partnerships
MST extends XB Net deal to power engagement on premium North American racing ahead of the Pegasus World Cup
Leading Italian horse racing provider rolls out U.S. horse racing to its extensive network in enlarged agreement with leading Stateside supplier
XB Net, the leading provider of premium content for North American racing, has extended its new distribution deal to deliver its comprehensive horse racing portfolio across the Americas to powerhouse platform provider, MST (Media System Technologies).
The agreement sees MST harness most of the premier stateside races to Italy, including the Breedersâ Cup World Championships and Januaryâs upcoming highlight of the Pegasus World Cup on 28th January at Gulfstream Park.
More broadly, it offers a wide range of XB Netâs live pictures, data and betting services from an unrivalled network of over 60 North American tracks (over 75% of U.S. horse racing) allowing MSTâs partners (retail and online) to flexibly fill their programming timetable. As a result, MSTâs own burgeoning suite of products now covers over 500 racecourses on four different continents.
Accordingly, MSTâs proprietary platform can support its clients (such as Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing turn-key service which neatly plugs any gap on the daily betting calendar with engaging, easy-access content. MSTâs platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.
This daily schedule of immersive content, which complements Italyâs domestic sporting action, provides MST with a reliable source of fast-settling betting content between 18:00 and 05:00 CET. This engaging action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planetâs most prestigious horse races. These include the Pegasus World Cup, two legs of the revered Triple Crown, featuring the Preakness and Belmont Stakes, alongside the aforementioned Breedersâ Cup.
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.
Currently working with many of the worldâs leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia. XB Net is now a key product of 1/ST Content, the innovative operating group for 1/STâs media and content companies. 1/ST is the biggest racing company in North America, with a mission statement dedicated to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it.
Moreno Tanfani, Head of Horse Racing Business at MST, said: âFor Italian operators, North American racing represents a great opportunity to expand their offering beyond traditional fixtures and has proved a boon for acquisition and retention with those clients whoâve prioritised it on their integration road maps. Their players have already seen the added fun and value that U.S. racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycling opportunities. Itâs an honour to be bringing events like the Breedersâ Cup World Championships and the Pegasus World Cup to Italy.
âAfter Italian restrictions on broadcasting horse racing from overseas were belatedly eased a couple of years ago, international content is growing in its appeal and assimilation. Indeed, XB Net now represents a significant part of our total turnover, including Italian races.
âXB Net is helping MST meet the demands of all kinds of player, allowing our clients and their customers to enjoy the best live racing from around the world 24/7. Itâs a real boost for both increased betting activity and engagement.â
Simon Fraser, Senior Vice President of International at XB Net, added: âWherever you set your scene on the map, delivering the right content at peak leisure-times remains of paramount importance. XB Netâs wide range of low-latency racing solutions and racetracks are now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and weâre delighted with this progressive partnership.
âWhile itâs always fine to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world. However, if that sportâs betting markets are consistent and the framework familiar to customers, not to mention the timing matches up well with local leisure periods, then weâve found that engagement takes hold more quickly and proves enduring.
âItalyâs CET time zone is perfectly-placed to transition from its domestic racing scene into top-class âeveningâ meetings stateside, so high-quality 24/7 programming is now an attainable reality for our customers, thanks to this evolving collaboration. We canât wait to see how these innovative products continue to perform over upcoming highlights, with the upcoming Pegasus World Cup an obvious highlight.â
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JCM Global Transforms Chinook Winds Casino Resortâs Casino Floor with Towering Digital Signage at High Limit Area
JCM Global has installed a towering new digital signage solution at Chinook Winds Casino Resort in Lincoln City, Ore.
The digital signage frames the entrance of the casinoâs high limit area and creates a stunning visual destination that transforms the casino floor.
Specifically, JCM installed three curved 2.5mm FLEX LITE-S solutions. The two pillars each measure nearly 8 feet high by 7 feet wide, and they connect to an overhead soffit that is nearly 24 feet wide and 5 feet high. The entire solution is programmable and can display different content for each piece of digital signage or showcase one video across all three signs.
The dynamic digital signage replaced static wood pillars and can feature a range of messaging, images, and video limited only by the imagination. This is the first digital signage project JCM has installed at Chinook Winds. The casino also has JCM GEN5 thermal printers on each of its slot machines.
