experience to facilitate a seamless transition and implementation of the Medallia Experience Cloud.

This partnership signifies Viejas Casino & Resort’s commitment to staying at the forefront of customer experience management. It underscores their dedication to continually improving the quality of service they provide to their customers.

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Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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