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Affiliate Industry






Spotlight Sports Group’s Pioneering Interactive Tools, Smart Content Modules and Affiliate Management Services Will Provide Actionable Betting Technology to Sportskeeda for its Millions of Sports Fans

Spotlight Sports Group (SSG), a leading technology, content and media company specialising in sports betting and fantasy sports has announced a long-term strategic partnership with Absolute Sports PVT Limited brand Sportskeeda, a sports content platform which serves 100 million dedicated sports fans globally every month.

The US-focused agreement will see Spotlight Sports Group provide the tools, software and affiliate expertise to ensure a market-leading, total sports betting solution for Sportskeeda’s dedicated and avid sports audience. The partnership is designed to enhance audience engagement, accelerate repeat traffic and increase revenues by optimizing content conversion and affiliation. All while continuing to provide the premium sports and esports content the Sportskeeda brand is built on.

Spotlight Sports Group’s trailblazing affiliate services play a pivotal role in the process of elevating Sportskeeda’s devoted fan base to become better bettors. The fan experience on Sportskeeda is already hyper-personalised, and adding interactive tools empowers the Sportskeeda fan base while serving them actionable sportsbook promotions specific to their location.


“We are proud to kick off this exciting partnership with Sportskeeda. Using Spotlight Sports Group’s sports betting expertise we shall be working closely with Sportskeeda across many areas as they build out this segment of their business. Our products and technology solutions will seamlessly optimize Sportskeeda’s robust content offering, which perfectly appeals to the type of content American sports bettors relentlessly seek,” commented Sam Houlding, chief commercial officer, Spotlight Sports Group. “We are excited to partner with Sportskeeda who are forward thinking and ambitious in what they are building. We hope to play a key part in helping accelerate their growth and success by unlocking audience value, enabling their audience to have a highly enjoyable sports betting experience and make well-informed betting decisions.”

“The partnership with Spotlight Sports Group enables us to engage with our millions of users in the United States in innovative ways by empowering them to consume and organise content differently, all while offering savvy and cognizant alternatives to immerse themselves in the multibillion-dollar betting industry,” commented Mayank Kumar, Director – Content Business, Sportskeeda. “We are constantly improving our product and staying up-to-date with the latest industry trends. Aligning ourselves with Spotlight Sports Group allows us to do just that and we are confident our work in tandem offers our enthusiastic audience enhanced alternatives to increase our value.”

Affiliate Industry

MightyTips and Marathonbet collaborate on a new partnership deal to conquer the Brazilian market



MightyTips and Marathonbet collaborate on a new partnership deal to conquer the Brazilian market


Affiliate website MightyTips and betting platform Marathonbet are entering into a new partnership that covers the Brazilian market to dominate the booming iGaming scene.

This strategic partnership will help Marathonbet to skyrocket its presence in the giant South American country with a population of over 215 million, boosting acquisition numbers in an increasingly competitive market.

A recent report by SOFTSWISS estimated that Brazilians participating in sports betting-related activity and online casinos in 2022 exceeded 46%.

The report also suggested the sports betting market in Brazil is significantly larger than that of online casinos. It is with these figures in mind that Marathonbet will seek to capitalise on.


Launched in 1997, Marathonbet has a rock-solid reputation and primarily operates under a licence issued by the Government of Curaçao. It was one of the first sportsbooks to launch an online betting service back in 2002.

Its brand is associated with some of the biggest names in football thanks to a deep-rooted commitment to the sport. In the past ten years, it has sponsored the likes of Real Madrid, Manchester United, Sevilla, and Lazio.

Eugene Ravdin, MightyTips Communications and Marketing Manager said: “Marathonbet is one of the biggest names in betting. Its long and storied evolution from the beginning of iGaming is incredible and we can’t wait to work alongside them.”

A Marathonbet spokesperson said: “We are pleased to announce the beginning of a long and fruitful cooperation with MightyTips. We are sure this will bring us and the players only positive emotions, and we wish all the players good luck and many victories.”

