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Affiliate Industry






Spotlight Sports Group’s Pioneering Interactive Tools, Smart Content Modules and Affiliate Management Services Will Provide Actionable Betting Technology to Sportskeeda for its Millions of Sports Fans

Spotlight Sports Group (SSG), a leading technology, content and media company specialising in sports betting and fantasy sports has announced a long-term strategic partnership with Absolute Sports PVT Limited brand Sportskeeda, a sports content platform which serves 100 million dedicated sports fans globally every month.

The US-focused agreement will see Spotlight Sports Group provide the tools, software and affiliate expertise to ensure a market-leading, total sports betting solution for Sportskeeda’s dedicated and avid sports audience. The partnership is designed to enhance audience engagement, accelerate repeat traffic and increase revenues by optimizing content conversion and affiliation. All while continuing to provide the premium sports and esports content the Sportskeeda brand is built on.

Spotlight Sports Group’s trailblazing affiliate services play a pivotal role in the process of elevating Sportskeeda’s devoted fan base to become better bettors. The fan experience on Sportskeeda is already hyper-personalised, and adding interactive tools empowers the Sportskeeda fan base while serving them actionable sportsbook promotions specific to their location.

“We are proud to kick off this exciting partnership with Sportskeeda. Using Spotlight Sports Group’s sports betting expertise we shall be working closely with Sportskeeda across many areas as they build out this segment of their business. Our products and technology solutions will seamlessly optimize Sportskeeda’s robust content offering, which perfectly appeals to the type of content American sports bettors relentlessly seek,” commented Sam Houlding, chief commercial officer, Spotlight Sports Group. “We are excited to partner with Sportskeeda who are forward thinking and ambitious in what they are building. We hope to play a key part in helping accelerate their growth and success by unlocking audience value, enabling their audience to have a highly enjoyable sports betting experience and make well-informed betting decisions.”

“The partnership with Spotlight Sports Group enables us to engage with our millions of users in the United States in innovative ways by empowering them to consume and organise content differently, all while offering savvy and cognizant alternatives to immerse themselves in the multibillion-dollar betting industry,” commented Mayank Kumar, Director – Content Business, Sportskeeda. “We are constantly improving our product and staying up-to-date with the latest industry trends. Aligning ourselves with Spotlight Sports Group allows us to do just that and we are confident our work in tandem offers our enthusiastic audience enhanced alternatives to increase our value.”

Affiliate Industry

Novig Selects Intelitics for Acquisition Push in Colorado and Beyond




New online sportsbook brand to leverage the provider’s cutting-edge technology to power user-acquisition in the fast-growing sports betting state

Novig, the online sports betting operator soon to make its debut in Colorado, has selected Intelitics to power its affiliate program and paid channels. Under the deal, Novig will gain access to Intelitics’ award-winning platform and suite of products and features.

The provider’s data-driven platform and premium toolset will allow Novig to run and manage all affiliate and paid media activity, unlocking the huge potential that both channels offer when it comes to cost-effective customer acquisition at scale.

The Intelitics’ platform is cutting-edge and includes real-time campaign monitoring and player tracking, plus automated reporting and personalised dashboards. All of this is delivered in real-time and via a single platform.

Novig will initially launch in Colorado as an online sportsbook operator but has plans to roll out a high-frequency betting exchange that allows users to bet against best-in-market odds or set their own odds, once the activity has been approved by the state’s gambling regulator.

The operator’s platform leverages state-of-the-art technology from Wall Street and Silicon Valley and combines it with proprietary research and trading to deliver the most efficient, seamless and fair betting platform in the industry.

“Novig is set to disrupt the Colorado online sports betting market and we are thrilled to be supporting its acquisition efforts through affiliates and paid media,” the Chief Executive Officer for Intelitics, Allan Stone, said. “These are powerful channels that are highly effective, both in terms of scale and cost.

“Our platform and suite of tools have been designed to allow operators such as Novig to maximise the potential of affiliates and paid media through real-time data that provides the insights needed to dial up successful campaigns and dial down those that are not working. This is another great partnership for Intelitics and one where we see huge potential for Novig and its ambitions for the market.”

“We are a technology company at heart and in Intelitics we have a partner that understands the power of technology and data when it comes to effective affiliate marketing and paid media,” the Head of Growth Marketing for Novig, Catherine Dougherty, said. “This is a powerful, highly capable platform and toolset that we will be able to use to drive new customer acquisition at scale and for a fraction of the cost of other marketing channels. This will give us a huge boost in Colorado and the other states where we will make a play.”

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Affiliate Industry

Six Major Affiliates Form RGAA to Protect Consumers and Advocate Responsible Gambling




Gambling affiliates create new group to protect consumers: Responsible Gambling Affiliate Association (RGAA)

The RGAA, founded by the six major United States gambling affiliates, will serve as a trade association to advocate for reasonable regulation, responsible advertising and consumer protection.

Today, we are proud to announce the formation of the Responsible Gambling Affiliate Association (RGAA), a coalition of like-minded companies dedicated to nurturing an environment where gambling affiliate companies can serve the commercial needs of the regulated online gambling market.

The RGAA’s mission is to champion responsible gambling marketing and advertising practices, empower gambling affiliate companies to influence sensible regulation and protect consumer interests while effectively participating in the market.

Comprising six major players in the United States online gambling affiliate sector, the RGAA includes Better Collective, Catena Media, Group, oddschecker Global Media, Spotlight Sports Group and XLMedia plc. These initial members have recognized that affiliate marketing providers must participate in broader industry initiatives in the United States to advocate for sensible advertising regulation that balances consumer protection and the practicalities of digital advertising.

