Award-winning sportsbook enhances Latin American offering with new deal
Altenar, the leading sportsbook and iGaming software provider, has boosted its presence in Latin America thanks to an agreement with Mexican operator, Winpot.
The new partnership will see Altenar provide its state-of-the-art software and award-winning services to Winpot with the product going live on both online and retail channels.
Established in 2006, Winpot can also boast a state-of-the-art platform, Wiztech, which offers customers the choice of over 12,000 games from more than 70 suppliers.
Thanks to the deal, the operator will be set to greatly boost its sports betting offering via Altenar’s wide selection of virtual sports, lottery and quinielas (the Hispanic equivalent of pool coupons for football).
As well as online, Winpot is active in 19 different locations across the country and has plans to greatly increase its reach across the Mexican market thanks to Altenar’s inhouse retail terminal system.
Offering one of LatAm’s most advanced in-shop solutions, Altenar’s retail technology provides a fully customizable player experience, built with a front-end to suit Winpot’s bespoke requirements.
Commenting on the deal, Angelos Stravelas, Account Manager at Altenar, said: “We are delighted to begin our journey with Winpot, who is undoubtedly one of Mexico’s biggest iGaming companies. To extend our footprint within Mexico is a real coup for us and with Winpot having over 15 years’ experience in the region, it will be able to showcase our sportsbook to maximum effect.”
Yoni Sidi, Chief Executive Officer at Winpot, said: “We are thrilled to announce our latest collaboration with Altenar. By integrating its cutting-edge sportsbook technology with our established casino platform, we are elevating our offerings to provide an exceptional and comprehensive gaming experience for our customers. This partnership demonstrates our commitment to innovation and growth and we look forward to a mutually beneficial relationship.”
Anuar Haua, Chief Operating Officer at Winpot, added: “A successful partnership requires strategic thinking, trust and the right combination of elements. We’re excited to announce our new partnership with Altenar that will bring together the best of both worlds; the expertise of our current casino platform and the dynamic sports betting experience of Altenar. With this collaboration, we’re confident that we’ll hit the jackpot and deliver an unparalleled gaming experience to our customers.”
Altenar’s successes have been recognized with multiple award wins in the past twelve months including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards. Licensed across a total of 13 major global markets including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
Xtremepush Partners with Vibra Gaming to Accelerate Growth in Latin America
Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has announced a partnership with Vibra Gaming, the Latin America-based casino platform and games developer.
As part of the agreement, Xtremepush will provide its suite of optimization and automation customer retention management (CRM) tools as well as its enterprise-grade CDP, enabling operators using the Vibra Gaming platform to deliver personalized, relevant messages across all marketing channels including mobile, web, email, SMS and social.
The solution will also enable operators to offer players personalized incentives at the right time, driving player engagement and retention.
Founded in 2020 by industry professionals with vast experience in the heavily regulated European market, Vibra Gaming provides localized content and technology to land-based operators launching online as well as global online operators targeting the Latin America region.
Xtremepush is already live with Vibra Gaming via leading Brazilian operator Betsul but its award-winning customer engagement solutions will now be available to any operator on Vibra Gaming’s platform. This marks Xtremepush’s latest partnership in Latin America following recent operator agreements with Playr.Bet, Betsul and Arena Esportiva.
“We are already live with Vibra Gaming via Betsul in Brazil, which has been a great start to our partnership,” the Head of Partnerships for Xtremepush, Robbie Sexton, said. “The results have been really positive and it is hugely exciting to now be able to extend our solutions to all operators on the Vibra Gaming platform. Latin America is a key strategic market for Xtremepush, so partnering with one of the region’s leading platforms is the ideal next step.”
“We are thrilled to be extending our partnership with Xtremepush and it embodies our commitment to deliver unrivalled gaming experiences for our partners and their players,” the Chief Executive Officer for Vibra Gaming, Ramiro Atucha, said. “Xtremepush’s market-leading customer engagement solutions enable us to continue providing our partners with creative, reliable and innovative solutions, always going above and beyond their expectations.”
PRAGMATIC PLAY GROWS EVEN FURTHER IN BRAZIL WITH JOGAR.COM.VC
Pragmatic Play, a leading content provider to the iGaming industry, has maintained its market-leading position in Brazil, signing an operator agreement with Jogar.com.vc in one of Latin America’s most flourishing markets.
More Brazilian players than ever before will be able to enjoy Pragmatic Play’s extensive portfolio of games as a result of this new partnership with award-winning classics such as Gates of Olympus™ and Sugar Rush™ alongside more recently released titles such as Zeus vs Hades – Gods of War™.
Live Casino fans will be delighted by the inclusion of player-favourite games such as Sweet Bonanza CandyLand™ and PowerUP Roulette™, alongside classic table games with intriguing twists.
Virtual Sports content is set to complement the huge library of Slots and Live Casino, delivering cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football and motorsport.
Another multi-discipline deal in the region, this latest agreement with Jogar.com.vc follows several similar recent partnerships and strengthens Pragmatic Play’s position at the fore of the burgeoning Latin American iGaming and betting market.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This is yet another delightful agreement for Pragmatic Play to sign. Its continued success with new partnerships across Brazil and Latin America as a whole shows that the brand is producing the content that players here want and are trusted to deliver them efficiently and with a speed to market that operators demand.
“I’m confident this relationship between Pragmatic Play and Jogar.com.vc will achieve just the right kind of results they’re both expecting.”
A representative from Jogar.com.vc said: “Pragmatic Play is one of the most requested content developers by players here in Brazil and so we had to ensure we had its full complement of games and products. This new deal gives us just that and empowers us to be more competitive than ever in a crowded and growing space.”
BMM Testlabs Is Ready to Perform Compliance in Three Brazilian States that have Authorized iGaming
BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is ready to perform compliance testing and certification in the three Brazilian states that have recently regulated iGaming and sports betting; Rio de Janeiro, Paraiba and Parana.
These three states are all in the process of granting operator licenses, which will allow operators to provide fixed-odds sports betting, casino games and games of skill.
BMM Testlabs, as part of its commitment to the Brazilian market, is establishing a local presence to serve the newly regulated Brazilian iGaming markets. BMM Testlabs will provide its full suite of compliance services and solutions including pre-compliance testing, customized security audits, geolocation testing and software quality assurance.
This exciting milestone is the result of BMM Testlabs’ exceptional service to the global gaming industry, its commitment to the Latin America market for more than 16 years and the strong partnerships it has forged with regulators throughout the region.
BMM Testlabs is a trusted independent testing laboratory for compliance services throughout Latin America with offices in Argentina and Peru. The company’s unparalleled understanding of the region’s technical compliance requirements, high-quality product testing and dedicated local customer support services ensures customer confidence in their choice of a testing laboratory.
BMM Testlabs’ Executive Vice-President of Europe and South America, Marzia Turrini (pictured), expressed enthusiasm for the momentum in Brazil and the potential for growth, saying: “We look forward to partnering with operators and suppliers to provide our best-in-class compliance and certification services for this new and potentially huge gaming market in Brazil”.
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