Latin America
Altenar Goes Live in Mexico with Winpot Partnership
Award-winning sportsbook enhances Latin American offering with new deal
Altenar, the leading sportsbook and iGaming software provider, has boosted its presence in Latin America thanks to an agreement with Mexican operator, Winpot.
The new partnership will see Altenar provide its state-of-the-art software and award-winning services to Winpot with the product going live on both online and retail channels.
Established in 2006, Winpot can also boast a state-of-the-art platform, Wiztech, which offers customers the choice of over 12,000 games from more than 70 suppliers.
Thanks to the deal, the operator will be set to greatly boost its sports betting offering via Altenar’s wide selection of virtual sports, lottery and quinielas (the Hispanic equivalent of pool coupons for football).
As well as online, Winpot is active in 19 different locations across the country and has plans to greatly increase its reach across the Mexican market thanks to Altenar’s inhouse retail terminal system.
Offering one of LatAm’s most advanced in-shop solutions, Altenar’s retail technology provides a fully customizable player experience, built with a front-end to suit Winpot’s bespoke requirements.
Commenting on the deal, Angelos Stravelas, Account Manager at Altenar, said: “We are delighted to begin our journey with Winpot, who is undoubtedly one of Mexico’s biggest iGaming companies. To extend our footprint within Mexico is a real coup for us and with Winpot having over 15 years’ experience in the region, it will be able to showcase our sportsbook to maximum effect.”
Yoni Sidi, Chief Executive Officer at Winpot, said: “We are thrilled to announce our latest collaboration with Altenar. By integrating its cutting-edge sportsbook technology with our established casino platform, we are elevating our offerings to provide an exceptional and comprehensive gaming experience for our customers. This partnership demonstrates our commitment to innovation and growth and we look forward to a mutually beneficial relationship.”
Anuar Haua, Chief Operating Officer at Winpot, added: “A successful partnership requires strategic thinking, trust and the right combination of elements. We’re excited to announce our new partnership with Altenar that will bring together the best of both worlds; the expertise of our current casino platform and the dynamic sports betting experience of Altenar. With this collaboration, we’re confident that we’ll hit the jackpot and deliver an unparalleled gaming experience to our customers.”
Altenar’s successes have been recognized with multiple award wins in the past twelve months including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards. Licensed across a total of 13 major global markets including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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