Although gambling affiliates are subject to significant regulation, there is potential for further improvement in elevating the standards of the affiliate marketing sector.

The new trade association is built on five strategic pillars:

* Promotion of competitive gambling markets, emphasizing the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.

* Industry education through developing an upcoming slate of initiatives to heighten visibility and generate greater recognition within the gambling sector for gambling affiliates including inviting additional businesses to join in time.

* Consumer protection, empowerment and choice that steers consumers towards their locally-licensed and regulated options, promoting greater product innovation, elevated customer service standards and maximized consumer experience.

* Advertising codes of conduct to ensure ethical marketing and advertising practices that play an important role in minimizing problem gambling while serving the commercial needs of the broader gambling industry.

* Responsible business practices based on thoughtful dedication, intelligent advocacy and a profound sense of responsibility toward both the industry and the consumers it serves.

The RGAA is currently in the process of hiring a permanent President to act as the figurehead of the organization and play a pivotal role in shaping the future of responsible affiliate practices, advocating the needs and interests of its members, fostering collaboration with industry stakeholders and advocating for the highest standards of integrity. A forthcoming announcement will be made once an RGAA President has been appointed.

“We are committed to doing everything possible to help empower our industry to promote gambling as entertainment and enable our customers to enjoy our products and services responsibly,” the Chief Executive Officer North America for Better Collective, Mark Frank Pedersen, said. “Having the industry come together with a unified approach to creating standards and guidelines puts the best interests of our consumers, customers and their families at the forefront. Not only is this the right thing to do for our customers, it’s the best thing to ensure the success and longevity of the industry and our businesses.”

“The United States gambling market is swiftly regulating and affiliates are vital to the overall industry,” the Chief Executive Officer for Catena Media, Michael Daly, said. “Catena Media is proud to be a founding member of the RGAA, an association committed to promoting responsible, positive wagering experiences through legal, regulated operators.”

“All stakeholders in the American online gambling market need to understand the critical role affiliate companies play in helping regulated online gambling operators achieve their growth targets,” the Chief Executive Officer for Group, Charles Gillespie, said. “ Group is proud to be part of the new Responsible Gambling Affiliate Association to ensure that standards remain high among our peers and that the voice and message of the affiliate marketing community is heard loud and clear.”

“Our consumers are at the heart of everything we do so we, together with our fellow founding members, wanted to lead the way in promoting social responsibility in the affiliate industry and creating a safer gambling environment for consumers in the United States as that market continues to grow,” the Chief Executive Officer for oddschecker Global Media, Stuart Simms, said. “Our ambition is that the RGGA will support fair play for all.”

“Spotlight Sports Group has always been at the forefront of the responsible gambling ecosystem, consistently looking to go above and beyond regulatory requirements,” the Chief Executive Officer for Spotlight Sports Group, Mark Renshaw, said. “We are extremely proud to be a founding member of the Responsible Gambling Affiliate Association, which I believe will play a key role in ensuring the highest standards are set among the affiliate industry.”

“XLMedia is very proud to be a founding member of the RGAA, an association committed to promoting responsible online gambling,” the Chief Executive Officer for XLMedia plc, David King, said. “As an affiliate marketing company, we play a critical role in providing consumers with choice while supporting regulated online gambling operators to reach customers and grow their business.”

Learn more about the RGAA here: www .RGAA .org.

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Affiliate Industry

MediaTroopers Co-Founder Stepping Down




Benjamin Truman (pictured), the co-founder and Chief Operating Officer for the successful United States digital marketing agency MediaTroopers, will be stepping down from his position and leaving the company to pursue new opportunities. The agency recently announced the news alongside its gratitude and well wishes for the online gambling industry veteran.

Truman has been with the company since the very beginning, founding MediaTroopers with fellow gambling expert Shmulik Segal back in 2018. Since then, the company has established itself as a prominent digital marketing agency specializing in planning, implementing and optimizing the marketing strategy of online gambling operators in the United States.

As one of the market leaders in mobile acquisition for the online gaming industry, MediaTroopers specializes in driving high-quality traffic through numerous mobile acquisition channels, Google, AdWords, social media platforms and other advertising channels.

During his time as the Chief Operating Officer of the company, Truman has helped MediaTroopers expand exponentially, growing from just a handful of states in 2021 to over two dozen including Washington DC and Ontario at the start of 2023. His determination and dedication have helped the agency to establish itself as a leading force in the regulated United States gambling market and a pioneering digital marketing agency in many newly legalized states.

The company already holds licenses in 21 states including prominent online gambling markets like Arizona, Indiana, Michigan, New Jersey, Pennsylvania and more. Furthermore, MediaTroopers is also operational in another dozen states where a license is not required on an affiliate level including Connecticut, Illinois, New York, Nevada, Ohio and more.

When asked about Truman’s departure, Shmulik Segal, the co-founder and Chief Executive Officer for MediaTroopers, left the following heartfelt comments: “It’s hard to say goodbye to a colleague and friend who has become such an integral part of the MediaTroopers team. Ben has left an incredible impact on the company that we will feel long after he leaves. I’d like to thank him for his dedication, passion and service to our company.

“His dependable work ethic and fearless leadership have guided us through our ups and downs and it has been an honor to work alongside him and learn from his generosity and commitment. Ben, you will always be a part of the MediaTroopers family.”

When asked about his exit from MediaTroopers, Truman said: “Leaving my family at MediaTroopers will never be easy but I feel that, as the company has gotten to where it is now, it is time for me to go and pursue new opportunities. While I’m looking forward to the next steps in my career, I’ve thoroughly enjoyed my time at MediaTroopers and I will keep in touch with the team both personally and professionally.”

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