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XB Net partners with CrossBet for premium North American racing
Innovative Australian sportsbook operator leverages the growing retention power of North American horse racing for domestic launch
XB Net, the leading provider of premium content for US horse and greyhound racing, has announced its latest partnership with rising-star operator, CrossBet, an emerging force in Australian sports betting, to expand its international racing coverage.
The deal harnesses XB Netâs delivery of live pictures, data and betting services from a peerless network of over 50 North American tracks (approximately 90% of U.S. horse racing) enabling CrossBet to flexibly fill its programming schedule with a steady stream of rapid-cycle betting opportunities. This dynamic content is proven to drive digital âdwellâ time for new and existing sports fans across the Australian operatorâs proprietary and innovative mobile applications and betting interfaces.
CrossBetâs breakthrough sportsbook runs off unique data and pricing models, allowing customers to enjoy sophisticated and reactive odds, featuring competitive pricing on all sports, as evidenced by its highly-progressive international racing offering.
XB Net remains the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Channeling low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as international operators look to provide a legitimate 24/7 for enhanced fan engagement, no matter the time of day.
Now working with many of the worldâs leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, Bet365, Codere, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across the UK & Ireland, Europe, North and Central America, Africa and Australia.
Simon Fraser, Senior Vice President of International at XB Net, said: âItâs a real fillip for our diligent team to have landed this new distribution deal with CrossBet, whose racing expertise and customer care is second to none. Theyâre a rising star on the Australian scene, thanks to a high-class portfolio of top-quality data partnerships. Iâm happy to say that XB Net and North American racing now sit neatly and seamlessly within that network. And CrossBetâs support in bringing live North American racing to a passionate and well-informed client-base will help us naturally grow responsible engagement around our bespoke betting products.
âAfter all, wherever you set your scene on the world stage, delivering the right content at the right time is of paramount importance. XB Netâs wide range of low-latency racing solutions and racetracks bring that flexibility for around-the-clock premium content. CrossBet now provides a category-leading racing and sports-streaming offering to their customers and weâve delighted that US racing is already helping them to bolster and build their brand across Australian and APAC.â
Brendon Dorff, COO at CrossBet, added: âCrossBet customers have seen the added fun and value that US racing brings to their betting experience, supplying a trustworthy and regular flow of quick-fire betting opportunities. This breakout collaboration with XB Net and their agile wagering solutions lets us fill the gaps on the sporting timetable with quality entertainment that is the envy of many of our Aussie rivals.
âAt CrossBet, we pride ourselves on innovation, responsible CS and professionalism. To which end, weâve developed platforms to facilitate a seamless and secure customer experience from the log-in. Our goals and passions converge in delivering a world-class experience to our customers across all sports, with racing as our core offering. Our long-term goals are to go beyond Australia, so partnering with XB Net allows us to be ready for international expansion, catering for all markets across the globe. Thanks to progressive partnerships with the likes of XB Net, we can now provide secure access to the planetâs great sporting events, alongside the high-octane thrill of the best racing from around the world.â
NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: âWe are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.â
Richard Schwartz, CEO of Rush Street Interactive, commented: âWe are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.â
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGAâs Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGAâs Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGAâs Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
SCCG Management has announced a strategic partnership with Applift, the worldâs top performance App Store Optimization (ASO) agency. This partnership will introduce Appliftâs proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCGâs unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact â increasing FTDs, improving retention, and maximizing LTV for some of the worldâs most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network â with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia â to bring Appliftâs breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
âAt SCCG, we identify and scale the technologies that shape the future of gambling,â said Stephen Crystal, Founder and CEO of SCCG Management.
âAppliftâs ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale â and our global presence ensures the right operators and platforms benefit from this innovation.â
âAt Applift, weâve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users â all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, weâre not just optimizing â weâre redefining how gaming brands win in the app stores. I couldnât be more confident in what weâll achieve,â said Bar Nakash, CEO of Applift.
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