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Symphony Solutions Expands Partnership with Optimove: Redefining iGaming Personalization with Artificial Intelligence

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Symphony Solutions, a leading software development company, announced it has expanded its partnership with Optimove. Optimove is the leading CRM marketing solution for the iGaming industry. Symphony Solutions brings to the table its unparalleled expertise in online gambling software development. This collaboration marks a significant development in iGaming, advancing personalized user experiences driven by artificial intelligence (AI).

The Optimove/Symphony Solutions partnership began with Graphyte in 2018, a company acquired by Optimove in 2022. Graphyte is now Opti-X.

The expanded partnership includes Optimove’s advanced CRM marketing capabilities. Symphony Solutions is poised to deliver an even richer and more personalized gaming journey with the combination of Optimove with Opti-X’s AI-driven personalization. The Optimove/Symphony Solutions collaboration empowers online gambling operators with the tools they need to excel in customer loyalty and retention.

Optimove is renowned for its data-driven multi-channel marketing approach, focusing on starting all marketing with the customer. By leveraging customer data to orchestrate emotionally intelligent communications, Optimove has excelled in creating meaningful online interactions. The synergy between Optimove’s CRM marketing prowess, Opti-X’s AI capabilities and Symphony Solutions’ online gambling development proficiency promises to redefine how online gambling operators engage with their players. This partnership is expected to drive growth and ensure a roster of satisfied customers.

“With Optimove, Symphony Solutions elevates online gambling experiences to new heights, ensuring that players keep coming back for more,” Valentina Synenka, VP Chief Marketing Officer for Symphony Solutions, said. “With Optimove, we can ensure that operators deliver impeccable personalized experiences to their players.”

“Symphony Solutions has an incredible track record in delivering unmatched player satisfaction, building unwavering loyalty and achieving remarkable business growth in the online gambling sector,” the Vice-President of Channels for Optimove, Erk Holt, said. “We believe this expanded partnership will be a boon to gaming operators.”

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Juice Media Announces New Partnership with Underdog

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Juice Media, a leading data-driven omnichannel advertising and media platform, announced a new partnership with Underdog, one of the fastest-growing sports gaming and media companies in the US. The collaboration is designed to accelerate Underdog’s brand growth and customer acquisition through targeted, high-performance media campaigns.

“Reaching the right audience at the right time is what turns strong brands into category leaders. Underdog has built an incredible brand, creating fresh, engaging experiences for fans and setting a new standard in sports gaming. This partnership is about accelerating their momentum with strategic, high-performance media investments that drive measurable growth,” said Mark Zamuner, President of Juice Media.

Underdog has quickly established itself as a leader in sports gaming, and now boasts the fourth most downloaded app across all sports betting and fantasy sports apps. They offer fantasy sports, licensed sports betting, and a rapidly growing media network featuring top-tier analysts and former athletes. By tapping into Juice Media’s expertise in data-driven audience targeting and performance optimization, the partnership aims to enhance Underdog’s media strategy and maximize return on investment.

“Expanding our reach and engaging new audiences is critical to our continued success, and Juice Media’s strategic approach will help us do just that. We’re excited to work together to amplify our reach and introduce more sports fans to Underdog,” said Liz Marro, CMO at Underdog.

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Galaxy Gaming® and IGT PlayDigital Announce Five-Year Licensing Agreement for Table Game Content

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Galaxy Gaming® and IGT PlayDigital Announce Five-Year Licensing Agreement for Table Game Content

 

Galaxy Gaming, Inc. announced a licensing arrangement with leading North American global iGaming content and services supplier IGT PlayDigital™. IGT PlayDigital will license Galaxy’s premium table game content for IGT PlayDigital’s online content portfolio under a five-year agreement.

“I’m delighted to bring Galaxy games back to our valued partners at IGT,” said Jason McCulloch, Vice President of iGaming at Galaxy Gaming. “Our products complement each other strategically and given the impressive performance of IGT PlayDigital’s table games, I’m confident that Galaxy Gaming titles will drive further growth and success for both companies.

Under the agreement Galaxy’s popular online brands, including 21+3®, Perfect Pairs®, Buster Blackjack®, Lucky Lucky®, Lucky Ladies® and Caribbean Stud® — will continue to strengthen IGT PlayDigital’s already high-performing online table games portfolio.

“IGT PlayDigital is pleased to enhance our market-leading iGaming content portfolio with popular online table games from Galaxy Gaming,” said Gil Rotem, IGT PlayDigital President. “As evidenced by IGT PlayDigital’s high performing ‘IGT Blackjack’ game, players around the world readily enjoy table games on their PCs and mobile devices and we believe this content expansion will help our customers engage players and differentiate their offerings.”

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CT Interactive Officially Enters the Brazilian Market

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CT Interactive has officially entered the Brazilian market, with their premium gaming content now live at Meridianbet Brazil. This milestone marks a significant achievement in the company’s global growth strategy and further solidifies its presence in Latin America.

Following the successful certification of the portfolio for the Brazilian market, players can now access a selection of the top-performing slot games, recognized for their engaging gameplay, innovative mechanics, and high-quality design. The collaboration with Meridianbet Brazil ensures local players enjoy a seamless, immersive gaming experience tailored to their preferences.

Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive, said: “We are thrilled to officially enter the dynamic and fast-growing Brazilian market, which is a great validation of our company’s adaptability and continuous expansion. This launch reflects our dedication to providing top-tier entertainment while meeting the highest industry and regulatory standards. We look forward to growing our footprint and delivering outstanding gaming experiences to Brazilian players.”

“We are thrilled to further expand our strong partnership with CT Interactive by entering the dynamic Brazilian market. Having already achieved great success together across multiple territories, we are excited for this new chapter and confident that our collaboration will bring even more value and entertainment to our players,” said Kristina Dimoski, Global Account Manager.

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