Vibra Gaming, the go-to games, and platform developer for the LatAm region, has claimed the Silver Award at SBC Latinoamerica Awards 2022 for its unique ‘Scratch-a-lot’ product based on instant lottery mechanics.
Vibra Gaming developed and launched ‘Scratch-a-lot’ earlier this year enabling players to experience the adrenaline of the ‘scratch and win’ concept while also enjoying the entertainment of slots in jurisdictions that allow lottery products.
Launched in June in partnership with Betsul, Scratch-a-lot’ is a new, game-changing approach to instant lottery. The Vibra Gaming team has developed six different titles within the ‘Scratch-a-lot’ series with the product integrated by several large LatAm brands, opening a new window of opportunity for developers and lottery operators.
Based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019, the product aims to make scratchcards more interactive and inclusive as part of a broader, digital lottery and gaming experience.
All the technology developed fits within the international standards for instant lottery GLI 14 – Finite Scratch Ticket and Pull-Tab Systems.
The development of Scratch-a-lot is aligned with Vibra’s approach to content and the important role it is playing in bridging the gap between traditional games that local players are familiar with and the latest digital products from international brands – a strategy that is proving highly successful across LatAm with a series of major commercial wins in 2022.
Ramiro Atucha, CEO of Vibra Gaming, said: “This award is particularly important for the whole team, both as it reinforces Vibra Gaming as an industry leader in LatAm and because we pride ourselves on creativity and innovation. We are always pushing the envelope on new game concepts and features.
“This enables our clients to offer their players with games we know they like and are familiar with but that also include exciting, never-before-seen’ new elements that present them with new levels of entertainment and that keep them coming back.
“SBC Awards Latinoamerica honours the outstanding gaming companies in our region so we’re delighted to have been recognised by the judges as one of the most innovative suppliers that both local and international brands can partner with here.”
Founded just three years ago by a management team of highly experienced industry experts with decades of land-based and online experience, Vibra Gaming has emerged as one of the most exciting and innovative content studios and software suppliers in the industry and rapidly grown to become the LatAm market’s ‘go-to’ casino games and software services partner for local and international operators.
The business has gone from strength-to-strength in 2022 announcing a series of high-profile deals including strategic content agreements with major operators such as Betcris and suppliers such as SOFTSWISS, while releasing a series of best performing games including new bingo, table game and slots concepts that have been widely integrated by leading brands.
EvenBet Gaming expands presence in Latin America with Betplay launch
Integration sees provider significantly strengthen its position in key market
EvenBet Gaming, a leading developer of online gaming software and solutions, has announced its poker solutions going live on Betplay, one of the top sports betting operators in Colombia.
BetPlay, owned by Corredor Empresarial, has a user base exceeding 3 million players. In six years of operation, it has become a major player, contributing to 60% of the country’s online betting market.
Under the terms of the agreement, EvenBet provides its full suite of gaming products to Betplay, including its industry-leading poker software. Integrating EvenBet’s innovative and flexible gaming solutions will allow Betplay to enhance its gaming offering and provide Colombian players with an exceptional online entertainment experience. Currently, BetPlay is gearing up for a robust communication campaign to strengthen its poker operation in the Colombian iGaming landscape.
This partnership, secured in 2023 and resulted in poker going live now, marks EvenBet’s continued expansion in the Latin American iGaming market and entry into the rapidly growing Colombian online gaming industry. Colombia represents a core target market for EvenBet due to the country’s thriving regulated online gaming sector.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Partnering with a premier brand like Betplay is an exciting opportunity for EvenBet Gaming as we further expand our footprint in Latin America.
“As one of the biggest sportsbooks in Colombia, Betplay has an outstanding reputation and reach with players. We look forward to powering the next phase of growth for their gaming business and increasing our presence in this key strategic market.”
Daniel Arias, Online Manager of BetPlay, highlighted the importance of the partnership: “The integration of EvenBet has significantly enriched our digital entertainment offering. We are committed to further expanding our content portfolio and offering customers an exciting range of products.”
Manuel Jiménez, Sales Manager in LatAm, added: “It is gratifying to see the steady growth of the poker vertical in BetPlay’s operation since our solutions went live on their platform. Colombia now has an operator offering the country’s main iGaming poker network, allowing players of all levels to rely on a solid, responsible, and recognized brand backed by the Colombian regulator, Coljuegos.”
Altenar Boosts LatAm Presence with Uruguay Office
Altenar’s status as a leading sportsbook provider in South America has been further boosted with the opening of a new office in Uruguay.
The new hub, located in Costa Rica Street 1667, in Carrasco, Montevideo, will be the base for around 15 members of staff and strengthen the company’s support for iGaming operators in the LatAm region.
Altenar has been providing betting services in South America for several years during an exciting time for the industry in the region as several countries have moved toward legalizing and regulating sports betting.
Regional Director Hugo Llanos said: “I am very excited about it, I think it is going to be a good solution for us in terms of the time zone mostly.
“We do have a lot of activity and products that are to do with this time zone, American sports, Copa Libertadores, Copa America, and of course the major leagues around the region such as Brazil, Mexico and others alike. We have customers across the region so it is important to assure them of our commitment to their operations and our support towards their objectives.”
PRAGMATIC PLAY AND ECUABET SEAL BINGO PARTNERSHIP EXTENSION
Pragmatic Play has enhanced its partnership with Ecuadorian operator Ecuabet thanks to the addition of its full suite of Bingo products.
Joining Pragmatic Play’s award-winning Slots portfolio, players at Ecuabet will be able to enjoy the provider’s extensive library of player favourite Bingo products, including classic variants such as 90 ball, as well as the innovative Sweet Bonanza Bingo.
The partnership extension is the latest growth for Pragmatic Play in the country and aligns with its strategic progress in the wider LatAm region, where it remains at the forefront of one of the most vibrant markets globally.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s always a pleasure to see existing valued partners request more products and with Pragmatic Play’s Bingo content, we know Ecuabet and its players are getting the very best the industry has to offer.
“The strength of Pragmatic Play’s multi-product offering for operators is clear and the supplier will continue to strengthen each category to ensure LatAm markets the content their players demand.”
Liliana Zuluaga, Manager at Ecuabet, said: “Bingo is hugely popular in Ecuador and we know that Pragmatic Play’s games offer us the right level of quality and diversity we need to maintain our high standards at Ecuabet.
“Having proudly hosted its Slots catalogue for some time now, we know what we’re getting with Pragmatic Play. Its titles will continue to be a huge benefit to our overall proposition and the new Bingo content is key to that.”
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