Sporttrade, a Philadelphia-based sports betting technology company, has become a member of the International Betting Integrity Association (IBIA). Sporttrade is the first and only sports trading marketplace in the United States. Eligible customers in New Jersey can use Sporttrade to trade in and out of positions on sports outcomes much like they would trade stocks, options or cryptocurrencies. Its decision to join IBIA sees Sporttrade join many of the leading regulated sports betting operators in the world, with IBIA’s members accounting for over $137bn (€115bn) in global betting handle per annum and nearly 50% of all regulated commercial online betting activity.
“We are proud to be an IBIA member as it cements our mission of elevating the sports betting industry”, said Alex Kane, Founder and CEO of Sporttrade. “We are committed to advancing fair, transparent, and efficient open sports betting markets. Our membership in the IBIA and our utilization of industry-leading technology, like Nasdaq’s market surveillance, is critical to achieving that promise.”
Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome another North American operator into our association. Sporttrade extends IBIA’s integrity coverage of the U.S. licensed market, with the association’s members already accounting for around 70% of all regulated online revenue. The inclusion of new entries into the U.S. sports betting landscape, such as Sporttrade, marries well with our existing membership, providing a diverse and wide-ranging integrity protection of the burgeoning U.S. sports betting marketplace.”
The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information-sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe, and European Commission.
CAESARS SPORTSBOOK ACCEPTS LEGALIZED MOBILE SPORTS WAGERS ON EASTERN BAND OF CHEROKEE INDIANS TRIBAL LANDS IN NORTH CAROLINA; FIRST WITHIN STATE BORDERS
Caesars Entertainment, Inc. announced its premier sports wagering platform, Caesars Sportsbook, became the first sportsbook to launch legalized mobile sports betting in the state of North Carolina. Made possible under the Indian Gaming Regulatory Act and through Caesars’ expanded relationship with the Eastern Band of Cherokee Indians, the Caesars Sportsbook app is now exclusively accepting mobile sports bets at Harrah’s Cherokee Casino Resort in Cherokee, NC, Harrah’s Cherokee Valley River Casino & Hotel in Murphy, NC and on surrounding Eastern Band of Cherokee Indians tribal lands.
In addition to today’s exclusive launch on tribal lands and in advance of going live statewide on March 11, subject to regulatory approval, those 21 and older in North Carolina can download the Caesars Sportsbook app on iOS and Android or visit caesars.com/sportsbook on desktop to register and create their account. Convenient cash deposits and withdrawals for Caesars Sportsbook mobile accounts are also available at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel.
“The Caesars Sportsbook app is the perfect complement to our in-person retail sportsbooks in Western North Carolina that so many sports fans have enjoyed for years,” said Eric Hession, President of Caesars Digital. “We’re thankful to be able to offer wagering at the Harrah’s Cherokee properties as part of our longstanding relationship with the Eastern Band of Cherokee Indians, and with the sports calendar heating up, there is a lot to be excited about. Thank you to the National Indian Gaming Commission, the Eastern Band of Cherokee Indians, the North Carolina State Lottery Commission, and its Sports Betting Committee for making this day a possibility.”
“Over the years, the partnership between the Eastern Band of Cherokee Indians and Caesars Entertainment has only flourished and strengthened,” said Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians. “We eagerly anticipate the chance to introduce mobile sports betting to North Carolina, offering a fresh and new experience to all sports fans.”
With quick payouts, a variety of deposit options, and many other user-friendly features, the Caesars Sportsbook app builds on the elevated and seamless sports wagering experience fans have historically enjoyed at Caesars destinations in North Carolina. The Caesars Sportsbook app also features lightning-fast scoreboards, same-game parlays, prop betting markets, expanded in-play betting options, livestreaming of marquee sporting events and much more.
ACR POKER RETURNS ITS HIGH FIVE SERIES, AWARDING 20 SEATS TO RECORD-SETTING VENOM
The High Five Tournament Series, running March 10th31st, isn’t just the best way for players to ‘take their bankroll higher’. It’s also a great way to earn a seat to ACR Poker’s record-breaking $12.5 Million Venom tourney this April.
“We typically run the High Five in April as part of the humorous 420 theme, but this time it’s a lead in to the $12.5 Million Venom,” stated ACR Pro, Chris Moneymaker. “So, make sure you light up the tables and win one of 20 Venom seats in our Leaderboard Competition.”
The High Five features $12.2 Million in guarantees over 220 tourneys. It’s broken down to exactly 10 events a day, with five being lower stakes ($33 or less). Overall buy-ins range from $1.10 to $1,050, so players of all bankroll sizes can participate and get a great payout.
Moneymaker added that while all High Five tourneys are buzzworthy, players will definitely want to inhale the two Main Events on Sunday, March 31st. One is a $1 Million GTD ($630 buyin) and the other $500,000 GTD ($215 buy-in).
The Leaderboard Competition will award 20 seats to the $12.5 Million Venom. That’s a $53,000 value, paid directly out of ACR Poker’s pocket. It’s actually two separate leaderboards based on Low ($1.10 to $33) and High ($44 to $1,050) buy-ins.
Finally, in keeping with the 420 theme, the High Five features a daily 10-minute “courtesy break” at 4:20pm ET. This gives players the chance to grab some munchies, have a bathroom break or relax in any way they see fit.
For more info on the High Five, visit the promo page at ACRPoker.
Leading Peruvian iGaming Operator La Tinka, Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
La Tinka to leverage Optimove’s #1 CRM Marketing solution for iGaming to increase player loyalty and retention through personalized and relevant marketing campaigns.
La Tinka, the leading Peruvian iGaming operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, La Tinka and their online Sportsbook and Casino brand, Te Apuesto, is set to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.
The strategic integration of Optimove’s Customer-Led Marketing Platform and solution bolsters La Tinka’s refined player engagement strategies, further solidifying the operator’s position as a leading player in the Latin America iGaming industry. La Tinka will leverage Optimove’s OptiMail, a native platform for email personalization and delivery, OptiText, for real-time and scheduled promotional and transactional text messages, and OptiMobile, enabling La Tinka to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times.
The scientific approach embedded in Optimove’s CRM Marketing Platform will empower La Tinka to measure the incremental value of each player interaction. La Tinka will gain key capabilities via Optimove:
Advanced marketing AI capabilities: providing AI-driven insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaign orchestration for enhanced personalized experiences across channels and player touchpoints.
Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.
“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro, Digital Business Manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalized, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming. Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”
“Smart clients push us to excel, and we’re excited to join La Tinka on their rapid growth journey,” said Tomer Imber, Senior Director of Sales at Optimove. “The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”
Optimove will attend and exhibit at SBC Summit Rio, March 5-7, booth D46.
- CAESARS SPORTSBOOK ACCEPTS LEGALIZED MOBILE SPORTS WAGERS ON EASTERN BAND OF CHEROKEE INDIANS TRIBAL LANDS IN NORTH CAROLINA; FIRST WITHIN STATE BORDERS
- ACR POKER RETURNS ITS HIGH FIVE SERIES, AWARDING 20 SEATS TO RECORD-SETTING VENOM
- Leading Peruvian iGaming Operator La Tinka, Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
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