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EGR Power 50 Ranking: 56% of Operators Choose Optimove as CRM Marketing Solution

Optimove, the #1 CRM marketing solution for iGaming, is the platform of choice of 56% of operators in the EGR Power 50 Ranking 2023. Among Optimove clients listed in the Power 50 are the top three operators.
Published for over 20 years, the EGR Power 50 Ranking provides the iGaming industry with a snapshot of the global online gambling market, a rundown of the key industry power players and performance comparisons against competitors.
Separately, Optimove is also the choice of the following:
- Four of the top five operators in the USA including BetMGM, Caesars Digital and Penn Entertainment
- The top five operators in Italy including Lottomatica, Sisal, Snai and SKS365
- Some of the fastest-growing operators including Stake .com and GGPoker
The EGR Power 50 Ranking announcement follows Optimove’s recent client acquisitions including Kindred Group, 888Africa and Betfred. These additions join the companyâs existing client base, which features Entain, Bet365, Kaizen Gaming, Lottoland and others.
“Being the preferred CRM marketing solution in the iGaming industry is an honor and comes with the responsibility to partner with these leaders to continually improve CRM marketing for the iGaming industry,â the founder and Chief Executive Officer for Optimove, Pini Yakuel, said. âThe decision of 56% of these exceptional companies to choose Optimove is humbling.
âServing iGaming operators, from emerging growth operators to well-established ones, we remain steadfast in our commitment to empowering them with cutting-edge tools and capabilities that maximize player retention and lifetime value. Ultimately, we are here to empower iGaming leaders with intelligence to operate responsibly while maintaining deep, loyal relationships with their players.â
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Prepare for the fortuneâs take-off as FBMÂŽ installs JĂ HÇo Link⢠Spirits in the United States

The spirits of fortune have been unleashed in the United States! FBMÂŽ kicked-off 2025 in dramatic fashion by installing the JĂ HÇo Link⢠Spirits slot games at Hialeah Park Casino in Miami. Golden LĂłng⢠Spirits and Eternal FènghuĂĄng⢠Spirits bring exciting game experiences to this market with the Spirits feature, offering players entertaining and long-lasting gaming sessions full of thrills.Â
New year is a synonym of new gaming offers available for FBMâs slot fans in the United States. The global gaming brand keeps diversifying its portfolio and taking solid steps toward the sustainable growth of its operation in the US.
The immortal phoenix and the mystical dragon are the protagonists on the JĂ HÇo Link⢠Spirits gaming experience, where each flight can swiftly turn into a memorable round.
SPIRITS FLIGHTS BRING EXTRA THRILLS TO THE REELS
With the launch of Golden LĂłng⢠Spirits and Eternal FènghuĂĄng⢠Spirits, FBM presents an evolution of the gaming experience offered by JĂ HÇo Linkâ˘, designed to entice players seeking thrilling gaming sessions.
The Spirits feature can happen anytime players get a special coin during a game round, whether in the main game or free spins. In the transition for the Spirits moment, the coin sticks its position, and the game awards the players three free Spirits âflightsâ.
Each flight can bring three possible rewards: yellow Extra Coins displaying numeric prizes, Spirits green coins drawing a big win, and Jackpot red coins allowing players to collect a Mini, Minor, Major or Grand jackpot.
Available to play on the Auria and Galaxy II cabinets, the JĂ HÇo Link⢠Spirits slots also have Luck Has Arrived as a common feature anticipating direct access to free spins or a big win, and Triple Wild and Wild Multiplier as game features for Eternal FènghuĂĄng⢠Spirits and Golden LĂłng Spirits, respectively.
NEW GROWTH HORIZONS IN SIGHT FOR FBM
With the introduction of the JĂ HÇo Link⢠Spirits game suite in the US market, FBM continues its growth journey. Following the successful expansion in Mexico, this product line is now available for American players to enjoy and will spread throughout Florida and Oklahoma.
In the sequence of this remarkable step, Mike Medlin (GM, Sales & Operations at FBM) expressed his immense gratitude to Javier Fernandez (Director of Slot Operations at Hialeah Park Casino) and Steve Calabro (Executive Vice-President and General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM, once again proved with the JĂ HÇo Link⢠Spirits debut in the United States with Hialeah Park Casino.
FBM reinforces its presence in the United States by expanding its game portfolio. This move reaffirms the global gaming brandâs dedication to strengthening its market footprint in the US with innovative and reliable games that deliver value to casino operators and exciting and entertaining experiences for players.
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Betano Renews Sponsorship with Formula One Legend Felipe Massa

Former Ferrari, Williams and Sauber driver remains Betanoâs ambassador in Brazil, participating in responsible gaming campaigns and social initiatives, with the brand also displayed on his car and race suit
 Betano, Kaizen Gamingâs sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver, recognized worldwide for his career in Formula 1 and recent victories in Stock Car, which made him runner-up in the sport, will continue his partnership with Betano under a multi-year contract, reinforcing the connection between the brand, driver and his fans.
âFelipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano,â says Guilherme Figueiredo, Betanoâs Country Manager in Brazil.
To celebrate the renewal and officially sign the contract, Massa visited Betano’s brand-new office in SĂŁo Paulo, Brazil. Employees had the chance to meet him in person, get autographs, and take photos while sharing their excitement for the renewed partnership.
âThis is a very special relationship. I am proud to represent a brand that understands and values ââsports. Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and Iâm looking forward to achieving more together in the coming years,â says Felipe Massa.
The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in several international competitions, he is an idol to thousands of motorsports enthusiasts.
During his partnership with Betano, Felipe Massa participated in several activations with sports fans and the brandâs customers. Among the highlights, the Betano Racing event stands out, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun. In addition, Betano welcomed Massa to the Copa AmĂŠrica Cup Tour in SĂŁo Paulo and to activations in Belo Horizonte during the historic first stage of the Stock Car in the city.
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Major League Baseball and Sportradar Expand Partnership

Major League Baseball (MLB) and Sportradar announced a long-term extension and expansion of their decade-long partnership, set to begin with the 2025 season, aimed at unlocking the full potential of MLBâs data and audiovisual (AV) content while growing Americaâs pastime worldwide.
As part of the agreement, MLB has acquired an equity stake in Sportradar, further solidifying the partnership between the two organizations and supporting future growth opportunities.
Under the new terms, Sportradar, in partnership with MLB, will exclusively distribute MLBâs ultra-low latency official data, media content, including MLB Statcast Data, and AV content across its global client network, which spans 800 sportsbook clients and 900 media companies.
To ensure the integrity of the sport, Sportradar will continue to provide best-in-class integrity services, including Sportradarâs Universal Fraud Detection System (UFDS) to monitor global betting activity, as well as offer investigative and educational support to MLB.
Additionally, Sportradar and MLB will collaborate on the creation of AI-driven products powered by player tracking data to create immersive, hyper-personalized fan experiences.
Kenny Gersh, MLB Executive Vice President, Media & Business Development, said: âSportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape. Over the course of our partnership, Sportradar has consistently developed great products utilizing MLBâs best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.â
Carsten Koerl, CEO of Sportradar, said: âWe are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together. Our collaboration is not only about leveraging cutting edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game. By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow.â
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