âThis breathtaking new entry into our High Stakes room is just the beginning of all the exciting new changes we will be implementing at Chinook Winds Casino Resort. We are glad JCM Global has been able to be a part of this journey,â said Sean Sheridan, Director of Facilities at Chinook Winds Casino Resort.
JCM SVP â Sales, Marketing & Operations Dave Kubajak said: âChinook Winds says, âItâs Better at the Beachâ, and their management proved it with this incredible digital signage installation. Our digital signage team brought their vision to life with our unique curved displays showcasing their high limit room entrance. The movement of the ocean and the whales on the curved signage truly illustrate the power of digital signage and the virtually limitless creativity it unleashes.â
JCM digital signage solutions transform hospitality areas, indoors, and outdoors. They come in a wide range of sizes and options to perfectly fit any space and enhance the guest experience.
BetMGM, a leading sports betting and iGaming operator, and the Las Vegas Aces announced that BetMGM is the exclusive online casino and sportsbook partner of the WNBAâs Las Vegas Aces. The agreement runs through the 2027 season, marking BetMGMâs first major partnership with a womenâs professional sports franchise. Key features include prominent signage at Michelob ULTRA Arena at Mandalay Bay Resort and Casino and sponsorship across Aces social media platforms. Added components of the partnership for BetMGM players include courtside access to pre-game shootarounds and luxury VIP seating.
BetMGM will also serve as an authorized gaming partner of the WNBA through the 2027 season. Under the agreement, BetMGM will receive commercial inventory on nationally televised games, WNBA tickets and experiences for its VIP players, the rights to co-branded content across BetMGMâs digital and social platforms, and articles on wnba.com/WNBABet. Additionally, BetMGM plans to release a WNBA-branded online slot game in the near future in jurisdictions where its iGaming platform is live. The slot game will be available exclusively at BetMGM and represents the first-ever WNBA online casino game.
Adam Greenblatt, CEO of BetMGM, said: âAs we enter this era of tremendous growth in womenâs sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces. Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community.â
On May 27, executives from BetMGM, Las Vegas Aces, MGM Resorts International, and The Just One Project (a cornerstone nonprofit committed to increasing access to food, resources and supportive services in Southwest Nevada) gathered in front of The Fountains of Bellagio to launch their partnership. Aces President Nikki Fargas and BetMGM Director of Team & League Partnerships Molly Wurdack-Folt led the festivities, unveiling plans for the âBetMGM Steals for Mealsâ program whereby BetMGM will donate $50 for The Just One Project to provide meals to food-insecure families for every Aces steal at Michelob ULTRA Arena.
âThe Las Vegas Aces are proud to partner with BetMGM for many reasons, but especially for the support they will provide to The Just One Project. As one of the best defenses in the league the past few seasons, especially in front of our home fans, and knowing that each steal will help families in need, this gives our team even more incentive to lock down our opponents on the defensive end,â said Fargas.
Lance Evans, SVP Sports and Sponsorships, MGM Resorts International, said: âSince 2018, the Las Vegas Aces have played a pivotal role in our cityâs growth as a global sports and entertainment destination. Together with BetMGM, we look forward to hosting gameday events at Mandalay Bay, as well as our other properties, allowing local and visiting fans to interact with their favorite basketball teams.â
Betting on the WNBA has increased exponentially, and BetMGM experienced 133% growth year-over-year during the 2024 season. BetMGM now offers more betting options than ever before including player props, odds on the 2025 Commissionerâs Cup and increased playoff offerings.
âOn the heels of an incredible 2024 season when WNBA delivered significant growth in all areas of fan engagement, and with so much excitement surrounding the 2025 season, we want to continue to lean into betting and finding new and innovative ways to engage with our fans and provide the experiences they want,â said WNBA Chief Growth Officer Colie Edison.
âBetMGM is doing just that by offering new and expansive betting markets for WNBA fans. And by partnering with the Aces, BetMGM continues to recognize the extraordinary potential for growth that comes from tapping into the power of womenâs sports and the connections fans have to their favorite players and teams.â
Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGMâs sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Centuryâs license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Centuryâs discretion.
âWe are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,â said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
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