Industry News
Colorado’s Sports Betting Market Surges, Attains Third Largest Status in the United States
Sports Betting in 2023: States that are wagering the most
New Jersey has spent the most per capita out of all states so far on sports betting in 2023 while New York has the second highest spend per capita followed by Colorado in third.
Currently between January and July this year, America has wagered over $59 billion. This is a 176% increase from the entire of 2020 and a 4% increase from 2021. Last year Americans wagered $85 billion so projections would suggest that in 2023 the total amount wagered may surpass over $100 billion.
Research by NoDepositRewards analyzed the state-wide reported figures up to July of 2023 and calculated how much has been wagered per capita (only including the population that is over 18) in every state.
Nevada has a handle of $1,766.44 per capita however we decided to not include this state in the rankings due to not being able to differentiate how much of this handle is from gambling tourism within Las Vegas.
1 – New Jersey
Legal online sportsbooks began taking bets in August of 2018, two months after the law was signed by Governor Phil Murphy. Since then, New Jersey has seen a huge increase in wagers. New Jersey so far in 2023 has wagered over $7.7 billion, which is equal to $1,069.30 per person. Handle per capita: $1,069.30.
2 – New York
It hasn’t taken long for New Yorkers to show their love of sports betting. With nine sportsbooks kicking off online betting in 2022. New York has seen the most money wagered in sports betting across all states with over $13 billion already wagered in 2023; that’s a 59% increase from the entire of 2022. New York does have a much higher population so this equates to $828.90 per capita. Handle per capita: $828.90.
3 – Colorado
Colorado legalized sports betting in 2020 and since then has seen huge growth in the market. With over $13 billion in total handle, $3 billion of that has been in 2023. Divided by the total adult population of around four million it equates to $685 per person. Handle per capita: $685.
4 – Illinois
Residents of?Illinois in 2023 have so far wagered just over $6.6 billion, which is a 40% increase from the first half of 2022. This means that each adult could have wagered $678.53 so far this year. Handle per capita: $678.53.
5 – Arizona
Arizona is also experiencing a surge in sports betting with $3.9 billion already wagered this year; that’s a 124% increase on 2021’s yearly figures. Arizona’s adult population is around 5.7 million, which means that each person could have wagered $677.27. Handle per capita: $677.27.
6 – Iowa
Iowa in total has wagered over $6.7 billion since sports betting was made legal. $1.5 billion of that total has been in 2023. Iowa has one of the lowest populations in this list with around 2.4 million adults. That means that between January and July this year each member of the population could have wagered $643.27. Handle per capita: $643.27.
7 – Maryland
Maryland began sports betting in 2021. Between January and June of 2022 residents of Maryland wagered around $173 million. So far in 2023 over $3.9 billion has been wagered, that’s a 18,166% increase. With just over 4.8 million adults in Maryland, that’s equal to $627.55 per person. Handle per capita: $627.55.
8 – Kansas
Kansas began sports betting in 2022 and so far in 2023 there has been over $1.3 billion in wagers, that’s equal to $601.53 per capita. Handle per capita: $601.53.
9 – Massachusetts
Massachusetts began sports betting in 2023 and already there has been over $3 billion, one of the largest figures achieved within the first year out of all states. When adjusted to the population this equates to $550.26 per capita.?Handle per capita: $550.26.
10 – Indiana
In 2022 Indiana wagered over $4.4 billion. So far in 2023 there have been over $2.8 billion in wagers, which shows that Indiana, although hasn’t experienced the same growth as some other states, is maintaining a solid baseline for possible future growth. Handle per capita: $549.36.
“Sports betting has been growing exponentially in America since its legalization in many states,” Mason Jones from NoDepositRewards said. “In just two years wagers have gone from $21 billion in 2020 to 85 billion in 2022. So far in 2023 there has been a total of $59 billion, this is a 176% increase on 2020 figures and a 3% increase on the whole of 2021 and it’s only halfway through the year. Sports betting seems to only be growing in popularity and trends suggest it will only continue to grow, especially as more states legalize it.
“This increased revenue from gambling has shown positives for governments as they have been able to tax it – over $3 billion has been made in tax revenue since 2018 – and utilize Americans’ love of betting to build and improve the nation at local and national levels. It’s important, however, to be aware of the risks of gambling and never gamble if you can’t afford to lose the money.”
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.
Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.
“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.
Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.
After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.
Wanna.com, the innovative daily fantasy sports gaming platform set to launch across the US, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise.
As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development. His leadership at MGM, where he was pivotal in enhancing guest experiences and driving operational excellence, aligns perfectly with Wanna.com’s vision of delivering unparalleled daily fantasy sports entertainment to users nationwide and internationally.
“We are thrilled to welcome Chuck Bowling to the Wanna.com Board of Directors. Chuck’s remarkable track record in the gaming and hospitality industry will be invaluable as we navigate the complexities of our launch and beyond. His strategic acumen and commitment to excellence resonate deeply with our mission to revolutionize the daily fantasy sports landscape,” said CEO/Founder of Wanna.com Jim Bob Morris.
Mr. Bowling expressed his enthusiasm for joining the Board, stating, “I am honored to be part of Wanna.com at such a pivotal moment in its journey. The company’s innovative approach to fantasy sports gaming with concepts such as Wanna Parlay, holds great promise, and I am excited to contribute to its success and growth.”
Online lottery platform Lotto.com has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,” the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away. Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space,” Thomas Metzger, CEO of Lotto.com, said.
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula, and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it. Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one,” Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York, said.
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