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XB Net partners with CrossBet for premium North American racing

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XB Net pens multi-year global distribution deal with Hawthorne Race Course in Chicago

 

Innovative Australian sportsbook operator leverages the growing retention power of North American horse racing for domestic launch

XB Net, the leading provider of premium content for US horse and greyhound racing, has announced its latest partnership with rising-star operator, CrossBet, an emerging force in Australian sports betting, to expand its international racing coverage.

The deal harnesses XB Net’s delivery of live pictures, data and betting services from a peerless network of over 50 North American tracks (approximately 90% of U.S. horse racing) enabling CrossBet to flexibly fill its programming schedule with a steady stream of rapid-cycle betting opportunities. This dynamic content is proven to drive digital “dwell” time for new and existing sports fans across the Australian operator’s proprietary and innovative mobile applications and betting interfaces.

CrossBet’s breakthrough sportsbook runs off unique data and pricing models, allowing customers to enjoy sophisticated and reactive odds, featuring competitive pricing on all sports, as evidenced by its highly-progressive international racing offering.

XB Net remains the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Channeling low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as international operators look to provide a legitimate 24/7 for enhanced fan engagement, no matter the time of day.

Now working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, Bet365, Codere, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across the UK & Ireland, Europe, North and Central America, Africa and Australia.

Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a real fillip for our diligent team to have landed this new distribution deal with CrossBet, whose racing expertise and customer care is second to none. They’re a rising star on the Australian scene, thanks to a high-class portfolio of top-quality data partnerships. I’m happy to say that XB Net and North American racing now sit neatly and seamlessly within that network. And CrossBet’s support in bringing live North American racing to a passionate and well-informed client-base will help us naturally grow responsible engagement around our bespoke betting products.

“After all, wherever you set your scene on the world stage, delivering the right content at the right time is of paramount importance. XB Net’s wide range of low-latency racing solutions and racetracks bring that flexibility for around-the-clock premium content. CrossBet now provides a category-leading racing and sports-streaming offering to their customers and we’ve delighted that US racing is already helping them to bolster and build their brand across Australian and APAC.”

Brendon Dorff, COO at CrossBet, added: “CrossBet customers have seen the added fun and value that US racing brings to their betting experience, supplying a trustworthy and regular flow of quick-fire betting opportunities. This breakout collaboration with XB Net and their agile wagering solutions lets us fill the gaps on the sporting timetable with quality entertainment that is the envy of many of our Aussie rivals.

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“At CrossBet, we pride ourselves on innovation, responsible CS and professionalism. To which end, we’ve developed platforms to facilitate a seamless and secure customer experience from the log-in. Our goals and passions converge in delivering a world-class experience to our customers across all sports, with racing as our core offering. Our long-term goals are to go beyond Australia, so partnering with XB Net allows us to be ready for international expansion, catering for all markets across the globe. Thanks to progressive partnerships with the likes of XB Net, we can now provide secure access to the planet’s great sporting events, alongside the high-octane thrill of the best racing from around the world.”

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Caesars Entertainment Expands WSOP Online Poker Platform to Pennsylvania

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Caesars Entertainment announced an expansion of the WSOP Online poker platform, now pooling liquidity in Pennsylvania with its three existing jurisdictions: Nevada, New Jersey, and Michigan. The move positions Caesars as the first online poker operator to share liquidity across four U.S. jurisdictions, establishing WSOP Online as the only platform in the US where players from all four states can compete in the same player pool. The inclusion of Pennsylvania follows Michigan’s integration with Nevada and New Jersey on WSOP Online in May 2024, marking another significant milestone in the development of WSOP Online as the premier online poker site.

In addition to the announcement of shared liquidity across another jurisdiction, Caesars unveiled the 2025 WSOP Online Bracelet schedule. The schedule will once again feature 30 bracelet events coinciding with the 56th annual World Series of Poker, which will be held for the fourth consecutive year at Caesars Rewards destinations Paris Las Vegas and Horseshoe Las Vegas on the Las Vegas Strip.