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Affiliate Industry

How is helping players go beyond the hype



How is helping players go beyond the hype


Gaming Americas takes a closer look at how the popular online casino affiliate is educating players and putting the power in their hands to find the best online casinos

Players are always looking for new casinos to play at and bonuses to claim. But in a market where there are literally hundreds of brands to explore, finding reputable sites that offer the experiences they are seeking is easier said than done.

While casinos spend big on branding and marketing, a lot of players turn to affiliate sites to get the lowdown on each brand so that they can decide if it’s the right casino for them or not. These sites also act as an additional layer of trust as players know they have already been vetted by the affiliate.

One of the most established and trusted affiliates is which has been helping players to go beyond the hype being generated by casino brands and educate players in terms of what they need to consider before deciding to sign up and play at a site for almost 20 years.


The site has earned a reputation among players for the quality of its casino reviews. Each brand listed on the site is put through an extensive 25-step process to determine the score it receives including security and trust, games, bonuses, banking, mobile, localisation and customer support.

This is to ensure that all aspects of the player journey and experience are taken into account and so that the casino receives a fair score for what it has to offer.’s team of reviewers are always objective when putting a casino through its paces and is not afraid to highlight any areas where it has been marked down. This is because the site believes that transparency and honesty is key to fostering player trust.

Alexander Korsager, General Manager at, says: “There remains a lack of trust between players and the online casinos they sign up to and play at, and that’s why we have developed such a comprehensive review process.

“We want players to be able to have all the information they need about a casino so they can decide whether it’s right for them or not. This means being honest about what is good and bad about each brand. Of course, we only list the top brands in each market.”


Beyond its casino reviews, has built a comprehensive “learning hub” packed with articles, features, interviews and guides so that players can further educate themselves about playing at online casinos.

Topics covered include how to play casino games, how to gamble responsibly, how live dealer works and a vast FAQ section that answers some of the most common questions players have.

It’s also rolled out a dedicated video series that talks players through how to play the game of roulette including how to get started, six betting strategies and the difference between European and American roulette.

“Our learning hub has proved to be incredibly popular with players,” says Korsager. “It arms them with the knowledge and understanding they need to make the most of the time they have at an online casino, especially when it comes to playing games like blackjack and roulette.

“Player education is an area where we are looking to stand out and our learning hub is a very effective way of going about this.”


All of the content written and published by – including its famous casino reviews – is produced by gambling experts. The team is made up of online casino players with deep experience and an unrivalled understanding of what makes for a good online casino.

This is a major factor in the affiliate’s rise to the top of the industry and why it is so deeply trusted by players in more than 100 countries across the world.

“ is on the side of the player and our team of experts ensure that we produce content that is detailed, accurate and correct, says Korsager. “Players come to us for our honest opinions and insights, and we can only deliver this because of the truly incredible team that we have in place.

“We have been supporting players on their mission to find new online casinos and bonuses for almost 20 years now and plan to be doing it for the next two decades and beyond.”

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Affiliate Industry

How to Launch Your Affiliate Program for Any Niche in Just 2 Hours?




Whether you’re creating an affiliate program from scratch or planning to migrate from another platform, now you can do it in just a few hours with Alanbase. These processes have never been easier and faster!

Why is that? We have ready presets for iGaming, media buying teams, e-commerce, and many other niches for both Web and Mobile. We guarantee complete customization: all metrics, dashboards, and statistics can be 100% tailored to your needs. Below, we’ll explain the phenomenon of the builder because that’s what sets us apart and makes us one of the fastest and most affordable solutions on the market. We’ll also talk about our most interesting features, such as cohort analysis, tech support, statistics, and more. Speaking of statistics: some arbitrage teams use Alanbase as a tracker and say it’s more convenient than commonly used tools. For example, each media buyer has their own dashboard where they see their statistics and takes their links to drive traffic.

Moreover, Alanbase is a platform created by industry professionals in arbitrage and casinos for similar professionals. In other words, the platform was developed by arbitrators like you, and that’s why we’ve taken care of all the details for convenient work.

So, are these details really important or not?


  1. Goal Splitting

There is a problem where many systems cannot separate the customer’s journey into goals and only show the fact of them completing the final target action. In Alanbase, you can see the customer’s journey through various intermediate goals and use it in statistics.

