Latest News
Novibet Publicizing Brazil Entry via Fortaleza ‘Master Sponsor’ Agreement
Greek online sports betting operator Novibet has inked a deal to serve as the ‘master sponsor’ of Brazilian soccer club Fortaleza and have its logo prominently displayed on the front panel of the top-flight team’s match-day shirts.
Novibet has been active in various European iGaming jurisdictions since 2010 with this new alliance having been designed to help promote its entry into the embryonic Brazilian online sports betting market following an inaugural run out in Mexico last year.
Due to run until the conclusion of 2024, the fresh arrangement will also see the Novibet brand name emblazoned across other areas of the Ceara-based soccer side’s kit as well as throughout its 64,000-seat Arena Castelao home. All of this is to be complemented by ‘other exclusive activations’ in addition to a significant presence across 104-year-old football club’s digital and social networks.
“With its rich history in sport and its recognized world football reputation, Brazil is a very strategic market for us, which is why we are very proud to be the main sponsor of one of the most historic teams in Brazil, Fortaleza,” Rodolfo Odoni, President of Novibet, said. “We are excited to begin our operations in the country and become part of Brazil’s sports culture through the unique and innovative gaming experience offered to our members. Through this partnership and the ones to come, we want to become one of the main fans of Brazilian football around the world.”
Odoni furthermore proclaimed that Fortaleza ‘is a very attractive brand’ with a long history of attracting other prominent partners and that his firm now intends to ‘work hard’ in order to make sure the side is even better known. The professional asserted that this effort will help to ensure that the soccer enterprise is ‘in the day-to-day minds of the fans’ and football aficionados around the world so as to allow the team ‘to fulfill its role as a club’.
Novibet admitted that it is committed to investing in the creation of state-of-the-art technologies and as part of this pledge frequently updates its vast range of mobile-friendly offerings. The operator moreover pronounced that this dedication helps it to ‘meet and exceed consumer expectations globally’ while simultaneously remaining flexible and more attuned ‘to the needs of local markets’.
“Novibet is a Greek company that is arriving in Brazil and saw in Fortaleza an opportunity to improve its exposure and become more popular by reaching out to the Brazilian public, especially our fans,” Marcelo Paz, the President for Fortaleza, said. “It is a two-year contract and we are very happy with this partnership and with having been the chosen as the club for Novibet to help start its approach here in Brazil in South America. A contract like this is the result of the credibility we have achieved over the last few years with sporting results and an ever-present and ever-active crowd.”
Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.
This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.
Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”
Piggy Blitz sequel now exclusively available with DraftKings and Golden Nugget in Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut
Play’n GO, the world’s leading casino entertainment provider, has announced the exclusive US network release of its hit title, Piggy Blitz Disco Gold.
Piggy Blitz Disco Gold is a sequel to Piggy Blitz, which took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.
The game is now exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th.
Anna Mackney, Head of Regional Sales US at Play’n GO added “Piggy Blitz was such a hit in the US last year, we couldn’t wait to release this eagerly anticipated sequel. Piggy Blitz Disco Gold has already hit the ground running since its release last week, and we’re excited to expand our US games portfolio with such a high-quality title.”
FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.
With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.
“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”
For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.
For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.
On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.
Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.
FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.
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