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Optimove US Gaming Pulse Report – May 2025

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Executive Summary – Optimove US Gaming Pulse Report (May 2025)

The May 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting.

Key Insights:

U.S. Players Spend More: U.S. bettors consistently outperformed the global average in deposit amounts, averaging $604 in May 2025 marking a 10% year-over-year increase for the US compared to just 2% globally.

Casino Activity Remains Strong: U.S. casino bettors averaged $8,259 over the period, 6.2x the global average of $1,329 — ending at $7,928 in May 2025. Despite a slight slowdown since January, the number of U.S. casino bettors grew 30% year-over-year by May, compared to 14% globally.

Sports Betting Surges, Then Slows: U.S. average monthly sports betting peaked at $1,001 in May 2025, versus $380 globally. However, the number of U.S. sports bettors declined, showing only a 14% year-over-year increase in May — while global numbers remained stable, slightly decreasing to 97% compared to the May 2024 baseline.

Global Players More Engaged: Global players showed consistently higher engagement, averaging 8.9 days per month per active customer in May 2025, compared to 7.9 days in the U.S. — a 12% engagement gap.

Retention Higher Globally: While close, global retention remained stronger, reaching 71% in May 2025, compared to 65% in the U.S.

Conclusion:
While the U.S. market continues to lead in player spend and betting volumes, global markets show superior engagement and retention. U.S. growth remains closely linked to seasonal events and regulatory expansion, with future success tied to boosting long-term customer engagement and retention strategies.

Report Metrics:

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  • Source: Betting trends in United States compared to the global benchmark in the trailing 12 months (May 2024-2025)
  • Database: A 12-month average of over 3.2 million active players per month in the U.S. and over 21.3 million globally.

Category: Average Deposit Amount

Key findings: Average Deposit Amounts Greatest in the US

In terms of monthly average total deposit amounts, the US consistently outpaces the global average, with an average deposit value 2.6 times higher throughout the period.

The U.S. average kept the highest global average in May 2025 with $604 average deposit amount. marking a 10% year-over-year increase, while the 12-month average leading to May 2025 stood at $550.

Global deposit amounts remained relatively stable, reaching $214 in May 2025, representing a 2% increase in May year over year.

 

Definition of Average Deposit Amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of Sports and Casino bettors (players) who have made at least one deposit.

Category: Total Monthly Casino Betting Amount & Number of Casino Bettors Growth

Key findings: The US has been leading in both betting amount and number of casino bettors’ growth

Throughout the period, the US consistently outpaced global averages, with an average of $8,259 per bettor over the period compared to $1,329 globally. US ending at $7,928 in May 2025 while the global average stands on $1344.

The number of casino bettors in the US market showed a slowdown over the past two months following a peak in January. However, the year-over-year growth remains strong, reaching 130% by May 2025 compared to the May 2024 baseline of 100% (a 30% increase). In contrast, global growth was more moderate, rising to 114% over the same period.

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Definition of Total Monthly Casino Bet Amount: The average casino bet amount is the total sum of all casino bets and divided by the number of bettors who have placed at least one casino bet.

 

Definition of Casino Bettors Growth Trend: calculated by dividing the total number of casino bettors each month by the number of casino bettors in May 2024, which serves as the baseline (100%).

Category: Total Monthly Sports Betting Amount & Number of Sport Bettors Growth

Key findings: The US consistently outpaced global averages in monthly average sports bet amounts peaking at $1,150 in March 2025, however with a decrease in number of sport bettors by May 2025.

Throughout the period, the US keeps outpaced global averages in monthly average sports bet amounts. The US average was at $1,001 in May 2025, however with a notable decrease compared to May 2024.

In contrast, the global average remained steady, reaching $380 in May 2025.

In terms of the number of sport bettors, the US market experienced a sharp decrease in May 2025, reaching only 14% increase in May 2025 compared to May 2024.