  1. Conversion creation at the moment of the target action, not click

When using some systems and trackers, due to the absence of the concept of “Goal,” different target actions can be one conversion. Thus, Registration and Deposit can be one conversion, which will only change the status depending on what it is. Therefore, it will be impossible to count the number of Registrations and Deposits separately to calculate conversion. But with Alanbase, you will always see up-to-date data on the actual day of the target action in a convenient and readable format.

  1. Working with Different Currencies with Real-Time Conversion

Often, all user actions in a product are carried out in a local currency, and it is necessary to see statistics in the original currency, but payments can be in USD. In Alanbase, we allow you to send all actions in the original currency and make payments in the currency that suits you. Exchange rates are always up-to-date and correspond to the ECB rate.

  1. Setting a time window for when conversions will be paid to the webmaster

Imagine that a user registered and did not perform a paid target action immediately, but only on the 97th day after registration. Is it necessary to pay such a lead to a partner, as it is most likely the achievement of your Email marketing and customer retention department? Alanbase allows you to set a time window for paying conversions.

Many features may not seem essential when starting with any platform. But that’s exactly what you pay attention to later! And we made sure that our users don’t encounter difficulties both at the beginning and over time.

If you don’t believe it, write to our product manager on Telegram, and he will show you all the customization features in action. Or, sign up for a demo call; we’ve specifically allocated a few slots for this.

Your Affiliate Program or SaaS solution?

What’s wrong with developing your affiliate program from scratch? At first glance, the solution seems tempting. In reality, however, dozens of developers, months, or even years of work, and sums in tens of thousands of dollars stand behind your affiliate program. As a result: it’s a quite labor-intensive process that hides many pitfalls and requires experience in the niche. Design mistakes at the start of development can lead to consequences that will only be visible months into development when there is no turning back, and it turns out that time and funds were directed in the wrong direction.

Using SaaS solutions saves not only money and time but is also the most attractive and intuitive way to create your affiliate program and manage affiliate campaigns. The question is, which SaaS company to choose? Every SaaS company calls itself the most stable, intuitive, fast, flexible, scalable, and other epithets until marketers run out of imagination. And here you are, reading reviews, looking for honest feedback, asking colleagues and acquaintances, but all this won’t help until you know it in practice.

In practice, you can encounter the following situations: either the functionality is too complex, and a very good specialist is needed for training, or the opposite situation—there is little functionality and it is insufficient. There are systems that seem to fit all criteria, but when you start working with them, another pitfall emerges: unstable operation.


Many of our clients switched to us from other platforms, and we ask them, “What was missing from others?” Here are the answers we received:

  • Technical support that always responds and is ready to help promptly.
  • Flexibility and adaptability of the system to the needs of the business.
  • Flexible real-time statistics, considering specialized tools for iGaming.
  • Integration assistance.
  • Speed and responsiveness of the interface.
  • System stability.
  • The ability to influence the functionality that is being implemented in the product.

So, is there an option that can encompass all the advantages of systems and be free from the drawbacks inherent in other systems? Yes, and that’s Alanbase—a universal SaaS solution for building affiliate programs, which, thanks to its adaptability and builder functionality, is suitable for almost any business direction, whether it’s E-commerce, mobile games, or products in the iGaming industry.

Constructor, you say?


If you take a closer look at our logo, you can notice the image of a parrot, and it’s not just a coincidence! A parrot is an intelligent bird capable of performing complex tricks, understanding the essence of certain mechanisms, adapting to conditions, having high intelligence, and the ability to learn. Just like us: always trainable and customizable, a constructor that constantly adapts to its clients.

To better understand our customization capabilities, we will provide a few examples that have already been implemented based on our system. Studying them, remember: all events are freely customizable, and you can always add them to the systems for tracking and use them as paid events. All you need to do is be able to inform us of the fact of this event on your S2S postback.

Need a real-time system for gambling? We can track all indicators:

  • Registration,
  • First Deposit,
  • Repeat deposit,
  • Withdrawal,
  • Bet,
  • Bet Calculation,
  • Casino spin,
  • Spin calculation,
  • Balances activation and wager requirements.
  • Many other arbitrary events are also supported.

