Latin America
Vibra Gaming claims Innovation prize at SBC Latin America awards 2022
Vibra Gaming, the go-to games, and platform developer for the LatAm region, has claimed the Silver Award at SBC Latinoamerica Awards 2022 for its unique ‘Scratch-a-lot’ product based on instant lottery mechanics.
Vibra Gaming developed and launched ‘Scratch-a-lot’ earlier this year enabling players to experience the adrenaline of the ‘scratch and win’ concept while also enjoying the entertainment of slots in jurisdictions that allow lottery products.
Launched in June in partnership with Betsul, Scratch-a-lot’ is a new, game-changing approach to instant lottery. The Vibra Gaming team has developed six different titles within the ‘Scratch-a-lot’ series with the product integrated by several large LatAm brands, opening a new window of opportunity for developers and lottery operators.
Based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019, the product aims to make scratchcards more interactive and inclusive as part of a broader, digital lottery and gaming experience.
All the technology developed fits within the international standards for instant lottery GLI 14 – Finite Scratch Ticket and Pull-Tab Systems.
The development of Scratch-a-lot is aligned with Vibra’s approach to content and the important role it is playing in bridging the gap between traditional games that local players are familiar with and the latest digital products from international brands – a strategy that is proving highly successful across LatAm with a series of major commercial wins in 2022.
Ramiro Atucha, CEO of Vibra Gaming, said: “This award is particularly important for the whole team, both as it reinforces Vibra Gaming as an industry leader in LatAm and because we pride ourselves on creativity and innovation. We are always pushing the envelope on new game concepts and features.
“This enables our clients to offer their players with games we know they like and are familiar with but that also include exciting, never-before-seen’ new elements that present them with new levels of entertainment and that keep them coming back.
“SBC Awards Latinoamerica honours the outstanding gaming companies in our region so we’re delighted to have been recognised by the judges as one of the most innovative suppliers that both local and international brands can partner with here.”
Founded just three years ago by a management team of highly experienced industry experts with decades of land-based and online experience, Vibra Gaming has emerged as one of the most exciting and innovative content studios and software suppliers in the industry and rapidly grown to become the LatAm market’s ‘go-to’ casino games and software services partner for local and international operators.
The business has gone from strength-to-strength in 2022 announcing a series of high-profile deals including strategic content agreements with major operators such as Betcris and suppliers such as SOFTSWISS, while releasing a series of best performing games including new bingo, table game and slots concepts that have been widely integrated by leading brands.
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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