“The addition of the Pennsylvania player pool to WSOP Online comes at the perfect time, and we’re ready to give avid poker players in The Keystone State the opportunity to raise the stakes on their poker play. This expansion enhances the experience for players by building even greater prize pools that are up for grabs all summer long as a part of our jam-packed WSOP Online schedule. We’re ready to see who earns our largest online prize pools ever once the first hands are dealt this summer,” said Danielle Barille, Vice President of Online Poker at Caesars Entertainment.

The first Online Bracelet event kicks off on May 31 with a total of 10 live final tables, and the final event begins on July 15. In 2025, WSOP Online will introduce an Online Bracelet Leaderboard, offering over $30,000 in prizes for the first time. Participants in the Online Gold Bracelet events will accumulate leaderboard points, with the highest scorer being honored as the 2025 WSOP Online Bracelet Player of the Year.

Every Tuesday, Saturday and Sunday of the series will feature an official gold bracelet up for grabs, from the $333 Triple Treys No Limit Hold’em event on June 8 to the $5,300 WSOP Online High Roller Championship on July 9. Last year, over $30 Million in prize money was awarded from Online Bracelet events in June and July. This year, the schedule is highlighted by six Mystery Bounty tournaments with $5.5 Million in guarantees.

In addition, exclusive satellites to qualify for land-based tournaments will be offered on WSOP Online, with entry fees as low as $1. These satellites will be daily single-table satellites and massive promotions, such as the guaranteed 25-seat Main Event mega-satellites on June 29 and July 1 where 25 $10,000 Main Event Seats are guaranteed for every event. Ten Online Bracelet events will also begin online, playing under a hybrid format, with their final tables contested live in Las Vegas at the WSOP. WSOP satellites outside the US are currently underway and held exclusively at GGPoker.

Players are permitted to play on WSOP Online while simultaneously participating in live WSOP events at the World Series of Poker in Las Vegas which will run from May 27 to July 16, with poker’s undisputed world championship, also known as the “Main Event,” beginning on July 2.

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Allwyn North America Partners with DC Lottery

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Allwyn North America has partnered with the DC Lottery to launch its portfolio of e-Instant games in Washington.

“DC Lottery’s mission is to responsibly maximize lottery funding for our communities – and our players expect high-quality gaming experiences. We’re excited to partner with Allwyn to bring a highly engaging style of e-Instants to our players with dynamic features and immersive gameplay,” said Eugene Vlasenko, DC Lottery’s Interim Executive Director.

With over 20 years of experience, Allwyn’s gaming studios provide access to a library of over 300 unique games, many of which have been top-performing games in Europe.

Allwyn’s content strategy is rooted in understanding the local market and players, to provide a diverse array of games that meet different player needs.

The first game to be introduced in DC, Super Cash Bolt, has been customized for the DC Lottery. It is part of the successful Cash Bolt series, which have consistently been top performing games for the UK National Lottery, the Irish National Lottery, and Loterie Romande in Switzerland.

“Allwyn is known for offering innovative gaming experiences for players. It’s all about creating a digital world for our players with animation and interactive play – whether that’s a simple match-three outcome or more involved, longer-form play,” said Wayne Pickup, CEO of Allwyn North America.

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Global Gaming Women Appoints Cynthia Gonzalez as its New Education and Programs Manager

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Global Gaming Women (GGW) has appointed Cynthia Gonzalez as its new Education and Programs Manager.

Cynthia brings nearly 20 years of experience in the gaming industry, with a comprehensive background spanning business operations, marketing, and finance. Throughout her career, she has demonstrated a strong aptitude for strategic planning, revenue forecasting, and the design and execution of high-impact initiatives that support both individual growth and organizational excellence.

In her new role at GGW, Cynthia will lead the development and implementation of the organization’s educational, mentorship, and membership programs, in addition to overseeing events and programming operations. Her strategic mindset, financial acumen, and passion for empowering women make her an outstanding addition to the GGW team.

“As Global Gaming Women continues its trajectory of growth and impact, Cynthia’s expertise and leadership will be instrumental in elevating our programming and expanding our reach. Her commitment to innovation and inclusion aligns perfectly with our mission to support, educate, and advance women in the gaming industry,” said Pamela Buckley, Executive Vice President at Global Gaming Women.

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