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Atlas-IAC hires hires Eddie Morales to lead LatAm sales; heads for SBC Summit Latinoamérica in Miami

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Atlas-IAC, the leading sportsbook and PAM software developer, has appointed Eddie Morales to the new role of Head of Sales for Iberia and LatAm, as it bids to consolidate its South American presence at SBC Summit Latinoamérica, and grow its global footprint across more Spanish and Portuguese-speaking markets.

Morales arrives at Atlas-IAC after successful stints over the past four years at both Soft2bet and BetGamesTV, where he proved himself across similar senior sales roles, taking the reins for business development and LatAm and Iberian sales, and helping to stimulate consistent growth at both companies in recent years.

There, he diligently built each brand’s reputation in global gaming territories, with a keen eye for strategy and new sales for both digital and retail channels across emerging markets. Now Morales brings those skills to bear at the sector’s emerging force in sports betting services, spearheading the expansion of Atlas’ dedicated skill set in AI-driven automated trading and CRM tools into international territories.

Morales had also previously spent much of his earlier career on the B2C side of the sector, notably heading up Head of Business Development for Spain at MarathonBet, before returning to B2B as Head of Spanish Sales for Golden Race.

Morales said: “I’ve always based my business relationships on the ability to add value, and having met with Sergei and enjoyed his articulate enthusiasm around Atlas-IAC, I had to find out more. Digging down into the platform modular attributes, what I’ve seen is the most sophisticated-yet-intelligible sportsbook I’ve ever encountered on the market.

“Working with Atlas, I’ve not only found a string of AI-powered products whose breakthrough tech promises to deliver a genuine step change in the sports betting, but also a strong experienced team that are client-focused and eager to tailor their offering to make it work for the operator. And while the platform’s layers of automation across trading and marketing are already impressive, its modular easy-to-integrate components really set it apart. All of which makes my job in selling it so much easier!

“The team at Atlas, allied to their advisory partners at RPM Gaming, have excellent relationships across the industry, cultivated after years of risk management and sports betting consultancy in the gambling space. They’re trusted, super talented and respected. I can’t align with a stronger story than that. I can wait to get going at SBC Summit Latinoamérica.”

Sergei Efimenko, CEO of Atlas-IAC, added: “We’re delighted Eddie has joined the Atlas team and will hit the ground running at SBC Summit Latinoamérica. His extensive experience and contacts in sales and business development are second to none. We feel sure he’ll be a true asset to both Atlas and all our clients, as we bid to deepen our existing influence across Hispanic markets.”

The sportsbook supplier will make its debut at SBC Summit Latinoamérica, South America’s premier sports betting and igaming summit, this week at the at the Seminole Hard Rock Hotel & Casino Hollywood, Miami (1-3 November), where Atlas delegates, alongside their advisory partners at RPM Gaming, will be on hand to unpack its latest plans and innovative product suite. Get in touch to book a meeting to discuss the full platform via an easy-to-follow demonstration; consider its “no-risk” sportsbook option; evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business.

Atlas-IAC will use this timely tradeshow to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.

Atlas-IAC’s next-generation sportsbook can also now be integrated as an iframe on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this autumn’s relentless sporting schedule, including the upcoming football World Cup.

Atlas-IAC’s modern technology assists in overcoming local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.

Morales added: “Should any Spanish or Portuguese-speaking operator or casino be looking to mitigate the potential risk of integrating a new sportsbook ahead of the FIFA World Cup and beyond, please reach out to me directly. Our sportsbook solution can now uniquely underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.

“The idea behind it is mostly aimed at casino or other single-product operators, especially ones that aren’t used to a sportsbook solution itself. In other words, those who wouldn’t want to have a trading team; they might ostensibly hesitate at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple concept is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, as I say, we’ll underwrite that.”

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Play’n GO announces expansion of BetMGM partnership with Pennsylvania launch

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Play’n GO announces expansion of BetMGM partnership with Pennsylvania launch

 

Swedish gaming giants’ games now live with leading US operator in Michigan, West Virginia, New Jersey, and the Keystone State

Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading US operator BetMGM,with the Swedish gaming giant’s content now available with the group in Pennsylvania.

Play’n GO and BetMGM’s US partnership has already proven stunningly successful in Michigan, New Jersey, and West Virginia, and this expansion sees the partnership extend to a fourth US state. Having secured its Pennsylvanian gaming license in March, Play’n GO is now live with two operators in this key state. BetMGM players in Pennsylvania now have access to classic Play’n GO titles, such as Reactoonz.

Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re pleased to expand our partnership with BetMGM into a fourth US state, and look forward to continued success together. We have always been committed to a safe, regulation-led industry to secure a sustainable future for us all. BetMGM share our vision, and so are a perfect partner for us. We will continue our mission of being active in every regulated market around the world, and we’re excited for further growth opportunities well into the future, in the US and beyond.”

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PRAGMATIC PLAY GOES LIVE WITH PIXBET FOR THE BRAZILIAN MARKET

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PRAGMATIC PLAY GOES LIVE WITH PIXBET FOR THE BRAZILIAN MARKET

 

The provider rolls out three of its main verticals with PixBet in Latin America

Pragmatic Play, a leading content supplier to the iGaming industry, has solidified its presence in the Brazilian market activating its products on PixBet’s site, a leading operator in Latin America.

