Canada
Bounty Sports partners with ITP to tackle fan engagement in North America

Bounty Sports, the trailblazing North American provider of paid fantasy pick’em, has entered into a strategic content partnership with Inside The Pocket (ITP) the leading free-to-play (F2P, P2P and DFS) aggregation platform, to broaden its distributional scope across Canada and the U.S.
Bounty Sports is currently available in 23 U.S states, as well as the whole of Canada, affording ITP clients the opportunity to position peer-to-peer paid skills-based DFS alongside F2P and P2P verticals to optimize customer acquisition and consumer insights. ITP’s single-integration approach for one or multiple products introduces, in complementary fashion, customer engagement and retention across various products as sports betting regulation continues to roll out across the North American landscape.
The deal sees Bounty Sports deliver its comprehensive fantasy product portfolio to a new network of operators, affiliates, and media partners via the ITP platform, an industry-first aggregation model for the gaming industry. This ground-breaking marketplace now allows a host of innovative suppliers one simple route to market which, in turn, offers ITP clients a wealth of value-creation opportunities across a spectrum of content from a single, seamless integration.
Across the North American market, DFS companies invariably enjoy engaged audiences in many U.S. states or Canadian provinces before they open up to sports betting. This creative collaboration now allows ITP clients the chance to see F2P working in tandem with skill-based gaming and peer-to-peer DFS in an innovative, and socially responsible way.
ITP clients can target specific recreational player-groups and fulfil specific acquisition and retention goals. This partnership very much presents a way of entertaining and educating players without the need to push them towards more questionable introductory offers which have already proven themselves unsustainable for a mutually beneficial and socially-responsible ecosystem.
Over the past 12 months, Bounty has committed significant investment to expanding its peer-to-peer platform as a fan-engagement tool, which hosts contests where fans can compete against each other in daily tournaments with the goal of selecting winning teams. Users earn points for correct selections, where the top-ranked individuals win cash prizes. Its user-friendly platform engages everyday fans who have grown weary of the time-consuming demands of traditional DFS, not to mention the constant threat of being picked off by sharps. Instead, Bounty Sports offers a fun and engaging digital community for its users to interact with other sports fans, without significant cost and time commitments.
Through a single integration, single contract, and single source, ITP opens a full F2P / DFS / skill-games marketplace via the most modular and democratised strategic platform around, assembling the best minds and models for a new era in sports fan engagement, localized to specific markets. ITP’s proven international scope and flair for localization promises to drive diversified fan engagement around targeted free-to-play games. Thanks to its open-aggregation approach, ITP already offers the broadest and best-curated mix of games and formats, with one platform integration acting as a gateway to virtually unlimited content.
Jess Hodgson, CEO at Bounty Sports, said: “Despite some notable successes and consistent growth, this rapidly-changing sector always asks you to evaluate your next best steps. Which is why this third-party collaboration with an aggregator as unique as ITP made such strategic sense for Bounty Sports. Their technical know-how sets them apart in the overlapping F2P / DFS domains of game development, player management and multi-level data.
“Our longstanding contention at Bounty Sports is that traditional fantasy sports models are geared towards the sharps who dedicate significant resources to creating algorithms which can unravel the complexity of DFS scoring systems and last-minute team-roster changes across the leagues. In response, Bounty has created an entirely new ecosystem in which fans can participate in fantasy sports alongside other more recreational users, without being picked off by cutting-edge algos. We’re combining the power of traditional pick’em style pools with the social element of fantasy and F2P.
“In order to excite and attract the largest number of fans participation in North American sports, we need the flexibility to embrace however and whenever they are ready to get involved. Amid the ongoing rollout of regulation and sportsbooks across Canada and the U.S., DFS and the evolving shape of F2P will remain a critical piece of the fan-engagement jigsaw for sports, with the agility to support, educate and engage the casual sports fans. ITP understands this challenge and, together, we are dedicated to raising the roof for the North American sports fan.
“Sportsbooks and media companies across the still-nascent North American market can now enhance their portfolio in league with Bounty Sports and ITP, with this sports betting content aggregation platform affording easy access to the best products on the market, featuring F2P, peer-to-peer DFS and other agile content solutions. So, we look forward to growing our client-base and seeing how our localized games perform in diverse territories as regulation continues to coalesce state-by-state and province-by-province.”