Need a solution to track the economy of a product using a subscription model and one-time payments, like an online school? We can easily track all indicators:

  • Registration,
  • Trial activation,
  • First sale,
  • Repeat sale,
  • One-time purchases,
  • Refunds, and many other additional arbitrary events.

A solution for publishers of mobile games? Absolutely! We can track:

  • Registration,
  • Game start,
  • Training completion,
  • Achievement of any level,
  • Activity after 3 days, after 7 days,
  • In-game purchases, and their amounts.
  • Many other additional arbitrary events are supported.

As you can see from the examples above, we can adapt to any niche and provide you with the solution you need. But adaptability to different niches is far from all that makes Alanbase a constructor.

What else?

  • At Alanbase, it is unique and unparalleled. Calculations are based on information sent to us by advertisers and parameters calculated by Alanbase itself. For example:
  • average daily check for a referred user,
  • total payment amount per day,
  • conversion from any target action to almost all available marketing metrics,
  • daily EPC,
  • daily ARPU,
  • CR,
  • average check per acquired user,
  • user lifetime,
  • and much more, limited only by your business requirements.

The ability to output the calculation of any indicators that can be calculated and grouped in any way—that’s us. Metrics in the statistics columns are calculated using arbitrary formulas limited only by your business tasks.



Smart Goals.

In Alanbase, you define the events you want to send to the system. Accordingly, you track the user actions on the product that interest you. With Alanbase, you can calculate more complex metrics. To explain with an example: You have an online English language school. Your users register, go through the training course, and either purchase full access or subscribe. There are also opportunities for one-time purchases of various add-ons. For such a school, we can offer tracking absolutely all target actions on the product: registration, completion of each lesson, tracking of each payment, tracking of payment refunds, the number of users who made 5, 10, 15, etc., payments during the entire lifecycle, and much more. You provide us with all the information on all system users, and we calculate on our side both basic metrics (1st lesson) and more complex ones, such as the number of users who made purchases totaling more than 100 USD.



We have no pre-installed methods for any payment systems for partners to request payouts. You will work with the payment methods practiced in your company and will have no restrictions. What other advantages does Alanbase offer? Above, we delved a bit into statistics and explained the phenomenon of the constructor. Let’s look at the features of Alanbase functionality and discuss what sets us apart.

Cohort Analysis:


Few have it ready-made. Yet, it is an exceptionally useful feature that allows you to assess the activity of users attracted to your products by your partners. It helps evaluate their profitability and allows adjustments to the economic model of interaction with your partners. It is as customizable as our statistics. By using the same logic, you can define arbitrary formulas based on parameters calculated by Alanbase and those sent by advertisers. For example, you can track activity based on any arbitrary indicators such as payment amount, quantity, conversion from one payment to another, hitting certain KPIs, etc., grouped by weeks. This allows you to see how each cohort of product users manifests activity every week.

Role Management:

Our role system allows flexible management of employee access. We don’t just limit access to sections of the system; we differentiate rights for specific actions. For example, you can create roles for a technical integrator who won’t have access to statistics or for a finance employee who will only deal with payouts. The role management system also allows managers to have access only to their assigned partners. Managers will see statistics, working conditions, and data directly for the partners they are assigned to, rather than all registered in the system.

Technical Support:

Yes, we are confident that a separate paragraph is needed here. After all, what could be easier than diving into a partner program specifically tailored for you and navigating freely? However, despite our interface being straightforward for our clients and having reference materials available, any system will have peculiarities that may not be immediately clear, requiring assistance in such cases. Our support responds quickly within a day, helping not only with the system’s functionality but also with solving complex partner cases. Our support specialists assist with onboarding and training staff to work with the system, help with integration model and initial setup, understand your traffic flow, advise on the best use of the platform, assist with integrating trackers and applications into Alanbase, as well as third-party solutions like AppsFlyer, work on and assist with migration from the current service to Alanbase, and help configure statistics and the system to meet your needs and business requirements.

