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Novig Selects Intelitics for Acquisition Push in Colorado and Beyond

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New online sportsbook brand to leverage the provider’s cutting-edge technology to power user-acquisition in the fast-growing sports betting state

Novig, the online sports betting operator soon to make its debut in Colorado, has selected Intelitics to power its affiliate program and paid channels. Under the deal, Novig will gain access to Intelitics’ award-winning platform and suite of products and features.

The provider’s data-driven platform and premium toolset will allow Novig to run and manage all affiliate and paid media activity, unlocking the huge potential that both channels offer when it comes to cost-effective customer acquisition at scale.

The Intelitics’ platform is cutting-edge and includes real-time campaign monitoring and player tracking, plus automated reporting and personalised dashboards. All of this is delivered in real-time and via a single platform.

Novig will initially launch in Colorado as an online sportsbook operator but has plans to roll out a high-frequency betting exchange that allows users to bet against best-in-market odds or set their own odds, once the activity has been approved by the state’s gambling regulator.

The operator’s platform leverages state-of-the-art technology from Wall Street and Silicon Valley and combines it with proprietary research and trading to deliver the most efficient, seamless and fair betting platform in the industry.

“Novig is set to disrupt the Colorado online sports betting market and we are thrilled to be supporting its acquisition efforts through affiliates and paid media,” the Chief Executive Officer for Intelitics, Allan Stone, said. “These are powerful channels that are highly effective, both in terms of scale and cost.

“Our platform and suite of tools have been designed to allow operators such as Novig to maximise the potential of affiliates and paid media through real-time data that provides the insights needed to dial up successful campaigns and dial down those that are not working. This is another great partnership for Intelitics and one where we see huge potential for Novig and its ambitions for the market.”

“We are a technology company at heart and in Intelitics we have a partner that understands the power of technology and data when it comes to effective affiliate marketing and paid media,” the Head of Growth Marketing for Novig, Catherine Dougherty, said. “This is a powerful, highly capable platform and toolset that we will be able to use to drive new customer acquisition at scale and for a fraction of the cost of other marketing channels. This will give us a huge boost in Colorado and the other states where we will make a play.”

Affiliate Industry

UK fantasy football affiliate signs landmark deal with its 5th Brazilian operator-Bitx

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 Following on from the success with its other four partners in Brazil, fantasy football free-to-play affiliate and marketing firm 20SHOTS has now signed a deal with Brazilian operator Bitx.bet (also known as Bitx) to feature another fantastic competition: the Paulista.

Bitx will also join 20SHOTS’ other Brazilian partners in hosting the Serie A (Brasilierio) once the season kicks off in April.

While this partnership represents an impressive market share in Brazil’s affiliate marketing and free-to-play FTP space, it was the speed and efficiency of the launch that most impressed Bitx’s team.

Franco Oggiano, Bitx’s representative, said that 20SHOTS’ reputation for excellent communication and speedy installation was a driver behind signing the deal.

“We knew of 20SHOTS’ free-to-play affiliate model and it was really attractive. We are excited to have their offering on our site to help acquire and engage with new and existing customers. It’s been a quick and easy process to integrate the game and we’re greatly looking forward to the partnership and seeing what we can bring together to the Brazilian fantasy football community!”

No laurel resting for 20SHOTS

This year has been a big one for the fantasy football FTP affiliate, with a quickly growing operator client list and some great partnerships in Europe, the UK, the US and now, Brazil.

“We’re so excited for 2024 and beyond,” shared 20SHOTS founder Jacob Kalms. “It’s already been a big year for us, and January isn’t over yet! We’re going to continue to push into the Brazilian market, partnering collaboratively there as we do in the UK.”

20SHOTS offers a customisable FTP Premier League fantasy football game that customers such as Grosvenor Casinos, Boyle Sports, Stats Perform and many others have all signed partnership agreements for. The company also has an NBA FTP game, which is direct-to-consumer and focused on the US market.

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Affiliate Industry

Fastmarkets launches new European carbon-reduced flat steel price, catering to growing demand for sustainable steel production

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Fastmarkets, one of the industry’s leading cross-commodity price-reporting agencies (PRA), announces the launch of a new European reduced carbon emissions flat steel price.

This new price, which is for domestically produced steel, forms part of Fastmarkets’ growing suite of prices that cater to steel decarbonization and is a testament to our commitment to providing accurate and timely market information.

The reduced carbon emissions flat steel price is a differential paid for flat steel produced in European blast furnaces with carbon emissions of 1.4-1.95 tonnes of CO2 per tonne of steel.

According to Andrew Wells, global steel editor and steel pricing director: “A liquid market is emerging where buyers are currently paying around 30-60 euros/tonne for spot cargoes. This new price will provide transparency and help buyers make informed decisions in this fast-emerging market.”

