partnerships
XB Net partners with Magic City Jai Alai to launch new Jai Alai service
Breakthrough streaming and data harnesses low-latency pictures and in-play pricing for the resurgent sport of Jai Alai
New sports rights deal for leading U.S. streaming, data and betting services provider and popular Florida casino venue
XB Net has partnered with Magic City Jai Alai in Miami, Florida, to broaden its burgeoning live-broadcast, data-feed and betting services, thanks to a breakthrough deal with the World Jai Alai League.
This comprehensive agreement sees Magic City Jai Alai partner with XB Net to offer live streaming, alongside precise pricing and data, for pari-mutuel Jai Alai games worldwide and H2H matches outside North America across its competitive 2022/23 calendar. This product has accordingly been licensed by Miamiâs local gaming authority, the Florida Division of Parimutuel Wagering, around video signal and data for the purposes of fixed-odds and commingled betting.
The World Jai Alai League is a governing body for professionals and amateurs, working with XB Net and Magic City Jai Alai to drive deeper fan-engagement around the sport, developing its international influence and scope in lockstep with commercializing its live pictures, commentary, odds and data.
Like horse racing, Jai Alai is a sport made for betting and fits in organically with XB Netâs existing stable of racing products, powered by its pre-eminent fixed-odds and pari-mutuel pools platform. Players can now pre-play and in-play on traditional fixed-odds winner, under-over total points, point-by-point, win place or show (based on team player numbers jai alai), or even try an exacta, trifecta, and quinella.
An engaging Jai Alai schedule is played on a weekly basis, and maintains a robust timetable and steady stream of live performances with regular Monday, Tuesday, Wednesday and Friday slates of games. Matches and their derivative markets settle quickly and optimize the player betting cycle for international operators.
These competitive games are staged and broadcast live from the Magic City Fronton, whose state-of-the-art make-up is a boon for viewing, thanks to its customized court-size, glass walls, and well-positioned cameras seamlessly tracking every aspect of the high-octane action. This tailored arena measures 37m in length by 12m in width, slightly smaller than other such facilities, increasing the speed of the ball and quickening the pace of play for this spectacular sport.
The innovative offering also combines the latest trading algorithms with low-latency pictures and deep data (head-to-head records, player profiles etc) to promote and educate around a dynamic, adrenaline-pumping sport that offers a myriad of betting opportunities for improved customer engagement.
Scott Savin, Chief Operating Officer at Magic City, said:Â âWeâre thrilled to sign this breakthrough deal with XB Net on a sport that has been largely overlooked for its international appeal and flexible benefits for retention. Magic City unveiled its innovative take on the sport of Jai-Alai by taking the best features of the âWorldâs Fastest Gameâ, combining them with a state-of-the-art Jai-Alai court, and marrying these aspects to the skill-sets of University of Miami athletes. This key collaboration means fans old and new need not miss a minute of the action!â
Simon Fraser, Senior Vice President of International at XB Net, added: âConsidering the relatable and transferable success of tennis as a betting product, and the breakthrough appeal of table-tennis during the pandemic, it was high time that Jai Alia was as well-served by recent gains in live data and automation. Magic City Jai Alai and XB Net have now achieved a step-change for fans of this sport, effortlessly blending live pictures with the live point-by-point tracking to create a seamless viewing and betting experience with far fewer market suspensions around the critical moments of any match.
âThe aim is always to deliver a best-in-breed journey for operators and their players. Our feed harnesses bespoke pricing and data-feeds to provide the fastest feeds and lowest-latency data on the market, helping our operator partners to stay ahead of the game.
âData and streaming are the spine of sportsbooks. Data is used to drive markets and add narrative to an event, while streaming remains crucial for customer engagement and retention.â
Unpacking Jai Alai
Jai alai is recognized as the fastest ball sport in the world, with ball-speed often reaching up to 170mph. Players compete against each other in both singles and doubles. Magic City Jai Alai offers two distinct formats of play. The traditional 8 player post round-robin format branded as Magic City Pelota, and their groundbreaking Head-to-head (H2H) format which features H2H Championships and Battlecourt squads competing in an intuitive format and scoring system not dissimilar to those of tennis and table tennis. The aim is to outwit your opponent by making balls difficult to catch or throw back cleanly or placing a ball where the player cannot reach.
From the opening credits and narratives of iconic Eighties TV series Miami Vice, to the marketing materials of the Basque government in Spain, and even an enduring appeal across the Philippines, Jai Alai has remained a popular sport among those international communities with a Hispanic influence. This breakthrough partnership with XB Net, Magic City Jai Alai and the World Jai Alai League now bids to bolster that audience with new fan-engagement opportunities and grow the sportâs appeal throughout LatAm, Europe and APAC, not to mention the hugely underserved Hispanic market in North America.
Underserved market for a comeback sport
As an instructive case in point, according to the 2020 U.S. Census Bureau Report, 62 million people living in the U.S. identify as Hispanic or Latino. That community, 18.7% of the total U.S. population in 2021/22, is nearly equivalent to the entire population of the United Kingdom. The U.S. Hispanic demographic is already the second-largest ethnic group in America, and a superpower in economic terms, the seventh largest GDP in the world (tied with France) estimated at $2.7 trillion in 2019 per the 2021 LDC U.S. Latino GDP Report. This influential population is predicted to grow to account for over 30% of the total U.S. population, 132.8 million people, by 2050. This is a population that is fiercely loyal to their roots, their culture, their heritage, and their chosen sports, from football to Jai Alai, and it is an audience that is also currently being underserved by the international sports betting industry.
