partnerships

XB Net partners with Magic City Jai Alai to launch new Jai Alai service

Published

3 years ago

September 20, 2022

MST extends XB Net deal to power engagement on premium North American racing ahead of the Pegasus World Cup

Breakthrough streaming and data harnesses low-latency pictures and in-play pricing for the resurgent sport of Jai Alai

New sports rights deal for leading U.S. streaming, data and betting services provider and popular Florida casino venue

XB Net has partnered with Magic City Jai Alai in Miami, Florida, to broaden its burgeoning live-broadcast, data-feed and betting services, thanks to a breakthrough deal with the World Jai Alai League.

This comprehensive agreement sees Magic City Jai Alai partner with XB Net to offer live streaming, alongside precise pricing and data, for pari-mutuel Jai Alai games worldwide and H2H matches outside North America across its competitive 2022/23 calendar. This product has accordingly been licensed by Miami’s local gaming authority, the Florida Division of Parimutuel Wagering, around video signal and data for the purposes of fixed-odds and commingled betting.

The World Jai Alai League is a governing body for professionals and amateurs, working with XB Net and Magic City Jai Alai to drive deeper fan-engagement around the sport, developing its international influence and scope in lockstep with commercializing its live pictures, commentary, odds and data.

Like horse racing, Jai Alai is a sport made for betting and fits in organically with XB Net’s existing stable of racing products, powered by its pre-eminent fixed-odds and pari-mutuel pools platform. Players can now pre-play and in-play on traditional fixed-odds winner, under-over total points, point-by-point, win place or show (based on team player numbers jai alai), or even try an exacta, trifecta, and quinella.

An engaging Jai Alai schedule is played on a weekly basis, and maintains a robust timetable and steady stream of live performances with regular Monday, Tuesday, Wednesday and Friday slates of games. Matches and their derivative markets settle quickly and optimize the player betting cycle for international operators.

These competitive games are staged and broadcast live from the Magic City Fronton, whose state-of-the-art make-up is a boon for viewing, thanks to its customized court-size, glass walls, and well-positioned cameras seamlessly tracking every aspect of the high-octane action. This tailored arena measures 37m in length by 12m in width, slightly smaller than other such facilities, increasing the speed of the ball and quickening the pace of play for this spectacular sport.

The innovative offering also combines the latest trading algorithms with low-latency pictures and deep data (head-to-head records, player profiles etc) to promote and educate around a dynamic, adrenaline-pumping sport that offers a myriad of betting opportunities for improved customer engagement.

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Scott Savin, Chief Operating Officer at Magic City, said: “We’re thrilled to sign this breakthrough deal with XB Net on a sport that has been largely overlooked for its international appeal and flexible benefits for retention. Magic City unveiled its innovative take on the sport of Jai-Alai by taking the best features of the “World’s Fastest Game”, combining them with a state-of-the-art Jai-Alai court, and marrying these aspects to the skill-sets of University of Miami athletes. This key collaboration means fans old and new need not miss a minute of the action!”

Simon Fraser, Senior Vice President of International at XB Net, added: “Considering the relatable and transferable success of tennis as a betting product, and the breakthrough appeal of table-tennis during the pandemic, it was high time that Jai Alia was as well-served by recent gains in live data and automation. Magic City Jai Alai and XB Net have now achieved a step-change for fans of this sport, effortlessly blending live pictures with the live point-by-point tracking to create a seamless viewing and betting experience with far fewer market suspensions around the critical moments of any match.

“The aim is always to deliver a best-in-breed journey for operators and their players. Our feed harnesses bespoke pricing and data-feeds to provide the fastest feeds and lowest-latency data on the market, helping our operator partners to stay ahead of the game.

“Data and streaming are the spine of sportsbooks. Data is used to drive markets and add narrative to an event, while streaming remains crucial for customer engagement and retention.”

Unpacking Jai Alai

Jai alai is recognized as the fastest ball sport in the world, with ball-speed often reaching up to 170mph. Players compete against each other in both singles and doubles. Magic City Jai Alai offers two distinct formats of play. The traditional 8 player post round-robin format branded as Magic City Pelota, and their groundbreaking Head-to-head (H2H) format which features H2H Championships and Battlecourt squads competing in an intuitive format and scoring system not dissimilar to those of tennis and table tennis. The aim is to outwit your opponent by making balls difficult to catch or throw back cleanly or placing a ball where the player cannot reach.