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “We’re thrilled to announce Bounty Sports as our latest high-profile signing. We already know that Canadian compliance around advertising and inducements is strong and stringent. While in North America as a whole, fixed-odds-format games require sports betting licences. Thanks to this exciting collaboration with Bounty, ITP’s deep well of games, data and associated tools can now work in fixed-odds formats but also as peer-to-peer, DFS-style-licence games. Accordingly, we can provide media companies or affiliates with a constant pipeline of games with excellent repeat-play metrics, toggling between free-to-play and pay-to-play if so desired. Equally, we can offer sportsbooks something that is delineated from DFS/existing versions of DFS to help them separate their products from the competition.
“We’re supremely well-positioned to leverage this opportunity because we can diversify content, leverage consumer data and segment it for our clients as the North American market’s shifting sands crystallize. Our complementary partners at Harte Hanks and Xpoint are also affording ITP unique consumer insights and precise regulatory-location control that will allow us to hyper-segment audience communication in good time for the upcoming NFL season the World Cup 2022 football, always tent-pole events for operator performance and correlated marketing targets.
“As the number-one F2P aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat-customers at a low cost, but also to stay fully compliant in non-regulated states or provinces. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player-education and augmented activity at their core. Increasingly, however, we are adding a range of new products and game types to our ever-expanding repertoire – from pay-to-play products to pools-based fantasy games. This deal with Bounty is the latest in a long line of compelling propositions.”
Canada
Bragg Confirms Cyber Attack – Hackers Access Internal IT Systems

Bragg Gaming Group, a leading online gaming technology provider, has confirmed a major cybersecurity incident that compromised its internal IT infrastructure in the early hours of Saturday, August 16, 2025.
The company detected unauthorized intrusion attempts that successfully breached its internal network, triggering an immediate and comprehensive incident response.
Key Takeaways
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Bragg Gaming Group experienced a cybersecurity breach involving access to internal IT systems.
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No customer personal data or payment information appears to have been compromised.
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The company has enacted full containment and investigation protocols.
Details of the Breach
According to a preliminary forensic analysis by Bragg’s internal security team, the attack was a targeted breach aimed at the company’s internal computer environment. While the exact method of intrusion is still under investigation, early indicators suggest a sophisticated exploit of internal network vulnerabilities.
Fortunately, the company’s customer-facing systems, including sensitive user data and financial information, appear to have been unaffected. Bragg’s existing encryption protocols and access control systems successfully prevented the attackers from accessing customer information.
Immediate Response Measures
In response to the breach, Bragg launched a multi-tiered containment strategy, including:
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Network Segmentation to isolate affected systems
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Enhanced Monitoring of data flows across its Remote Games Server (RGS) platform
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Security Audits of critical infrastructure, including the Bragg Hub and PAM systems
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Engagement of Independent Cybersecurity Experts to assist in incident analysis and system hardening
Bragg’s Security Operations Center has also elevated its alert level, initiating 24/7 monitoring across all server clusters and network endpoints. In addition, company-wide penetration testing is now underway to proactively identify any residual vulnerabilities.
Business Continuity Maintained
Despite the severity of the breach, Bragg reports that its operations remain unaffected. All gaming services, including iCasino and sportsbook offerings across regulated markets, continue to function without disruption.
“While this incident is deeply concerning, we are confident in the rapid and thorough response initiated by our team,” a company spokesperson stated. “We remain committed to protecting our infrastructure, our partners, and most importantly, our players.”
Looking Ahead
As part of its response, Bragg has also launched mandatory security awareness training for all employees to reinforce best practices and prevent future incidents.
Cybersecurity analysts will continue working with Bragg to determine the full scope of the attack, improve system resilience, and maintain the trust of its users and stakeholders.
Bragg’s handling of the incident highlights both the evolving nature of cybersecurity threats and the importance of robust, responsive defense systems in the digital gaming sector.
Source: cybersecuritynews.com
Canada
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
Canada
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
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