Latin America
Altenar Goes Live in Mexico with Winpot Partnership

Award-winning sportsbook enhances Latin American offering with new deal
Altenar, the leading sportsbook and iGaming software provider, has boosted its presence in Latin America thanks to an agreement with Mexican operator, Winpot.
The new partnership will see Altenar provide its state-of-the-art software and award-winning services to Winpot with the product going live on both online and retail channels.
Established in 2006, Winpot can also boast a state-of-the-art platform, Wiztech, which offers customers the choice of over 12,000 games from more than 70 suppliers.
Thanks to the deal, the operator will be set to greatly boost its sports betting offering via Altenar’s wide selection of virtual sports, lottery and quinielas (the Hispanic equivalent of pool coupons for football).
As well as online, Winpot is active in 19 different locations across the country and has plans to greatly increase its reach across the Mexican market thanks to Altenar’s inhouse retail terminal system.
Offering one of LatAm’s most advanced in-shop solutions, Altenar’s retail technology provides a fully customizable player experience, built with a front-end to suit Winpot’s bespoke requirements.
Commenting on the deal, Angelos Stravelas, Account Manager at Altenar, said: “We are delighted to begin our journey with Winpot, who is undoubtedly one of Mexico’s biggest iGaming companies. To extend our footprint within Mexico is a real coup for us and with Winpot having over 15 years’ experience in the region, it will be able to showcase our sportsbook to maximum effect.”
Yoni Sidi, Chief Executive Officer at Winpot, said: “We are thrilled to announce our latest collaboration with Altenar. By integrating its cutting-edge sportsbook technology with our established casino platform, we are elevating our offerings to provide an exceptional and comprehensive gaming experience for our customers. This partnership demonstrates our commitment to innovation and growth and we look forward to a mutually beneficial relationship.”
Anuar Haua, Chief Operating Officer at Winpot, added: “A successful partnership requires strategic thinking, trust and the right combination of elements. We’re excited to announce our new partnership with Altenar that will bring together the best of both worlds; the expertise of our current casino platform and the dynamic sports betting experience of Altenar. With this collaboration, we’re confident that we’ll hit the jackpot and deliver an unparalleled gaming experience to our customers.”
Altenar’s successes have been recognized with multiple award wins in the past twelve months including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards. Licensed across a total of 13 major global markets including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
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