Here are just a few questions our support specialists help with:

  • Onboarding and training staff to work with the system
  • Assisting with the integration model and initial setup, considering the specifics of your business
  • Understanding your traffic flow and advising on how best to use the platform
  • Assisting with the integration of trackers and applications into Alanbase, as well as third-party solutions like AppsFlyer
  • Working on and assisting with migration from the current service to Alanbase
  • Helping configure statistics and the system to meet your needs and business requirements

In Alanbase, Support is our clients’ friend!

Non-stop Optimization:

We are constantly improving and refining both the server and client parts of our service. Work is ongoing to improve the speed and stability of services. Continuous efforts are made to improve the intuitiveness of client dashboards by studying the use cases of our current clients. Only modern management and development methodologies, the fastest technologies, and solutions are used in our service. For example, we recently increased the RPS of the redirector by optimizing the code. This increased the link redirection speed tenfold and increased our throughput.

We also develop according to client requests: collecting feedback on existing functionality and new features that need to be developed to meet their needs. Some of the latest improvements include implementing invoice auto-generation for potential clients and an anti-fraud system for another active client.

Who is already with us?

The 4rabet team – is a large company operating in the iGaming market in India. The team needed to migrate from a custom system using third-party services to a new platform that would provide unified accumulation of all data without using external services and allow quick configuration of player qualifications for payment. Alanbase was proposed for the team.

The product underwent a one-time integration, and currently, only the internal Alanbase tool called “Smart Goals” is used to create dynamic working conditions with partners (Min. deposits, Baselines, User activity), without requiring intervention from the product. In addition to the standard referral link for user acquisition, Promo Codes were connected, actively used by partners to attract traffic, and, most importantly, actions of users registered via promo codes can also be seen within the statistics and reported to external systems for advertising campaign optimization.

Inside Alanbase, the unique functionality of building customizable statistics and customizable cohort analysis, unparalleled in the market, is actively used. This functionality allows calculating all required product indicators (e.g., Average Check, ROI).


SeriousPartners is a well-known program operating in the mobile subscription sphere. The team needed a platform to launch a second affiliate program in the iGaming industry, with an easy-to-use interface and event tracking categorization, providing the ability to request partner payouts to various payment systems. Several SaaS solutions were considered, and the choice was made in favor of Alanbase.

  • The service was provided to the team;
  • assistance was given in client setup;
  • the integration model with problematic advertisers was worked out;
  • a series of operational system improvements were made upon the client’s request;
  • operational support is provided at all stages of operation.

The AffGods team – is one of the most experienced and large teams in influencer traffic in the affiliate market. The owner of the arbitrage team, Bogdan, approached us with a request to customize the solution for their goals and tasks. The team needed to find a replacement for the Keitaro tracker, as working with the tracker was accompanied by inconveniences: buyers did not have separate links, statistics were consolidated in one account, and all statistics were strictly divided by sub_id tags. Keitaro also lacked goal separation; for example, Registration and First Deposit were considered a single conversion. We helped integrate all offers the team works with. Essentially, we set up a system where we receive all available information from the advertiser, and the team sees all statistics exactly as on the product. This allows analyzing traffic quality independently, without waiting for uploads from the advertiser. Each media buyer also got their own personal dashboard where they could see their statistics and independently take links to drive traffic. At the client’s request, functionality was added to allow media buyers to have multiple administrative roles. In the future, expense input will be implemented, allowing for daily ROI calculations.

How to get started?

Right now, you can view the platform demo and test it for free for 14 days. You can also ask questions to our product to understand how Alanbase will work in your case. We support clients at all stages, from application to deployment, and provide support throughout the entire period of working with us. After the initial introduction and the decision to start cooperation, we quickly set up a separate client for you. If necessary, we work out the integration model and provide recommendations on which events to track and what we can see in the statistics. If you are already working on a solution and considering moving to Alanbase, we can transfer and import all your current data into the system – partner base, statistics, offers, deals, and much more. Next, we conduct onboarding and train your employees to use the system, help with mastering it, and answer all questions.


How to Launch Your Affiliate Program for Any Niche in Just 2 Hours?


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