Global growth remained more stable, changing from 100% to 97% over the same period.

 

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Definition of Total Monthly Sport Bet Amount: The average sport betting amount is the total sum of all sports bets and divided by the number of bettors who have placed in least one sport bet.

 

The Sport Bettors Growth Trend: calculated by dividing the total number of sport bettors each month by the number of sport bettors in May 2024, which serves as the baseline (100%).

Category: Average Number of Activity Days per Active Customer

Key findings: the global market consistently maintained a higher engagement level than the US.

The global market keeps consistently maintaining a higher engagement level than the US, with 12% more activity days on average per active customer throughout the period. In May 2025 the US average stands at 7.9 days per month per active customer while the global average stands at 8.9.

Definition of Average Activity Days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.

Category: Average Active Retention Rate

Key findings: Although retention rates remained relatively close, the global market consistently outperformed the US.

While retention rates between the US and global markets remained close throughout the period, the global rate consistently outperformed the US in most months.
The global average on May 2025 stands at 71% compared to 65% in the US.

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Definition of Active Retention Rate: The percentage of bettors who were active in the preceding month and remained active in the current month.

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Goldex Casino by N1 Partners: a new brand tailored for top GEOs

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Goldex Casino by N1 Partners: a new brand tailored for top GEOs

 

N1 Partners continues to strengthen its position in the iGaming market by expanding its portfolio with the launch of a new brand — Goldex Casino.

Goldex Casino is strategically focused on key Tier-1 GEOs, including Australia, New Zealand, Canada, Germany, Austria, Switzerland, Norway, Ireland, Denmark, and Slovenia. The product supports eight languages with localised content, ensuring broad reach and engagement.

Goldex Casino features a portfolio of over 5,000 games, while its unique Journey Map system transforms gameplay into a personalised adventure with rewards of up to €/$5,000 and 1,000 free spins. VIP players benefit from an exclusive program offering tailored bonuses, higher limits, dedicated account management, and a final prize — a Rolex Sky-Dweller or its cash equivalent of €20,000.

Special attention has been paid to adaptive design across devices, an intuitive interface, and a suite of features that enhance the user experience and drive player retention. Fully licensed, the brand guarantees a high level of transaction security.

With Goldex Casino, partners gain a robust tool to scale traffic across top GEOs and secure long-term profitability. Join N1 Partners and achieve top-tier results together.

On a related note, N1 Partners is currently running its large-scale N1 Puzzle Promo. All registered teams earn puzzle pieces for driving traffic to N1 brands, including Goldex Casino, with the most active participants competing for luxury prizes. The ultimate reward – a private Robinson helicopter, awarded to the winning team at the end of the promo. The campaign runs until the end of the year.

Learn more about opportunities with N1 Partners

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FINAL NINE PLAYERS SET FOR THE 2025 WORLD SERIES OF POKER® MAIN EVENT® FINAL TABLE

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Out of 9,735 total entrants in the third-largest World Series of Poker (WSOP) Main Event in history, only nine players remain as the lineup is set for the 56th annual WSOP Main Event final table.

John Wasnock, Michael Mizrachi, Braxton Dunaway, Kenny Hallaert, Leonor Margets, Luka Bojovic, Adam Hendrix, Daehyung Lee, and Jarod Minghini will return to the Horseshoe and Paris in Las Vegas, Nevada, on Tuesday, July 15, with each player eyeing not only the $10 million top prize and WSOP Main Event bracelet, but a chance at forever solidifying their names in poker history. Duking it out over eight days of poker action, the resilience of the nine remaining players has earned them a seat at poker’s most prestigious final table.

Action at the 2025 WSOP Main Event final table will begin at 1:30 P.M. local time and will play down to four players, with the final day of the tournament set for Wednesday, July 16, starting at 1:30 P.M. local time. 

