IGT announced that it secured a multi-year sports betting technology and services agreement with Hipodromo de Agua Caliente SA de CV and Distribuidora Internacional de Equipos de Juego, S. De R.L. De C.V. that will significantly extend IGT PlaySports’ footprint to Mexico and Latin America via Corporación Caliente.
Per the agreement, 42 Caliente sportsbooks in Mexico will leverage the IGT PlaySports platform and services from the Company’s Trading Advisory Services Team. Through a phased rollout, Caliente will also be able to provide select sportsbooks operators throughout Latin America access to IGT PlaySports’ technology, extending the technology’s reach to more than 100 additional venues across eight countries.
“Partnering with IGT PlaySports on the rollout of our new retail sports betting offering is an exciting milestone for Corporación Caliente and one that will engage sports enthusiasts in nine countries. Given IGT’s vast global experience and the versatility and reliability of the IGT PlaySports platform, they are uniquely qualified to help Corporación Caliente level-up its betting offering and deliver even more entertainment to our players,” said Eduardo Hernández Triana, Corporación Caliente CEO.
“IGT PlaySports is thrilled to expand our technology and service footprint to Mexico and Latin America through our multi-year retail and trading services agreement with Caliente, one of the largest sports betting operators in the region. We’ve worked hand-in-hand with the Corporación Caliente team to deliver a future-proofed solution and a complementary trading services program that will meet regional needs, scale with future opportunities and captivate sports fans,” said Joe Bertolone, IGT SVP Sports Betting.
IGT PlaySports and Caliente will kick off their partnership with sportsbooks in Mexico and then expand to the following countries over time: Antigua, Argentina, Aruba, Brazil, Ecuador, Panama, Paraguay, and Uruguay.
