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Award-winning sportsbook enhances Latin American offering with new deal

Altenar, the leading sportsbook and iGaming software provider, has boosted its presence in Latin America thanks to an agreement with Mexican operator, Winpot.

The new partnership will see Altenar provide its state-of-the-art software and award-winning services to Winpot with the product going live on both online and retail channels.

Established in 2006, Winpot can also boast a state-of-the-art platform, Wiztech, which offers customers the choice of over 12,000 games from more than 70 suppliers.

Thanks to the deal, the operator will be set to greatly boost its sports betting offering via Altenar’s wide selection of virtual sports, lottery and quinielas (the Hispanic equivalent of pool coupons for football).

As well as online, Winpot is active in 19 different locations across the country and has plans to greatly increase its reach across the Mexican market thanks to Altenar’s inhouse retail terminal system.

Offering one of LatAm’s most advanced in-shop solutions, Altenar’s retail technology provides a fully customizable player experience, built with a front-end to suit Winpot’s bespoke requirements.

Commenting on the deal, Angelos Stravelas, Account Manager at Altenar, said: “We are delighted to begin our journey with Winpot, who is undoubtedly one of Mexico’s biggest iGaming companies. To extend our footprint within Mexico is a real coup for us and with Winpot having over 15 years’ experience in the region, it will be able to showcase our sportsbook to maximum effect.”

Yoni Sidi, Chief Executive Officer at Winpot, said: “We are thrilled to announce our latest collaboration with Altenar. By integrating its cutting-edge sportsbook technology with our established casino platform, we are elevating our offerings to provide an exceptional and comprehensive gaming experience for our customers. This partnership demonstrates our commitment to innovation and growth and we look forward to a mutually beneficial relationship.”

Anuar Haua, Chief Operating Officer at Winpot, added: “A successful partnership requires strategic thinking, trust and the right combination of elements. We’re excited to announce our new partnership with Altenar that will bring together the best of both worlds; the expertise of our current casino platform and the dynamic sports betting experience of Altenar. With this collaboration, we’re confident that we’ll hit the jackpot and deliver an unparalleled gaming experience to our customers.”

Altenar’s successes have been recognized with multiple award wins in the past twelve months including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards. Licensed across a total of 13 major global markets including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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Alan Campbell began reporting on the global gaming industry from the late-1990s after graduating from university with a degree in journalism and history. His career has included collaborations with a large number of traditional and digital publications from around the globe with the experienced professional having covered a plethora of topics, companies, regulatory developments and technological innovations.


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