Press Releases
Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
- Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
- New Capabilities Allow for Enhanced Customer Insight Discovery and Message Relevancy as Brands Scale CRM Marketing Operations
Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power.
The new capabilities are a direct result of Optimove’s acquisition and integration of Axonite’s realtime event streaming platform. Optimove’s realtime segmentation is powered by customer attributes created through a no-code user interface, built to answer the needs of today’s agile business users. Unlike other solutions on the market that allow for the creation of customer attributes solely based on either realtime or batch data, Optimove allows brands to combine the sophisticated modeling and rich context that stems from batch processing of historical data, with the speed and relevancy of realtime data to create powerful customer segments. This, in addition to realtime or batch only scenarios.
With Optimove, brands can now scale their CRM Marketing, leveraging historical and predictive data to answer the question of “who is their customer,” while using realtime data to answer, “what are they doing right now.” As such, Optimove becomes the first solution to truly allow organizations to understand their customers behavior in order to provide superior personalized customer experiences across channels, at unmatched scale.
“Organizations looking to drive growth through their existing customers and effectively communicate with hundreds of segments need to be able to take into account their customers’ past, present, and future, so their communications are always relevant,” said Shai Frank, VP of Product at Optimove. “By blending realtime, historical, and predictive segmentation, we provide CRM marketers with the most robust set of targeting capabilities in the market, further helping brands significantly increase their customers’ value.”
This combination of capabilities unlocks powerful use cases such as:
· Aligning CRM and Compliance efforts – Gaming operators can create segments with predictive responsible gaming attributes such as “predicted player risk level,” and a “Monthly Loss Limit” attribute that combines each day’s closing balance with the realtime results of players’ activity. Optimove can then immediately migrate players who approach their self-set limits and are at risk of developing unhealthy behaviors from promotional campaigns, towards messages that focus on fomenting healthy behaviors.
· Eliminating the risk of broken CRM journeys – Ecommerce brands can combine customer lifecycle attributes such as “churned,” and predicted ones such as the “probability to reactivate”, with a “Days Since Last Order” attribute that updates with each new purchase. Optimove can then automatically remove customers who purchased today from a daily campaign targeting churned customers with a high predicted probability to reactivate.
· Orchestrating the optimal customer treatment – Retail brands can bring together customer attributes such as “favorite category”, with predicted attributes such as “risk of churn”, and a “total order amount” attribute that consolidates the last known balance from batch processes with the realtime purchase. Optimove can then autonomously determine the next-best-offer for each customer from a pool of available options for risk of churn customers, based on the combination of the above attributes.
“In today’s world, effectively combining batch and realtime data is key to scale CRM Marketing and boost customer lifetime value,” said Pini Yakuel, CEO and Founder of Optimove. “Optimove’s unwavering commitment to providing a next-gen technology that allows brands to intelligently scale their CRM Marketing is what led us to these new capabilities. Segmentation based on the combination of historical, realtime, and predictive data is helping our customers break through the limits posed by single-faceted solutions, while firmly placing organizations on a path to reap the benefits of having the hundreds of segments that compose their AI-mapped CRM journeys.”
Using Optimove, organizations can power their realtime segmentation by leveraging data streamed via Segment.com, Kafka Streams, customer support systems such as Zendesk, eCommerce platforms such as Shopify, iGaming platforms such as SBTech, server-side events, and API, in addition to Optimove’s web and mobile SDKs.
Latest News
Emerging Startup Adventura Gaming to Launch New Casino Table Game, Penn & Teller Casino Monte
Adventura Gaming, a new boutique gaming company pioneering branded casino games that blend world renowned celebrities and brands with cutting-edge gameplay, is launching its casino table game, Penn & Teller Casino Monte, on March 3 at Rio Hotel & Casino. Creating an innovative table game experience with the beloved and iconic Penn & Teller, the game is poised to attract valuable new audiences to casinos as the first celebrity branded casino table game of its kind.
“We couldn’t be more proud to officially announce Adventura Gaming to the industry with the launch of our Penn & Teller Casino Monte, a groundbreaking table game that merges entertainment, innovation and the magic of one of the world’s most iconic duos,” said David Anthony, president and cofounder at Adventura Gaming. “By combining engaging gameplay with a celebrity brand that resonates with audiences outside of slot machines, we’re creating a fresh and exciting experience for players while delivering added value to casino operators,” added Cinnamon Booth, Adventura Gaming’s executive vice president and cofounder.
