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Atlas-IAC hires hires Eddie Morales to lead LatAm sales; heads for SBC Summit Latinoamérica in Miami
Atlas-IAC, the leading sportsbook and PAM software developer, has appointed Eddie Morales to the new role of Head of Sales for Iberia and LatAm, as it bids to consolidate its South American presence at SBC Summit Latinoamérica, and grow its global footprint across more Spanish and Portuguese-speaking markets.
Morales arrives at Atlas-IAC after successful stints over the past four years at both Soft2bet and BetGamesTV, where he proved himself across similar senior sales roles, taking the reins for business development and LatAm and Iberian sales, and helping to stimulate consistent growth at both companies in recent years.
There, he diligently built each brand’s reputation in global gaming territories, with a keen eye for strategy and new sales for both digital and retail channels across emerging markets. Now Morales brings those skills to bear at the sector’s emerging force in sports betting services, spearheading the expansion of Atlas’ dedicated skill set in AI-driven automated trading and CRM tools into international territories.
Morales had also previously spent much of his earlier career on the B2C side of the sector, notably heading up Head of Business Development for Spain at MarathonBet, before returning to B2B as Head of Spanish Sales for Golden Race.
Morales said: “I’ve always based my business relationships on the ability to add value, and having met with Sergei and enjoyed his articulate enthusiasm around Atlas-IAC, I had to find out more. Digging down into the platform modular attributes, what I’ve seen is the most sophisticated-yet-intelligible sportsbook I’ve ever encountered on the market.
“Working with Atlas, I’ve not only found a string of AI-powered products whose breakthrough tech promises to deliver a genuine step change in the sports betting, but also a strong experienced team that are client-focused and eager to tailor their offering to make it work for the operator. And while the platform’s layers of automation across trading and marketing are already impressive, its modular easy-to-integrate components really set it apart. All of which makes my job in selling it so much easier!
“The team at Atlas, allied to their advisory partners at RPM Gaming, have excellent relationships across the industry, cultivated after years of risk management and sports betting consultancy in the gambling space. They’re trusted, super talented and respected. I can’t align with a stronger story than that. I can wait to get going at SBC Summit Latinoamérica.”
Sergei Efimenko, CEO of Atlas-IAC, added: “We’re delighted Eddie has joined the Atlas team and will hit the ground running at SBC Summit Latinoamérica. His extensive experience and contacts in sales and business development are second to none. We feel sure he’ll be a true asset to both Atlas and all our clients, as we bid to deepen our existing influence across Hispanic markets.”
The sportsbook supplier will make its debut at SBC Summit Latinoamérica, South America’s premier sports betting and igaming summit, this week at the at the Seminole Hard Rock Hotel & Casino Hollywood, Miami (1-3 November), where Atlas delegates, alongside their advisory partners at RPM Gaming, will be on hand to unpack its latest plans and innovative product suite. Get in touch to book a meeting to discuss the full platform via an easy-to-follow demonstration; consider its “no-risk” sportsbook option; evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business.
Atlas-IAC will use this timely tradeshow to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.
Atlas-IAC’s next-generation sportsbook can also now be integrated as an iframe on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this autumn’s relentless sporting schedule, including the upcoming football World Cup.
Atlas-IAC’s modern technology assists in overcoming local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.
Morales added: “Should any Spanish or Portuguese-speaking operator or casino be looking to mitigate the potential risk of integrating a new sportsbook ahead of the FIFA World Cup and beyond, please reach out to me directly. Our sportsbook solution can now uniquely underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.
“The idea behind it is mostly aimed at casino or other single-product operators, especially ones that aren’t used to a sportsbook solution itself. In other words, those who wouldn’t want to have a trading team; they might ostensibly hesitate at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple concept is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, as I say, we’ll underwrite that.”
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Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar
The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.
The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4. The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.
The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.
The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.
William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting
N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan – “Why drive when you can fly?”, points to the grand prize. What exactly can you win? Keep reading to find out.
N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic – PPC and ASO, SEO traffic, Facebook, and other channels – and earn puzzle pieces. The more pieces you collect – the better chance to win the main prize… a HELICOPTER!
Everyone has a shot at victory. Let’s meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.
Partnership Background
Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.
Ariadna, CBDO of Gipsy MBA, says: “It feels like we’ve worked together forever, but we started handling large volumes only last year.”
Formula for Growth
Traffic from Gipsy to N1 Partners’ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.
Ariadna, CBDO Gipsy MBA: “We use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.”
N1 Puzzle Promo: Experience and Top Products to Scale
Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:
- PPC & ASO – 1 puzzle piece for every 40 FTD
- FB & other* – 1 puzzle piece for every 100 FTD
*Social media, SMS, Email, UAC, In-app
Ariadna, CBDO Gipsy MBA: “We joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didn’t change our traffic sources—we just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.”
Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: “Seeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,” – commented Ariadna, CBDO Gipsy MBA.
If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?
Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.
As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
- This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”
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