Gambling affiliates create new group to protect consumers: Responsible Gambling Affiliate Association (RGAA)
The RGAA, founded by the six major United States gambling affiliates, will serve as a trade association to advocate for reasonable regulation, responsible advertising and consumer protection.
Today, we are proud to announce the formation of the Responsible Gambling Affiliate Association (RGAA), a coalition of like-minded companies dedicated to nurturing an environment where gambling affiliate companies can serve the commercial needs of the regulated online gambling market.
The RGAA’s mission is to champion responsible gambling marketing and advertising practices, empower gambling affiliate companies to influence sensible regulation and protect consumer interests while effectively participating in the market.
Comprising six major players in the United States online gambling affiliate sector, the RGAA includes Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group and XLMedia plc. These initial members have recognized that affiliate marketing providers must participate in broader industry initiatives in the United States to advocate for sensible advertising regulation that balances consumer protection and the practicalities of digital advertising.
Although gambling affiliates are subject to significant regulation, there is potential for further improvement in elevating the standards of the affiliate marketing sector.
The new trade association is built on five strategic pillars:
* Promotion of competitive gambling markets, emphasizing the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.
* Industry education through developing an upcoming slate of initiatives to heighten visibility and generate greater recognition within the gambling sector for gambling affiliates including inviting additional businesses to join in time.
* Consumer protection, empowerment and choice that steers consumers towards their locally-licensed and regulated options, promoting greater product innovation, elevated customer service standards and maximized consumer experience.
* Advertising codes of conduct to ensure ethical marketing and advertising practices that play an important role in minimizing problem gambling while serving the commercial needs of the broader gambling industry.
* Responsible business practices based on thoughtful dedication, intelligent advocacy and a profound sense of responsibility toward both the industry and the consumers it serves.
The RGAA is currently in the process of hiring a permanent President to act as the figurehead of the organization and play a pivotal role in shaping the future of responsible affiliate practices, advocating the needs and interests of its members, fostering collaboration with industry stakeholders and advocating for the highest standards of integrity. A forthcoming announcement will be made once an RGAA President has been appointed.
“We are committed to doing everything possible to help empower our industry to promote gambling as entertainment and enable our customers to enjoy our products and services responsibly,” the Chief Executive Officer North America for Better Collective, Mark Frank Pedersen, said. “Having the industry come together with a unified approach to creating standards and guidelines puts the best interests of our consumers, customers and their families at the forefront. Not only is this the right thing to do for our customers, it’s the best thing to ensure the success and longevity of the industry and our businesses.”
“The United States gambling market is swiftly regulating and affiliates are vital to the overall industry,” the Chief Executive Officer for Catena Media, Michael Daly, said. “Catena Media is proud to be a founding member of the RGAA, an association committed to promoting responsible, positive wagering experiences through legal, regulated operators.”
“All stakeholders in the American online gambling market need to understand the critical role affiliate companies play in helping regulated online gambling operators achieve their growth targets,” the Chief Executive Officer for Gambling.com Group, Charles Gillespie, said. “Gambling.com Group is proud to be part of the new Responsible Gambling Affiliate Association to ensure that standards remain high among our peers and that the voice and message of the affiliate marketing community is heard loud and clear.”
“Our consumers are at the heart of everything we do so we, together with our fellow founding members, wanted to lead the way in promoting social responsibility in the affiliate industry and creating a safer gambling environment for consumers in the United States as that market continues to grow,” the Chief Executive Officer for oddschecker Global Media, Stuart Simms, said. “Our ambition is that the RGGA will support fair play for all.”
“Spotlight Sports Group has always been at the forefront of the responsible gambling ecosystem, consistently looking to go above and beyond regulatory requirements,” the Chief Executive Officer for Spotlight Sports Group, Mark Renshaw, said. “We are extremely proud to be a founding member of the Responsible Gambling Affiliate Association, which I believe will play a key role in ensuring the highest standards are set among the affiliate industry.”
“XLMedia is very proud to be a founding member of the RGAA, an association committed to promoting responsible online gambling,” the Chief Executive Officer for XLMedia plc, David King, said. “As an affiliate marketing company, we play a critical role in providing consumers with choice while supporting regulated online gambling operators to reach customers and grow their business.”
Learn more about the RGAA here: www .RGAA .org.
Novig Selects Intelitics for Acquisition Push in Colorado and Beyond
New online sportsbook brand to leverage the provider’s cutting-edge technology to power user-acquisition in the fast-growing sports betting state
Novig, the online sports betting operator soon to make its debut in Colorado, has selected Intelitics to power its affiliate program and paid channels. Under the deal, Novig will gain access to Intelitics’ award-winning platform and suite of products and features.
The provider’s data-driven platform and premium toolset will allow Novig to run and manage all affiliate and paid media activity, unlocking the huge potential that both channels offer when it comes to cost-effective customer acquisition at scale.
The Intelitics’ platform is cutting-edge and includes real-time campaign monitoring and player tracking, plus automated reporting and personalised dashboards. All of this is delivered in real-time and via a single platform.
Novig will initially launch in Colorado as an online sportsbook operator but has plans to roll out a high-frequency betting exchange that allows users to bet against best-in-market odds or set their own odds, once the activity has been approved by the state’s gambling regulator.
The operator’s platform leverages state-of-the-art technology from Wall Street and Silicon Valley and combines it with proprietary research and trading to deliver the most efficient, seamless and fair betting platform in the industry.
“Novig is set to disrupt the Colorado online sports betting market and we are thrilled to be supporting its acquisition efforts through affiliates and paid media,” the Chief Executive Officer for Intelitics, Allan Stone, said. “These are powerful channels that are highly effective, both in terms of scale and cost.
