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Bounty Sports partners with ITP to tackle fan engagement in North America

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Bounty Sports, the trailblazing North American provider of paid fantasy pick’em, has entered into a strategic content partnership with Inside The Pocket (ITP) the leading free-to-play (F2P, P2P and DFS) aggregation platform, to broaden its distributional scope across Canada and the U.S.

Bounty Sports is currently available in 23 U.S states, as well as the whole of Canada, affording ITP clients the opportunity to position peer-to-peer paid skills-based DFS alongside F2P and P2P verticals to optimize customer acquisition and consumer insights. ITP’s single-integration approach for one or multiple products introduces, in complementary fashion, customer engagement and retention across various products as sports betting regulation continues to roll out across the North American landscape.

The deal sees Bounty Sports deliver its comprehensive fantasy product portfolio to a new network of operators, affiliates, and media partners via the ITP platform, an industry-first aggregation model for the gaming industry. This ground-breaking marketplace now allows a host of innovative suppliers one simple route to market which, in turn, offers ITP clients a wealth of value-creation opportunities across a spectrum of content from a single, seamless integration.

Across the North American market, DFS companies invariably enjoy engaged audiences in many U.S. states or Canadian provinces before they open up to sports betting. This creative collaboration now allows ITP clients the chance to see F2P working in tandem with skill-based gaming and peer-to-peer DFS in an innovative, and socially responsible way.

ITP clients can target specific recreational player-groups and fulfil specific acquisition and retention goals. This partnership very much presents a way of entertaining and educating players without the need to push them towards more questionable introductory offers which have already proven themselves unsustainable for a mutually beneficial and socially-responsible ecosystem.

Over the past 12 months, Bounty has committed significant investment to expanding its peer-to-peer platform as a fan-engagement tool, which hosts contests where fans can compete against each other in daily tournaments with the goal of selecting winning teams. Users earn points for correct selections, where the top-ranked individuals win cash prizes. Its user-friendly platform engages everyday fans who have grown weary of the time-consuming demands of traditional DFS, not to mention the constant threat of being picked off by sharps. Instead, Bounty Sports offers a fun and engaging digital community for its users to interact with other sports fans, without significant cost and time commitments.

Through a single integration, single contract, and single source, ITP opens a full F2P / DFS / skill-games marketplace via the most modular and democratised strategic platform around, assembling the best minds and models for a new era in sports fan engagement, localized to specific markets. ITP’s proven international scope and flair for localization promises to drive diversified fan engagement around targeted free-to-play games. Thanks to its open-aggregation approach, ITP already offers the broadest and best-curated mix of games and formats, with one platform integration acting as a gateway to virtually unlimited content.

Jess Hodgson, CEO at Bounty Sports, said: “Despite some notable successes and consistent growth, this rapidly-changing sector always asks you to evaluate your next best steps. Which is why this third-party collaboration with an aggregator as unique as ITP made such strategic sense for Bounty Sports. Their technical know-how sets them apart in the overlapping F2P / DFS domains of game development, player management and multi-level data.

“Our longstanding contention at Bounty Sports is that traditional fantasy sports models are geared towards the sharps who dedicate significant resources to creating algorithms which can unravel the complexity of DFS scoring systems and last-minute team-roster changes across the leagues. In response, Bounty has created an entirely new ecosystem in which fans can participate in fantasy sports alongside other more recreational users, without being picked off by cutting-edge algos. We’re combining the power of traditional pick’em style pools with the social element of fantasy and F2P.

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“In order to excite and attract the largest number of fans participation in North American sports, we need the flexibility to embrace however and whenever they are ready to get involved. Amid the ongoing rollout of regulation and sportsbooks across Canada and the U.S., DFS and the evolving shape of F2P will remain a critical piece of the fan-engagement jigsaw for sports, with the agility to support, educate and engage the casual sports fans. ITP understands this challenge and, together, we are dedicated to raising the roof for the North American sports fan.

“Sportsbooks and media companies across the still-nascent North American market can now enhance their portfolio in league with Bounty Sports and ITP, with this sports betting content aggregation platform affording easy access to the best products on the market, featuring F2P, peer-to-peer DFS and other agile content solutions. So, we look forward to growing our client-base and seeing how our localized games perform in diverse territories as regulation continues to coalesce state-by-state and province-by-province.”

Hussain Naqi, Founder and CEO of Inside The Pocket, said: “We’re thrilled to announce Bounty Sports as our latest high-profile signing. We already know that Canadian compliance around advertising and inducements is strong and stringent. While in North America as a whole, fixed-odds-format games require sports betting licences. Thanks to this exciting collaboration with Bounty, ITP’s deep well of games, data and associated tools can now work in fixed-odds formats but also as peer-to-peer, DFS-style-licence games. Accordingly, we can provide media companies or affiliates with a constant pipeline of games with excellent repeat-play metrics, toggling between free-to-play and pay-to-play if so desired. Equally, we can offer sportsbooks something that is delineated from DFS/existing versions of DFS to help them separate their products from the competition.

“We’re supremely well-positioned to leverage this opportunity because we can diversify content, leverage consumer data and segment it for our clients as the North American market’s shifting sands crystallize. Our complementary partners at Harte Hanks and Xpoint are also affording ITP unique consumer insights and precise regulatory-location control that will allow us to hyper-segment audience communication in good time for the upcoming NFL season the World Cup 2022 football, always tent-pole events for operator performance and correlated marketing targets.

“As the number-one F2P aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat-customers at a low cost, but also to stay fully compliant in non-regulated states or provinces. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player-education and augmented activity at their core. Increasingly, however, we are adding a range of new products and game types to our ever-expanding repertoire – from pay-to-play products to pools-based fantasy games. This deal with Bounty is the latest in a long line of compelling propositions.”

Canada

Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

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Canada

Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

 

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

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Canada

PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

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PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.

theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.

theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

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