New game genres, including ‘Rotocade® ‘ and ‘Dial’, expand content options for North American lottery operators.
Playforge, the next-gen iLottery games studio, has announced a strategic distribution agreement with EQL Games, a provider of disruptive gaming content to lottery partners, bringing a new wave of high-retention, mobile-first iLottery games to the North American market.
The collaboration will leverage EQL’s robust aggregation platform and RGS to seamlessly deliver Playforge’s complete portfolio of iLottery titles to operators.
This include its innovative ‘Rotocade®‘, Dial, and instant win genres that promise to attract a diverse range of players with their novel mechanics and lighting fast mobile-first approach.
As the region’s gaming landscape evolves rapidly, traditional lotteries are facing increased competition from emerging digital betting and entertainment platforms.
This distribution agreement will service online lotteries with the fast-paced, engaging content that attracts the future core of lottery audiences.
The agreement will also allow operators to access new game formats that are tailored to acquire and retain more engaged, digitally native players, while helping modernise lottery brand perception.
Adam Barber, founder and CEO at Playforge, said: “Younger gaming generations demand more from digital content, and player expectations online are evolving fast.
This distribution partnership with EQL Games will help North American lotteries to stay ahead of that curve with our next-generation content, featuring new game concepts that capture players’ imagination and drive loyalty.
“With our in-house expertise that crafts games with novel mechanics and first-rate artistry, combined with EQL’s aggregation know-how and regional market knowledge, we can’t wait to get the future of iLottery content into the hands of players who demand more.”
Brad Cummings, founder and CEO at EQL Games, added:
“Playforge is exactly the kind of contemporary content provider the lottery industry needs to broaden its offerings in the fight to stay relevant to quickly changing player demographics.
Our technology is built to expand access to the best lottery games, empowering operators to leverage content like Playforge’s, which demonstrates first-rate craftsmanship, and the power to engage a new audience of lottery player.
“Short-form game styles are an important part of the portfolio for all lotteries looking to diversify their content portfolio, Playforge’s new and innovative approach will be of significant benefit to our lottery operator partners in the years to come.”
At present, less than a third of US states offer iLottery instant win games. Helping lotteries transition to a more sustainable, future-proof audience is critical to its ongoing success.
