Swedish gaming giant’s Chief Commercial Officer shared how AI-led innovation is reshaping game development and helping operators deliver stronger performance.

Simon Fraser Senior Vice President of International at XB Net

XB Net pens multi-year global distribution deal with Hawthorne Race Course in Chicago

Sisal extends its horse betting portfolio with XB Net’s premium North American racing content

XB Net signs long-term global distribution deal with Breeders’ Cup, securing status as North American racing leader

XB Net saddles up LiveScore Bet for premium North American racing