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Covers.com bolsters its video offering with four major sports betting partnerships

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Covers.com bolsters its video offering with four major sports betting partnerships

 

Covers.com, the leading sports betting information site in North America, has today announced content partnerships with three professional sports bettors, and a former professional football player and media personality.

Covers will team up with professional bettors Right Angle Sports, ‘Hitman’, and Brad Powers to expand the popular Release Show concept during the NFL and college football season in 2022-23.

Having first debuted in February 2022, the Release Show gives viewers the opportunity to hear the thought process of professional bettors and bet with them live on stream in order to get the best value. The shows were an immediate hit with the community, with viewership climbing steadily during the college basketball and NBA seasons.

Adam Chernoff, Senior Content Strategist at Covers, said, “Release Shows give bettors a glimpse into what professional betting is really like. Betting media is full of shows that give out picks, but few, if any of them, have influence over the betting market.”

“Professional bettors move lines when they bet which makes sharing their information difficult to scale. We believe we have solved that problem as demonstrated during the basketball and college football seasons and expect that viewer numbers could be over five times higher for football season.”

Covers has also announced that it will be partnering with Davis Sanchez for a second consecutive year. Sanchez is a former San Diego Chargers cornerback and three-time CFL Grey Cup champion who has since become a Canadian media personality.

Sanchez will join Covers CFL betting analyst Rohit Ponnaiya for The Chez and Ro Show, a twice-weekly CFL betting show that promises to surface the sharpest information on the market. Sanchez will also contribute to Covers’ NFL video content for the 2022-23 season.

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Affiliate Industry

SBC Summit North America: Charting New Paths in Affiliate and Marketing Success

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As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will serve as the ideal platform to acquire insights into content creation strategies, brand building and the power of big data, all of which can help affiliates solidify their standing in the market.

Scheduled to take place on Wednesday, May 8, 2024, the ‘Affiliate & Marketing’ track promises engaging discussions encompassing mergers and acquisitions in the affiliate space, gamification, the rise in popularity of online influencers, artificial intelligence (AI) and customer relationship management (CRM) strategies to foster player loyalty, among other topics.

Kicking off the conference track is the panel titled ‘Affiliate Leaders Panel: Building Brands Through Content and Customization’, which will feature Andrew Garven (Head of Marketing, Covers), Rome Smith (Head of Marketing – North America, Betsson), Marcos Oliveira (Chief Operating Officer, Clever Advertising) alongside panel moderator Michael Daly (Former Chief Executive Officer, Catena Media). The panel will delve into how leading affiliates harness branding and compelling content to build unique and recognizable affiliate brands, optimize acquisition rates and strike successful operator partnerships.

The ‘Big Data at the Center: How Affiliates & Operators Can Make Sense of Their Customers Across Multiple Channels’ panel will delve into the strategic use of big data in understanding customer behavior. Experts Gil Bushkin???? (Senior Director of Interactive Marketing, betPARX), Zachary Sold (Vice-President of Marketing, Caesars), Elizabeth Lodge (Chief Marketing Officer, Winible) and panel moderator James Fox (Industry Manager, Google) will discuss big data’s role in identifying common trends in player acquisition and retention as well as profiling customer archetypes that aid in enhancing player engagement and meet operator partner expectations.

The panel ‘It’s an Influencer’s World: Charting the Success of Ambassadors, Streamers and Other Social Media Stars’ will examine the growing influence of alternative affiliate channels such as influencers, streamers and sports ambassadors. Industry luminaries Kelly Koffler (Influencer/YouTube Content Creator, Slot500Club and Beyond Blackjack), Josh Duffy (SM Influencer /YouTube Creator, Slotaholic), Jon Della Terza (Social Media Influencer/Content Creator, NJ Slot Guy), Josh Margolis (Vice-President of Marketing, Prize Picks), Grant Flannery (Head of Marketing, Rivalry) and panel moderator Lazar Miucin (Chief Executive Officer and co-founder, iGaming Advisor) will delve into the distinctive acquisition strategies and content approaches employed by influencers and examine how they can effectively collaborate with operators. Additionally, the panel will discuss adaptation strategies for traditional affiliates to capture the interest of the next generation of players.

The session panel titled ‘Affiliate Diversification: Success Strategies for the Slower Years’ will delve into innovative approaches affiliates can employ to reach new audiences. Affiliate and marketing experts Noam Klivitsky (Vice-President of US Marketing, 888 Holdings), Shmulik Segal (Chief Executive Officer, MediaTroopers) and Max Bichsel (Vice-President, Gambling.com Group) will explore such strategies while emphasizing the significance of strategic media partnerships in ensuring a strong market presence.

Attendees will also have the opportunity to expand their knowledge of the North American market through dedicated conference tracks covering leadership, sports betting, iGaming, industry and growth, compliance and regulation and payments and technology.

Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum (entry requires a separate ticket) and the Player Protection Symposium.