From the opening credits and narratives of iconic Eighties TV series Miami Vice, to the marketing materials of the Basque government in Spain, and even an enduring appeal across the Philippines, Jai Alai has remained a popular sport among those international communities with a Hispanic influence. This breakthrough partnership with XB Net, Magic City Jai Alai and the World Jai Alai League now bids to bolster that audience with new fan-engagement opportunities and grow the sport’s appeal throughout LatAm, Europe and APAC, not to mention the hugely underserved Hispanic market in North America.

Underserved market for a comeback sport

As an instructive case in point, according to the 2020 U.S. Census Bureau Report, 62 million people living in the U.S. identify as Hispanic or Latino. That community, 18.7% of the total U.S. population in 2021/22, is nearly equivalent to the entire population of the United Kingdom. The U.S. Hispanic demographic is already the second-largest ethnic group in America, and a superpower in economic terms, the seventh largest GDP in the world (tied with France) estimated at $2.7 trillion in 2019 per the 2021 LDC U.S. Latino GDP Report. This influential population is predicted to grow to account for over 30% of the total U.S. population, 132.8 million people, by 2050. This is a population that is fiercely loyal to their roots, their culture, their heritage, and their chosen sports, from football to Jai Alai, and it is an audience that is also currently being underserved by the international sports betting industry.

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Caesars Entertainment Debuts IGT’s Kitty Glitter Grand Slot Across its Online Casino Platforms and Inside its Atlantic City Resorts

Published

7 hours ago

August 6, 2025

Niji Narayan

Caesars Entertainment Inc. announced it is the first in the industry to launch IGT’s newest installment of its beloved slot title, Kitty Glitter Grand. The game is now live across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario. It’s also available at Caesars Rewards destinations in Atlantic City, including Caesars and Harrah’s, with Tropicana set to join the lineup soon, subject to final regulatory approval.

This debut marks IGT’s first simultaneous exclusive launch of a game both online and in casinos in the US. As a result, Caesars is currently the only place where fans of the Kitty Glitter franchise can experience this latest installment, whether in person or online.

“The popularity of Kitty Glitter Grand speaks for itself across gaming floors at our Caesars Rewards destinations, which is why we couldn’t be happier that our players will be the first to enjoy the newest title in this renowned brand’s history. We know how impactful exclusive launches can be, so we’re grateful to our partners at IGT for their trust in partnering with us on their first simultaneous online and in-casino launch in the United States. We’re committed to bringing first-to-market, unforgettable experiences to our online casino players that can’t be found anywhere else,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

“The exclusive launch of Kitty Glitter Grand is another shining example of how we’re strengthening the powerful connection between our world-class destinations in Atlantic City and beyond with our dynamic digital platforms. We’re uniquely positioned to deliver exclusive, first-to-market gaming experiences that our guests can enjoy both on the casino floor and from the comfort of their home. This launch underscores our commitment to offering best-in-class entertainment wherever our players choose to engage,” said Barron Fuller, Regional President at Caesars Entertainment.

For more than twenty years, Kitty Glitter has been a fan favorite in brick-and-mortar casinos, and its enduring popularity continues to captivate players. This latest installment offers an enhanced gameplay experience with recognizable collection features that players already know and love from the original Kitty Glitter game, while adding even more compelling new enhancements. Both new players and fans of the original can enjoy an added wheel bonus and random wilds in the base game, which help boost these themes to the next level.

“We’re thrilled to partner with Caesars on the exclusive launch of Kitty Glitter Grand, a title that builds on one of IGT’s most iconic brands. This first-of-its-kind simultaneous launch across online and land-based channels in the U.S. reflects our commitment to innovation and delivering engaging content that resonates with players wherever they choose to play,” said Nick Khin, CEO of Gaming at IGT.

In celebration of this special debut, Caesars plans to host an exclusive VIP event for select Caesars Rewards members at Caesars Atlantic City in August. The Company is also running an omnichannel promotion at its Atlantic City destinations and a special leaderboard promotion across its digital platforms in all jurisdictions where it offers iGaming, excluding Ontario.

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Dry Creek Rancheria and Caesars Entertainment Break Ground on Caesars Republic Sonoma County

Published

7 hours ago

August 6, 2025

Niji Narayan

On Aug. 2, Dry Creek Rancheria and Caesars Entertainment broke ground on a joint project to turn River Rock Casino into Caesars Republic Sonoma County. The partnership was launched when Dry Creek Rancheria selected Caesars Entertainment as its development and management partner for the new integrated resort. Citizens led the project financing, with Gaming and Leisure Properties Inc. serving as the lead real estate financing partner. Caesars Republic Sonoma County is located off Hwy 101 and sits above the Alexander Valley Vineyards, providing breathtaking views of both the vineyards and the Russian River.

