Press Releases
MAXIMBET OFFERS NIL CONTRACTS TO ALL 21+ DIVISION I, II & III FEMALE STUDENT-ATHLETES IN COLORADO

Lifestyle sports betting brand, which launched in Colorado last month, promotes power of women’s sports with cash and exclusive party package to 21 and up
MaximBet, the emerging online sports betting lifestyle brand operated by Carousel Group and in partnership with premier men’s brand, Maxim, announced it is offering all female student-athletes at Division I, II and III Colorado colleges and universities a Name, Image and Likeness (NIL) deal that rewards them with cash, invitations to parties, merchandise and more. The extension to all female collegiate student-athletes in Colorado is the first official dive into NIL for MaximBet and marks the first time any brand in the iGaming category has proposed an offer exclusively to women sports participants at all divisions.
“We are part of the Colorado community, and we want our users to know that we support the team and athletes in their backyards,” said Doug Terfehr, VP of Brand and Communications, MaximBet. “We hope as many qualified young women who love playing for their college or university take advantage of this offer and recognize that we support them in everything they do.”
The term of engagement is four months and includes a cash payment, as well as an invitation to the first-ever MaximBet Max-querade Party in Denver on Saturday, Oct. 30. To become part of the MaximBet NIL team, eligible athletes must follow the brand on Facebook, Instagram, TikTok and Twitter,and send a DM with interest on whatever social media platform she prefers. Members of the MaximBet NIL team will also receive free merchandise from the company and be asked to spotlight the brand in posts on their personal social channels. The two female athletes that secure the highest level of social engagement will receive an additional four-figure bonus on top of their cash payment.
MaximBet, who’s sports betting platform has been on fire since launching last month – including setting back-to-back-to-back record weekends in bets and new signups – is approaching the industry with a customer-first, lifestyle mindset, rewarding players with real-life experiences along with traditional bet credits, bonuses and other benefits.
Earlier this month, MaximBet announced it had gained market access in Ohio and Pennsylvania, meaning MaximBet is now live, or set to go live, in six states and Canada.
- Colorado (live)
- Indiana
- Iowa
- New Jersey
- Ohio
- Pennsylvania
In addition, earlier this year Carousel Group entered into a multi-state, 10-year partnership with Caesars Entertainment that enables the MaximBet brand to rapidly secure market access to states across the country. The deal includes both sports betting and casino.
As a lifestyle brand, MaximBet users receive experiences just for playing on the platform, along with the following advantages:
- Powered by the Latest Tech: MaximBet uses proprietary technology that has been built in-house to give players the best and safest experience possible. With decades of experience in the sports betting and technology spaces, the MaximBet tech interface offers everything from an elevated guest UX to early detection of behaviors that may potentially be dangerous to players.
- Every League, Every Event: NFL. MLB. NBA. NHL. PGA. MMA. You name it. MaximBet has every league and every sport covered, so there’s always something big to make your day. No matter your game, you’ll find sharp odds and the best props for every event on the schedule, 365 days a year.
- Exclusive Prizes and Experiences: MaximBet brings the most exclusive real-world experiences to every state it operates in, as well as awesome virtual experiences for players wherever they are. For example, MaximBet will give players the chance to win an opportunity to share a bet with their favorite influencer or celebrity and then watch a game together.
- 1x Rollover Requirement: Earning Free Bet Credits is easy. And so is turning them into cash. With a tiny 1x rollover requirement, you don’t have to bet much to get your hands on your winnings.
- Top Shelf Customer Service: MaximBet is committed to its players, ensuring an unparalleled, top shelf guest experience each time they play.
- More On the Way: If jackpots and slots or high stakes blackjack are more to your taste, then stay tuned for MaximBet casino, launching soon.
As MaximBet continues to expand in new areas, responsible gaming remains a key focus. MaximBet is proud to provide resources to help customers play responsibly.
partnerships
SCCG Announces Sponsorship Partnership with Approvely for Seamless Payments Processing in the Gaming Industry