Bragg Gaming Group has announced a technology platform and exclusive games development partnership with Caesars Entertainment for the US and Canada markets.
The new partnership elevates Braggâs relationship with Caesars from a content supplier to a technology partner, showcasing the value of Braggâs advanced iGaming technology and content development expertise.
This partnership is projected to help drive double-digit growth in both Braggâs revenue and profitability in 2025, particularly in North Americaâa key strategic focus for Braggâs expansion efforts in 2025. Additionally, the agreement will accelerate growth in Braggâs exclusive content revenue, enhancing a balanced and margin-accretive product mix.
The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Braggâs Remote Gaming Server (RGS), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform, and Braggâs Fuze player engagement platform, offering experience-enhancing features such as bonuses, free rounds, jackpots and AI-powered game recommendation engines.
Bragg, in collaboration with Caesarsâ newly formed in-house games studio team, will initially develop a number of online casino games for Caesarsâ digital platforms. The partnership will also create a delivery platform for Caesarsâ in-house games studio to build and deploy its own proprietary, custom game titles that incorporate its unique intellectual property, catering to player preferences across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
As a longstanding partner of Caesars, Bragg has previously developed two highly successful exclusive titles â Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash â for Caesars Palace Online Casino and regularly supplies new online slots and casino games to Caesarsâ digital platforms in New Jersey, Michigan, and Pennsylvania in the US, as well as in Ontario in Canada.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: âWeâre thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.â
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, said: âBraggâs technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. Weâre excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.â
Latest News
PENN Entertainment Announces Partnership with Monumental Sports & Entertainment for Market Access in Washington, D.C.
PENN Entertainment Inc. announced that its wholly-owned subsidiary PENN Sports Interactive LLC has entered into a long-term partnership with Monumental Sports & Entertainment (MSE). Under the multi-channel agreement, and subject to regulatory approvals, PENN secures online market access for ESPN BET in Washington D.C., and ESPN BET also becomes a sports betting partner of Monumental and its teams, including the Washington Capitals (NHL), Washington Wizards (NBA), and Washington Mystics (WNBA).
âWe are thrilled to join forces with PENN Entertainment and align with ESPN BET, a leading brand across the sports and entertainment landscape. This partnership furthers our collective commitment to offering fans unique, cutting-edge experiences that reflect the future of sports entertainment, with ESPN BETâs innovative platform adding a new layer of engagement for our fans, both inside and outside the arena,â said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE.
âWe are proud to partner with Monumental Sports and its teams to unite the energy of D.C. sports with our world-class platform. This deal expands our footprint in the region, further connecting ESPN BET with one of Americaâs most passionate sports communities. Our presence alongside the Capitals, Wizards and Mystics positions ESPN BET at the center of the action where sports, technology, and fan experience converge,â said Aaron LaBerge, Chief Technology Officer at PENN Entertainment.
As part of the agreement, ESPN BET will work closely with MSE to enhance the fan experience through a multi-channel, integrated marketing partnership. The collaboration will include prominent in-arena and media components, including features in Capitals and Wizards game broadcasts on Monumental Sports Network (MNMT). In addition to custom broadcast integrations, the partnership provides:
⢠IP Rights for MSE, Capitals, Wizards, and Mystics for both ESPN BET and Hollywood Casino at Charles Town Races
⢠In-Arena and TV-Visible Signage
⢠Out-of-Home Advertising
⢠Commercial Schedule across Monumental Sports Network
⢠Unique Hospitality and Experiences
Both MSE and PENN support the American Gaming Associationâs âHave A Game Plan. Bet Responsiblyâ campaign, designed to ensure fans remain educated and equipped with tools to enjoy gaming in a responsible manner. MSE has dedicated a variety of assets and resources to promoting responsible gaming including media coverage on MSEâs efforts, organic and amplified social media posts across all MSE social channels and in-arena digital displays, and commercials to consistently message fans outside the arena, on concourses, near concession areas, and in the center hung and ribbon boards while fans are in their seats.
BetMGM and Rush Street Interactive (RSI) are live with EveryMatrix exclusive casino content in West Virginia further extending the technology and games supplierâs regulated US footprint.
EveryMatrix will provide both tier-1 US brandsâ customers in the âMountain Stateâ with games from its in-house studios. This includes Armadillo Studios and, later this year, content from newly acquired Fantasma Games via integration with SlotMatrix, its proprietary B2B aggregation platform, and the industryâs largest content library with 30,000+ games from 350+ studios.
This marks the third state both brands are live with EveryMatrix content following launches in New Jersey and Michigan.
The industryâs fastest growing iGaming technology provider has secured commercial agreements with multiple tier-1 operators in the US with delivery through SlotMatrix.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: âOur North American footprint is rapidly growing, and we have ambitious plans to accelerate our roadmap across 2025 and beyond.
âSlotMatrix is at the core of our content integration strategy delivering tier-1 US and Canadian brands with new and existing high-performing content, strengthened later this year by Fantasma Games, that already has strong US market share and further bolstered by our vast aggregation portfolio.â
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