“I am excited about the launch of our new reduced carbon flat steel price. This is not just a new product but a significant step forward in our commitment to sustainability and innovation,” said Raju Daswani, CEO of Fastmarkets. “In the emerging decarbonized steel market, accurate pricing is crucial. Our new reduced carbon flat steel price will provide much-needed transparency, fostering fairer trade and encouraging further innovations in the sector. As we move towards a greener future, we believe this initiative will play a pivotal role in driving the industry’s transition to low-carbon production methods.”

Wells added: “Our approach acknowledges that there are distinctly different premiums paid for steel produced with 0-1 tonne of CO2 (the current range is 150-250 euros) and 1.4-1.9 tonnes of CO2. This new price will provide a more accurate representation of the market and help drive the transition to more sustainable steel production.”

This new price tracks steel produced with carbon emissions that are higher than the maximum 1 tonne of CO2 tracked by Fastmarkets’ flagship European green steel differential, which was launched in June 2023. Our growing suite of prices catering to steel decarbonization also includes the green steel price launched in East Asia in September 2023 and high-grade iron ore in February 2023. Fastmarkets also has the physical and financial benchmarks for 65% Fe fines iron ore.

The new price will be published every Thursday as the Europe green steel differential. Called the ‘reduced carbon emission flat steel differential’, it will be the first of its kind in the market. Alongside it, Fastmarkets will also launch a daily inferred base price. This price is calculated by adding the weekly reduced carbon differential to Fastmarkets’ established daily North Europe domestic HRC price, giving an accurate daily snapshot of the per-tonne cost of buying reduced carbon steel.

Fastmarkets is proud to be the first PRA to launch price tracking this specific slice of the market, further solidifying our position as a leading provider of market intelligence in the commodities sector. The new European carbon-reduced flat steel price is a significant step towards a more sustainable future for the steel industry, and Fastmarkets is committed to supporting this transition.

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Affiliate Industry

Lottery.com Inc. Announces Successful Fundraising and Acquisition Update

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Lottery.com Inc. Announces Successful Fundraising and Acquisition Update

 

Lottery.com Inc., a leading technology company that is transforming how, where, and when the lottery is played, is pleased to announce additional new funding. This sets the stage for the Company to fully resume operations. Additionally, the Company will proceed with the acquisition of Nook Holdings Limited (“Nook”) to further develop its Sports.com brand in the Middle East.

Lottery.com has enhanced its long-term growth and financial stability by entering into a placement agent agreement with Univest Securities LLC (“Univest”). As part of this agreement, Univest has introduced Lottery.com to new investors, resulting in an initial investment of $1 million. These funds are being utilized as working capital and to restart Lottery.com’s core operations including the Nexus Gaming Platform, WinTogether, and the LotteryLink™ affiliate program.

The funding is in the form convertible promissory notes and common stock purchase warrants. The new investment is in addition to the ongoing funding being provided by United Capital Investments Limited (“UCIL”).

Gregory Potts, COO of Lottery.com, shared insights into the operational plans following the most recent funding:

“This latest infusion of funds and continued support from UCIL marks a pivotal moment for Lottery.com. We are focusing on enhancing our technological infrastructure and customer experience, ensuring that as we restart operations, we do so with a system that is robust, scalable, and ready to meet the evolving needs of our users. The support from our investors is not just a financial boost but also a vote of confidence in our operational capabilities and future vision.”

The new capital also enables Lottery.com to advance its strategic acquisitions. The Company has revised the terms of the original purchase agreement with Nook. After completing the payment of the remainder of the deposit, Lottery.com now anticipates finalizing the Nook acquisition by the end of the first quarter of 2024.

Nook is a pioneering force in the sports, fitness, and wellness industry. Known for its innovative co-working approach in Dubai, Nook has secured 200 licenses for individuals and companies in the sports sector seeking access to Dubai and the broader Middle Eastern market. In partnership with the Dubai Multi-Commodities Centre Free Zone (DMCC), Nook offers a range of services, including business setup support, insurance, VAT registration, and networking opportunities for sports entrepreneurs. As part of the acquisition, Nook will be rebranded as Sports.com.

Matthew McGahan, CEO of Lottery.com, commented: “It has been a challenging journey for all our stakeholders, but today’s announcement is a reason for great optimism. The successful fundraising, new investors, support from UCIL and the strategic partnerships we are forging are crucial for our 2024 vision.

“This marks the beginning of an exciting phase where we recommence lottery operations and develop our sports.com brand. We will continue to lead the way in reinventing the lottery experience, leveraging state-of-the-art technology to offer innovative solutions. Through the acquisition of Nook, we will create a true sports incubator under the Sports.com brand, fostering growth for companies and individuals by leveraging our extensive network to provide tailored guidance for startups, connecting them with accomplished entrepreneurs, strong networks, and supportive investors.”

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