“Breaking ground on Caesars Republic Sonoma County marks a monumental moment for Dry Creek Rancheria. This partnership with Caesars Entertainment represents more than just a new chapter in our casino’s story — it’s a bold leap into the future for our Tribe and our community. Together, we are creating a world-class resort experience that blends the natural beauty of Sonoma County with premier gaming, hospitality and entertainment. We are proud to work alongside Caesars, Citizens and GLPI to bring this vision to life and elevate our economic and cultural legacy. This project is a powerful step forward and we are eager to share it with the region and beyond,” said Chris Wright, Chairman of Dry Creek Rancheria Band of Pomo Indians.

The resort casino will be completely transformed and will feature a new casino floor with more than 1000 slot machines and 28 table games. The destination will also be home to a new 100-room hotel with a luxury spa, pool, and fitness center.

“On the heels of a successful launch of Caesars Republic in Lake Tahoe, we couldn’t think of a better place than Sonoma County to continue the brand’s expansion. We’re excited to partner with Dry Creek Rancheria to bring this incredible destination to life and offer a new, elevated and unique experience for our guests to indulge in, right in the heart of wine country,” said Anthony Carano, President and COO at Caesars Entertainment.

Caesars Republic Sonoma County will also offer a robust food and beverage line-up, including a steakhouse, an upscale café, an Asian concept, and an elevated quick-service option. Additionally, guests can enjoy a fireside bar, sports bar, and the resort’s dedicated wine bar, which will have an outdoor deck providing unparalleled views of the valley.

“Dry Creek Rancheria and Caesars are creating a premier gaming destination in Sonoma County. We appreciate the opportunity to support Dry Creek, leverage our lending relationships and partner with Caesars and GLPI to help set the foundation for the long-term success of the Tribe,” said Jason Miller, Head of Debt Capital Markets at Citizens.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We are proud to be initiating a long-term relationship with Dry Creek Rancheria in our role as the lead real estate financing partner for Caesars Republic Sonoma County. We are also delighted to expand our long-term relationship with Caesars Entertainment. GLPI’s involvement in this project is consistent with our underwriting and coverage criteria as well as our focus on aligning with and supporting our tenants, who are the industry’s leading regional gaming operators. Caesars Republic Sonoma County represents an exciting opportunity to develop a world-class destination in the heart of California’s iconic Sonoma Valley wine region.”

Caesars Republic Sonoma County will be part of Caesars Entertainment’s expansive Caesars Rewards network. Guests who stay and play at the resort can earn and redeem Reward Credits at any of Caesars Entertainment’s 50+ destinations across the country, including Caesars Republic Sonoma County.

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CasinoTrac Continues Nevada Expansion

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7 hours ago

August 6, 2025

Niji Narayan

Table Trac Inc. announced that a new Nevada casino partner is installing the CasinoTrac CMS system, and a long-time customer is upgrading from its classic system to the latest comprehensive technology stack featuring enhanced capabilities for Loyalty, Bonusing, & Operations.

Barton’s Club 93 Casino Hotel, under new ownership, GLM Gaming LLC, as part of a significant property remodel and renovation is upgrading the slot system to CasinoTrac’s high-speed, Secure, Unified, and Stable PlayerLINQ network, which drives player engagement through the programmatic, custom SlotSUITE platform while turbocharging efficiency and time on device with SelfPAY. Additionally, implementing KTMobile for patron connectivity and cardless ease, and DataTrac for next-generation Loyalty marketing, operations data analytics, and visualizations.

“Investing in and deploying new technology that will materially enhance our patrons’ experience on and off property is extremely exciting for us. The robust functionality of CasinoTrac’s suite of products continues to help us reach our operational goals and grow our business expeditiously,” said Christian Goode, President and CEO of GLM Gaming LLC.

Border Inn Casino will deploy CasinoTrac’s high-speed, Secure, Unified, and Stable PlayerLINQ network, NV Tech Standard 3-compliant accounting, and CTLoyalty for Patron & Club Management, powered by CasinoTrac’s bonusing, auto-tiering, and reflexive rewards functions.

“CasinoTrac is a lifesaver and a no-brainer. They enhance our customer experience while improving the efficiency of our gaming staff. Our only regret is that we didn’t get a chance to implement their solution sooner,” said Cang Quach, President of Border Inn Casino Inc.

“We are thrilled to expand our footprint in Nevada. The Border Inn Casino is our 44th casino in the state; together with the expansion of CasinoTrac at Barton’s Club 93 is a testament to our CMS-first technology position and the dedication of our team. Supportive, not restrictive technology and enhanced customer experiences, are the bedrock of our customer success strategy, to ensure patrons enjoy their time while the management operates within a secure and proven system,” said Chad Hoehne, president and CEO of Table Trac Inc.