SCCG Management, a leading advisory firm in the global gambling industry, is excited to announce a sponsorship partnership with Approvely, a premier provider of seamless and rapid payment processing solutions for high-risk industries. This collaboration enhances SCCG’s mission to connect gaming operators with cutting-edge financial solutions that drive efficiency, security, and reliability.
Approvely specializes in fast-track payments, rapid approvals, and expert guidance, ensuring that gaming operators experience approval times of 30 days or less. Their real-time transaction verification and chargeback protection provide an added layer of security, minimizing fraud and administrative burdens while streamlining payment acceptance. Through instant payouts, credit and debit processing, and seamless integration, Approvely helps businesses increase sales, improve player experience, and maintain financial stability.
Stephen Crystal, Founder & CEO of SCCG Management, stated: “The gaming industry demands fast, secure, and reliable payment processing. Approvely delivers exactly that—offering seamless solutions for operators navigating the complexities of high-risk transactions. At SCCG, we align with partners who bring real, tangible value to gaming businesses, and Approvely’s expertise in rapid approvals and fraud protection makes them an essential asset for our clients.”
Latest News
Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 12th Book: “The Math That Gaming Made, Compendium”

Well-known and accredited gaming and analytics experts Andrew Cardno and Dr. Ralph Thomas of QCI have proudly released their 12th book, “The Math That Gaming Made, Compendium,” a definitive exploration of the mathematical frameworks and strategies that have shaped the modern gaming industry. This latest volume includes brand-new articles, expanded content, and a greatly enhanced gaming glossary, offering readers an even deeper dive into the world of gaming mathematics.
A Comprehensive Exploration of Mathematics and Gaming
“The Math That Gaming Made, Compendium” serves as an essential guide to the intersection of mathematics and gaming. It delves into how advanced analytics, mathematical modeling, and data science have revolutionized the gaming landscape, compiling decades of research and insights. This newly updated edition features fresh discussions, more real-world applications, and a wealth of cutting-edge material that will benefit industry professionals, data enthusiasts, and anyone intrigued by gaming mathematics.
A Legacy of Expertise
Authors Andrew Cardno and Dr. Ralph Thomas bring together years of experience and groundbreaking research, offering readers unparalleled insight into the role of math in optimizing player experiences and casino operations.
“This book is a culmination of over 20 years of innovation in the gaming industry,” said Andrew Cardno. “In addition to highlighting how data and analytics have evolved, we’ve packed this edition with new articles, expanded content, and an extensive gaming glossary, providing readers with tools and knowledge for real-world gaming environments.”
A Must-Read for Industry Professionals
Industry expert Buddy Frank shared his praise for the new volume: “One of the things I love about software is when updates are released you gain new features and helpful add-ons. In publishing, once a book is released, that’s about it. Occasionally, there will be a second or maybe even a third edition. So, it is somewhat surprising, but very welcomed, that the authors of “The Math That Gaming Made” will debut Book 12 at the annual Indian Gaming Association’s Conference and Tradeshow held in San Diego. I loved the skinny little Book 1. This new volume seems to be more than an inch thick and has plenty of new content. If you work in Slots, Casino Marketing, Hosting, Operations, Leadership or Analytics, don’t miss this latest version.”
“The Math That Gaming Made, Compendium” is available now through Amazon.
Latest News
SOFTSWISS Brings Engineering for Success to SiGMA Americas

SOFTSWISS, an international technology company providing software solutions for iGaming, announces its participation in SiGMA Americas – one of the largest and most influential industry events in the Western Hemisphere. The event will be held in São Paulo, Brazil, from 7 to 10 April.
Participation in the expo highlights SOFTSWISS’ expansion in the Latin American iGaming market. The company recently secured certification in both Brazil and Peru for the SOFTSWISS Game Aggregator and obtained Brazilian certification for its Jackpot Aggregator. The company has also strengthened its ties in the region through a partnership with rising motorsport talent Eduardo Barrichello for the 2025 FIA World Endurance Championship (WEC).
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will join the team working at the company’s Stand M85. He will also make a special appearance as a keynote speaker at the SiGMA Conference, sharing unique industry insights and perspectives from his legendary racing experience.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, comments: “Latin America is a continent of unlimited energy, passion, and creativity. The rapid growth of the iGaming industry reflects this perfectly. I’m eager to share my perspective at SiGMA Americas and excited to talk about how SOFTSWISS’ drive for technology and excellence will contribute to shaping the future of this market.”
SOFTSWISS heads to SiGMA Americas with its new ‘Engineered for Success’ campaign, inspired by Formula 1. The creative concept reveals the company as a technology partner that creates high-performing software solutions, where every detail is as precisely engineered as in an F1 car.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “We are excited to bring our ‘Engineered for Success’ campaign and our best software solutions to SiGMA Americas, a key gathering place for our industry leaders on this continent. Our team is looking forward to meeting partners and prospective clients and building a thriving business in Latin America together. We can’t wait to reveal more of our technologies and our vision for the future of this market.”
SOFTSWISS invites all attendees to book a meeting at Stand M85 to explore how its technology-driven solutions can help operators engineer successful iGaming projects.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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