“Our platform and suite of tools have been designed to allow operators such as Novig to maximise the potential of affiliates and paid media through real-time data that provides the insights needed to dial up successful campaigns and dial down those that are not working. This is another great partnership for Intelitics and one where we see huge potential for Novig and its ambitions for the market.”
“We are a technology company at heart and in Intelitics we have a partner that understands the power of technology and data when it comes to effective affiliate marketing and paid media,” the Head of Growth Marketing for Novig, Catherine Dougherty, said. “This is a powerful, highly capable platform and toolset that we will be able to use to drive new customer acquisition at scale and for a fraction of the cost of other marketing channels. This will give us a huge boost in Colorado and the other states where we will make a play.”
MediaTroopers Co-Founder Stepping Down
Benjamin Truman (pictured), the co-founder and Chief Operating Officer for the successful United States digital marketing agency MediaTroopers, will be stepping down from his position and leaving the company to pursue new opportunities. The agency recently announced the news alongside its gratitude and well wishes for the online gambling industry veteran.
Truman has been with the company since the very beginning, founding MediaTroopers with fellow gambling expert Shmulik Segal back in 2018. Since then, the company has established itself as a prominent digital marketing agency specializing in planning, implementing and optimizing the marketing strategy of online gambling operators in the United States.
As one of the market leaders in mobile acquisition for the online gaming industry, MediaTroopers specializes in driving high-quality traffic through numerous mobile acquisition channels, Google, AdWords, social media platforms and other advertising channels.
During his time as the Chief Operating Officer of the company, Truman has helped MediaTroopers expand exponentially, growing from just a handful of states in 2021 to over two dozen including Washington DC and Ontario at the start of 2023. His determination and dedication have helped the agency to establish itself as a leading force in the regulated United States gambling market and a pioneering digital marketing agency in many newly legalized states.
The company already holds licenses in 21 states including prominent online gambling markets like Arizona, Indiana, Michigan, New Jersey, Pennsylvania and more. Furthermore, MediaTroopers is also operational in another dozen states where a license is not required on an affiliate level including Connecticut, Illinois, New York, Nevada, Ohio and more.
When asked about Truman’s departure, Shmulik Segal, the co-founder and Chief Executive Officer for MediaTroopers, left the following heartfelt comments: “It’s hard to say goodbye to a colleague and friend who has become such an integral part of the MediaTroopers team. Ben has left an incredible impact on the company that we will feel long after he leaves. I’d like to thank him for his dedication, passion and service to our company.
“His dependable work ethic and fearless leadership have guided us through our ups and downs and it has been an honor to work alongside him and learn from his generosity and commitment. Ben, you will always be a part of the MediaTroopers family.”
When asked about his exit from MediaTroopers, Truman said: “Leaving my family at MediaTroopers will never be easy but I feel that, as the company has gotten to where it is now, it is time for me to go and pursue new opportunities. While I’m looking forward to the next steps in my career, I’ve thoroughly enjoyed my time at MediaTroopers and I will keep in touch with the team both personally and professionally.”
Better Collective acquires leading Brazilian sports media Torcedores.com
With the vision of becoming the leading digital sports media group, Better Collective strengthens its position in the South American region through the acquisition of leading national Brazilian sports media platform Torcedores.com. Adding the first Brazilian sports media brand to the group, Better Collective will leverage its best-in-class digital expertise in one of the world’s fastest growing markets.
Better Collective continues its M&A strategy fuelling the sports media group’s expansion in the Brazilian market. The company acquires Torcedores.com, a leading Brazilian sports media platform with an extensive content generation network, headquartered in Sao Paulo, Brazil. With the region’s vibrant sports culture, particularly around soccer, the sports content is naturally focused more on this sport, but does also cover others such as basketball, volleyball, tennis and esport.
Simon Hovmand-Stilling, CEO of Better Collective South America: “I am truly excited to be welcoming Torcedores.com as our first sports media brand in Brazil. The sports brand complements our strategic position in the region and will expand our reach and sports content production – which in turn will make us even more relevant to our partners. South America, and more specifically Brazil, is an important growth driver for Better Collective and fits perfectly with our vision of becoming the leading digital sports media group.”
During the last 12 months, the media has averaged a monthly audience of more than 12 million sports fans with a high percentage of returning users. Torcedores.com has experienced very strong growth on social media, with a large Facebook following and diverse audiences across YouTube, TikTok, Twitter/X and Instagram – reaching millions of sports enthusiasts with its tailored sports content.
The deal includes other smaller assets in the Torcedores.com portfolio, and Better Collective will be taking over all operations.
- Acquiring a leading national sports media with a strong brand in a strategically important region is an important step for Better Collective and enables the group to increase its presence and leverage its position as a leading media partner to advertisers in Brazil.
- Torcedores.com provides access to a skilled network of content providers throughout Brazil.
- Better Collective will utilize its diversified toolbox of revenue streams, as Torcedores.com has only been monetizing through traditional advertising (CPM) up until now.
The acquisition comes as Better Collective significantly ramps up its presence in the Brazilian market, investing strategically to establish a dedicated organization in the country, while moving into a new office in Rio de Janeiro in September. Hence, with the acquisition of Torcedores.com, Better Collective will cement its strong presence with its offices in both Rio de Janeiro and Sao Paolo.
“The Brazilian market represents significant growth opportunities for the Group, as we are looking to apply our M&A and market entry strategy proven to be successful in both Europe and North America to grow our presence in the Brazilian sports media market. To build a leading position, localization and strong media brands are key ingredients – acquiring Torcedores.com fits perfectly into that strategy,” says Simon Hovmand-Stilling.
The parties have agreed that details of the transaction remain undisclosed. Better Collective discloses that the group will finance the transaction with cash. The 2023 financial targets remain unchanged following the acquisition.
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