partnerships
MST extends XB Net deal to power engagement on premium North American racing ahead of the Pegasus World Cup
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Leading Italian horse racing provider rolls out U.S. horse racing to its extensive network in enlarged agreement with leading Stateside supplier
XB Net, the leading provider of premium content for North American racing, has extended its new distribution deal to deliver its comprehensive horse racing portfolio across the Americas to powerhouse platform provider, MST (Media System Technologies).
The agreement sees MST harness most of the premier stateside races to Italy, including the Breeders’ Cup World Championships and January’s upcoming highlight of the Pegasus World Cup on 28th January at Gulfstream Park.
More broadly, it offers a wide range of XB Net’s live pictures, data and betting services from an unrivalled network of over 60 North American tracks (over 75% of U.S. horse racing) allowing MST’s partners (retail and online) to flexibly fill their programming timetable. As a result, MST’s own burgeoning suite of products now covers over 500 racecourses on four different continents.
Accordingly, MST’s proprietary platform can support its clients (such as Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing turn-key service which neatly plugs any gap on the daily betting calendar with engaging, easy-access content. MST’s platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.
This daily schedule of immersive content, which complements Italy’s domestic sporting action, provides MST with a reliable source of fast-settling betting content between 18:00 and 05:00 CET. This engaging action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, two legs of the revered Triple Crown, featuring the Preakness and Belmont Stakes, alongside the aforementioned Breeders’ Cup.
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.
Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia. XB Net is now a key product of 1/ST Content, the innovative operating group for 1/ST’s media and content companies. 1/ST is the biggest racing company in North America, with a mission statement dedicated to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it.
Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, North American racing represents a great opportunity to expand their offering beyond traditional fixtures and has proved a boon for acquisition and retention with those clients who’ve prioritised it on their integration road maps. Their players have already seen the added fun and value that U.S. racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycling opportunities. It’s an honour to be bringing events like the Breeders’ Cup World Championships and the Pegasus World Cup to Italy.
“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased a couple of years ago, international content is growing in its appeal and assimilation. Indeed, XB Net now represents a significant part of our total turnover, including Italian races.
“XB Net is helping MST meet the demands of all kinds of player, allowing our clients and their customers to enjoy the best live racing from around the world 24/7. It’s a real boost for both increased betting activity and engagement.”
Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene on the map, delivering the right content at peak leisure-times remains of paramount importance. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.
“While it’s always fine to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world. However, if that sport’s betting markets are consistent and the framework familiar to customers, not to mention the timing matches up well with local leisure periods, then we’ve found that engagement takes hold more quickly and proves enduring.
“Italy’s CET time zone is perfectly-placed to transition from its domestic racing scene into top-class ‘evening’ meetings stateside, so high-quality 24/7 programming is now an attainable reality for our customers, thanks to this evolving collaboration. We can’t wait to see how these innovative products continue to perform over upcoming highlights, with the upcoming Pegasus World Cup an obvious highlight.”
Latest News
SCCG Joins Fantasy Sports & Gaming Association
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SCCG Management, a global leader in gaming advisory, business development, and investment strategies, has secured membership to the Fantasy Sports & Gaming Association (FSGA). As the premier organization dedicated to advancing fantasy sports and sports betting, FSGA provides a collaborative environment where industry leaders, innovators, and pioneers shape the future of these rapidly growing sectors.
By joining FSGA, SCCG Management reinforces its commitment to staying at the forefront of industry trends, market developments, and emerging opportunities within fantasy sports and sports gaming. The partnership will allow SCCG to engage with key stakeholders, participate in thought leadership discussions, and contribute strategic insights to the evolving landscape of fantasy sports, sports wagering, and interactive gaming experiences.
With the fantasy sports and sports betting industries experiencing unprecedented growth and innovation, SCCG’s expertise in business development, technology integration, and investment strategy will bring valuable insights to the FSGA community. As a member, SCCG will actively participate in industry conferences, working groups, and networking events, including the upcoming 2025 FSGA Winter Conference, which serves as a hub for leaders, visionaries, and top executives shaping the future of fantasy sports and sports betting.
“FSGA is at the center of innovation in fantasy sports and gaming, and we are excited to join this influential community. At SCCG, we are always looking to align with industry leaders who are shaping the future of interactive sports entertainment. Through this partnership, we look forward to collaborating with fellow members, exchanging insights, and driving innovation across fantasy sports and sports betting,” Stephen Crystal, Founder & CEO of SCCG Management, said.
As SCCG continues to expand its global impact in fantasy sports, sports betting, and gaming technology, its membership in FSGA further solidifies its position as a trusted advisor and partner to the industry’s most innovative companies.
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SCCG Announces Strategic Partnership with Probility AI
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SCCG Management has announced a strategic partnership with Probility AI, a cutting-edge AI technology company specializing in injury and performance prediction for professional sports athletes and organizations. The partnership marks a significant step forward in integrating advanced predictive analytics into the sports and gaming industries, with a focus on enhancing player performance, safety, and long-term value.
Probility AI’s innovative platform harnesses AI-driven technology to deliver actionable insights, enabling organizations to optimize player health and performance, reduce injury-related risks, and improve team outcomes. The implementation of this technology allows leading organizations to identify key use cases, improve decision-making, and unlock new revenue opportunities through data-driven strategies.
Through this partnership, SCCG Management will work closely with Probility AI to integrate its groundbreaking solutions into the sports and gaming ecosystems, leveraging SCCG’s extensive network and expertise in driving innovation at the intersection of technology, sports, and gaming.
Stephen Crystal, Founder & CEO of SCCG Management, said: “Sports and gaming are evolving fast, and Probility AI is right at the cutting edge with its performance and injury prediction tech. This partnership is about pushing the limits, finding new opportunities, and changing the game for both industries.”
Doug Plocki, Co-Founder and CEO of Probility AI, said: “Probility AI is thrilled to partner with world class industry experts like Steve Crystal and the SCCG team. Our AI-driven insights help pro athletes and executives make better decisions by showing them a glimpse of the future. Those same insights will have a dramatic impact on the sports bettor and fantasy sports player, sports books, gaming platforms, content providers, and more. SCCG can help us navigate the complex sports gaming space, and together we will drive this new tech forward.”
Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
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