Mirage Digital, the next-generation content studio shaping the future of digital entertainment, announced a groundbreaking partnership with global eSports organization Team Liquid. With over 35 million social media followers across platforms, 100+ championship titles with its over 120+ players and content creators worldwide, Team Liquid is the highest earning eSports team in the world to launch a 24/7 live-streaming programming experience surrounding the fan-favorite World of Warcraft: Race to World First event.

Mirage has created a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams. The company helps its clients with repurposing, redistributing, licensing, and selling content across numerous platforms and territories. Resulting in over a million dollars for its eclectic roster of over 300 creators, the company leverages its extensive creator network and expertise in original content development, to redefine digital content syndication. Mirage Digital is bridging the gap between creators and enterprise opportunities by sourcing high-quality content from creators and repurposing it for expanded deal flow and pipeline of distribution across OTT and FAST platforms.

Team Liquid, coming off a championship win in March, is set to make history with its most ambitious Race to World First campaign yet, with live coverage kicking off in July. For the first time, the tournament and its surrounding content will be broadcast beyond Twitch to OTT and FAST audiences, expanding access for new and longtime fans alike.

“This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content. We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking in both parallels,” said Griffin Haddrill, Founder of Mirage Digital.

The multi-day broadcast includes full tournament coverage alongside exclusive behind-the-scenes content, player profiles, real-time strategy breakdowns, and each day’s highlights – providing an unprecedented level of access to Team Liquid’s journey and personalities within the event.

Team Liquid will bring its world-renowned Race to World First event to new audiences with a livestream on The Roku Channel in late August. Widely regarded as one of the most thrilling competitions in MMORPG gaming, Race to World First draws millions of global viewers eager to watch elite teams battle for supremacy in World of Warcraft. Known for pushing the boundaries of eSports entertainment, Team Liquid is once again innovating – this marks the first time the iconic event will be available via a dedicated OTT streaming platform, giving fans an even more immersive viewing experience.

“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives. All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning,” said Robin Bigge, Co-CEO of Mirage Digital.

“This is a historic evolution in how we bring eSports to the world. We’ve built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we’ve never done before—24/7, across every screen,” said Claire Hungate, President & COO of Team Liquid.

This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, a move that speaks to the maturation and crossover appeal of eSports for general audiences.

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T-Mobile Arena, the 20,000-seat venue located on the Las Vegas Strip between New York-New York and Park MGM, in an agreement with Everi, an IGT brand and premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions and bingo, announced the launch of a new, dedicated venue app for its eventgoers.

The newly designed T-Mobile Arena App is now available in the App Store and Google Play. The initial launch includes the ability for users to buy and manage tickets; view event schedules offering a “save to calendar” feature and explore an interactive venue map while allowing the venue to deploy in-app marketing through various forms of messaging including push; fan segmentation for experiences; and provide additional offers and promotions. The app is designed to enhance the fan experience for marquee events held at the arena throughout the year – Vegas Golden Knights games, UFC, concerts, award shows, and much more. T-Mobile Arena guests can download the app and receive access to ticketing account linking through an integration with AXS that will enable the seamless management, purchase and transferring of tickets.

This collaboration is part of Everi’s strategic expansion into sports and entertainment, following its acquisition of the assets of Venuetize in 2023, and builds upon the successful deployment of the Vegas Golden Knights mobile app and Gulfstream Park Racing mobile app, which also utilizes Everi’s BeOn Venue platform. The app launch highlights the growth of Everi’s relationship with MGM Resorts International from the gaming and hospitality spaces into sports and entertainment. Everi’s expanding presence in its hometown of Las Vegas includes collaborations with the Vegas Golden Knights and Las Vegas Ballpark.

Max Bizzarro, T-Mobile Arena’s General Manager, said: “Our partnership with Everi has presented a tremendous opportunity to introduce a new, redesigned T-Mobile Arena app. Eventgoers will enjoy a more user-friendly navigation experience featuring effortless digital ticketing through AXS, labeled food and beverage offerings, upcoming event information, among other amenities. The app’s exclusive content also will be more readily available to fans each time they log on.”

Darren Simmons, IGT CEO FinTech, said: “We are proud to build on Everi’s reputation and prior work in the Sports & Entertainment space with the launch of the new T-Mobile Arena App. Since opening over nine years ago, T-Mobile Arena has consistently proven its ability to deliver a world-class entertainment experience for fans, regardless of the event. Utilizing Everi’s best-in-class BeOn Venue platform, T-Mobile Arena can further engage arena patrons with a seamless, self-service mobile experience through the new app.”

Expanse Studios, a cutting-edge game developer focused on innovative iGaming experiences and a subsidiary of Golden Matrix Group, has entered into a content partnership with Bragg Gaming Group, a global B2B iGaming content and technology provider. The agreement significantly expands the distribution of Expanse Studios’ proprietary slots, crash and table games across over 30 regulated markets globally, including the US, Canada, Latin America, and Europe.

The partnership brings together Expanse Studios’ diverse portfolio of 55+ proprietary games and Bragg Gaming’s extensive distribution capabilities, creating powerful synergies for both parties. By combining Expanse Studios’ high-quality content with Bragg’s robust global network, the collaboration enhances global reach for both parties while offering operators a broader range of engaging iGaming experiences.

“Our partnership with Bragg Gaming is a strategic milestone in our efforts to scale rapidly across the U.S. and European markets. The combination of our unique proprietary content and Bragg’s powerful distribution network creates a compelling proposition for operators seeking to enrich their iGaming portfolios. The partnership reflects our ongoing commitment to providing exceptional gaming experiences around the world,” said Damjan Stamenkovic, CEO of Expanse Studios.

Bragg’s “Hub” platform offers access to a vast network of regulated markets, enabling Expanse Studios to accelerate its growth and strengthen its position as a leading global B2B iGaming content provider. The integration allows for the seamless deployment of Expanse Studios’ content, supported by Bragg’s cutting-edge analytics and player engagement tools.

Hristofor Hristov, Commercial Director, Aggregation at Bragg Gaming Group, said: “We’re delighted to be able to expand our content reach across the US, Latin America and Europe, all of which are important markets for Bragg. This is especially true in the U.S., which is a key focus area for our continued expansion in 2025. I look forward to seeing a warm reception to Expanse Studios’ content from our operator partners, especially for the firm’s crash games, which have proven to be a very popular addition to the Bragg content slate.”