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Bounty Sports partners with ITP to tackle fan engagement in North America

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Bounty Sports, the trailblazing North American provider of paid fantasy pick’em, has entered into a strategic content partnership with Inside The Pocket (ITP) the leading free-to-play (F2P, P2P and DFS) aggregation platform, to broaden its distributional scope across Canada and the U.S.

Bounty Sports is currently available in 23 U.S states, as well as the whole of Canada, affording ITP clients the opportunity to position peer-to-peer paid skills-based DFS alongside F2P and P2P verticals to optimize customer acquisition and consumer insights. ITP’s single-integration approach for one or multiple products introduces, in complementary fashion, customer engagement and retention across various products as sports betting regulation continues to roll out across the North American landscape.

The deal sees Bounty Sports deliver its comprehensive fantasy product portfolio to a new network of operators, affiliates, and media partners via the ITP platform, an industry-first aggregation model for the gaming industry. This ground-breaking marketplace now allows a host of innovative suppliers one simple route to market which, in turn, offers ITP clients a wealth of value-creation opportunities across a spectrum of content from a single, seamless integration.

Across the North American market, DFS companies invariably enjoy engaged audiences in many U.S. states or Canadian provinces before they open up to sports betting. This creative collaboration now allows ITP clients the chance to see F2P working in tandem with skill-based gaming and peer-to-peer DFS in an innovative, and socially responsible way.

ITP clients can target specific recreational player-groups and fulfil specific acquisition and retention goals. This partnership very much presents a way of entertaining and educating players without the need to push them towards more questionable introductory offers which have already proven themselves unsustainable for a mutually beneficial and socially-responsible ecosystem.

Over the past 12 months, Bounty has committed significant investment to expanding its peer-to-peer platform as a fan-engagement tool, which hosts contests where fans can compete against each other in daily tournaments with the goal of selecting winning teams. Users earn points for correct selections, where the top-ranked individuals win cash prizes. Its user-friendly platform engages everyday fans who have grown weary of the time-consuming demands of traditional DFS, not to mention the constant threat of being picked off by sharps. Instead, Bounty Sports offers a fun and engaging digital community for its users to interact with other sports fans, without significant cost and time commitments.

Through a single integration, single contract, and single source, ITP opens a full F2P / DFS / skill-games marketplace via the most modular and democratised strategic platform around, assembling the best minds and models for a new era in sports fan engagement, localized to specific markets. ITP’s proven international scope and flair for localization promises to drive diversified fan engagement around targeted free-to-play games. Thanks to its open-aggregation approach, ITP already offers the broadest and best-curated mix of games and formats, with one platform integration acting as a gateway to virtually unlimited content.

Jess Hodgson, CEO at Bounty Sports, said: “Despite some notable successes and consistent growth, this rapidly-changing sector always asks you to evaluate your next best steps. Which is why this third-party collaboration with an aggregator as unique as ITP made such strategic sense for Bounty Sports. Their technical know-how sets them apart in the overlapping F2P / DFS domains of game development, player management and multi-level data.

“Our longstanding contention at Bounty Sports is that traditional fantasy sports models are geared towards the sharps who dedicate significant resources to creating algorithms which can unravel the complexity of DFS scoring systems and last-minute team-roster changes across the leagues. In response, Bounty has created an entirely new ecosystem in which fans can participate in fantasy sports alongside other more recreational users, without being picked off by cutting-edge algos. We’re combining the power of traditional pick’em style pools with the social element of fantasy and F2P.

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“In order to excite and attract the largest number of fans participation in North American sports, we need the flexibility to embrace however and whenever they are ready to get involved. Amid the ongoing rollout of regulation and sportsbooks across Canada and the U.S., DFS and the evolving shape of F2P will remain a critical piece of the fan-engagement jigsaw for sports, with the agility to support, educate and engage the casual sports fans. ITP understands this challenge and, together, we are dedicated to raising the roof for the North American sports fan.

“Sportsbooks and media companies across the still-nascent North American market can now enhance their portfolio in league with Bounty Sports and ITP, with this sports betting content aggregation platform affording easy access to the best products on the market, featuring F2P, peer-to-peer DFS and other agile content solutions. So, we look forward to growing our client-base and seeing how our localized games perform in diverse territories as regulation continues to coalesce state-by-state and province-by-province.”

Hussain Naqi, Founder and CEO of Inside The Pocket, said: “We’re thrilled to announce Bounty Sports as our latest high-profile signing. We already know that Canadian compliance around advertising and inducements is strong and stringent. While in North America as a whole, fixed-odds-format games require sports betting licences. Thanks to this exciting collaboration with Bounty, ITP’s deep well of games, data and associated tools can now work in fixed-odds formats but also as peer-to-peer, DFS-style-licence games. Accordingly, we can provide media companies or affiliates with a constant pipeline of games with excellent repeat-play metrics, toggling between free-to-play and pay-to-play if so desired. Equally, we can offer sportsbooks something that is delineated from DFS/existing versions of DFS to help them separate their products from the competition.

“We’re supremely well-positioned to leverage this opportunity because we can diversify content, leverage consumer data and segment it for our clients as the North American market’s shifting sands crystallize. Our complementary partners at Harte Hanks and Xpoint are also affording ITP unique consumer insights and precise regulatory-location control that will allow us to hyper-segment audience communication in good time for the upcoming NFL season the World Cup 2022 football, always tent-pole events for operator performance and correlated marketing targets.

“As the number-one F2P aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat-customers at a low cost, but also to stay fully compliant in non-regulated states or provinces. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player-education and augmented activity at their core. Increasingly, however, we are adding a range of new products and game types to our ever-expanding repertoire – from pay-to-play products to pools-based fantasy games. This deal with Bounty is the latest in a long line of compelling propositions.”

Canada

AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor

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The Alcohol and Gaming Commission of Ontario (AGCO) has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor.

On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behavior, and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses, and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.

In the midst of this high-risk environment, casino management approved an unscheduled request by the performing artist to host an after-party on the active gaming floor. The artist and more than 400 guests were permitted onto the gaming floor where the artist was allowed to perform amidst operational table games and gaming machines – without any prior risk assessment or planning.

As a result, security personnel were unable to effectively control the casino floor, including witness reports that an attendee was seen climbing onto slot machines. Failure to maintain appropriate control compromises the security, safety, and integrity of the casino floor. Following the conclusion of the event, the operator failed to promptly report these incidents to the AGCO as required.

Based on the findings of its review, the AGCO’s Registrar has issued an Order of Monetary Penalty (OMP) totaling $350,000 against Great Canadian Casino Resort Toronto. These penalties address critical failures in their operations, incident reporting, employee training, and the management of disturbances.

A gaming operator served with an OMP has 15 days to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.

“Casino operators have a fundamental duty to control their gaming environment. Great Canadian Casino Resort Toronto’s lapses in this incident compromised the safety of patrons and the security and integrity of the gaming floor,” Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO, said.

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Canada

IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

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International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter “IGT”), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market.

“By leveraging IGT’s IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industry’s best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGT’s IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,” said Michael MacKinnon, Atlantic Lottery VP, Product.

“As a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGT’s IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,” said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.

With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.

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Canada

NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

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Pallavi Deshmukh, CEO of NetGaming

 

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

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