A historic WSOP Main Event final table that includes not only a four-time Poker Players Championship winner but also the first woman since 1995, poker fans around the world look forward to a highly anticipated conclusion to the 2025 WSOP Main Event.

2025 WSOP Main Event Final Table Chip Counts:

John Wasnock (North Bend, Washington, United States) – 108,100,000 Chips

John Wasnock, 50, is a poker player from North Bend, Washington who will be proudly representing the Evergreen state at the WSOP Main Event final table as the overall chip leader. Owning over $143 thousand in live tournament earnings, Wasnock’s largest career cash of $56,330 has been far surpassed with his performance in the Main Event.

Michael Mizrachi (Las Vegas, Nevada, United States) – 93,000,000 Chips

Michael Mizrachi, 44, is the most decorated poker player to reach the 2025 WSOP Main Event final table. A seven-time WSOP bracelet winner, Mizrachi has already had a historic summer, winning his record fourth Poker Players Championship title. On the cusp of adding a WSOP Main Event title to his already long list of poker accolades, taking down the 2025 WSOP Main Event would add $10 million to Mizrachi’s already impressive live tournament earnings total of just over $19 million.

Braxton Dunaway (Midland, Texas, United States) – 91,900,000 Chips

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Braxton Dunaway, 42, lives in Midland, Texas, and is a family man who makes his living in the oil and gas industry. Already having a WSOP bracelet to his name, Dunaway won the $1,500 Monster Stack for $1,162,681 during the 2023 WSOP. Dunaway’s $1.5 million in live tournament earnings could increase tenfold by winning the $10 million top prize in the 2025 WSOP Main Event.

Kenny Hallaert (London, England, United Kingdom) – 80,500,000 Chips

Kenny Hallaert, 43, is a Belgian professional poker player residing in London, England. No stranger to success on the felt, Hallaert has racked up a number of poker tournament titles across poker tournament series around Europe, contributing to $5.9 million in live tournament winnings across his career. Still seeking his first career WSOP bracelet, Hallaert’s first title won in the United States could be the biggest one of them all.

Leonor Margets (Barcelona, Spain) – 53,400,000 Chips

Leonor “Leo” Margets, 41, is not only the last woman standing in the 2025 WSOP Main Event but is also the first woman to reach the WSOP Main Event final table since 1995. Hailing from Barcelona, Spain, Margets is not new to success at the WSOP, having won her lone bracelet in the $1,500 No-Limit Hold’em Closer for $376,850 in 2021. With over $2 million in live tournament winnings, Margets looks to not only add $10 million to her career total but also become the first woman to ever win the WSOP Main Event.

Luka Bojovic (Vienna, Austria) – 51,000,000 Chips

Luka Bojovic, 37, is a Serbian doctor and poker player residing in Vienna, Austria. A member of the Pokercode collective, Bojovic’s largest career score of $134,617 came from his eighth place finish in the 2024 WSOP Europe Main Event, contributing to his live tournament career winnings total of over $700 thousand. Winning his lone piece of WSOP hardware by taking down the Monster Stack event at the 2024 WSOP International Circuit series in Marrakech ($45,600), Bojovic is in contention to win the most prestigious poker trophy of them all

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Black Bear and Fond Du Luth Casinos Select QCI Enterprise Platform

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Quick Custom Intelligence (QCI) and Black Bear and Fond Du Luth Casinos announced their strategic partnership that is set to transform the gaming and hospitality landscape in the Minnesota market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences, with Black Bear and Fond Du Luth Casinos leading the charge. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Black Bear and Fond Du Luth Casinos at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.

This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.

Morgan Fritzinger, Director of Marketing for the Black Bear and Fond Du Luth Casinos, said: “We are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the Minnesota market. This partnership perfectly aligns with our commitment to excellence and innovation.”

Dr. Ralph Thomas, CEO of QCI, said: “We place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Black Bear and Fond Du Luth Casinos exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Black Bear and Fond Du Luth Casinos team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Minnesota market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”

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