“Casino Monte is a brand-new table game that’s fiendishly fun,” remarked Penn Jillette, one half of the storied Penn & Teller duo. “When Adventura introduced us to this new casino table game concept, it quickly became clear—not only could we learn it and play it, but it was genuinely fun. I thought if we can learn it, anyone can, and they’ll have a great time doing it.”
As soon as they saw its engaging mechanics, Adventura Gaming was immediately captivated by its potential, and moved decisively to license and refine the game. Anthony and Booth said they’ve “loved the idea of Penn & Teller going all the way back to their three-card game shenanigans in Run DMC’s Tricky music video. So of course, we knew right away they were the only ones we wanted to partner with.”
Drawing in an audience with internationally recognized celebrity magicians Penn & Teller, and its original patented gameplay, Penn & Teller Casino Monte allows players to place a bet on ‘Penn,’ ‘&’ or ‘Teller’ and the higher the card, the better the chances to win.
Offering 13 rooftop pickleball courts, the most of any Las Vegas resort, the Plaza Hotel & Casino in downtown Las Vegas will host a three-day Nike Pickleball Camp led by nationally-ranked professional pickleball player Rick Witsken, Friday, March 14 through Sunday, March 16, from 1 to 4 p.m. each day.
Open to players 18 years or older and at any skill level (beginner, intermediate, or advanced), the weekend camp gives participants the option to attend one, two, or three days of pickleball lessons and play that are designed to address specific needs, increase knowledge of the game, and help improve play in a fun and friendly environment.
The Nike Pickleball Camp will be led by Rick Witsken, a top ranked senior pro and co-founder of the National Pickleball League (NPL). Previously world-ranked on the Association of Tennis Professionals (ATP) in both singles and doubles play and currently ranked #1 on the Association of Pickleball Players (APP) Senior Pro Men’s standings, Witsken has won more than 100 senior and open pro medals and has served as director of over 50 camps. He currently hosts the “RipSken Pickleball” podcast and posts instructional videos online via the Midwest Pickleball club. He also founded the first public scholastic middle school pickleball team at Zionsville Middle School in Whitestown, Indiana.
The first day of the camp will focus on short and soft game skills, like dinks and drops. The second day highlights aggressive game skills, including drives, serves, returns, speed ups. The final day will culminate with strategy and positioning lessons.
All camp participants will receive a Nike Pickleball Camp t-shirt and prizes with their registration. They must bring their own pickleball paddle, athletic shoes, and water bottle. Upon arrival, all participants are evaluated by camp staff so that their personal instructional needs can be addressed throughout the weekend. Participants are grouped by ability first then by age per the camp director’s discretion, and adjustments are made as needed during camp.
Latest News
Quick Custom Intelligence (QCI) and Tulalip Resort Casino Announce Strategic Enterprise Partnership
Quick Custom Intelligence (QCI) and Tulalip Resort Casino have announced a strategic enterprise partnership that will revolutionize the gaming and hospitality industry in the Washington market, setting the stage for a dynamic synergy between technology and hospitality.
With the software deployment underway, the cutting-edge QCI platform is poised to enhance operations, optimize service, and ensure guests enjoy an unparalleled entertainment experience at Tulalip Resort Casino.
James Ham Jr., Executive VP of Casino Operation for Tulalip Resort Casino, expressed his enthusiasm for the partnership, stating,
“We at Tulalip Resort Casino are thrilled to embark on this transformative journey with QCI. The QCI platform is a game-changer, and we believe it will not only streamline our operations but also elevate the level of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we are confident in our ability to deliver an unparalleled gaming experience in the Washington market. This partnership aligns perfectly with our commitment to excellence and innovation.”
Andrew Cardno, CTO of QCI, echoed this sentiment, expressing his satisfaction with the newly formed partnership,
“At QCI, we value partnerships that are built on mutual respect, shared vision, and commitment. Our collaboration with Tulalip Resort Casino is the epitome of such a relationship. We’ve been deeply impressed by the Tulalip Resort Casino team, their passion for excellence, and their unwavering dedication to enhancing guest experiences. I’m proud and excited about the journey ahead and confident that together, we’ll set new standards in the Washington market.”
This landmark partnership illustrates both companies’ dedication to innovation, operational efficiency, and delivering premier guest experiences. As training commences in the coming weeks, QCI and Tulalip Resort Casino look forward to a future of mutual growth and industry-leading performance.
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