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Fantasy Sports

Underdog Fantasy Elevates CRM Marketing with Optimove’s AI-Powered Capabilities

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Underdog Fantasy announced it has selected Optimove, the leading CRM Marketing platform for the iGaming sector, as the brand’s solution for AI-led segmentation, orchestration, and personalization at scale.

Underdog Fantasy has enhanced its CRM marketing strategy with Optimove’s advanced AI marketing capabilities, reducing the complexity of large-scale marketing operations.

Underdog Fantasy gains four vital capabilities from Optimove’s CRM Marketing solution that underscores its commitment to elevate player experiences:

  • In-depth customer insights: access unified customer data to create as many creative customer segments as they desire without relying on other teams.
  • Smart Orchestration: freed from manually mapping every customer journey by combining AI with business rules for smart multichannel orchestration.
  • Enhanced marketing attribution: measure the incremental impact of each message along the customer journey, enabling true multitouch marketing attribution.
  • Personalization at Scale: empowered to personalize each marketing message’s audience, channel, and content levels with seamless and scalable tools.

Underdog Fantasy’s platform is available in 41 states and Canada, making it a significant competitor in the fantasy sports landscape.

“We are honored to be chosen by Underdog, a clear leader in fantasy sports. They are a dynamic company in the sports iGaming industry. We are excited to support their strong momentum and rapid growth with our tools and capabilities. We will empower Underdog Fantasy in delivering personalized, tailored experiences to each player based on their preferences and needs. Our advanced AI-driven features align perfectly with Underdog’s growth-focused approach. Our comprehensive CRM marketing solution, enhanced by four cutting-edge AI capabilities, is geared to ensure Underdog Fantasy creates highly personalized customer journeys, fosters loyalty and trust, and maximizes the players’ lifetime value,” Tomer Imber, Senior Director of Sales at Optimove, said.

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“Optimove’s advanced AI-driven marketing solutions will help empower us to create tailored, meaningful journeys for each player, building trust and boosting loyalty. It supports commitment to providing the best experience for our players. As we continue to grow and expand our presence in the sports gaming industry, we recognize the importance of enhancing our capabilities to meet players’ growing expectations and prevent marketing fatigue,” Liz Marro, Chief Marketing Officer at Underdog Fantasy, said.

Fantasy Sports

Canton Welcomes the Return of the Country’s Largest Fantasy Football Expo to Hall of Fame Village in August

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Hall of Fame Village announced that the largest Fantasy Football Expo in the country will be making a comeback, and looks to bring thousands to Canton. Fantasy Football Expo 2024 will be hosted on the Hall of Fame Village campus at the Center for Performance from August 9 to 11, 2024. This event, in its 5th year, takes place for a second time at the Village and brings together passionate fantasy football fans and top experts from around the country for 3 days of ultimate fantasy football fun.

Fantasy Football Expo 2024 has 3 days of experiences planned, uniting enthusiastic fans and leading experts nationwide. The weekend includes a blend of fantasy drafts, networking opportunities, and expert insights, bringing together seasoned veterans and newcomers to experience all things “fantasy football” under one roof.

“Hosting the Fantasy Football Expo 2024 fits perfectly within our Company’s model of bringing sports and entertainment together, especially with fantasy and the virtual experience being such integral parts of how fans engage with sports. We are thrilled to leverage our world-class venue to enhance and elevate this extraordinary event, considering the popularity of fantasy football and our mission to inspire and entertain guests,” Michael Crawford, President & CEO at Hall of Fame Village, said.

Bob Lung, Director of the Expo, said: “I’m incredibly thankful to work with Hall of Fame Village to bring the Expo back for another fantastic year. Hall of Fame Village offers an unparalleled backdrop for the event, providing the perfect setting for fantasy football enthusiasts to come together and celebrate their passion.”

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Key highlights of the event include the introduction of Sports Betting Saturday, Presented by Underdog Fantasy, offering a unique opportunity to learn strategies and techniques to help enhance your experience in the sports betting world. Expert panels and workshops will be a focal point, delivering valuable insights and strategies from esteemed names in the sports betting and fantasy football industry. Sports Betting Saturday is committed to promoting responsible gaming practices and recognizing the importance of maintaining a safe and enjoyable environment for all participants. With dedicated sessions led by experts and sports gaming representatives, attendees will gain comprehensive insights into responsible gaming measures, including strategies for setting limits, recognizing problem gambling behaviors, and accessing support resources.

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Fantasy Sports

Underdog Invests in Critical Responsible Gaming Cross-Platform Technology

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Underdog, the fastest-growing fantasy sports company ever, announced an investment in idPair by GuardDog, Underdog’s responsible gaming innovation fund. idPair’s proprietary technology creates a centralized view of an individual’s play and gambling activity across all applications and operators in a jurisdiction for regulators, providing for universal responsible gaming limits. In addition to an investment from the fund, idPair will have access to top advisors, mentors, and investors and will be prioritized for integration into Underdog’s product offerings.

“Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives. Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play,” Adam Warrington, VP of responsible gaming at Underdog, said.

idPair is active in multiple jurisdictions, bridging information gaps by collaborating with legislators, regulators, and operators to detect and mitigate harm from high-risk gambling across platforms. Recognizing the crucial role of research to move the industry toward sustainability, idPair has also partnered with several major universities to facilitate the study of anonymized transactional data by experts in the field.

“We are thrilled about GuardDog’s investment and partnership with us. By leveraging their vast network and data, we can accelerate our mission to drive collaborative information sharing among operators and regulators, ultimately fostering a safer and more sustainable environment for all. Together, we look forward to making significant leaps in consumer protection and industry innovation,” Jonathan Aiwazian, CEO of idPair, said.

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Fantasy Sports

Underdog Fantasy Partners with Sift to Prevent Fraud, Protect Users

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Underdog Fantasy, the fast-growing sports gaming platform, announced a new partnership with Sift, the leader in Digital Trust & Safety, to protect users against fraud and streamline transactions.

Sift’s platform uses machine learning and a global data network of 1 trillion annual events to identify high-risk transactions in real time. Sift’s technology enables Underdog to prevent the use of stolen payment methods on its platform, reducing fraudulent chargebacks and false positives that create friction for legitimate players. With adoption from Underdog, Sift has cemented itself as the preferred fraud protection solution for daily fantasy and online gaming.

“Protecting our players through innovation is part of our DNA, and we’re thrilled to partner with Sift in this important mission. Sift’s industry expertise and innovative use of machine learning allow us to instantly identify and block emerging fraud threats without creating hurdles for our players. This partnership will help us further ensure our players can trust that Underdog will give them a fun, fair, and secure environment to increase their enjoyment of sports,” said Dustin Cooper, Chief Financial Officer and Chief Operating Officer at Underdog Fantasy.

“With Sift’s deep and broad coverage in the online gaming industry, we have a unique level of visibility into different fraud patterns affecting the sector. Underdog Fantasy abides by a player-first mentality, and we’re confident our solution will help them do even more to protect their community without compromising a great user experience,” said Armen Najarian, Sift’s Chief Marketing Officer.

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