Pragmatic Play has integrated its diverse portfolio of Slots, Live Casino, and Virtual Sports titles onto PixBet’s online platform, becoming available to its large customer base across the region.

PixBet’s customers can now benefit from Pragmatic Play’s extensive range of games, including fan-favourites Gates of Olympus™ and the recent Blackjack X offering, which promises to become a popular choice across the continent.

The alliance underscores Pragmatic Play’s continued commitment to expansion across Latin American markets, delivering exceptional gaming experiences to players through innovation and entertainment.

Victor Arias, VP of Latin America at ARRISE powering Pragmatic Play, said: “This launch reinforces Pragmatic Play’s commitment to delivering cutting-edge gaming experiences to players across Latin America and also highlights the brand’s dedication to expanding its footprint in the dynamic Brazilian market.”

Ernildo Junior, CEO of PixBet, added: “Having Pragmatic Play’s multi-product portfolio marks a significant milestone for PixBet as we continue to elevate our offerings in the Latin American iGaming landscape, providing our players with top-tier gaming experiences.”

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AEG and Yaamava’ Resort & Casino at San Manuel Announce 16th Year in Partnership, Shaping the Future of Sports and Live Entertainment Across Southern California

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Sports and entertainment company AEG and Yaamava’ Resort & Casino at San Manuel (Yaamava’) have announced a groundbreaking partnership renewal, marking 16 years of successful collaboration that will continue to deliver enhanced sports and live-entertainment programming for hockey, basketball, and soccer fans across major sports and live entertainment assets in Southern California.

As part of the new agreement, brokered by AEG Global Partnerships, Yaamava’ continues its long-standing Founding Partner status, a premium and category exclusive designation across Crypto.com Arena, L.A. LIVE, and Dignity Health Sports Park (DHSP) as well as its designation as the official casino of the two-time Stanley Cup Champions, the LA Kings, the five-time MLS Cup champions, the LA Galaxy and the AHL’s Ontario Reign.

“We are excited to extend our partnership with AEG. AEG and Yaamava’ have similar goals: creating memorable, best-in-class experiences that last for a lifetime. I am proud of what we have accomplished together thus far, and look forward to taking this partnership to the next level,” Kenji Hall, General Manager of Yaamava’, said.

Since the partnership’s inception in 2008, Yaamava’ and AEG, two industry-leading entities with strong ties to LA, have remained deeply committed to providing Southern California and its residents with extraordinary entertainment options. Whether at the arena, on the pitch, at the resort and casino, or on the ice, together, they have helped elevate fan experiences, while creating unforgettable moments for the benefit of millions of Angelenos each year. Additionally, the partners will further their joint community outreach initiatives, with a focus on giving back to the people they both serve across the Southern California region.

“Part of what makes our collaboration with Yaamava’ so impactful is our shared values. Over the last 16 plus years, we have cultivated a unique partnership that demonstrates our mutual commitment to delivering extraordinary live-entertainment moments while also making a positive impact in our communities. We are proud to be growing our partnership for what promises to be an exciting future ahead filled with meaningful community outreach, impactful cultural celebrations and enhanced entertainment experiences for our fans,” said Russell Silvers, COO, AEG Global Partnerships.

“Our partnership with Yaamava’ is an exciting step towards redefining the fan experience and amplifying our commitment to creating unforgettable events for our patrons. The ‘Yaamava’ Club by San Manuel’ at Crypto.com Arena continues to stand out as a testament to our partnership’s enduring impact, serving as a symbol of innovation, excellence and the kind of world-class entertainment both of our organizations are known for,” said Lee Zeidman, President of Crypto.com Arena and L.A. LIVE.

New elements of the deal include opportunities for the partners to collaborate on cross promotional events at AEG’s properties in Los Angeles as well as at Yaamava’ in the Inland Empire. These events will include VIP LA Kings and Galaxy events at Yaamava’ and watch parties at The 909, Yaamava’s sport bar and grill, bringing fans together from across the I.E. to cheer on the LA Kings, Ontario Reign, and the LA Galaxy.

“Yaamava’ has been an incredible partner through the years and this extended partnership represents an exciting new chapter for our team as we continue to grow the sport of hockey throughout Southern California. We look forward to the positive impacts we’ll be able to make in the communities we both call home and the countless moments we’ll continue to share together both on and off the ice,” said LA Kings President and Hall of Famer Luc Robitaille.

“Our long-standing partnership with Yaamava’ has been instrumental in helping us deliver the ultimate game day experience to our guests. We look forward to this next step in our partnership and continuing our work together to create many more years of lasting memories for our fans,” Tom Braun, President of Business Operations and Chief Operating Officer of the LA Galaxy, said.

Over the years, Yaamava’ and AEG have dedicated their efforts to giving back to Southern California communities, with a special focus on uplifting residents of the Inland Empire where Yaamava’ is based. Their joint efforts have included impactful LA Kings and LA Galaxy youth clinics, numerous LA Kings events in partnership with community partners such as the Inland Empire Ronald McDonald House and the Boys and Girls Club Inland Empire, school beautification projects for the San Manuel Band of Mission Indians Elementary School and others, and most recently the creation of an all-inclusive playground built to help end play space inequality for youth in San Bernardino.

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