Purchase your ‘early bird’ ticket at the discounted price of $795 and gain access to all three days of SBC Summit North America (including the Player Protection Symposium) including the exhibition, the conference and exclusive networking parties. Additionally, operators and affiliates can apply for a free pass to the event.

You can keep up-to-date with the latest news, speakers and exhibitor additions and conference content by subscribing to the bi-weekly SBC Summit North America LinkedIn newsletter.

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Affiliate Industry

UK fantasy football affiliate signs landmark deal with its 5th Brazilian operator-Bitx

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 Following on from the success with its other four partners in Brazil, fantasy football free-to-play affiliate and marketing firm 20SHOTS has now signed a deal with Brazilian operator Bitx.bet (also known as Bitx) to feature another fantastic competition: the Paulista.

Bitx will also join 20SHOTS’ other Brazilian partners in hosting the Serie A (Brasilierio) once the season kicks off in April.

While this partnership represents an impressive market share in Brazil’s affiliate marketing and free-to-play FTP space, it was the speed and efficiency of the launch that most impressed Bitx’s team.

Franco Oggiano, Bitx’s representative, said that 20SHOTS’ reputation for excellent communication and speedy installation was a driver behind signing the deal.

“We knew of 20SHOTS’ free-to-play affiliate model and it was really attractive. We are excited to have their offering on our site to help acquire and engage with new and existing customers. It’s been a quick and easy process to integrate the game and we’re greatly looking forward to the partnership and seeing what we can bring together to the Brazilian fantasy football community!”

No laurel resting for 20SHOTS

This year has been a big one for the fantasy football FTP affiliate, with a quickly growing operator client list and some great partnerships in Europe, the UK, the US and now, Brazil.

“We’re so excited for 2024 and beyond,” shared 20SHOTS founder Jacob Kalms. “It’s already been a big year for us, and January isn’t over yet! We’re going to continue to push into the Brazilian market, partnering collaboratively there as we do in the UK.”

20SHOTS offers a customisable FTP Premier League fantasy football game that customers such as Grosvenor Casinos, Boyle Sports, Stats Perform and many others have all signed partnership agreements for. The company also has an NBA FTP game, which is direct-to-consumer and focused on the US market.

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Affiliate Industry

Fastmarkets launches new European carbon-reduced flat steel price, catering to growing demand for sustainable steel production

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Fastmarkets, one of the industry’s leading cross-commodity price-reporting agencies (PRA), announces the launch of a new European reduced carbon emissions flat steel price.

This new price, which is for domestically produced steel, forms part of Fastmarkets’ growing suite of prices that cater to steel decarbonization and is a testament to our commitment to providing accurate and timely market information.

The reduced carbon emissions flat steel price is a differential paid for flat steel produced in European blast furnaces with carbon emissions of 1.4-1.95 tonnes of CO2 per tonne of steel.

According to Andrew Wells, global steel editor and steel pricing director: “A liquid market is emerging where buyers are currently paying around 30-60 euros/tonne for spot cargoes. This new price will provide transparency and help buyers make informed decisions in this fast-emerging market.”

“I am excited about the launch of our new reduced carbon flat steel price. This is not just a new product but a significant step forward in our commitment to sustainability and innovation,” said Raju Daswani, CEO of Fastmarkets. “In the emerging decarbonized steel market, accurate pricing is crucial. Our new reduced carbon flat steel price will provide much-needed transparency, fostering fairer trade and encouraging further innovations in the sector. As we move towards a greener future, we believe this initiative will play a pivotal role in driving the industry’s transition to low-carbon production methods.”

Wells added: “Our approach acknowledges that there are distinctly different premiums paid for steel produced with 0-1 tonne of CO2 (the current range is 150-250 euros) and 1.4-1.9 tonnes of CO2. This new price will provide a more accurate representation of the market and help drive the transition to more sustainable steel production.”

This new price tracks steel produced with carbon emissions that are higher than the maximum 1 tonne of CO2 tracked by Fastmarkets’ flagship European green steel differential, which was launched in June 2023. Our growing suite of prices catering to steel decarbonization also includes the green steel price launched in East Asia in September 2023 and high-grade iron ore in February 2023. Fastmarkets also has the physical and financial benchmarks for 65% Fe fines iron ore.

The new price will be published every Thursday as the Europe green steel differential. Called the ‘reduced carbon emission flat steel differential’, it will be the first of its kind in the market. Alongside it, Fastmarkets will also launch a daily inferred base price. This price is calculated by adding the weekly reduced carbon differential to Fastmarkets’ established daily North Europe domestic HRC price, giving an accurate daily snapshot of the per-tonne cost of buying reduced carbon steel.

Fastmarkets is proud to be the first PRA to launch price tracking this specific slice of the market, further solidifying our position as a leading provider of market intelligence in the commodities sector. The new European carbon-reduced flat steel price is a significant step towards a more sustainable future for the steel industry, and Fastmarkets is committed to supporting this transition.

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